Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Lagavulin Single Malt Scotch Whisky has launched its new 'Beyond the Smoke' marketing campaign, aiming to redefine perceptions of Scotch and showcase the spirit's versatility. The campaign, created with Uncommon Creative Studio, features the Lagavulin 16 Year Old, which received a Platinum award at the 2024 San Francisco Wine and Spirits Awards.
The campaign's hero spot, directed by MIKE+JIM, features Nick Offerman's narration and showcases the whisky's journey from a Brooklyn bar to the Islay distillery through various modern settings. The initiative includes partnerships with Racquet tennis magazine and Highsnobiety fashion publication to reach new audiences.
Located in the Western Hebrides of Scotland, the Lagavulin Distillery combines over two centuries of heritage with modern innovation. The campaign emphasizes the whisky's versatility in both traditional servings and cocktails like the Spicy Margarita and Smokey Cokey, challenging traditional perceptions of Scotch whisky consumption.
Guinness launches 'A Lovely Day' campaign, documenting a 5,057-mile journey across all 50 US states to capture authentic stories of communities coming together. The campaign, created in partnership with Uncommon Creative Studio, features real groups including the Treme Brass Band, Brainerd Jaycees Ice Fishing Extravaganza, Albuquerque Aardvarks Rugby Team, Chicago Plumbers Union, and Newport Run Club.
The initiative, rolling out across TV, digital, and social media, will release additional content throughout the year highlighting various community stories. In conjunction with the campaign, Guinness is introducing a -edition Draught Stout can designed by LA graphic artist Sebastian Curi, featuring a modern American twist on the classic Lovely Day toucan art.
Captain Morgan launches new Sweet vs. Heat Variety Pack, featuring cocktail-inspired canned beverages with both sweet and spicy flavors. The pack includes four distinct varieties: Chili Lime Margarita, Jalapeño Paloma, Blackberry Mojito, and Peach on the Beach Style Beverages.
Available nationwide at a suggested retail price of $18.99, the 12-count variety pack contains 12 oz cans with 5% ABV. This launch follows the success of their original Sliced Variety Pack, which included popular flavors like Strawberry Margarita and Pineapple Daiquiri.
The new lineup caters to the growing sweet-meets-spicy flavor trend, offering consumers bold flavors in a ready-to-enjoy format. The beverages are positioned for various occasions, from backyard gatherings to golf outings.
Diageo North America (DEO) and Goodwill Industries of Kentucky have announced a partnership to provide free job readiness training in the hospitality sector across Kentucky. The initiative, called Learning Skills for Life, is supported by a $75,000 grant from Diageo and offers comprehensive training in customer service and food safety.
The program aims to create employment opportunities in Kentucky's tourism and hospitality sectors, providing career coaching and bridging the gap between certification and employment. Diageo has invested nearly $290 million in Kentucky since 2019, supporting over 1,700 jobs across distribution, retail, and hospitality sectors.
The Learning Skills for Life program operates in seven North American locations and has graduated over 4,000 individuals from underserved communities in the past two years. The Kentucky program will be available to Goodwill's clients and employees.
Tequila Don Julio, the world's #1 tequila brand, has announced a groundbreaking partnership with renowned DJ and producer Peggy Gou to launch their first-ever global product collaboration - Don Julio 194구.
The -edition bottle features a distinctive design that combines Gou's signature aesthetic with mint-green and deep purple colorways, a holographic label, and a chrome cap. The packaging includes hand-drawn illustrations with shimmer effects and a personal message from Peggy Gou.
The global launch will commence on April 2nd in New York City, followed by activations in London, Milan, Seoul, and Hong Kong. The campaign includes digital spots directed by Nabil Elderkin and photography by Hong Jang Hyun. The special edition will be available in 750ml/700cl bottles at select retailers worldwide while supplies last.
