Mattel Inc Stock Price, News & Analysis

Janie and Jack, a children's fashion brand, has partnered with Mattel Inc.'s (NASDAQ: MAT) American Girl to launch a special holiday collection. The collaboration features matching styles for children and dolls, inspired by American Girl's historical characters Samantha, Kirsten, and Addy. The collection includes nine styles for girls, priced from $36.50 to $114.00, available in sizes 2T to 12 years. Matching doll clothing ranges from $12 to $40.

The collection will be available from September 26 on janieandjack.com, americangirl.com, and saksfifthavenue.com, as well as in select retail stores. A -edition dress is exclusively available on saksfifthavenue.com. The collaboration aims to create magical experiences and lasting memories for families during the holiday season.

Mattel's Hot Wheels has collaborated with Aston Martin to create a new die-cast model: the Aston Martin DB4GT 'High-Speed Edition'. This 1:64 scale model reimagines the classic DB4GT as a land speed racer, combining Aston Martin's luxury design with Hot Wheels' performance-driven aesthetics.

The design, a joint effort between Aston Martin designers and Hot Wheels' Design Manager, features modifications inspired by historic land speed racers, including an aggressive front splitter, lowered chopped roof, custom wheels, and elongated body for improved aerodynamics. The model sports a motorsports-inspired livery paying homage to historic land speed racing vehicles.

This collaboration marks another milestone in Hot Wheels' 50-year history of automotive innovation and design. The DB4GT 'High-Speed Edition' will be available at retailers globally starting in October.

Mattel (NASDAQ: MAT) and WildBrain have announced a new 66-minute animated special, 'Polly Pocket: Adventures in Rio', premiering September 16 on Prime Video in the U.S. and U.K. The special, featuring an original song, follows Polly and her friends on an adventure to Rio de Janeiro. This release coincides with Polly Pocket's 35th anniversary, which Mattel is celebrating with a special toy collection and partnerships with brands like Airbnb, Cakeworthy, and Pacsun.

The new toy line includes the Adventure Moped Compact, Momma Monkey & Baby Playset, and Kitty Airways Playset, inspired by Polly's tropical adventures. This launch aligns with Mattel's strategy to leverage its iconic brands across entertainment and consumer products.

Mattel (NASDAQ: MAT) has unveiled a new animated video and updated lyrics for Barney's classic 'I Love You' song, now titled 'I Love You (I Love Me Too)', alongside fresh images from the upcoming series Barney's World. The 52-episode series will debut on Max on October 14, followed by premieres on Cartoon Network, Cartoonito, Discovery Kids, and Treehouse across various regions. The first episode will be available early on Barney's YouTube channel on October 11.

The updated song emphasizes self-love, aiming to instill important messages of self-esteem in young audiences. Mattel Television Studios and Nelvana are co-producing the series, which blends nostalgia with modern storytelling to appeal to both preschoolers and their parents who grew up with the original Barney.

Mattel (NASDAQ: MAT) has appointed Jennifer Kettnich as Vice President of Investor Relations, reporting to CFO Anthony DiSilvestro. Kettnich, formerly VP of Investor Relations at Disney, brings significant experience in investor relations, corporate finance, and equity analysis. Her role involves leading Mattel's investor engagement, communicating the company's value proposition, and articulating its strategy to expand beyond toys into entertainment.

DiSilvestro highlighted Kettnich's expertise as beneficial for Mattel's current strategy to grow its IP-driven toy business and expand its entertainment offering. Kettnich expressed excitement about joining Mattel during its expansion into entertainment verticals and capturing more value for its world-class IP.

American Girl, part of Mattel (NASDAQ: MAT), unveils Summer McKinny as its 2025 Girl of the Year. Summer, a 10-year-old from Columbia, Maryland, is a dog lover and baker who starts her own business. Her story, written by Clare Hutton, aims to inspire young entrepreneurs. The 18-inch doll comes with a product line including pet-themed accessories and baking sets. To support literacy, American Girl is donating over $100,000 worth of books to Save the Children's U.S. education programs. The character launch includes retail experiences, digital content, and a music release. Summer's products are available now at American Girl stores and online.

Mattel (Nasdaq: MAT) has appointed Ken Wee as Executive Vice President and Chief Strategy Officer, reporting directly to CEO Ynon Kreiz. Wee brings extensive experience in strategic planning, M&A, and corporate development from the gaming, technology, and media sectors. His role involves overseeing strategic planning and corporate development, focusing on accelerating growth and profitability.

Previously, Wee served as Chief Strategy Officer at Activision Blizzard, where he played a key role in the company's $69 billion acquisition by Microsoft. He also worked as a partner at McKinsey & Company, leading their Interactive Entertainment Practice. Wee's appointment comes at a important time as Mattel aims to expand its IP-driven toy business and entertainment offerings, potentially unlocking new value for shareholders.

Mattel (NASDAQ: MAT) and Warner Bros. Discovery are bringing Barney back to television after 14 years with a new animated series, Barney's World. The show will premiere on Max on October 14, followed by a linear premiere on Cartoon Network on October 18. It will also launch on Cartoonito in EMEA and APAC, and Discovery Kids in LATAM.

The series features 52 11-minute episodes set in a playground, where Barney, along with dinos Billy and Baby Bop, and three kid friends, explore preschool emotions through music-filled adventures. The show aims to blend nostalgia with modern storytelling, targeting both preschoolers and parents who grew up with the original series.

Mattel Television Studios and Corus Entertainment's Nelvana are co-producing the series, which is part of Mattel's strategy to expand its characters across various platforms.

Mattel's Barbie brand has launched a new campaign titled 'Give Limitless Possibilities', unveiled alongside WNBA legend Sue Bird at a Barbie-themed WNBA game. The campaign aims to empower girls and highlight the benefits of doll play in nurturing imagination, self-esteem, and empathy. It builds on Barbie's 65-year legacy of inspiring potential in young girls.

The campaign, created with 72andSunny, emphasizes the emotional desire of adults to give children curiosity, confidence, and belief in their potential. It also supports Barbie's commitment to championing women role models, particularly in sports. The brand's presence at the WNBA game included fan activations and giveaways, reinforcing Barbie's role in promoting women's sports.