This International Women’s Day, Barbie Recognizes the Power of Friendship to Unlock Limitless Possibilities
Mattel (NASDAQ: MAT) announced Barbie's International Women's Day celebration focusing on the power of female friendship. The initiative honors four legendary friendship duos with one-of-a-kind Barbie Role Model dolls, including Olympic gymnasts Jordan Chiles and Jade Carey, actresses Hannah Waddingham and Juno Temple, tennis champions Evonne Goolagong Cawley and Ash Barty, and advocates Paola Antonini and Kelen Ferreira.
Previously, Barbie honored Alicia Keys and Ann Mincieli with custom dolls auctioned to benefit She Is The Music. The campaign is supported by research showing that 55% of Gen Z and Millennials prioritize friendship over romantic relationships, and women with strong female support networks are 2.5 times more likely to be high performers at work.
The initiative includes a new Netflix special 'Barbie & Teresa: Recipe for Friendship' and partnerships with Girl Talk and Inspiring Girls International. Multiple brand collaborations and product launches accompany the campaign, featuring companies like Alex & Ani, Crocs, and Forever 21.
Mattel (NASDAQ: MAT) ha annunciato la celebrazione della Giornata Internazionale della Donna di Barbie, focalizzandosi sul potere dell'amicizia femminile. L'iniziativa onora quattro leggendari duo di amicizia con bambole Barbie Role Model uniche, tra cui le ginnaste olimpiche Jordan Chiles e Jade Carey, le attrici Hannah Waddingham e Juno Temple, le campionesse di tennis Evonne Goolagong Cawley e Ash Barty, e le sostenitrici Paola Antonini e Kelen Ferreira.
In precedenza, Barbie ha onorato Alicia Keys e Ann Mincieli con bambole personalizzate messe all'asta per sostenere She Is The Music. La campagna è supportata da ricerche che mostrano che il 55% della Gen Z e dei Millennials dà priorità all'amicizia rispetto alle relazioni romantiche, e le donne con forti reti di supporto femminile hanno 2,5 volte più probabilità di essere ad alte prestazioni sul lavoro.
L'iniziativa include un nuovo speciale Netflix 'Barbie & Teresa: Ricetta per l'Amicizia' e partnership con Girl Talk e Inspiring Girls International. Diverse collaborazioni di marca e lanci di prodotti accompagnano la campagna, coinvolgendo aziende come Alex & Ani, Crocs e Forever 21.
Mattel (NASDAQ: MAT) anunció la celebración del Día Internacional de la Mujer de Barbie, centrándose en el poder de la amistad femenina. La iniciativa rinde homenaje a cuatro legendarios dúos de amistad con muñecas Barbie Role Model únicas, incluyendo a las gimnastas olímpicas Jordan Chiles y Jade Carey, las actrices Hannah Waddingham y Juno Temple, las campeonas de tenis Evonne Goolagong Cawley y Ash Barty, y las defensoras Paola Antonini y Kelen Ferreira.
Anteriormente, Barbie honró a Alicia Keys y Ann Mincieli con muñecas personalizadas subastadas para beneficiar a She Is The Music. La campaña cuenta con el apoyo de investigaciones que muestran que el 55% de la Generación Z y los Millennials priorizan la amistad sobre las relaciones románticas, y las mujeres con redes de apoyo femenino sólidas tienen 2.5 veces más probabilidades de ser de alto rendimiento en el trabajo.
La iniciativa incluye un nuevo especial de Netflix 'Barbie & Teresa: Receta para la Amistad' y asociaciones con Girl Talk e Inspiring Girls International. Múltiples colaboraciones de marca y lanzamientos de productos acompañan la campaña, presentando empresas como Alex & Ani, Crocs y Forever 21.
Mattel (NASDAQ: MAT)은 바비의 국제 여성의 날 축제를 발표하며 여성 우정의 힘에 초점을 맞췄습니다. 이 이니셔티브는 올림픽 체조 선수인 조던 칠스와 제이드 캐리, 배우 한나 와딩햄과 주노 템플, 테니스 챔피언인 에본 골라공 카울리와 애시 바르티, 그리고 옹호자인 파올라 안토니니와 켈렌 페레이라의 네 쌍의 전설적인 우정 듀오를 기립니다.
이전에 바비는 알리샤 키스와 앤 민시엘리를 기리며 She Is The Music을 위해 경매에 부쳐진 맞춤형 인형을 선보였습니다. 이 캠페인은 Z세대와 밀레니얼 세대의 55%가 로맨틱한 관계보다 우정을 우선시한다는 연구 결과를 뒷받침하고 있으며, 강력한 여성 지원 네트워크를 가진 여성은 직장에서 높은 성과를 낼 가능성이 2.5배 더 높습니다.
