Barbie Dance Party Game from Mattel and Nex Playground Launches Today
Mattel (NASDAQ: MAT) and Nex have launched Barbie Dance Party, a new interactive dance game exclusively available on the Nex Playground console. The game allows up to four players to dance alongside Barbie characters to popular songs from artists like Dua Lipa and Charli XCX.
The game launches with four songs, with additional song packs and custom dance routines planned for release every 2-3 months throughout the next year. Suitable for ages 5 and up, it joins Nex Playground's growing library of family-friendly games, alongside content from partners including Hasbro, Sesame Workshop, and Paramount.
The game is available through major retailers including Amazon, Best Buy, Target, and Walmart, both online and in select stores nationwide.
Mattel (NASDAQ: MAT) e Nex hanno lanciato Barbie Dance Party, un nuovo gioco interattivo di danza disponibile esclusivamente sulla console Nex Playground. Il gioco consente fino a quattro giocatori di ballare accanto ai personaggi di Barbie sulle canzoni popolari di artisti come Dua Lipa e Charli XCX.
Il gioco parte con quattro canzoni, con l'aggiunta di pacchetti musicali e routine di danza personalizzate previste per essere rilasciate ogni 2-3 mesi nel corso dell'anno prossimo. Adatto a bambini dai 5 anni in su, si unisce alla crescente libreria di giochi per famiglie di Nex Playground, insieme ai contenuti di partner come Hasbro, Sesame Workshop e Paramount.
Il gioco è disponibile presso i principali rivenditori, tra cui Amazon, Best Buy, Target e Walmart, sia online che in alcuni negozi selezionati a livello nazionale.
Mattel (NASDAQ: MAT) y Nex han lanzado Barbie Dance Party, un nuevo juego de baile interactivo disponible exclusivamente en la consola Nex Playground. El juego permite que hasta cuatro jugadores bailen junto a los personajes de Barbie con canciones populares de artistas como Dua Lipa y Charli XCX.
El juego se lanza con cuatro canciones, y se planean paquetes adicionales de canciones y rutinas de baile personalizadas para su lanzamiento cada 2-3 meses durante el próximo año. Adecuado para mayores de 5 años, se une a la creciente biblioteca de juegos familiares de Nex Playground, junto con contenido de socios como Hasbro, Sesame Workshop y Paramount.
El juego está disponible a través de los principales minoristas, incluidos Amazon, Best Buy, Target y Walmart, tanto en línea como en algunas tiendas seleccionadas a nivel nacional.
Mattel (NASDAQ: MAT)과 Nex는 Barbie Dance Party를 출시했습니다. 이는 Nex Playground 콘솔에서 독점적으로 제공되는 새로운 인터랙티브 댄스 게임입니다. 이 게임은 최대 네 명의 플레이어가 Dua Lipa 및 Charli XCX와 같은 아티스트의 인기 노래에 맞춰 바비 캐릭터와 함께 춤을 출 수 있게 해 줍니다.
게임은 네 곡과 함께 출시되며, 추가적인 곡 팩과 맞춤형 댄스 루틴이 차후 2-3개월마다 출시될 예정입니다. 5세 이상의 어린이에게 적합하며, Hasbro, Sesame Workshop, Paramount 등 파트너의 콘텐츠와 함께 Nex Playground의 가족 친화적인 게임 라이브러리에 추가됩니다.
이 게임은 Amazon, Best Buy, Target 및 Walmart와 같은 주요 소매업체를 통해 온라인 및 일부 선택된 매장에서 구매할 수 있습니다.
Mattel (NASDAQ: MAT) et Nex ont lancé Barbie Dance Party, un nouveau jeu de danse interactif disponible exclusivement sur la console Nex Playground. Le jeu permet à quatre joueurs de danser aux côtés des personnages Barbie sur des chansons populaires d'artistes tels que Dua Lipa et Charli XCX.
Le jeu est lancé avec quatre chansons, et des packs de chansons supplémentaires ainsi que des routines de danse personnalisées sont prévus tous les 2-3 mois au cours de l'année prochaine. Adapté aux enfants à partir de 5 ans, il rejoint la bibliothèque en pleine croissance des jeux familiaux de Nex Playground, aux côtés de contenus provenant de partenaires tels que Hasbro, Sesame Workshop et Paramount.