Perfect Moment (NYSE American: PMNT) reports record-breaking wholesale bookings of $12.7 million for its Autumn/Winter 2025 collection, marking a 30% increase from the previous year. The company's wholesale revenue, which represented 58% of total net revenue in FY2024, shows strong growth from both new and existing customers.
The company has expanded its global presence through partnerships with top-tier regional sales agencies across North America, UK, Europe, and Asia, focusing on luxury retailers and exclusive boutiques. Perfect Moment plans store openings in Switzerland, Turkey, and Germany, alongside luxury pop-ups in London and Dubai.
The company recently strengthened its team with key hires from Canada Goose and completed a global co-marketing campaign with Diageo. A new U.S. distribution center is now operational, improving customer experience and reducing costs. The company operates in the luxury ski apparel market ($1.7B in 2024) and luxury outerwear market ($17.9B in 2024), both projected to grow at ~6.5% CAGR through 2033.
DELEÓN Tequila, a Diageo brand (DEO), has launched the 'Opening Acts Pledge' initiative to support emerging DJs through mentorship and performance opportunities. The program includes a contest where one DJ will perform at the BET Awards 2025 red carpet on June 9.
The initiative features partnerships with Link Up, a music collective, hosting events in Houston, Atlanta, Philadelphia, and Los Angeles. Through collaboration with UnitedMasters, DELEÓN is offering 1,000 SELECT tier subscriptions and 500 hours of premium studio time in Los Angeles and New York City.
The contest is open to US residents aged 25 and above until April 14, 2025. The winner will participate in an exclusive content shoot on May 12 and perform at the BET Awards. This initiative is part of DELEÓN's 'Bold Spirits, Rise' platform, launched last year to support creative talents.
Crown Royal has returned as an official sponsor of RODEOHOUSTON® 2025, launching several initiatives during the opening weekend's Black Heritage Day. The brand brought back its Crown Royal Saloon & Showroom to NRG Park, featuring rodeo fashion and local DJ performances.
The whisky brand collaborated with Houston icon Bun B and PURPLE BRAND co-founder Luke Cosby to create a -edition fashion collection. The collection includes three pieces: a Jeff Hamilton Varsity Jacket, Bun B Signature Poncho, and a Graphic Tee, available at PURPLE BRAND's Houston Galleria location and online.
As part of their commitment to generosity, Crown Royal will donate up to $25,000 to Soldiers' Angels' LA Wildfire Relief Fund through net proceeds from the collection sales and their Purple Bag initiative, which supports veterans affected by LA fires.
Captain Morgan, owned by Diageo (DEO), has launched its new Sweet Chili Lime flavored rum nationwide. The innovative product combines sweetness, citrus flavors, and subtle chili heat, targeting consumers seeking bold flavor experiences. The product launch is supported by partnerships with actress Amrit Kaur and comedian Devon Walker to promote the new 'mouth-blowing' flavor concept.
The new variant is available nationwide in multiple bottle sizes (50ml, 375ml, 750mL, 1L, and 1.75L) with 35% ABV. Captain Morgan has also partnered with PRETZELIZED's Sea Salt Pretzel Snackers for a complementary snack pairing. The launch aligns with warming weather trends and targets outdoor consumption occasions like beach days and poolside gatherings.
21SEEDS, the female-founded infused tequila brand, has launched 'Shot Callers', a conversation card game created in collaboration with media personality Danielle Robay for Women's History Month. The game features 49 thought-provoking questions designed to foster connections while enjoying 21SEEDS cocktails.
The game represents the brand's three tequila varietals - Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus (SRP $32.99). According to a OnePoll study, 72% of Americans view friend time as therapy sessions, and the game aims to strengthen adult relationships through interactive play.
Shot Callers is available at participating venues serving 21SEEDS and through the brand's website. The initiative celebrates women supporting women, featuring prompts about dating stories, celebrity closets, and life lessons, combined with the brand's easy-to-make cocktails like Spicy Seed Margarita and Paloma.