Hot Wheels Drops the Ultimate Ferrari Dream Garage in 1:64th Scale
Mattel (NASDAQ: MAT) has unveiled its first nine Hot Wheels® products from its new partnership with Ferrari, marking the first collaboration between the brands in over 10 years. The collection launches with a -edition boxed set featuring two die-cast cars available for pre-order on Mattel Creations, priced at $100.
The initial release includes diverse Ferrari models, from classic road cars to modern racing vehicles. The product line features premium items with authentic details, Hot Wheels singles assortment, and a 1:64 scale RC car of the Ferrari SF90 Stradale compatible with Hot Wheels track sets.
Products will be available starting summer 2025, with prices ranging from $1.25 for basic models to $19.99 for the RC car. The collection includes iconic vehicles such as the Ferrari F50, LaFerrari, 250 GTO, and the Le Mans-winning 499P Modificata. Additional product releases are planned throughout 2025 and beyond.
Mattel (NASDAQ: MAT) ha svelato i suoi primi nove prodotti Hot Wheels® dalla nuova collaborazione con Ferrari, segnando la prima collaborazione tra i marchi in oltre 10 anni. La collezione viene lanciata con un set in edizione limitata che include due auto in metallo disponibili per il pre-ordine su Mattel Creations, al prezzo di 100 dollari.
Il rilascio iniziale comprende diversi modelli Ferrari, dalle auto stradali classiche ai veicoli da corsa moderni. La linea di prodotti presenta articoli premium con dettagli autentici, assortimento di singoli Hot Wheels e un'auto RC in scala 1:64 della Ferrari SF90 Stradale compatibile con i set di pista Hot Wheels.
I prodotti saranno disponibili a partire dall'estate 2025, con prezzi che variano da 1,25 dollari per i modelli base a 19,99 dollari per l'auto RC. La collezione include veicoli iconici come la Ferrari F50, LaFerrari, 250 GTO e la 499P Modificata vincitrice di Le Mans. Ulteriori rilascio di prodotti sono previsti per tutto il 2025 e oltre.
Mattel (NASDAQ: MAT) ha presentado sus primeros nueve productos Hot Wheels® de su nueva asociación con Ferrari, marcando la primera colaboración entre las marcas en más de 10 años. La colección se lanza con un set de edición limitada que incluye dos coches de metal disponibles para pre-pedido en Mattel Creations, con un precio de 100 dólares.
El lanzamiento inicial incluye diversos modelos de Ferrari, desde coches de carretera clásicos hasta vehículos de carreras modernos. La línea de productos presenta artículos premium con detalles auténticos, un surtido de individuales de Hot Wheels y un coche RC a escala 1:64 del Ferrari SF90 Stradale compatible con los sets de pista de Hot Wheels.
Los productos estarán disponibles a partir del verano de 2025, con precios que van desde 1,25 dólares para los modelos básicos hasta 19,99 dólares para el coche RC. La colección incluye vehículos icónicos como el Ferrari F50, LaFerrari, 250 GTO y el 499P Modificata ganador de Le Mans. Se prevén lanzamientos adicionales de productos a lo largo de 2025 y más allá.
Mattel (NASDAQ: MAT)은 Ferrari와의 새로운 파트너십에서 첫 아홉 개의 Hot Wheels® 제품을 공개했습니다. 이는 10년 이상 두 브랜드 간의 첫 협업을 의미합니다. 이 컬렉션은 두 대의 다이캐스트 자동차가 포함된 한정판 박스 세트로 출시되며, Mattel Creations에서 100달러에 사전 주문할 수 있습니다.
초기 출시에는 클래식 도로 자동차부터 현대 레이싱 차량까지 다양한 Ferrari 모델이 포함됩니다. 제품 라인은 진품 세부 사항이 포함된 프리미엄 아이템, Hot Wheels 단품 모음, Hot Wheels 트랙 세트와 호환되는 1:64 스케일의 Ferrari SF90 Stradale RC 자동차를 특징으로 합니다.
제품은 2025년 여름부터 판매될 예정이며, 기본 모델은 1.25달러부터, RC 자동차는 19.99달러까지 다양합니다. 이 컬렉션에는 Ferrari F50, LaFerrari, 250 GTO 및 르망 우승 차량 499P Modificata와 같은 아이코닉한 차량이 포함됩니다. 추가 제품 출시가 2025년 및 그 이후에도 계획되어 있습니다.
