Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. (NASDAQ: MAT) generates a steady flow of news as a global toy and family entertainment company with brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney. This news page aggregates coverage related to Mattel’s operations, brand initiatives, financial updates, and capital markets activity.
Investors following MAT can find announcements about quarterly and annual financial results, guidance updates, and participation in investor conferences. Mattel issues earnings releases that discuss net sales trends by region and product category, gross margin performance, operating income, cash flow, and share repurchase activity, often accompanied by webcasts and slide presentations for analysts.
Brand and product news is also a significant part of Mattel’s coverage. Recent examples include the introduction of the first autistic Barbie doll, developed in partnership with the Autistic Self Advocacy Network, and updates on the Barbie Fashionistas line. Mattel also releases news about events such as the Hot Wheels Legends Tour, a global traveling car show and contest that culminates in a custom car being turned into a 1:64 scale Hot Wheels die-cast model sold worldwide.
Mattel’s news extends into entertainment, digital, and cultural collaborations. Announcements have detailed an expanded collaboration with Roblox to launch experiences for Monster High and other brands on the platform, as well as a multi-year partnership between Mattel Creations and The Museum of Modern Art for design-led collectibles. Capital markets items, such as the pricing of senior notes offerings, are disclosed through press releases and related SEC filings.
By reviewing this news feed, readers can track how Mattel deploys its intellectual property across toys, digital experiences, live events, and partnerships, and how these activities intersect with its financial and strategic communications.
Mattel (NASDAQ: MAT) has partnered with Canadian game studio Uken Games to launch 'Mattel Match: Toybox Unlocked', the company's first-ever IP crossover mobile game. This free-to-play match game unites iconic Mattel brands including Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends, and Masters of the Universe in a single digital experience.
Developed as part of Mattel's 80th anniversary campaign, the game features puzzle-based gameplay where players match characters and toys across Mattel's portfolio. The game is currently soft launching in the Philippines and Canada, with additional regions to follow before its official launch later this year.
Mattel (NASDAQ: MAT) has announced a major innovation for its Hot Wheels brand with the new Speed Snap Track System, representing the most significant track update since 1968. The patented system features an intuitive snap-together design that will be available nationwide starting June 2025.
The initial product line includes the Triple Loop Speed Kit ($29.99) and Boosted Jump Speedway Kit ($39.99). The innovation addresses key consumer challenges, as research showed less than one-third of children ages 3-6 could assemble traditional tracks independently. Complementing the physical product, Mattel is launching the free Hot Wheels Track Creator app providing 3D assembly instructions and build inspiration.
Mattel (NASDAQ: MAT) has appointed Paul Ruh as its new Chief Financial Officer, effective May 19, 2025. Ruh, who currently serves as CFO of Kenvue Inc., will succeed Anthony DiSilvestro, who announced his retirement in January. DiSilvestro will remain as an advisor until August 15, 2025, to ensure a smooth transition.
Ruh brings over 30 years of public company finance experience, including significant roles at major consumer brands. At Kenvue, he led one of the largest corporate splits in history from Johnson & Johnson. His previous positions include CFO of Johnson & Johnson Consumer Health and various finance leadership roles at PepsiCo, including CFO of its Latin America business. In his new role, Ruh will oversee Mattel's global finance organization and technology operations.
Mattel (NASDAQ: MAT) and IDW Publishing have announced a new five-issue comic book series titled 'Monster High: World's Scare'. The series, launching with a double-sized first issue in July, follows Frankie Stein and the Boo Crew as they compete in The World's Scare competition, where they present an invention honoring Frankie's late father, Headmaster Frankenstein.
Written by Jacque Aye with art by Caroline Shuda and cover art by Betsy Cola, the series explores mysterious plot elements including Lothar's collaborations, Draculaura's connection to Frankenstein's notebook, and the identity of CryptCrier. Additionally, Mattel is expanding its Monster High comic line with other releases including:
- Monster High: Bull's Eye - reprinting previously out-of-print comics
- Monster High: New Scaremester Vol. 1 - releasing May 6
- Monster High: Pride 2025 - launching May 28
Mattel (NASDAQ: MAT) has scheduled the release of its first quarter 2025 financial results for Monday, May 5, 2025, at approximately 4:05 p.m. Eastern Time. The company will follow this with a webcast conference call at 5:00 p.m. Eastern Time.
The webcast and presentation slides will be accessible through the Events and Presentations section of Mattel's Investor Relations website. Interested parties should register at least 10 minutes before the call to ensure proper setup. The webcast archive will remain available on the company's website for 12 months after the event.
Mattel (NASDAQ: MAT) has released 'The Shape of Play,' a groundbreaking global research study marking its 80th anniversary. The study, surveying over 33,000 participants across seven countries, reveals compelling insights about play's universal importance:
Key findings show that 94% of respondents believe play is for all ages, 87% agree it reduces loneliness and isolation, and 85% view it as integral to daily life. The research identifies four key motivational areas: expression and experimentation, escapism and well-being, strengthening connections and collaboration, and personal growth and learning.
The study also revealed that 81% of respondents believe physical toys enhance play experiences, while 70% of adults still feel 'part child.' The research categorized six distinct Play Personalities: Colorful Creators, Skill Seekers, Solo Navigators, Curiosity Cultivators, Memory Makers, and Social Sparklers.
Mattel (NASDAQ: MAT) and WWE have announced a multi-year extension of their global licensing partnership, continuing Mattel's production of WWE action figures and related products. The partnership, which began in 2010, has seen WWE products sold in over 50 markets worldwide, with WWE action figures consistently ranking among the top 10 properties in the U.S. action figure category.
The extension coincides with WWE's international expansion through its Netflix partnership, where Monday Night Raw launched in January 2025, along with all WWE programming and Premium Live Events becoming available across international markets. The WWE Main Event Action Figure Series holds the distinction of being the longest-running continuous action figure assortment in history.