Hot Wheels Crowns 2024 Global Legends Tour Winner, Soon to be Reimagined as a Hot Wheels Die-Cast Car Sold Worldwide
Mattel (NASDAQ: MAT) announced the winner of the 2024 Hot Wheels Legends Tour, the world's largest traveling car show. The winning vehicle, 'La Liebre', a custom race car from Chile, will be transformed into a 1:64 scale Hot Wheels die-cast car and inducted into the Hot Wheels Garage of Legends. The vehicle, built on a modified Ford Falcon chassis, features a 600-horsepower Chevrolet 350 motor and weighs under 2,000 pounds. The tour evaluated over 5,000 vehicles from 13 countries, including new stops in Colombia and UAE. La Liebre was chosen for its impressive build and role in growing Chile's car community.
Mattel (NASDAQ: MAT) ha annunciato il vincitore del Hot Wheels Legends Tour 2024, la mostra automobilistica itinerante più grande del mondo. Il veicolo vincitore, 'La Liebre', una vettura da corsa personalizzata dal Cile, sarà trasformato in un'auto in scala 1:64 in metallo die-cast Hot Wheels e sarà inserito nel Garage delle Leggende di Hot Wheels. Il veicolo, costruito su un telaio modificato di Ford Falcon, presenta un motore Chevrolet 350 da 600 cavalli e pesa meno di 2.000 libbre. Il tour ha valutato oltre 5.000 veicoli provenienti da 13 paesi, compresi nuovi stop in Colombia e negli Emirati Arabi Uniti. La Liebre è stata scelta per la sua costruzione impressionante e per il suo ruolo nella crescita della comunità automobilistica cilena.
Mattel (NASDAQ: MAT) anunció al ganador del Hot Wheels Legends Tour 2024, la exposición de automóviles itinerante más grande del mundo. El vehículo ganador, 'La Liebre', un auto de carreras personalizada de Chile, será transformado en un auto de metal fundido a escala 1:64 de Hot Wheels e ingresado al Garage de Leyendas de Hot Wheels. El vehículo, construido sobre un chasis modificado de Ford Falcon, cuenta con un motor Chevrolet 350 de 600 caballos de fuerza y pesa menos de 2,000 libras. El tour evaluó más de 5,000 vehículos de 13 países, incluyendo nuevas paradas en Colombia y los Emiratos Árabes Unidos. La Liebre fue elegida por su construcción impresionante y su papel en el crecimiento de la comunidad automovilística de Chile.
매텔(NASDAQ: MAT)은 세계에서 가장 큰 이동식 자동차 전시회인 2024 핫휠 레전드 투어의 우승자를 발표했습니다. 우승 차량인 '라 리에브레'는 칠레의 맞춤형 레이싱 카로, 1:64 스케일 핫휠 다이캐스트 차로 변환되어 핫휠 전설의 차고에 헌액됩니다. 해당 차량은 수정된 포드 팔콘 섀시 위에 제작되었으며, 600 마력의 쉐보레 350 엔진을 장착하고 무게는 2,000파운드 미만입니다. 이 투어는 콜롬비아와 아랍에미리트에서의 새로운 정거장을 포함하여 13개국에서 5,000대 이상의 차량을 평가했습니다. 라 리에브레는 그 인상적인 조립물과 칠레의 자동차 커뮤니티 성장에 기여한 점에서 선택되었습니다.
Mattel (NASDAQ: MAT) a annoncé le gagnant du Hot Wheels Legends Tour 2024, la plus grande exposition automobile itinérante au monde. Le véhicule gagnant, 'La Liebre', une voiture de course personnalisée du Chili, sera transformé en une voiture miniature Hot Wheels au 1:64 et intronisé dans le Garage des Légendes Hot Wheels. Le véhicule, construit sur un châssis modifié de Ford Falcon, dispose d'un moteur Chevrolet 350 de 600 chevaux et pèse moins de 2 000 livres. La tournée a évalué plus de 5 000 véhicules provenant de 13 pays, y compris de nouveaux arrêts en Colombie et aux Émirats Arabes Unis. La Liebre a été choisie pour sa construction impressionnante et son rôle dans le développement de la communauté automobile chilienne.
