TEQUILA DON JULIO 1942 PARTNERS WITH SUPERSTAR DJ AND STYLE ICON PEGGY GOU TO DESIGN ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION
Tequila Don Julio, the world's #1 tequila brand, has announced a groundbreaking partnership with renowned DJ and producer Peggy Gou to launch their first-ever global product collaboration - Don Julio 194구.
The -edition bottle features a distinctive design that combines Gou's signature aesthetic with mint-green and deep purple colorways, a holographic label, and a chrome cap. The packaging includes hand-drawn illustrations with shimmer effects and a personal message from Peggy Gou.
The global launch will commence on April 2nd in New York City, followed by activations in London, Milan, Seoul, and Hong Kong. The campaign includes digital spots directed by Nabil Elderkin and photography by Hong Jang Hyun. The special edition will be available in 750ml/700cl bottles at select retailers worldwide while supplies last.
Tequila Don Julio, il marchio di tequila numero uno al mondo, ha annunciato una partnership innovativa con la rinomata DJ e produttrice Peggy Gou per lanciare la loro prima collaborazione globale - Don Julio 194구.
La bottiglia in edizione speciale presenta un design distintivo che combina l'estetica unica di Gou con tonalità verde menta e viola profondo, un'etichetta olografica e un tappo cromato. L'imballaggio include illustrazioni disegnate a mano con effetti luccicanti e un messaggio personale di Peggy Gou.
Il lancio globale inizierà il 2 aprile a New York City, seguito da attivazioni a Londra, Milano, Seul e Hong Kong. La campagna include spot digitali diretti da Nabil Elderkin e fotografia di Hong Jang Hyun. L'edizione speciale sarà disponibile in bottiglie da 750ml/700cl presso rivenditori selezionati in tutto il mondo fino ad esaurimento scorte.
Tequila Don Julio, la marca de tequila número uno del mundo, ha anunciado una asociación innovadora con la reconocida DJ y productora Peggy Gou para lanzar su primera colaboración global - Don Julio 194구.
La botella de edición especial presenta un diseño distintivo que combina la estética característica de Gou con tonos verde menta y púrpura profundo, una etiqueta holográfica y una tapa cromada. El empaque incluye ilustraciones dibujadas a mano con efectos brillantes y un mensaje personal de Peggy Gou.
El lanzamiento global comenzará el 2 de abril en la ciudad de Nueva York, seguido de activaciones en Londres, Milán, Seúl y Hong Kong. La campaña incluye anuncios digitales dirigidos por Nabil Elderkin y fotografía de Hong Jang Hyun. La edición especial estará disponible en botellas de 750ml/700cl en minoristas seleccionados de todo el mundo hasta agotar existencias.
테킬라 돈 훌리오, 세계에서 가장 유명한 테킬라 브랜드가 저명한 DJ이자 프로듀서 페기 구와 혁신적인 파트너십을 발표하며 최초의 글로벌 제품 협업인 돈 훌리오 194구를 출시합니다.
이 특별판 병은 구의 시그니처 미학을 반영한 민트 그린과 딥 퍼플 색상, 홀로그램 라벨, 크롬 캡을 결합한 독특한 디자인을 특징으로 합니다. 포장은 손으로 그린 일러스트와 반짝이는 효과, 페기 구의 개인 메시지를 포함합니다.
글로벌 출시는 4월 2일 뉴욕시에서 시작되며, 이후 런던, 밀라노, 서울, 홍콩에서 활성화됩니다. 캠페인에는 나빌 엘더킨이 감독한 디지털 광고와 홍장현의 사진이 포함됩니다. 특별판은 전 세계의 선택된 소매점에서 750ml/700cl 병으로 제공되며, 재고가 소진될 때까지 판매됩니다.
Tequila Don Julio, la marque de tequila numéro un au monde, a annoncé un partenariat révolutionnaire avec la célèbre DJ et productrice Peggy Gou pour lancer leur première collaboration produit mondiale - Don Julio 194구.
La bouteille en édition spéciale présente un design distinctif qui allie l'esthétique signature de Gou avec des teintes vert menthe et violet profond, une étiquette holographique et un bouchon chromé. L'emballage comprend des illustrations dessinées à la main avec des effets scintillants et un message personnel de Peggy Gou.
