Mattel (MAT) Stock News

Mattel (MAT) is set to debut an all-female lineup of collectibles at San Diego Comic-Con 2025, featuring characters from Monster High and Hot Wheels Mario Kart franchises. The collection includes three main products: the Monster High Skullector Elvira Doll ($80, exclusive to SDCC), Monster High Sweet Screams Twyla Doll ($80), and Hot Wheels Mario Kart Pauline ($22). The Elvira doll features a black faux leather dress and batwing cape, while the Twyla doll comes with cotton-candy themed designs and a scented bunny companion. The Hot Wheels Pauline die-cast car represents the Mayor of New Donk City character from Nintendo games. The collectibles will be available at Mattel's booth (#3029) at SDCC from July 24-27, 2025, and on MattelCreations.com, except for the exclusive Elvira doll.

Mattel (NASDAQ: MAT) and OpenAI have announced a strategic collaboration to develop AI-powered products and experiences based on Mattel's iconic brand portfolio. The partnership will focus on creating age-appropriate play experiences with emphasis on innovation, privacy, and safety. Mattel will integrate OpenAI's advanced AI tools, including ChatGPT Enterprise, into its business operations to enhance product development, creative ideation, and audience engagement. The collaboration leverages Mattel's 80-year legacy of trust and OpenAI's technological expertise. The first AI-powered product from this partnership is expected to be announced later in 2025, with both companies working on developing multiple products and experiences simultaneously.

Mattel (NASDAQ: MAT) has announced that Gerard Johnstone, director of the successful horror film M3GAN, will direct a live-action theatrical adaptation of Monster High in partnership with Universal Pictures and Akiva Goldsman's Weed Road. The film will feature an original story based on Mattel's fashion dolls portrayed as children of legendary monsters. Johnstone, known for his genre-blending style and success with M3GAN ($180M worldwide box office), is currently directing M3GAN 2.0 for release on June 27, 2025. Monster High, launched in 2010, has become a beloved franchise focused on inclusive storytelling. This project is part of Mattel Studios' broader strategy, which includes 15 films in development and two live-action movies in production: Masters of the Universe (June 5, 2026) and Matchbox (Fall 2026).

Mattel (NASDAQ: MAT) has partnered with Canadian game studio Uken Games to launch 'Mattel Match: Toybox Unlocked', the company's first-ever IP crossover mobile game. This free-to-play match game unites iconic Mattel brands including Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends, and Masters of the Universe in a single digital experience.

Developed as part of Mattel's 80th anniversary campaign, the game features puzzle-based gameplay where players match characters and toys across Mattel's portfolio. The game is currently soft launching in the Philippines and Canada, with additional regions to follow before its official launch later this year.

Mattel (NASDAQ: MAT) has announced the launch of UNO Social Clubs, transforming the classic card game into an elevated social experience. The initiative kicks off with its first location at the Palms Casino Resort in Las Vegas from July 18-20, 2025. Through a TikTok contest running May 19 to June 19, one winner and guest can win an all-expenses-paid stay in a UNO-themed luxury suite featuring a private bowling alley, game-inspired décor, and dedicated game host. The experience includes new UNO variations like UNO Golf, UNO Teams, and UNO Show 'em No Mercy. Following the Las Vegas launch, UNO Social Clubs will expand to major U.S. cities, featuring tournament-style play, themed drink menus, and photo opportunities in bars and venues nationwide.

Mattel (NASDAQ: MAT) has announced a major innovation for its Hot Wheels brand with the new Speed Snap Track System, representing the most significant track update since 1968. The patented system features an intuitive snap-together design that will be available nationwide starting June 2025.

The initial product line includes the Triple Loop Speed Kit ($29.99) and Boosted Jump Speedway Kit ($39.99). The innovation addresses key consumer challenges, as research showed less than one-third of children ages 3-6 could assemble traditional tracks independently. Complementing the physical product, Mattel is launching the free Hot Wheels Track Creator app providing 3D assembly instructions and build inspiration.

Mattel (NASDAQ: MAT) has appointed Paul Ruh as its new Chief Financial Officer, effective May 19, 2025. Ruh, who currently serves as CFO of Kenvue Inc., will succeed Anthony DiSilvestro, who announced his retirement in January. DiSilvestro will remain as an advisor until August 15, 2025, to ensure a smooth transition.

Ruh brings over 30 years of public company finance experience, including significant roles at major consumer brands. At Kenvue, he led one of the largest corporate splits in history from Johnson & Johnson. His previous positions include CFO of Johnson & Johnson Consumer Health and various finance leadership roles at PepsiCo, including CFO of its Latin America business. In his new role, Ruh will oversee Mattel's global finance organization and technology operations.

Mattel (MAT) reported Q1 2025 financial results showing mixed performance. Net Sales reached $827 million, up 2% as reported and 4% in constant currency, driven by growth in North America (3%) and International markets. The company posted a Net Loss of $40 million ($0.12 loss per share) compared to prior year's loss of $0.08 per share. Gross Margin improved to 49.4%, up 140 basis points. By category, Vehicles grew 4%, Action Figures rose 12%, while Infant/Toddler declined 6%. Notably, Mattel is pausing its full-year 2025 guidance due to macro-economic volatility and U.S. tariff uncertainties, but maintains its $600 million share repurchase target. The company announced plans to mitigate tariff impacts through supply chain diversification, product optimization, and potential pricing actions.

Mattel (NASDAQ: MAT) has launched its first-ever product collection under the new Mattel Brick Shop™ brand in collaboration with Hot Wheels®. The collection features seven collectible building sets across three series: Premium Series ($119.99), Elite Series ($49.99), and Speed Series ($19.99). Each set includes authentic details, real metal parts, customization options, and an exclusive 1:64th scale matching die-cast car. The Premium Series debuts with the Mercedes-Benz 300 SL, while the Elite Series features the Corvette Grand Sport, '90 Acura NSX, and Custom '62 Chevy Pickup. The Speed Series includes the Cadillac Project GTP Hypercar, Maserati MC20, and Custom '68 Camaro. The sets are available for pre-sale globally and will hit retail shelves in summer 2025.