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POPEYES® AND TEQUILA DON JULIO LAUNCH "THE CHAMPIONSHIP LINEUP" - A LIMITED EDITION MENU FOR FOOTBALL'S BIG GAME

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Popeyes and Tequila Don Julio have announced a -edition menu collaboration called 'The Championship Lineup' for the upcoming Big Game in New Orleans. The centerpiece is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, featuring a tequila-marinated chicken fillet in buttermilk breading, tequila lime slaw, and served on a Mexican concha roll.

The menu will be available on January 31st at select locations in New York City, Miami, New Orleans, Philadelphia, and Kansas City. In New Orleans, the menu will be extended through Game Day on February 9th at the Canal Street Flagship restaurant. Additionally, customers can get a buy-one-get-one-free chicken sandwich promotion on UberEats and a $5 code for Tequila Don Julio from January 29th to February 9th, 2025.

Popeyes e Tequila Don Julio hanno annunciato una collaborazione per un menu in edizione limitata chiamata 'The Championship Lineup' in occasione del prossimo Big Game a New Orleans. Il piatto principale è il Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, che presenta un filetto di pollo marinato nel tequila con una panatura di latticello, cavolo al lime e servito su un panino conchiglia messicano.

Il menu sarà disponibile dal 31 gennaio in alcune sedi di New York City, Miami, New Orleans, Philadelphia e Kansas City. A New Orleans, il menu sarà disponibile fino al Game Day, il 9 febbraio, presso il ristorante principale di Canal Street. Inoltre, i clienti possono approfittare di una promozione 'compra uno e ricevi uno gratis' per il panino di pollo su UberEats e di un codice sconto di 5$ per Tequila Don Julio dal 29 gennaio al 9 febbraio 2025.

Popeyes y Tequila Don Julio han anunciado una colaboración de menú en edición limitada llamada 'The Championship Lineup' para el próximo Gran Juego en Nueva Orleans. La pieza central es el Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, que presenta un filete de pollo marinado en tequila con empanizado de suero de leche, ensalada de lima con tequila, y servido en un bollo concha mexicano.

El menú estará disponible el 31 de enero en ubicaciones seleccionadas de Nueva York, Miami, Nueva Orleans, Filadelfia y Kansas City. En Nueva Orleans, el menú se extenderá hasta el Día del Juego el 9 de febrero en el restaurante insignia de Canal Street. Además, los clientes pueden obtener una promoción de 'compra uno y recibe uno gratis' para el sándwich de pollo en UberEats y un código de 5$ para Tequila Don Julio del 29 de enero al 9 de febrero de 2025.

포파이테킬라 돈 훌리오가 오는 뉴올리언스에서 열리는 빅 게임을 맞아 '챔피언십 라인업'이라는 한정판 메뉴 협업을 발표했습니다. 중심 메뉴는 포파이 x 테킬라 돈 훌리오 레포사도 맛의 콘차 치킨 샌드위치로, 테킬라에 마리네이드된 닭 가슴살과 버터밀크 튀김옷, 테킬라 라임 슬로우가 들어가며 멕시코 콘차 롤에 제공됩니다.

이 메뉴는 1월 31일 뉴욕, 마이애미, 뉴올리언스, 필라델피아, 캔자스 시티의 일부 매장에서 제공됩니다. 뉴올리언스에서는 2월 9일 게임 당일까지 카날 스트리트 플래그십 레스토랑에서 메뉴가 연장됩니다. 추가로, 고객들은 1월 29일부터 2월 9일까지 UberEats에서 치킨 샌드위치 1개 구매 시 1개 무료 프로모션과 함께 5$ 테킬라 돈 훌리오 코드도 받을 수 있습니다.

Popeyes et Tequila Don Julio ont annoncé une collaboration pour un menu en édition limitée appelé 'The Championship Lineup' pour le prochain Big Game à La Nouvelle-Orléans. Le plat principal est le Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, qui se compose d'un filet de poulet mariné au tequila dans une panure au babeurre, accompagné d'une salade de chou au citron vert et servi sur un petit pain concha mexicain.

