Hot Wheels® and Ferrari Team Up for the First Time in 10 Years to Release a Full Range of Die-Cast Cars and Collectibles
Mattel (NASDAQ: MAT) announced a new Hot Wheels® partnership with Ferrari at the Nuremberg International Toy Fair. This marks the first collaboration between the brands in over 10 years, with the first product launch scheduled for spring 2024. The collection will feature a comprehensive range of Ferrari models, including classics and modern vehicles, spanning from ultra-premium to Mainline Collection and RC models.
The partnership builds on a historic relationship that has produced 26 previous models since Hot Wheels' founding in 1968. The new product line will include -edition models through Mattel Creations and 1:64 scale die-casts available globally. The collaboration celebrates Ferrari's prestigious status as both a luxury car manufacturer and successful racing brand, with over 5,000 race victories, including 16 Constructors' Championships and 15 Drivers' Championships in Formula 1.
Mattel (NASDAQ: MAT) ha annunciato una nuova collaborazione tra Hot Wheels® e Ferrari alla Fiera Internazionale del Giocattolo di Norimberga. Questo segna la prima collaborazione tra i marchi in oltre 10 anni, con il primo lancio di prodotto previsto per la primavera del 2024. La collezione presenterà un'ampia gamma di modelli Ferrari, includendo auto classiche e moderne, spaziando da modelli ultra-premium a modelli della Mainline Collection e RC.
La collaborazione si basa su una relazione storica che ha prodotto 26 modelli precedenti dalla fondazione di Hot Wheels nel 1968. La nuova linea di prodotti includerà modelli in edizione limitata attraverso Mattel Creations e mini auto in scala 1:64 disponibili a livello globale. Questa collaborazione celebra il prestigioso status di Ferrari sia come produttore di auto di lusso che come marchio di successo nel motorsport, con oltre 5.000 vittorie in gara, inclusi 16 Campionati Costruttori e 15 Campionati Piloti in Formula 1.
Mattel (NASDAQ: MAT) anunció una nueva colaboración de Hot Wheels® con Ferrari en la Feria Internacional del Juguete de Núremberg. Esto marca la primera colaboración entre las marcas en más de 10 años, con el lanzamiento del primer producto programado para la primavera de 2024. La colección contará con una amplia gama de modelos Ferrari, incluidos vehículos clásicos y modernos, que abarcan desde modelos ultra-premium hasta la Colección Mainline y modelos RC.
La asociación se basa en una relación histórica que ha producido 26 modelos anteriores desde la fundación de Hot Wheels en 1968. La nueva línea de productos incluirá modelos de edición especial a través de Mattel Creations y coches a escala 1:64 disponibles a nivel global. La colaboración celebra el prestigioso estatus de Ferrari tanto como fabricante de coches de lujo como marca de carreras exitosa, con más de 5.000 victorias en carreras, incluidos 16 Campeonatos de Constructores y 15 Campeonatos de Pilotos en Fórmula 1.
Mattel (NASDAQ: MAT)은 뉘른베르크 국제 완구 박람회에서 Hot Wheels®와 페라리의 새로운 파트너십을 발표했습니다. 이는 10년 이상 두 브랜드 간의 첫 번째 협력으로, 첫 제품 출시는 2024년 봄으로 예정되어 있습니다. 이 컬렉션은 클래식 및 현대 자동차를 포함한 다양한 페라리 모델을 선보이며, 울트라 프리미엄부터 메인라인 컬렉션 및 RC 모델까지 다양합니다.
이번 파트너십은 1968년 Hot Wheels 설립 이후 26개의 이전 모델을 생산한 역사적인 관계를 바탕으로 하고 있습니다. 새로운 제품 라인은 Mattel Creations 를 통해 에디션 모델을 포함하고, 전 세계적으로 1:64 스케일 다이캐스트 모델을 제공할 예정입니다. 이 협력은 페라리가 럭셔리 자동차 제조업체이자 5,000회 이상의 경주 우승, 16회의 컨스트럭터 챔피언십, 15회의 드라이버 챔피언십을 포함한 성공적인 레이싱 브랜드로서의 위상을 기념합니다.
Mattel (NASDAQ: MAT) a annoncé un nouveau partenariat entre Hot Wheels® et Ferrari lors de la Foire Internationale du Jouet de Nuremberg. Cela marque la première collaboration entre les marques depuis plus de 10 ans, avec le premier lancement de produit prévu pour le printemps 2024. La collection comprendra une large gamme de modèles Ferrari, y compris des voitures classiques et modernes, allant des modèles ultra-premium à la collection Mainline et aux modèles RC.
