Diageo - DEO STOCK NEWS

Crown Royal, renowned for its award-winning Canadian whisky, has released its first single malt whisky, crafted from 100% malted barley and distilled in copper at the Valleyfield Distillery. Leveraging Canada's cool climate, the whisky offers a smooth, inviting taste, featuring aromas of creamy vanilla and fruity banana, with flavors of caramel, apple, and baking spices, finishing with hints of spice and cinnamon. The whisky, which has an ABV of 45%, is priced at $54.99 and is available nationwide. A launch event featuring an ice sculpture unveiling will take place at Brookfield Place, NYC, on June 7. Whisky lovers can also sample the new product at Bar Convent Brooklyn on June 11-12.

Johnnie Walker, the leading blended Scotch whisky brand, has partnered with Devereux Golf to launch the 'Johnnie Walker Golf Collection.' This collaboration celebrates a modern, vibrant, and inclusive future for golf, featuring hand-stitched snapback hats, bold graphic t-shirts, and colorful golf towels.

The initiative is part of 'The Johnnie Walker Clubhouse,' a program aimed at engaging next-generation golfers and Scotch drinkers through capsule collections released over the next 18 months. The brand will also sponsor major golf tournaments, including the Hypegolf Invitational LA 2024.

The collection was previewed at the Charles Schwab Challenge, where attendees enjoyed exclusive cocktails inspired by the collaboration. Johnnie Walker aims to blend tradition with innovation, offering elevated hospitality experiences at golf events nationwide.

Diageo, a global premium drinks leader, announced that its portfolio of whisk(e)y, tequila, gin, rum, vodka, and ready-to-drink beverages won a total of 101 medals at the 2024 San Francisco World Spirits Competition. This includes 30 double gold and 24 gold medals. The company’s Scotch brands earned 21 top awards, with Johnnie Walker, Buchanan’s, Lagavulin, and Talisker receiving notable recognition. New additions like The Cocktail Collection clinched 4 double golds for the second consecutive year. Lagavulin 16-Year-Old, Mortlach 16-Year-Old, and Tanqueray London Dry Gin won platinum medals. These awards underscore Diageo's innovation and excellence in the spirits industry.

Old Parr Scotch Whisky, in collaboration with Brazilian fútbol legend Roberto Carlos, has launched the 'Goalden Moments' contest ahead of a major South American fútbol event. Fans in the U.S. are encouraged to share their fútbol traditions via photos and videos for a chance to win a trip to Miami for an exclusive finals weekend celebration in July. The contest runs until June 21, 2024, inviting fans 25+ to participate.

Five additional winners will receive a $1,000 gift card for hosting their own watch parties. Old Parr will also host local watch parties in Houston, Miami, Chicago, and NYC, featuring cocktails, giveaways, and more. The brand aims to honor the rich cultural heritage and passion for fútbol among Latinos in the U.S. through these activities.

Smirnoff Ice collaborates with pop culture icon Kathy Hilton to introduce Smirnoff Ice Smash Tea ahead of the tea sippin' season. The brand continues to innovate with bold flavors, unexpected combinations, and unique experiences. The new Smash Tea combines brewed tea flavor with peach and classic lemon varieties, available nationwide at affordable prices. Fans can enter a sweepstake to win a edition Smirnoff Ice x Arcade1Up Golden Tee arcade machine. Smirnoff's commitment to diversity, inclusion, quality, and affordability remains at the forefront of their offerings.

Lone River introduces the Lone River Collective, a new celebration of the modern West with Miranda Lambert and other country stars. The event features a new flavor, Blackberry Ranch Water, and collaborations with brands like City Boots and Flea Style. The company aims to push boundaries in the western space while offering engaging experiences to its customers. Lone River was recently recognized as one of the Best Hard Seltzers of 2024 by Wirecutter.

Lagavulin and Nick Offerman have collaborated on a new -edition whisky, Lagavulin Offerman Edition: Caribbean Rum Cask Finish Aged 11 Years. This unique release combines flavors from the Caribbean and Western Scotland, resulting in a sweet yet smoky whisky. Crafted with precision, the whisky offers notes of lemon meringue, honey, vanilla, toffee, and more. Offerman's passion for maritime adventure is reflected in the label design and promotional video. The whisky received a double gold medal at the 2024 San Francisco World Spirits Competition and is priced at $89.99.

Diageo PLC announced that Nik Jhangiani will be joining as CFO, replacing Lavanya Chandrashekar. Nik brings over 30 years of finance experience, previously serving as CFO at Coca-Cola Europacific Partners. Lavanya played a key role in driving growth and productivity at Diageo. The company aims to continue investing in its brands and deliver value to shareholders.

In May 2024, George Dickel introduced the George Dickel Bottled in Bond Spring 2011, Aged 12 Years, part of their acclaimed series. The new release received Double Gold at the San Francisco World Spirits Competition, continuing the legacy of the award-winning series. George Dickel's commitment to quality whisky at a great value is evident in this 12-year-old offering, crafted by Director Nicole Austin. With a mash bill of 84% corn, 8% rye, 8% malted barley, this 100-proof whisky offers a bold profile with fruit and nut notes, perfect for enjoying neat or in classic cocktails. Consumers can purchase this whisky starting in May for $44.99.