Mattel and Dovetail Games Launch Thomas & Friends Add-On for Train Sim World Spring 2025

Rhea-AI Summary

Mattel (NASDAQ: MAT) and Dovetail Games have announced the launch of a Thomas & Friends add-on for Train Sim World, scheduled for spring 2025. The new content will be available on PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One, and PC platforms.

The add-on features beloved characters like Thomas, Annie, Clarabel, Diesel, and the Troublesome Trucks on the West Somerset Railway. This story-driven gameplay experience coincides with both Mattel and Thomas & Friends' 80th anniversary.

The add-on will be priced at $24.99/£19.99/€24.99, requiring the base Train Sim World 5 game and West Somerset Railway Route add-on. A complete bundle including all components will be available at launch for $39.99/£29.99/€34.99.

Positive

• New revenue stream through gaming content expansion
• Strategic timing with 80th anniversary celebration
• Multi-platform release expanding market reach
• Leveraging existing IP for digital gaming market

Negative

• Additional purchase requirements may limit adoption (base game + route add-on needed)
• Relatively high price point for an add-on content

Watch the trailer HERE

Download key art and assets HERE

EL SEGUNDO, Calif. & CHATHAM, England--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Dovetail Games, a simulation entertainment company, today announced that the Thomas & Friends™ add-on for Train Sim World^® will be available spring 2025. The trailer was revealed today at IGN Fan Fest.

Train Sim World 5: Thomas & Friends Visit the West Somerset Railway (Graphic: Business Wire)

Inspired by Mattel’s Thomas & Friends franchise, Train Sim World 5: Thomas & Friends Visit the West Somerset Railway features fan-favorite characters like Thomas, Annie, Clarabel, Diesel and the Troublesome Trucks, brought to life on the West Somerset Railway. With accessible controls, the add-on offers an easy entry for newcomers to Train Sim World while providing an engaging, immersive experience for Thomas & Friends fans.

“Thomas' heartfelt message of friendship and teamwork resonates with consumers worldwide, and we’ve heard their demand for this add-on,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “With both Mattel and Thomas & Friends celebrating their 80^th anniversary, this partnership with Dovetail Games honors the brand’s lasting appeal and recognizes the loyal fans who grew up with Thomas. We can’t wait for everyone to jump on board for this new adventure!”

Rob O’Farrell, Chief Development Officer at Dovetail Games, added, “Like so many parents, I have spent many happy hours playing with the Thomas sets with my children, as well as watching them be captivated by the tales of the beloved Tank Engine, so I’m genuinely excited about working with Mattel to bring Thomas & Friends to Train Sim World.”

The Thomas & Friends brand is marking its 80^th anniversary this year, tracing its heritage back to the publication of the first book in The Railway Series in 1945. Created by the Rev. W. Awdry for his son, Thomas the Tank Engine, along with his friends, have continued to captivate children and adults worldwide. Today, Thomas remains a cherished character, with fans able to follow his adventures with new toys, content, consumer products, digital and live experiences.

Unlike previous add-ons, this gameplay will be entirely story-driven, featuring a fun narrative that follows Thomas and his friends on their visit to the West Somerset Railway.

Train Sim World 5: Thomas & Friends Visit the West Somerset Railway will be available as an add-on this spring 2025 on PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One and PC via Steam and Epic Games Store for $24.99 / £19.99 / €24.99. To play the Thomas add-on, players will need Train Sim World 5 and the West Somerset Railway Route add-on. A bundle for newcomers, including the core Train Sim World 5 game and both add-ons, will also be available at launch for $39.99 / £29.99 / €34.99.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Train Sim World 5

Developed and published by Dovetail Games, Train Sim World 5 is out now on Windows PC, PlayStation, and Xbox consoles. It can be purchased digitally on Steam and the Epic Games Store, PlayStation®Store, and Microsoft Store with a Deluxe Edition (£59.99/€74.99/$74.99), Special Edition (£104.99/€119.99/$119.99) and Standard Edition (£39.99/€44.99/$49.99) available.

About Dovetail Games

RailSimulator.com Ltd, was founded in 2009, re-branded as Dovetail Games in 2013 before the studio was acquired by PulluP Entertainment in 2023. Today Dovetail Games develops and publishes exceptional rail, transport & digital tabletop video game simulations for leading PC and console platforms, as well as publishing content for other developers. For additional information, visit www.dovetailgames.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250227720335/en/

Media Contacts:

Mattel

Kristina Quintos

Kristina.quintos@mattel.com

Dovetail Games

Anita Wong

dovetail@indigopearl.com

Source: Mattel, Inc.

FAQ

When will the Thomas & Friends add-on for Train Sim World 5 be released by MAT?

The add-on will be released in spring 2025.

How much does Mattel's (MAT) Thomas & Friends Train Sim World add-on cost?

The add-on costs $24.99/£19.99/€24.99, with a complete bundle available for $39.99/£29.99/€34.99.

What platforms will MAT's Thomas & Friends Train Sim World add-on be available on?

It will be available on PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One, and PC via Steam and Epic Games Store.

What characters are included in MAT's Thomas & Friends Train Sim World add-on?

The add-on features Thomas, Annie, Clarabel, Diesel, and the Troublesome Trucks.