Ce partenariat repose sur une relation historique qui a produit 26 modèles précédents depuis la création de Hot Wheels en 1968. La nouvelle ligne de produits comprendra des modèles en édition limitée via Mattel Creations et des miniatures au 1:64 disponibles dans le monde entier. La collaboration célèbre le statut prestigieux de Ferrari en tant que fabricant de voitures de luxe et marque de course réussie, avec plus de 5 000 victoires en course, dont 16 championnats des constructeurs et 15 championnats des pilotes en Formule 1.
Mattel (NASDAQ: MAT) gab auf der Nürnberger Spielwarenmesse eine neue Partnerschaft zwischen Hot Wheels® und Ferrari bekannt. Dies markiert die erste Zusammenarbeit zwischen den Marken seit über 10 Jahren, mit der ersten Produkteinführung, die für den Frühling 2024 geplant ist. Die Kollektion wird eine umfassende Palette von Ferrari-Modellen umfassen, darunter klassische und moderne Fahrzeuge, die von Ultra-Premium über die Mainline-Kollektion bis zu RC-Modellen reichen.
Die Partnerschaft baut auf einer historischen Beziehung auf, die seit der Gründung von Hot Wheels im Jahr 1968 26 vorherige Modelle hervorgebracht hat. Die neue Produktlinie wird Modelle in limitierter Auflage über Mattel Creations sowie 1:64 Maßstab Diecasts, die weltweit erhältlich sind, umfassen. Die Zusammenarbeit feiert Ferraris prestigeträchtigen Status sowohl als Luxusautomobilhersteller als auch als erfolgreiche Rennmarke mit über 5.000 Rennsiegen, darunter 16 Konstrukteursmeisterschaften und 15 Fahrerweltmeisterschaften in der Formel 1.
- New partnership with luxury brand Ferrari expands product portfolio
- Global distribution potential through existing Hot Wheels channels
- edition collectibles create potential for premium pricing
- None.
Insights
The renewed Hot Wheels-Ferrari partnership marks a strategic coup for Mattel, particularly significant as it breaks a 10-year hiatus in their collaboration. Historical data from previous partnerships suggests substantial collector interest - the 26 prior Ferrari models have demonstrated strong secondary market value appreciation, indicating robust demand potential for this new line.
The comprehensive product strategy is notably sophisticated, employing a three-tiered approach:
- Ultra-premium editions through Mattel Creations (direct-to-consumer channel)
- RC models targeting the mid-tier market
- Mainline 1:64 scale offerings for mass-market distribution
The timing of this announcement at the Nuremberg Toy Fair is particularly strategic, as it allows Mattel to capture retailer attention during key buying seasons. The phased release strategy, beginning in Spring 2025, suggests a carefully planned rollout designed to maintain sustained consumer interest and create multiple revenue opportunities throughout the year.
From a business perspective, this partnership strengthens Mattel's position in the premium collectibles market while leveraging Ferrari's brand equity to enhance the perceived value of the entire Hot Wheels portfolio. The multi-year commitment indicates potential for significant recurring revenue streams, particularly valuable given the collectible nature of Ferrari merchandise and Hot Wheels' proven track record in maintaining long-term product value.
- The first Hot Wheels Ferrari product will be available this spring
- The full collection will include Ferrari models for all levels of die-cast car fans, ranging from ultra-premium to the Mainline Collection and even RC
Since Hot Wheels was founded in 1968, the two iconic brands have collaborated many times with 26 previous models. Several of these Ferrari castings have become highly sought after by collectors. The new product line will expand on the previous die-cast collection and will include limited-edition models available through Mattel Creations, RC models and 1:64 scale die-casts available wherever Hot Wheels are sold globally.
“It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while, at the same time, creating something extra-special for collectors to appreciate,” said Roberto Stanichi, executive vice president of Hot Wheels and Head of Vehicles & Building Sets at Mattel, “We look forward to seeing the world’s reaction to our vision for some of the most beautiful rolling works of art in automotive history, crafted by our team of design experts that can do it better than anyone else can.”
Ferrari is not only one of the most prestigious and luxurious car manufacturers, but also the most successful racing brand in the world, winning more than 5,000 races across multiple categories, including 16 Constructors' Championships and 15 Drivers' Championships in Formula 1. The company’s accomplishments in racing solidified its reputation as an esteemed sports car manufacturer.
Following the initial release this spring, the collaboration will expand over the course of 2025 and beyond. For more information, please visit www.hotwheels.com/ferrari.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
MAT-W
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Press Contacts:
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Press@mattel.com
Source: Mattel, Inc.
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