Mattel Films Developing Live-Action View-Master Feature Film with Escape Artists
Mattel, Inc. (NASDAQ: MAT) is developing a live-action feature film based on its iconic View-Master toy, in collaboration with Sony Pictures Entertainment and Escape Artists. The View-Master, a stereoscopic viewing device introduced in 1939, has been a popular childhood staple for generations, offering 3-D image reels that take viewers on imaginative adventures around the world.
Robbie Brenner, President of Mattel Films, expressed excitement about the project, highlighting the toy's storytelling potential. Todd Black, Producer for Escape Artists, emphasized View-Master's legacy of sparking imagination and their aim to create a new adventure for today's audience.
This project is part of Mattel Films' vision to produce quality movies based on its iconic brands. The company is also collaborating with Escape Artists on an upcoming Masters of the Universe live-action feature film.
Mattel, Inc. (NASDAQ: MAT) sta sviluppando un film live-action basato sul suo iconico View-Master, in collaborazione con Sony Pictures Entertainment e Escape Artists. Il View-Master, un dispositivo di visione stereoscopica introdotto nel 1939, è stato un elemento fondamentale dell'infanzia per generazioni, offrendo rulli di immagini in 3-D che portano gli spettatori in avventure immaginative in tutto il mondo.
Robbie Brenner, Presidente di Mattel Films, ha espresso entusiasmo per il progetto, evidenziando il potenziale narrativo del giocattolo. Todd Black, Produttore di Escape Artists, ha sottolineato l'eredità del View-Master nel suscitare immaginazione e il loro obiettivo di creare una nuova avventura per il pubblico di oggi.
Questo progetto fa parte della visione di Mattel Films di produrre film di qualità basati sui suoi brand iconici. L'azienda sta inoltre collaborando con Escape Artists per un prossimo film live-action di Masters of the Universe.
Mattel, Inc. (NASDAQ: MAT) está desarrollando una película de acción en vivo basada en su icónico View-Master, en colaboración con Sony Pictures Entertainment y Escape Artists. El View-Master, un dispositivo de visualización estereoscópica introducido en 1939, ha sido un elemento básico en la infancia durante generaciones, ofreciendo carretes de imágenes en 3-D que llevan a los espectadores a aventuras imaginativas alrededor del mundo.
Robbie Brenner, Presidenta de Mattel Films, expresó su entusiasmo por el proyecto, destacando el potencial narrativo del juguete. Todd Black, Productor de Escape Artists, enfatizó el legado del View-Master de estimular la imaginación y su objetivo de crear una nueva aventura para la audiencia actual.
Este proyecto es parte de la visión de Mattel Films de producir películas de calidad basadas en sus marcas icónicas. La compañía también está colaborando con Escape Artists en una próxima película de acción en vivo de Masters of the Universe.
Mattel, Inc. (NASDAQ: MAT)는 View-Master 장난감을 바탕으로 한 실사 영화를 Sony Pictures Entertainment 및 Escape Artists와 협력하여 개발 중입니다. View-Master는 1939년에 소개된 입체 보기 장치로, 수세대에 걸쳐 인기 있는 어린이 필수품으로 자리 잡았으며, 3-D 이미지 릴을 제공하여 시청자들을 세계의 상상력 넘치는 모험으로 안내합니다.
Robbie Brenner, Mattel Films의 사장은 프로젝트에 대한 기대감을 표현하며 장난감의 이야기 전달 가능성을 강조했습니다. Todd Black, Escape Artists의 프로듀서는 View-Master의 상상력을 자극하는 유산을 강조하며 오늘날의 관객을 위한 새로운 모험을 창조하겠다는 목표를 밝혔습니다.
이 프로젝트는 Mattel Films의 아이코닉 브랜드를 기반으로 한 고품질 영화 제작 비전의 일환입니다. 회사는 또한 다가오는 Masters of the Universe 실사 영화 제작에 대해 Escape Artists와 협력하고 있습니다.
Mattel, Inc. (NASDAQ: MAT) est en train de développer un film en live-action basé sur son emblématique View-Master, en collaboration avec Sony Pictures Entertainment et Escape Artists. Le View-Master, un dispositif de visualisation stéréoscopique introduit en 1939, est un incontournable de l'enfance depuis des générations, offrant des rouleaux d'images en 3-D qui plongent les spectateurs dans des aventures imaginatives à travers le monde.
Robbie Brenner, présidente de Mattel Films, a exprimé son enthousiasme pour le projet, soulignant le potentiel narratif du jouet. Todd Black, producteur chez Escape Artists, a souligné l'héritage du View-Master dans la stimulation de l'imagination et leur objectif de créer une nouvelle aventure pour le public d'aujourd'hui.
Ce projet s'inscrit dans la vision de Mattel Films de produire des films de qualité basés sur ses marques emblématiques. L'entreprise collabore également avec Escape Artists sur un prochain film en live-action Masters of the Universe.
Mattel, Inc. (NASDAQ: MAT) entwickelt einen Live-Action-Film, der auf dem ikonischen View-Master-Spielzeug basiert, in Zusammenarbeit mit Sony Pictures Entertainment und Escape Artists. Der View-Master, ein stereoskopisches Betrachtungsgerät, das 1939 eingeführt wurde, ist seit Generationen ein beliebtes Kinderspielzeug und bietet 3-D-Filmdiscs, die die Zuschauer auf imaginative Abenteuer rund um die Welt mitnehmen.
Robbie Brenner, Präsidentin von Mattel Films, äußerte ihre Begeisterung für das Projekt und hob das erzählerische Potenzial des Spielzeugs hervor. Todd Black, Produzent von Escape Artists, betonte das Erbe des View-Master, die Fantasie anzuregen, und ihr Ziel, ein neues Abenteuer für das heutige Publikum zu schaffen.
Dieses Projekt ist Teil der Vision von Mattel Films, hochwertige Filme basierend auf ihren ikonischen Marken zu produzieren. Das Unternehmen arbeitet auch mit Escape Artists an einem kommenden Masters of the Universe Live-Action-Film zusammen.
- Expansion of Mattel's intellectual property into feature films
- Collaboration with major entertainment companies (Sony Pictures and Escape Artists)
- Potential for increased brand visibility and revenue through film adaptation
- None.
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View-Master (Photo: Business Wire)
View-Master has entertained children and adults since its introduction in 1939. The stereoscopic viewing device has been a popular childhood staple for generations and has taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.
“View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film,” said Robbie Brenner, President of Mattel Films. “We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”
“View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike,” said Todd Black, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience. We can’t wait to bring this treasured toy’s sense of exploration to the big screen.”
Mattel is also collaborating with Escape Artists to produce the upcoming Masters of the Universe live-action feature film based on the iconic Mattel franchise.
Overseeing the four-quadrant family adventure film are Kevin McKeon and Arturo Thur de Koós for Mattel Films. Todd Black, Jason Blumenthal, Steve Tisch and Tony Shaw of Escape Artists (The Pursuit of Happyness, Fences) are set to produce.
Led by two-time Academy Award-nominee Robbie Brenner, Mattel Films' vision is to collaborate with leading filmmakers to make standout quality movies based on Mattel’s iconic brands that will resonate in culture and appeal to global audiences.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241016984958/en/
Press Contacts:
Mattel
Niki Kazakos
Niki.Kazakos@Mattel.com
Casey McDonald
Casey.McDonald@Mattel.com
Source: Mattel, Inc.
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