Mattel (NASDAQ: MAT) a dévoilé ses neuf premiers produits Hot Wheels® issus de son nouveau partenariat avec Ferrari, marquant la première collaboration entre les marques depuis plus de 10 ans. La collection est lancée avec un set en édition limitée contenant deux voitures en métal, disponibles en précommande sur Mattel Creations, au prix de 100 dollars.
La première sortie comprend divers modèles de Ferrari, allant des voitures de route classiques aux véhicules de course modernes. La ligne de produits propose des articles haut de gamme avec des détails authentiques, un assortiment de modèles uniques Hot Wheels et une voiture RC à l'échelle 1:64 de la Ferrari SF90 Stradale compatible avec les ensembles de pistes Hot Wheels.
Les produits seront disponibles à partir de l'été 2025, avec des prix allant de 1,25 dollar pour les modèles de base à 19,99 dollars pour la voiture RC. La collection comprend des véhicules emblématiques tels que la Ferrari F50, LaFerrari, 250 GTO et la 499P Modificata victorieuse aux 24 Heures du Mans. D'autres sorties de produits sont prévues tout au long de 2025 et au-delà.
Mattel (NASDAQ: MAT) hat seine ersten neun Hot Wheels® Produkte aus der neuen Partnerschaft mit Ferrari vorgestellt, was die erste Zusammenarbeit zwischen den Marken seit über 10 Jahren markiert. Die Kollektion wird mit einem limitierten Box-Set gestartet, das zwei Zinkdruckguss-Autos enthält, die für 100 Dollar im Voraus auf Mattel Creations bestellt werden können.
Die erste Veröffentlichung umfasst verschiedene Ferrari-Modelle, von klassischen Straßenfahrzeugen bis hin zu modernen Rennwagen. Die Produktlinie bietet Premium-Artikel mit authentischen Details, ein Sortiment von Einzelstücken von Hot Wheels und ein 1:64 RC-Auto des Ferrari SF90 Stradale, das mit Hot Wheels-Strecken kompatibel ist.
Die Produkte werden ab dem Sommer 2025 erhältlich sein, mit Preisen von 1,25 Dollar für Basis-Modelle bis zu 19,99 Dollar für das RC-Auto. Die Kollektion umfasst ikonische Fahrzeuge wie den Ferrari F50, LaFerrari, 250 GTO und den Le Mans-gewinnenden 499P Modificata. Weitere Produktveröffentlichungen sind für 2025 und darüber hinaus geplant.
- New partnership with luxury brand Ferrari after 10-year gap
- Diverse product range spanning multiple price points ($1.25-$100)
- Integration with existing Hot Wheels product line, including #1 toy singles assortment
- Extended revenue opportunity with planned releases through 2025 and beyond
- Products won't generate revenue until summer 2025
- High-end collectible prices ($100) may limit mass market appeal
Insights
Mattel's revival of the Ferrari license for Hot Wheels represents a strategic win in the premium collectibles space. This partnership expands across multiple price tiers, from
The product strategy demonstrates sophisticated market segmentation with a dual approach: leveraging Ferrari's prestige with high-margin editions on Mattel Creations (their direct-to-consumer platform) while simultaneously strengthening the core Hot Wheels assortment at mass retail. The timing of releases throughout 2025 creates multiple sales catalysts across quarters.
Particularly noteworthy is the inclusion of the RC Ferrari SF90 Stradale at
While the financial impact may be modest relative to Mattel's
Limited-edition die-cast set available for pre-order now on Mattel Creations with additional products releasing throughout 2025 and beyond
To kick off the product releases, a boxed set of two limited-edition Hot Wheels Collector die-cast cars are available for pre-order today on Mattel Creations. The set includes a Ferrari 312 P, a tribute to the Hot Wheels brand’s first ever Ferrari model which was released in 1970, and a Ferrari 499P Modificata, the manufacturer’s modern 24 Hours of Le Mans winning racer.
To kick off the product releases, a boxed set of two limited-edition Hot Wheels Collector die-cast cars are available for pre-order today on Mattel Creations. The set includes a Ferrari 312 P, a tribute to the Hot Wheels brand’s first ever Ferrari model which was released in 1970, and a Ferrari 499P Modificata, the manufacturer’s modern 24 Hours of Le Mans winning racer. The product line also features a variety of premium items, with authentic details and elevated materials, and a selection of models in the Hot Wheels singles assortment, the #1 toy in the world*.
Hot Wheels has also reimagined one of Ferrari’s newest vehicles, the Ferrari SF90 Stradale, as a 1:64 scale RC car compatible with Hot Wheels track sets. With full-function controls (forward, reverse, left and right steering) the SF90 Stradale Assetto Fiorano RC gives Ferrari fans the ability to pilot one of the brands most exclusive road cars.
