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“Hot Wheels Monster Trucks: Stunt Mayhem” Launches Today on PC and Consoles

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Mattel, Inc. (Nasdaq: MAT) and GameMill Entertainment have launched Hot Wheels Monster Trucks: Stunt Mayhem on multiple gaming platforms. Developed by 3D Clouds, the game allows players to control popular Hot Wheels Monster Trucks like Bone Shaker™, Tiger Shark, Race Ace™, and Bigfoot™ in various game modes. The game features solo play and local multiplayer options, allowing players to perform stunts, take on bosses, and compete in arena showdowns.

The Standard Edition is available for $39.99, while the Deluxe Edition, priced at $49.99, includes additional DLC content. Mattel's Head of Business Development for Digital Gaming, Erika Winterholler, emphasized the game's alignment with Hot Wheels' competitive spirit and challenger ethos. The launch reinforces Hot Wheels' position as the number one selling toy in the US in 2023 based on units, according to Circana data.

Mattel, Inc. (Nasdaq: MAT) e GameMill Entertainment hanno lanciato Hot Wheels Monster Trucks: Stunt Mayhem su diverse piattaforme di gioco. Sviluppato da 3D Clouds, il gioco permette ai giocatori di controllare famosi Hot Wheels Monster Trucks come Bone Shaker™, Tiger Shark, Race Ace™ e Bigfoot™ in diverse modalità di gioco. Il gioco offre gioco in solitario e opzioni multiplayer locali, consentendo ai giocatori di eseguire acrobazie, affrontare boss e competere in sfide nell'arena.

L'Edizione Standard è disponibile a $39.99, mentre l'Edizione Deluxe, con un prezzo di $49.99, include contenuti DLC aggiuntivi. Erika Winterholler, Responsabile dello Sviluppo Business per il Gioco Digitale di Mattel, ha sottolineato l'allineamento del gioco con lo spirito competitivo e l'etica del challenger di Hot Wheels. Il lancio rafforza la posizione di Hot Wheels come il giocattolo più venduto negli Stati Uniti nel 2023 in base ai dati di Circana.

Mattel, Inc. (Nasdaq: MAT) y GameMill Entertainment han lanzado Hot Wheels Monster Trucks: Stunt Mayhem en múltiples plataformas de juego. Desarrollado por 3D Clouds, el juego permite a los jugadores controlar populares Hot Wheels Monster Trucks como Bone Shaker™, Tiger Shark, Race Ace™ y Bigfoot™ en varias modalidades de juego. El juego presenta opciones de juego en solitario y multijugador local, permitiendo a los jugadores realizar acrobacias, enfrentarse a jefes y competir en duelos en la arena.

La Edición Standard está disponible por $39.99, mientras que la Edición Deluxe, con un precio de $49.99, incluye contenido DLC adicional. Erika Winterholler, Jefa de Desarrollo Empresarial para Juegos Digitales en Mattel, enfatizó la alineación del juego con el espíritu competitivo y la ética del desafío de Hot Wheels. El lanzamiento refuerza la posición de Hot Wheels como el juguete más vendido en EE. UU. en 2023 según los datos de Circana.

Mattel, Inc. (Nasdaq: MAT)와 GameMill Entertainment는 여러 게임 플랫폼에서 Hot Wheels Monster Trucks: Stunt Mayhem을 출시했습니다. 3D Clouds가 개발한 이 게임에서는 플레이어가 Bone Shaker™, Tiger Shark, Race Ace™ 및 Bigfoot™와 같은 인기 있는 핫휠 몬스터 트럭을 다양한 게임 모드에서 제어할 수 있습니다. 이 게임은 싱글 플레이 및 로컬 멀티플레이어 옵션을 제공하여 플레이어가 묘기를 수행하고, 보스를 상대하며, 아레나 대결에서 경쟁할 수 있습니다.

스탠다드 에디션은 $39.99에 구매할 수 있으며, 추가 DLC 콘텐츠가 포함된 디럭스 에디션은 $49.99입니다. Mattel의 디지털 게임 비즈니스 개발 책임자 Erika Winterholler는 이 게임이 핫휠의 경쟁 정신과 도전자의 정신에 맞춰져 있다고 강조했습니다. 출시로 인해 핫휠은 2023년 기준으로 미국에서 가장 많이 팔린 장난감으로서의 입지를 강화했습니다.

Mattel, Inc. (Nasdaq: MAT) et GameMill Entertainment ont lancé Hot Wheels Monster Trucks: Stunt Mayhem sur plusieurs plateformes de jeu. Développé par 3D Clouds, le jeu permet aux joueurs de contrôler des véhicules Hot Wheels Monster Trucks populaires comme Bone Shaker™, Tiger Shark, Race Ace™ et Bigfoot™ dans divers modes de jeu. Le jeu propose des options de jeu en solo et multijoueur local, permettant aux joueurs de réaliser des acrobaties, d'affronter des boss et de rivaliser lors de duels en arène.

L'édition standard est disponible pour $39.99, tandis que l'édition deluxe, au prix de $49.99, inclut du contenu DLC supplémentaire. Erika Winterholler, responsable du développement commercial pour le jeu numérique chez Mattel, a souligné l'alignement du jeu avec l'esprit compétitif et l'éthique du challenger de Hot Wheels. Le lancement renforce la position de Hot Wheels en tant que jouet le plus vendu aux États-Unis en 2023 selon les données de Circana.