이 이니셔티브는 '바비 & 테레사: 우정의 레시피'라는 새로운 넷플릭스 특별 프로그램과 Girl Talk 및 Inspiring Girls International과의 파트너십을 포함합니다. 여러 브랜드 협업과 제품 출시가 이 캠페인을 동반하며, Alex & Ani, Crocs, Forever 21과 같은 기업들이 참여하고 있습니다.
Mattel (NASDAQ: MAT) a annoncé la célébration de la Journée internationale des femmes de Barbie, mettant l'accent sur le pouvoir de l'amitié féminine. L'initiative rend hommage à quatre duos d'amitié légendaires avec des poupées Barbie Role Model uniques, y compris les gymnastes olympiques Jordan Chiles et Jade Carey, les actrices Hannah Waddingham et Juno Temple, les championnes de tennis Evonne Goolagong Cawley et Ash Barty, et les défenseures Paola Antonini et Kelen Ferreira.
Auparavant, Barbie avait honoré Alicia Keys et Ann Mincieli avec des poupées personnalisées mises aux enchères pour bénéficier à She Is The Music. La campagne est soutenue par des recherches montrant que 55 % de la génération Z et des Millennials privilégient l'amitié aux relations romantiques, et les femmes disposant de solides réseaux de soutien féminin ont 2,5 fois plus de chances d'être performantes au travail.
L'initiative comprend un nouveau spécial Netflix 'Barbie & Teresa : Recette de l'amitié' et des partenariats avec Girl Talk et Inspiring Girls International. Plusieurs collaborations de marque et lancements de produits accompagnent la campagne, mettant en avant des entreprises telles qu'Alex & Ani, Crocs et Forever 21.
Mattel (NASDAQ: MAT) hat die Feier zum Internationalen Frauentag von Barbie angekündigt, die sich auf die Kraft weiblicher Freundschaft konzentriert. Die Initiative ehrt vier legendäre Freundschaftsduos mit einzigartigen Barbie Role Model-Puppen, darunter die Olympioniken Jordan Chiles und Jade Carey, die Schauspielerinnen Hannah Waddingham und Juno Temple, die Tennismeisterinnen Evonne Goolagong Cawley und Ash Barty sowie die Aktivistinnen Paola Antonini und Kelen Ferreira.
Zuvor ehrte Barbie Alicia Keys und Ann Mincieli mit maßgeschneiderten Puppen, die versteigert wurden, um She Is The Music zu unterstützen. Die Kampagne wird durch Forschungen unterstützt, die zeigen, dass 55% der Generation Z und der Millennials Freundschaft über romantische Beziehungen priorisieren, und Frauen mit starken weiblichen Unterstützungsnetzwerken 2,5-mal wahrscheinlicher in der Arbeit hochleistungsfähig sind.
Die Initiative umfasst ein neues Netflix-Special 'Barbie & Teresa: Rezept für Freundschaft' und Partnerschaften mit Girl Talk und Inspiring Girls International. Mehrere Markenkooperationen und Produkteinführungen begleiten die Kampagne, an der Unternehmen wie Alex & Ani, Crocs und Forever 21 beteiligt sind.
- New product launches and brand collaborations across multiple retail categories
- Netflix special release expanding content distribution
- Strategic partnerships with non-profits enhancing brand social impact
- None.
Barbie is highlighting legendary global role model best friends, introducing lifestyle products fostering friendship, working with a friendship expert to help girls maintain lasting friendships, and teaming up with Barbie Dream Gap Project partners Girl Talk, Inc. and Inspiring Girls International to create friendship-based programming.
This International Women’s Day, Barbie Recognizes the Power of Friendship to Unlock Limitless Possibilities (Photo: Business Wire)
Studies show that
“One of the greatest tools that a girl can have is the support and encouragement of her peers,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. “As we approach International Women’s Day, Barbie is proud to honor legendary female friendship duos across different backgrounds, professions, and parts of the world. We know firsthand that friendships formed at a young age can help fuel social and professional growth, setting girls up for limitless possibilities.”
In advance of Women’s History Month and in celebration of women who are breaking barriers, Barbie honored creative duo and longtime friends, the 17-time Grammy award-winning artist Alicia Keys and her multi-Grammy award-winning recording and mix engineer, Ann Mincieli who both co-founded She Is The Music, a nonprofit organization increasing the number of women working in music and developing the next generation of women in music. The Alicia and Ann one-of-a-kind dolls were auctioned off last month with proceeds benefitting She Is The Music. Barbie continues to honor legendary friendships this International Women’s Day with global duos:
-
Jordan Chiles and Jade Carey (
U.S. ): Olympic gold medalists on theU.S. Gymnastics team, supporting each other on and off the mat. -
Hannah Waddingham and Juno Temple (
United Kingdom ): British actresses who formed an iconic friendship both on and off screen. -
Evonne Goolagong Cawley and Ash Barty, AO (
Australia ): Former tennis world number ones and grand slam champions, who share a bond, representing First Nations Australians in the sport. -
Paola Antonini and Kelen Ferreira (
Brazil ): Paola and Kelen formed a meaningful partnership when Paola portrayed a character inspired by Kelen’s life-changing accident in a series. They support each other through their shared advocacy for body positivity and accessibility.
