Mattel and WWE® Renew Global Licensing Partnership
Mattel (NASDAQ: MAT) and WWE have announced a multi-year extension of their global licensing partnership, continuing Mattel's production of WWE action figures and related products. The partnership, which began in 2010, has seen WWE products sold in over 50 markets worldwide, with WWE action figures consistently ranking among the top 10 properties in the U.S. action figure category.
The extension coincides with WWE's international expansion through its Netflix partnership, where Monday Night Raw launched in January 2025, along with all WWE programming and Premium Live Events becoming available across international markets. The WWE Main Event Action Figure Series holds the distinction of being the longest-running continuous action figure assortment in history.
Mattel (NASDAQ: MAT) e WWE hanno annunciato un'estensione pluriennale della loro partnership globale di licensing, continuando la produzione da parte di Mattel di action figures WWE e prodotti correlati. La partnership, iniziata nel 2010, ha visto i prodotti WWE venduti in oltre 50 mercati in tutto il mondo, con le action figures WWE che si posizionano costantemente tra le prime 10 proprietà nella categoria delle action figures negli Stati Uniti.
L'estensione coincide con l'espansione internazionale della WWE attraverso la sua partnership con Netflix, dove Monday Night Raw è stato lanciato a gennaio 2025, insieme a tutti i programmi WWE e agli eventi Premium Live che diventano disponibili nei mercati internazionali. La serie di action figures WWE Main Event detiene il primato di essere l'assortimento di action figures ininterrotto più lungo della storia.
Mattel (NASDAQ: MAT) y WWE han anunciado una extensión de varios años de su asociación global de licencias, continuando con la producción de figuras de acción de WWE y productos relacionados por parte de Mattel. La asociación, que comenzó en 2010, ha visto productos de WWE vendidos en más de 50 mercados en todo el mundo, con las figuras de acción de WWE clasificándose constantemente entre las 10 mejores propiedades en la categoría de figuras de acción en EE. UU.
La extensión coincide con la expansión internacional de WWE a través de su asociación con Netflix, donde Monday Night Raw se lanzó en enero de 2025, junto con toda la programación de WWE y los Eventos Premium en Vivo que estarán disponibles en los mercados internacionales. La serie de figuras de acción WWE Main Event tiene la distinción de ser la colección de figuras de acción continua más larga de la historia.
Mattel (NASDAQ: MAT)과 WWE는 글로벌 라이센스 파트너십의 다년간 연장을 발표하며, Mattel이 WWE 액션 피규어 및 관련 제품을 계속 생산할 수 있도록 합니다. 2010년에 시작된 이 파트너십은 WWE 제품이 전 세계 50개 이상의 시장에서 판매되었으며, WWE 액션 피규어는 미국 액션 피규어 카테고리에서 지속적으로 상위 10위 안에 들어왔습니다.
이번 연장은 WWE의 넷플릭스 파트너십을 통한 국제적 확장과 일치하며, 2025년 1월에 Monday Night Raw가 시작되었고, 모든 WWE 프로그램과 프리미엄 라이브 이벤트가 국제 시장에서 이용 가능해집니다. WWE 메인 이벤트 액션 피규어 시리즈는 역사상 가장 긴 연속 액션 피규어 컬렉션으로 알려져 있습니다.
Mattel (NASDAQ: MAT) et WWE ont annoncé une extension pluriannuelle de leur partenariat mondial de licence, permettant à Mattel de continuer la production de figurines d'action WWE et de produits connexes. Le partenariat, qui a débuté en 2010, a vu des produits WWE vendus dans plus de 50 marchés à travers le monde, les figurines d'action WWE se classant constamment parmi les 10 meilleures propriétés dans la catégorie des figurines d'action aux États-Unis.
Cette extension coïncide avec l'expansion internationale de WWE grâce à son partenariat avec Netflix, où Monday Night Raw a été lancé en janvier 2025, et où tous les programmes WWE et les événements Premium Live seront disponibles sur les marchés internationaux. La série de figurines d'action WWE Main Event détient le titre de la collection de figurines d'action continue la plus longue de l'histoire.
Mattel (NASDAQ: MAT) und WWE haben eine mehrjährige Verlängerung ihrer globalen Lizenzpartnerschaft angekündigt, wodurch die Produktion von WWE-Actionfiguren und verwandten Produkten durch Mattel fortgesetzt wird. Die Partnerschaft, die 2010 begann, hat dazu geführt, dass WWE-Produkte in über 50 Märkten weltweit verkauft werden, wobei WWE-Actionfiguren konstant zu den Top 10 der Kategorie Actionfiguren in den USA gehören.
Die Verlängerung fällt mit der internationalen Expansion von WWE durch die Netflix-Partnerschaft zusammen, in deren Rahmen Monday Night Raw im Januar 2025 gestartet wurde und alle WWE-Programme sowie Premium Live Events in internationalen Märkten verfügbar werden. Die WWE Main Event Action Figure Series hat die Auszeichnung, die am längsten laufende kontinuierliche Actionfigurensammlung der Geschichte zu sein.
- Secured multi-year extension of successful licensing partnership with WWE
- WWE action figures consistently rank in top 10 U.S. action figure properties
- Products distributed in over 50 markets worldwide
- Partnership aligns with WWE's international expansion through Netflix deal
- None.
Insights
The multi-year extension of Mattel's global licensing agreement with WWE represents a strategically important continuity play for the company's action figure business. Since forming this partnership in 2010, WWE action figures have consistently ranked among the top 10 properties in the U.S. action figure category, with distribution across over 50 markets worldwide.
This renewal comes at an opportune moment as WWE expands internationally through its Netflix partnership. Monday Night Raw's January launch on Netflix in the U.S., along with WWE's programming and Premium Live Events becoming available across multiple international markets, creates potential growth avenues for Mattel's licensed merchandise.
The WWE Main Event Action Figure Series holds the distinction of being the longest-running continuous action figure assortment in history, demonstrating exceptional product longevity and consistent consumer demand. This suggests the line maintains strong appeal despite the typically fickle nature of toy trends.
While financial terms remain undisclosed, securing this extension maintains Mattel's access to a proven intellectual property that delivers reliable performance in their portfolio. For a company with a
Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel's continued creation of WWE action figures, playsets, and more
Mattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide. Mattel’s WWE action figures have consistently ranked among the top 10 properties in the
“Our longstanding partnership with WWE has resulted in some of the most celebrated action figures in the industry,” said Josh Silverman, Chief Franchise Officer at Mattel. “As we extend this agreement, we are committed to delivering authentic, high-quality products that capture the energy and larger-than-life personalities of WWE for fans across the globe.”
“WWE’s relationship with Mattel has been a cornerstone of our consumer products strategy for 15 years,” said Alex Varga, Co-Head of Revenue at WWE. “Extending this collaboration will allow us to continue offering products that bring our WWE Superstars and their stories to life for our global fanbase.”
Mattel’s current offering of WWE products can be found online at shop.mattel.com and in select retailers globally.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About WWE
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In
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Press Contacts:
Mattel
Niki Kazakos
Niki.Kazakos@Mattel.com
Casey McDonald
Casey.McDonald@Mattel.com
WWE
Joel Zietcer
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Source: Mattel, Inc.
FAQ
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