Le jeu est disponible chez les principaux détaillants, y compris Amazon, Best Buy, Target et Walmart, à la fois en ligne et dans certains magasins sélectionnés à l'échelle nationale.
Mattel (NASDAQ: MAT) und Nex haben Barbie Dance Party gestartet, ein neues interaktives Tanzspiel, das exklusiv auf der Nex Playground-Konsole erhältlich ist. Das Spiel ermöglicht es bis zu vier Spielern, neben Barbie-Charakteren zu beliebten Songs von Künstlern wie Dua Lipa und Charli XCX zu tanzen.
Das Spiel wird mit vier Songs gestartet, wobei zusätzliche Song-Pakete und benutzerdefinierte Tanzroutinen alle 2-3 Monate im nächsten Jahr veröffentlicht werden sollen. Geeignet für Kinder ab 5 Jahren, reiht es sich in die wachsende Bibliothek familienfreundlicher Spiele von Nex Playground ein, zusammen mit Inhalten von Partnern wie Hasbro, Sesame Workshop und Paramount.
Das Spiel ist über große Einzelhändler wie Amazon, Best Buy, Target und Walmart sowohl online als auch in ausgewählten Geschäften landesweit erhältlich.
- Partnership with Nex expands Mattel's digital gaming presence
- Regular content updates planned through next year
- Distribution through major retail channels
- initial content with only four songs at launch
Insights
The launch of Barbie Dance Party game represents a modest expansion of Mattel's digital gaming portfolio, but is unlikely to significantly impact revenue streams. While leveraging the strong Barbie brand momentum following the movie's success, the game's initial content (only four songs) and distribution through a relatively niche gaming console (Nex Playground) suggests minimal financial impact. The planned content updates and partnership with major retailers provide some growth potential, but the specialized hardware requirement limits the addressable market compared to traditional gaming platforms. This appears to be more of a brand extension play than a meaningful revenue driver for
New interactive dance game now on the award-winning Nex Playground console, available at select major retailers
Download assets here and watch the latest trailer here
Barbie Dance Party (Graphic: Business Wire)
Up to four players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts to show off their moves in an unforgettable dance experience. Key game features include:
- Hit Songs: Dance along to your favorite pop music from artists such as Dua Lipa and Charli XCX, following the routines of Barbie. Launching with four songs, players dance through each one before unlocking the next. Additional song packs with custom dance routines will be added every two to three months after launch through next year.
- Multiplayer Mode: Dance solo or with up to three additional friends or family members, as you turn any room into your own dance party.
- Suitable For All Ages: Barbie Dance Party is suitable for ages 5 and up.
Mattel joins Nex Playground’s growing list of brand partners – including Hasbro, Sesame Workshop, Miraculous Corp, Paramount, Universal Products & Experiences, and Halfbrick Studios – expanding on the console’s library of family-friendly, interactive games.
“At Mattel, we love to bring our beloved brands to life in new ways and connect with more fans,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “Our partnership with Nex combines our shared commitment to play, along with their expertise in family-friendly gaming. Barbie Dance Party is just the beginning, and we can’t wait for players to experience the game and celebrate their limitless potential with Barbie.”
“Partnering with a brand as iconic as Mattel marks a major milestone for our small startup, allowing us to create truly unique and engaging experiences that will delight fans of all ages,” said David Lee, co-founder and CEO of Nex. “We love that Barbie transcends generations, reaching audiences of all ages while inspiring confidence, creativity, and self-expression. Our goal with this game is to provide a new outlet that empowers players to have fun, be active, and foster genuine bonding time with their family and friends.”
Families interested in purchasing Nex Playground can find the console on Amazon as well as in Best Buy®, Target® and Walmart® online and select retail stores nationwide. Store availability can be found at https://nexplayground.com/stores. For more information and to view the full library of games, visit https://playground.nex.inc.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Nex
Nex is helping families reconnect with the joy of movement through fun, social, and interactive content that’s accessible to all ages. Its award-winning Nex Playground gaming console launched in December 2023, is designed in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241218377829/en/
Press Contacts:
Mattel
Casey McDonald
Casey.McDonald@Mattel.com
Kristina Quintos
Kristina.Quintos@Mattel.com
BerlinRosen for Nex
nex@berlinrosen.com
Source: Mattel, Inc.
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