Mattel, Inc. (Nasdaq: MAT) und GameMill Entertainment haben Hot Wheels Monster Trucks: Stunt Mayhem auf mehreren Gaming-Plattformen veröffentlicht. Entwickelt von 3D Clouds, ermöglicht das Spiel den Spielern, beliebte Hot Wheels Monster Trucks wie Bone Shaker™, Tiger Shark, Race Ace™ und Bigfoot™ in verschiedenen Spielmodi zu steuern. Das Spiel bietet Einzelspieler- und lokale Mehrspielermöglichkeiten, wodurch die Spieler Stunts ausführen, gegen Bosse antreten und in Arena-Duellen konkurrieren können.

Die Standard Edition ist für $39.99 erhältlich, während die Deluxe Edition, die $49.99 kostet, zusätzliche DLC-Inhalte beinhaltet. Erika Winterholler, Leiterin der Geschäftsentwicklung für digitale Spiele bei Mattel, betonte die Übereinstimmung des Spiels mit dem Wettbewerbsgeist und dem Herausforderungsethos von Hot Wheels. Der Launch stärkt die Position von Hot Wheels als der meistverkaufte Spielzeugartikel in den USA im Jahr 2023 basierend auf den Zahlen von Circana.

Positive
  • Launch of new video game across multiple platforms, potentially expanding Mattel's digital presence
  • Collaboration with GameMill Entertainment, leveraging Mattel's popular Hot Wheels brand
  • Reinforcement of Hot Wheels as the #1 selling toy in the US in 2023
  • Additional revenue stream through game sales and potential DLC content
Negative
  • None.

Drive your favorite Hot Wheels Monster Trucks, compete with friends and perform spectacular stunts in the ultimate monster truck showdown!

EL SEGUNDO, Calif. & MINNEAPOLIS--(BUSINESS WIRE)-- Go big, go Hot Wheels! Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in partnership with GameMill Entertainment, today launched Hot Wheels Monster Trucks: Stunt Mayhem™ on Nintendo Switch, PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, and PC via Steam, the Epic Games Store and Microsoft Store.

Hot Wheels Monster Trucks: Stunt Mayhem key art (Graphic: Business Wire)

Hot Wheels Monster Trucks: Stunt Mayhem key art (Graphic: Business Wire)

Developed by 3D Clouds and published by GameMill Entertainment, Hot Wheels Monster Trucks: Stunt Mayhem invites diehard monster trucks fans and newcomers to hop into their favorite Hot Wheels Monster Trucks in solo play or head-to-head local multiplayer arena showdowns as they perform epic stunts, take on massive bosses and experience the turbocharged thrill and speed in unparalleled vehicular designs.

Launch Trailer: YouTube
Media Assets: Download

“Hot Wheels fuels the competitive spirit in every kid, inspiring them to reach their full potential. The challenger ethos truly shines in Hot Wheels Monster Trucks: Stunt Mayhem,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “We're fortunate to partner with the incredible team at GameMill to deliver a turbocharged game, and we can’t wait for fans and newcomers to dive in today and experience the action-packed thrills while immersing themselves in the Hot Wheels universe.”

Inspired by Hot Wheels, the number one selling toy in the world*, players can take control of the wheel of their favorite monster trucks like the Bone Shaker™, Tiger Shark, Race Ace™ and Bigfoot™. With each truck’s unique signature moves, fans will experience heart-pounding action as they perform epic jaw-dropping flips, spins and jumps, and colossal crashes across fantastical arenas. Compete in intense game modes, including head-to-head showdowns, boss fights, and career challenges or jump right in and dominate with easy-to-learn controls and jaw-dropping combo chains.

The Standard Edition of Hot Wheels Monster Trucks: Stunt Mayhem is available today on Nintendo Switch, PlayStation5, PlayStation4, Xbox Series X|S, Xbox One, and PC via Steam, the Epic Games Store and Microsoft Store for $39.99. Players can also grab the Deluxe Edition for $49.99, which includes the full game plus the Treasure Hunt Pack DLC, featuring a variety of in-game cosmetic skins, plus an exclusive menu soundtrack.

*According to Circana, Hot Wheels Single Assortment was the #1 toy sold in the US in 2023 based on units. Source: Circana/Retail Tracking Service/G12/JAN-DEC 2023/Total Toys/Projected Units

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox Series X|S and Xbox One, Sony consoles including the PlayStation®5 and PlayStation®4, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, visit https://gamemill.com, as well as Facebook, YouTube, and Twitter.

Media Contacts

Casey McDonald

Mattel

Casey.McDonald@Mattel.com

Tyler Gardner

Sandbox Strategies for GameMill Entertainment

tyler@sandboxstrat.com

www.sandboxstrat.com

Source: Mattel, Inc.

FAQ

What is the price of Hot Wheels Monster Trucks: Stunt Mayhem for Mattel (MAT)?

The Standard Edition of Hot Wheels Monster Trucks: Stunt Mayhem is priced at $39.99, while the Deluxe Edition is available for $49.99.

On which platforms is Mattel's (MAT) Hot Wheels Monster Trucks: Stunt Mayhem available?

The game is available on Nintendo Switch, PlayStation5, PlayStation4, Xbox Series X|S, Xbox One, and PC via Steam, the Epic Games Store and Microsoft Store.

Who developed Hot Wheels Monster Trucks: Stunt Mayhem for Mattel (MAT)?

Hot Wheels Monster Trucks: Stunt Mayhem was developed by 3D Clouds and published by GameMill Entertainment in partnership with Mattel.

What game modes are available in Mattel's (MAT) Hot Wheels Monster Trucks: Stunt Mayhem?

The game features solo play, head-to-head local multiplayer arena showdowns, boss fights, and career challenges.

Mattel, Inc.

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