Mattel (NASDAQ: MAT) hat den Gewinner der Hot Wheels Legends Tour 2024 angekündigt, der größten reisenden Autoausstellung der Welt. Das siegreiche Fahrzeug, 'La Liebre', ein maßgefertigtes Rennfahrzeug aus Chile, wird in ein 1:64 Maßstab Hot Wheels-Druckgussmodell verwandelt und in die Hot Wheels Garage der Legenden aufgenommen. Das Fahrzeug, das auf einem modifizierten Ford Falcon-Chassis basiert, hat einen 600-PS Chevrolet 350 Motor und wiegt weniger als 2.000 Pfund. Die Tour bewertete über 5.000 Fahrzeuge aus 13 Ländern, einschließlich neuer Haltestellen in Kolumbien und den VAE. La Liebre wurde aufgrund seines beeindruckenden Aufbaus und seiner Rolle beim Wachstum der Automobilgemeinschaft in Chile ausgewählt.
- Global expansion of Hot Wheels Legends Tour to 13 countries, adding new markets
- Strong engagement with over 5,000 vehicle entries worldwide
- Brand extension through transformation of winning custom car into mass-market product
- None.
Insights
The Hot Wheels Legends Tour winner announcement, while interesting from a brand perspective, has minimal direct financial impact on Mattel's stock. Hot Wheels die-cast cars typically retail for
The event's primary value lies in maintaining brand relevance and community engagement rather than immediate financial returns. While the Hot Wheels brand remains a steady performer in Mattel's portfolio, this particular news item represents routine marketing activity rather than a material business development.
- Giuseppe Casagrande and his team will have their custom “La Liebre” race car project immortalized as a 1:64 Hot Wheels® die-cast car sold around the world
- More than 5,000 vehicles from 13 countries competed in the 2024 Hot Wheels™ Legends Tour presented by Mobil 1
- The 1968 custom build based on a Baufer modified Ford Falcon chassis is the seventh Hot Wheels Legends Tour winner to be inducted into the Garage of Legends™ and recreated as a Hot Wheels die-cast
- Photos of the 2024 Hot Wheels Legends Tour winner can be found HERE
La Liebre at the
Hosted by motorsports ambassador Jarod DeAnda, this year’s Hot Wheels Legends Tour Global Grand Finale showcased 10 incredible builds from around the world. Tasked with choosing the entry that best represents authenticity, creativity and garage spirit, the panel of judges featured:
- Jay Leno, TV host and car enthusiast
- Dalal Elsheikh, automotive experience designer
- Larry Chen, Renowned automotive photographer
- Gabriel “Fluffy” Iglesias, actor and comedian
- Toni Breidinger, NASCAR driver
- Juca Viapri, Mexican automotive influencer and car customizer
- Hot Wheels Design Team
In 2013, Giuseppe Casagrande and Maurizio Moschini co-founded Cars and Coffee Chile as a nonprofit organization to grow the car community and culture in
The Cars and Coffee Chile team behind La Liebre includes: Giuseppe Casagrade, Maurizio Moschini, Pablo Olmos, Omar Aguilar, Nicolás Orellana, and Jose Ignacio Barra.
“This year’s Hot Wheels Legends Tour brought out so many incredible builds, making it difficult to select just one, however, the mission behind the La Liebre built by Cars & Coffee Chile was emblematic of what the tour is all about,” said Ted Wu, senior vice president and global head of design, vehicles and building sets at Mattel. “Not only is it an extremely impressive build, but it was created to help grow the car community in
Celebrating car builders and enthusiasts around the world in their drive to be legendary, the 2024 Hot Wheels Legends Tour traveled through 13 countries with 11 regional stops in
Since its launch in 2018 to commemorate the 50th Anniversary of Hot Wheels, the Hot Wheels Legends Tour presented by Mobil 1 has grown from an
To learn more about the Hot Wheels Legends Tour, visit www.HotWheels.com/Legends.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Mobil 1
Mobil 1™ motor oil is the world's leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.
MAT-W
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Press Contacts:
Adam Krell
Adam.krell@mattel.com
Rachel Roy
Rachel.roy@mattel.com
Source: Mattel, Inc
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