Le menu sera disponible à partir du 31 janvier dans des lieux sélectionnés à New York, Miami, La Nouvelle-Orléans, Philadelphie et Kansas City. À La Nouvelle-Orléans, le menu sera prolongé jusqu'au jour du match le 9 février au restaurant phare de Canal Street. De plus, les clients peuvent bénéficier d'une promotion 'achetez-en un, obtenez-en un gratuit' sur le sandwich au poulet sur UberEats et d'un code de 5$ pour Tequila Don Julio du 29 janvier au 9 février 2025.

Popeyes und Tequila Don Julio haben eine Menü-Kooperation in limitierter Auflage mit dem Titel 'The Championship Lineup' für das bevorstehende Big Game in New Orleans angekündigt. Das Hauptgericht ist das Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, das ein tequillamariniertes Hähnchenfilet in Buttermilchpanade, Tequila-Lime-Slaw und auf einem mexikanischen Concha-Brötchen serviert.

Das Menü wird ab dem 31. Januar an ausgewählten Standorten in New York City, Miami, New Orleans, Philadelphia und Kansas City verfügbar sein. In New Orleans wird das Menü bis zum Spieltag am 9. Februar im Flagship-Restaurant in der Canal Street verlängert. Darüber hinaus können Kunden vom 29. Januar bis 9. Februar 2025 ein 'Kaufe eins, erhalte eins kostenlos'-Angebot für das Chicken Sandwich über UberEats sowie einen 5$-Code für Tequila Don Julio erhalten.

Positive
  • -edition menu creates unique market positioning and brand differentiation
  • Strategic partnership with premium tequila brand enhances brand value
  • Targeted promotion in major markets including game cities maximizes exposure
  • BOGO promotion through UberEats drives digital sales
Negative
  • availability at only six locations may restrict revenue potential
  • Short promotional window might limit sales impact
  • Age restriction (21+) reduces potential customer base

Two Game Day Icons Unite for an Unforgettable Collaboration in Celebration of Football's Big Game, Serving Up a First-of-its-Kind Culinary Experience and NOLA Celebrations in Popeyes Hometown

NEW ORLEANS, Jan. 28, 2025 /PRNewswire/ -- Popeyes®, the Official Wing of Watching Football, and Tequila Don Julio, the Official Tequila of the Big Game, are serving up a one-of-a-kind culinary mashup leading up to this year's Big Game in New Orleans, home of Popeyes, with the release of the exclusive Popeyes x Tequila Don Julio Championship Lineup menu. Available for a limited time only, while supplies last, in six select restaurants for customers 21+the menu combines the rich heritage of Popeyes' Louisiana-style cooking with the bold flavors of Tequila Don Julio Reposado - a tribute to craftsmanship and iconic celebrations.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/tequila-don-julio/9314651-en-tequila-don-julio-popeyes-launch-limited-edition-menu-with-a-bold-mexican-cajun-flavor-fusion

The headliner is the new Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, a chicken breast fillet marinated in reposado tequila then fried in Popeyes crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle, and sandwiched between a sweet and buttery concha roll - a beloved Mexican pastry. The sandwich is a true fusion of flavors between the savory crunch of Popeyes chicken balanced by the sweetness of the concha roll and the subtle kick of reposado tequila's signature agave notes. Additional items featured on the menu include Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings with a specialty sauce and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.

For one-day-only on January 31st, select Popeyes restaurants in New York City, Miami, New Orleans, and the hometowns of the teams headed to Football's Big Game, Philadelphia, and Kansas City, will get a preview of the Popeyes x Tequila Don Julio Championship Lineup menu. Customers 21+ will get to try the collaboration, rooted in the vibrant cultures of Louisiana and Mexico, before it heads back to New Orleans for the Big Game weekend. Check out the list of participating restaurants below. And, in the city of the Football's Big Game and Popeyes hometown – New Orleans - this exclusive menu will be available at the newly redesigned Flagship restaurant on Canal Street for an extended period from January 31st through Game Day on February 9th, while supplies last.