“I’m beyond pumped to be honored alongside one of my best friends, Jade Carey, with a Barbie made in my likeness to celebrate International Women’s Day,” said Jordan Chiles. “There’s no power or peace quite like knowing you have a support system of women behind you. I hope that partnering with Barbie to celebrate the power of female friendship reminds the next generation of champions that we are stronger together.”
“I’ve always been passionate about empowering the next generation of female athletes and I couldn’t be more grateful to be recognized as a Barbie as a Role Model this International Women’s Day with Jordan Chiles,” said Jade Carey. “Together, we are so excited to showcase the limitless power of friendship to girls everywhere. I wouldn’t be here today without support and encouragement from great friends like Jordan.”
To help girls learn how to create and maintain long-lasting friendships, Barbie teamed up with Dr. Marisa G. Franco, best-selling author, TED speaker, psychologist, professor, and friendship and belonging expert. Dr. Franco shared tips and tricks on creating human connection, including:
- Take the initiative to make friends rather than waiting for friends to come to you. Try asking someone, "Do you want to come over to my house to play with my dolls?"
- Assume people will like you. Trust that people want to be your friend. They are just waiting for you to ask them.
- Tell people how much you like them. Every time you make someone feel appreciated, you build a friendship.
- Switch up what you do together. It's great to have a friend you sit next to at school, but you'll get closer if you do new activities together.
- Choose quality over quantity. If you have one good friend, you're doing great. One quality friend matters more than ten distant ones.
Barbie continues to unlock limitless possibilities with a new animated special, “Barbie & Teresa: Recipe for Friendship,” premiering on Netflix March 6th. The 60-minute animated adventure follows Barbie “Brooklyn” Roberts, Barbie “Malibu” Roberts, and best friends Teresa and Nikki as they head to
The Barbie Dream Gap Project, the Barbie brand’s social impact mission dedicated to encouraging girls to dream without limits, is proud to kick off a partnership with Girl Talk and Inspiring Girls International to create programming dedicated to fostering friendship. This March, Girl Talk will host two “Barbie & Teresa: Recipe for Friendship” viewing parties in
Barbie is also inviting fans of all ages to join the International Women’s Day celebration with an exciting range of Barbie collaborations to bring besties together from brands including Alex & Ani, Azazie, Beauty Creations, Bumpin Blends, Crocs, FHI Heat, FoodStory Brands, Forever 21, Franco Manufacturing, Harvey’s, Healthy Crunch, HISMILE, Jelly Belly, Lele Sadoughi, Loungefly, Moon, My/Mochi, Nettie, Pott’d, Printfresh, Sweet Loren’s, The Frozen Farmer and The Popcorn Factory. To make the power of friendship even sweeter and in honor of International Women’s Day, Bumpin Blends, FHI Heat, Moon Oral Beauty, Nettie, Sweet Loren’s have teamed up with Barbie to offer a select buy one get one offer for dynamic duos on March 8th. For promotion details, please visit each individual partner.
This International Women’s Day, Barbie encourages best friends everywhere to embrace the limitless power of friendship and play with their favorite duo of dolls or play out inspiring friendship stories.
1 YPulse 2023
2 Northwestern, 2019
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com
About Girl Talk, Inc.
Girl Talk is a national non-profit that serves pre-teen and teenage girls through leadership development and peer-to-peer mentorship programming. Fueled by our mission to inspire all girls to be confident leaders, Girl Talk envisions a world where all girls can live confidently, lead fearlessly, and support one another. In our 22-year history, we have served over 77,000 girls, supporting them on their distinctive leadership journeys and empowering them to gain confidence, foster a sense of belonging, and embrace a commitment to service. Girl Talk’s unique girl-led programs provide dynamic resources and support necessary for all girls to reach their full potential. We believe that when girls are empowered and have the tools they need to thrive, communities are strengthened. To learn more, please visit mygirltalk.org.
About Inspiring Girls International
Inspiring Girls International is a global charity dedicated to raising the aspirations of girls by connecting them with female role models. Active in over 40 countries and territories, we challenge gender stereotypes and broaden girls’ horizons by introducing them to diverse careers, empowering them to make confident, informed choices about their futures. Through school talks, speed networking events, and digital campaigns, we provide relatable, real-world inspiration to thousands of girls annually. Our mission is simple: if girls can see it, they can be it. To learn more, visit www.inspiring-girls.com
MAT-BARB
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303251251/en/
News Media
Devin Tucker
devin.tucker@mattel.com
Aly Lloyd
Aly.lloyd@mattel.com
Source: Mattel, Inc.
FAQ
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