“This collection was developed with all Hot Wheels fans in mind, from true Ferrari connoisseurs to budding automotive enthusiasts, thanks to the attention to detail by our design team,” said Roberto Stanichi, executive vice president of Hot Wheels and Head of Vehicles & Building Sets at Mattel. “From our core die-cast available at retail worldwide to our most premium limited-edition models on Mattel Creations, fans of all ages can now bring a piece of Ferrari home.”
A complete overview of the upcoming products, including availability and suggested retail price, can be found below. The Hot Wheels products from the collaboration will hit shelves starting this summer and will be available for purchase wherever Hot Wheels products are sold. Additional announcements and product drops will follow throughout 2025 and beyond. For more information, please visit www.hotwheels.com/ferrari.
The Hot Wheels Ferrari 2025 product lineup includes:
Hot Wheels for Ferrari Heritage Set
SRP:
- Hot Wheels Ferrari 312P & Hot Wheels Ferrari 499P Modificata
- Includes an authentic re-creation of the first-ever Hot Wheels® Ferrari car released in 1970. Bursting with silver plated red Spectraflame™ paint and Neo-Classics™ Redline wheels.
- Also included is the highest-performance closed-wheel car derived from the 499P that triumphed at the 24 Hours of Le Mans while also sporting silver plate red Spectraflame paint and 10-spoke Real Riders™ wheels.
Hot Wheels Premium 499P Modificata
SRP:
- The Ferrari 499P marks a historic return to endurance racing for Ferrari, showcasing cutting-edge hybrid technology and rekindling the brand's legacy in the prestigious 24 Hours of Le Mans competition. This Hot Wheels Premium vehicle features a full die-cast body and chassis with Real Riders wheels.
Hot Wheels Premium LaFerrari
SRP:
- The LaFerrari represents Ferrari's ultimate expression of hybrid technology and performance, combining cutting-edge engineering with breathtaking power to set new standards for the brand's supercar legacy. This Hot Wheels Premium vehicle features a full die-cast body and chassis with Real Riders wheels.
Hot Wheels Premium Ferrari F50
SRP:
- The Ferrari F50 is a true driver's car, blending Formula 1-inspired technology with a street-legal roadster design, offering an unparalleled driving experience as a limited-production supercar. This Hot Wheels Premium vehicle features a full die-cast body and chassis with Real Riders wheels.
Hot Wheels Premium Ferrari 250 GTO & Fiat 642 RN2 Bartoletti Transporter
SRP:
- The Ferrari 250 GTO represents the pinnacle of the 250 GT series, blending advanced competition engineering with the elegance of a road car. We've paired it with the iconic Fiat 642 RN2 Bartoletti, historically known for transporting Ferraris to the world’s most prestigious racetracks. Both vehicles are feature Hot Wheels Premium full die-cast bodies and chassis with Real Riders wheels.
Hot Wheels Ferrari SF90 Stradale
SRP:
- Drive beyond dreams and accelerate from 0 to 60 in just 2.5 seconds with this scorching hybrid hypercar. The future-forward design, combined with 986 hp, makes it a spectacle of speed and elegance. After all, it's a Ferrari.
Hot Wheels Ferrari F40 Competizione
SRP:
- Originally intended to race at Le Mans, the Ferrari F-40 Competizione was a much more powerful version of the F40 LM. Its reinforced chassis, 720bhp engine, racing gearbox, and other gains made it a prized possession for private collectors. A total of 8-10 vehicles were manufactured, making it a true rarity.
Hot Wheels Ferrari 365 GTB4 Competizione
SRP:
- With a modified engine sporting 430 bhp, and an all-aluminum body with plastic windows to lighten its load, this highly competitive endurance racer was “built for speed!” It crushed the competition with class wins at the 24 Hours of Le mans and Daytona 24 Hours.
Hot Wheels Ferrari SF90 Stradale Assetto Fiorano RC
SRP:
- The most iconic car brand now has its own 1:64 Hot Wheels RC version! Get behind the wheel of your own Ferrari SF90 at 1:64th scale! On & off-track fun! The only RC able to go through loops! Use the full-function control (forward, reverse, left and right steering) for blistering speed and amazing stunts.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Source: Circana, LLC, Retail Tracking Service, G10 (US,CA,BR,SP,IT,DE,UK,FR,AU,MX), Total Toys, Projected USD, JAN – DEC 2024
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Press Contacts:
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Source: Mattel, Inc.
FAQ
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