  • New York:
    • Times Square –1530 Broadway, New York, NY 10036
    • Madison Square Park - 14 East 23rd Street, New York, NY 10010
  • Miami:
    • 6800 Red Rd, South Miami, FL 33143
  • New Orleans:
    • 621 Canal Street, New Orleans, LA 70130
  • Philadelphia
    • 1428 Old York Rd Abington, PA 19001
  • Kansas City:
    • 9460 Quivira Rd Lenexa, Kansas 66215

Gearing up for the biggest night in football as the Official Wing of Watching Football and the Official Tequila of the Big Game will help create an unforgettable experience for fans. It will bring a truly unique culinary offering that highlights the versatility and flavor of Tequila Don Julio Reposado paired with Popeyes' signature creations with a true taste of New Orleans, the home of Popeyes and this year's Big Game.

Not able to get your hands on The Championship Lineup? Guests can redeem a buy one get one free Chicken Sandwich when purchasing Popeyes on UberEats* as well as a $5 code to redeem on Tequila Don Julio** from 1/29/25-2/9/25. Terms apply.

Popeyes and Tequila Don Julio invite football fans across the nation to join them in celebrating with flavor, style, and a dash of New Orleans spirit. For additional information, visit www.popeyes.com/tequiladonjulio and follow @popeyes and @donjuliotequila on Instagram, Twitter, and Facebook for real time updates.

Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.

*Buy one a la carte chicken sandwich, get a second a la carte chicken sandwich for free at participating US restaurants while supplies last. Offer excludes Bacon & Cheese sandwich configurations. Promotional item(s) include Popeyes x Tequila Don Julio Reposado Flavored Concha Roll Chicken Sandwich, Classic chicken sandwich, Spicy chicken sandwich, and Ghost Pepper chicken sandwich ("Promotional Item(s)"). To redeem, select eligible menu item(s) and add to cart prior to checkout. Limit 3 Promotional Items per customer. Available at participating POPEYES restaurant locations on the Uber Eats platform. Subject to restaurant and/or delivery availability. Discount will automatically at checkout. Valid until February 10, 2025 at 02:59:00 am EST/EDT. No substitutions. Void where prohibited. Not all offers are available at all locations. Uber Eats Terms of Use apply, country specific terms are available at Uber Eats Terms of Use. POPEYES and Uber Eats reserve the right to cancel, suspend and/or modify any aspect of or the entirety of this offer, for any reason at any time, with or without notice.

** $5 off Tequila Don Julio, Popeyes Chicken Sandwiches, or Popeyes Wings. Exclusions may apply. Courtesy of Uber. Must be 21+. Expires 02/09/2025. Uber Eats charges and fees apply. Cannot be combined. Limited redemptions; offers not redeemed once total redemption limit reached will be automatically withdrawn. Uber reserves the right to cancel or modify this offer at any time. Void where prohibited.

ABOUT POPEYES®
Founded in New Orleans in 1972, Popeyes® has over 50 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring fried chicken, chicken tenders, fried shrimp, and other regional items. The chain's passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes® to become one of the world's largest chicken quick service restaurants with over 4,000 restaurants in the U.S. and around the world. To learn more about the brand, please visit the Popeyes® brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.

ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Tequila Don Julio, Mexico's original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.

Popeyes, the Official Wing of Watching Football, and Tequila Don Julio, the Official Tequila of the Big Game, are serving up a one-of-a-kind culinary mashup leading up to this year’s Big Game with the release of the exclusive Popeyes x Tequila Don Julio Championship Lineup.

 

Cision View original content:https://www.prnewswire.com/news-releases/popeyes-and-tequila-don-julio-launch-the-championship-lineup---a-limited-edition-menu-for-footballs-big-game-302362157.html

SOURCE Tequila Don Julio

FAQ

What is included in Popeyes' Championship Lineup menu?

The menu includes the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, Louisiana Garlic 3-Piece Wings with specialty sauce, and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.

How long is the Popeyes x Tequila Don Julio menu available?

The menu is available for one day only on January 31st, 2025, in select cities, except in New Orleans where it will be available through February 9th, 2025.

Which cities will offer the Popeyes Championship Lineup menu?

The menu will be available in New York City, Miami, New Orleans, Philadelphia, and Kansas City at select locations.

What promotions are available with the Championship Lineup launch?

Customers can get a BOGO free Chicken Sandwich on UberEats and a $5 code for Tequila Don Julio from January 29th to February 9th, 2025.

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