Le lancement mondial commencera le 2 avril à New York, suivi d'activations à Londres, Milan, Séoul et Hong Kong. La campagne inclut des spots numériques réalisés par Nabil Elderkin et des photographies de Hong Jang Hyun. L'édition spéciale sera disponible en bouteilles de 750ml/700cl chez des détaillants sélectionnés dans le monde entier jusqu'à épuisement des stocks.
Tequila Don Julio, die weltweit führende Tequila-Marke, hat eine bahnbrechende Partnerschaft mit der renommierten DJ und Produzentin Peggy Gou angekündigt, um ihre erste globale Produktzusammenarbeit - Don Julio 194구 - zu lancieren.
Die Sonderausgabe-Flasche verfügt über ein unverwechselbares Design, das Gous charakteristische Ästhetik mit mintgrünen und tiefvioletten Farbtönen, einem holografischen Etikett und einem chromfarbenen Deckel kombiniert. Die Verpackung enthält handgezeichnete Illustrationen mit Schimmereffekten und eine persönliche Nachricht von Peggy Gou.
Der weltweite Launch beginnt am 2. April in New York City und wird gefolgt von Aktionen in London, Mailand, Seoul und Hongkong. Die Kampagne umfasst digitale Spots, die von Nabil Elderkin inszeniert werden, sowie Fotografien von Hong Jang Hyun. Die Sonderausgabe wird in 750ml/700cl Flaschen bei ausgewählten Einzelhändlern weltweit erhältlich sein, solange der Vorrat reicht.
- First-ever global product collaboration for Don Julio 1942 brand
- Partnership with influential DJ Peggy Gou expands brand reach in nightlife and music culture
- Global marketing campaign across major markets enhances brand visibility
- availability may restrict sales potential
- Specialized packaging and marketing costs could impact margins
Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture
Experience the interactive Multimedia News Release here: https://www.multivu.com/tequila-don-julio/9325651-en-tequila-don-julio-1942-peggy-gou-global-product-collaboration
The epitome of a collector's item and a celebration of luxury, Peggy's striking take on the iconic Don Julio 1942 bottle masterfully fuses heritage with modern touches like its lush mint-green and deep purple colorways. The contrasting holographic "194구" label melds Peggy's signature branding with Don Julio's recognizable iconography. With its sleek reflective finish, the elevated chrome cap adds a refined touch that's befitting of a creative partnership between two titanic tastemakers.
In a nod to Peggy's eclectic sense of street style, there is a hand-drawn illustration inset on the carton of each box, incorporating an alluring "shimmer" effect on her jewelry and nails to add a welcome touch of glamour and mystery. The inside of the box is emblazoned with a personal message from Peggy, sharing her passion for this one-of-a-kind collaboration.
"When it comes to design, balance is so important," said Peggy Gou. "Sometimes less is more. Sometimes more is more. I wanted to create a bottle that stops you in your tracks the moment you see it. I'm so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design."
"Peggy's genuine love for Don Julio 1942 made this collaboration natural and organic," says Jamie Hakim, Global Director of Culture for Tequila Don Julio. "Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in
This latest offering from Tequila Don Julio debuts with digital spots directed by acclaimed filmmaker Nabil Elderkin. Known for merging art, music and culture, Nabil brings a future-forward vision to life in a striking film that captures the essence of Don Julio 194구. Every frame reflects the sleek, modern aesthetic of the collaboration while honoring the brand's legacy of luxury and craftsmanship. Filmed in high-contrast settings, the campaign blurs the line between reality and a dreamlike nightlife fantasy. Accompanying still imagery by renowned Korean photographer Hong Jang Hyun and longtime partner of Peggy Gou, further elevates the campaign's refined visual identity. The campaign will be featured in digital, social and OOH globally - from
After weeks of teasing the campaign through cryptic clues, including sightings of the "194구" logo in several high-traffic areas around the world and Peggy conspicuously wearing the "194구" logo at recent shows, the official global launch activations will kick off in
The limited-edition Don Julio 194구 bottle designed in collaboration with Peggy Gou will be available globally in a standard 750ml or 700cl bottle dependent on market, at select retailers until supplies last - including
Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.
ABOUT TEQUILA DON JULIO:
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Tequila Don Julio, Mexico's original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.
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1 According to data from 2023 IWSR Retail Sales Value |
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SOURCE Tequila Don Julio
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