GUINNESS SPOTLIGHTS 'LOVELY DAYS' ACROSS THE COUNTRY IN NEW CAMPAIGN
Guinness launches 'A Lovely Day' campaign, documenting a 5,057-mile journey across all 50 US states to capture authentic stories of communities coming together. The campaign, created in partnership with Uncommon Creative Studio, features real groups including the Treme Brass Band, Brainerd Jaycees Ice Fishing Extravaganza, Albuquerque Aardvarks Rugby Team, Chicago Plumbers Union, and Newport Run Club.
The initiative, rolling out across TV, digital, and social media, will release additional content throughout the year highlighting various community stories. In conjunction with the campaign, Guinness is introducing a -edition Draught Stout can designed by LA graphic artist Sebastian Curi, featuring a modern American twist on the classic Lovely Day toucan art.
Guinness lancia la campagna 'A Lovely Day', documentando un viaggio di 5.057 miglia attraverso tutti i 50 stati americani per catturare storie autentiche di comunità che si uniscono. La campagna, creata in collaborazione con Uncommon Creative Studio, presenta gruppi reali tra cui il Treme Brass Band, il Brainerd Jaycees Ice Fishing Extravaganza, la squadra di rugby Albuquerque Aardvarks, il Chicago Plumbers Union e il Newport Run Club.
L'iniziativa, che sarà diffusa su TV, digitale e social media, rilascerà contenuti aggiuntivi nel corso dell'anno evidenziando varie storie di comunità. In concomitanza con la campagna, Guinness introduce una lattina di Draught Stout in edizione speciale progettata dall'artista grafico di LA Sebastian Curi, che presenta un tocco americano moderno sull'arte classica del tucano Lovely Day.
Guinness lanza la campaña 'A Lovely Day', documentando un viaje de 5,057 millas a través de los 50 estados de EE. UU. para capturar historias auténticas de comunidades que se unen. La campaña, creada en colaboración con Uncommon Creative Studio, presenta grupos reales como el Treme Brass Band, el Brainerd Jaycees Ice Fishing Extravaganza, el equipo de rugby Albuquerque Aardvarks, el Chicago Plumbers Union y el Newport Run Club.
La iniciativa, que se lanzará en TV, digital y redes sociales, publicará contenido adicional a lo largo del año resaltando varias historias comunitarias. Junto con la campaña, Guinness está introduciendo una lata de Draught Stout en edición especial diseñada por el artista gráfico de LA Sebastian Curi, que presenta un giro americano moderno en el arte clásico del tucán Lovely Day.
기네스가 'A Lovely Day' 캠페인을 시작합니다. 이 캠페인은 미국 50개 주를 가로지르는 5,057마일의 여정을 기록하여 함께 모이는 커뮤니티의 진정한 이야기를 담고 있습니다. Uncommon Creative Studio와 협력하여 만든 이 캠페인은 Treme Brass Band, Brainerd Jaycees Ice Fishing Extravaganza, Albuquerque Aardvarks Rugby Team, Chicago Plumbers Union, Newport Run Club 등 실제 그룹을 특징으로 합니다.
이 이니셔티브는 TV, 디지털 및 소셜 미디어를 통해 진행되며, 다양한 커뮤니티 이야기를 강조하는 추가 콘텐츠를 연중 내내 공개할 예정입니다. 캠페인과 함께 기네스는 LA 그래픽 아티스트인 세바스찬 쿠리(Sebastian Curi)가 디자인한 특별판 Draught Stout 캔을 출시하며, 이는 클래식 Lovely Day 투칸 아트에 현대적인 미국식 변화를 주었습니다.
Guinness lance la campagne 'A Lovely Day', documentant un voyage de 5 057 miles à travers les 50 États américains pour capturer des histoires authentiques de communautés qui se rassemblent. La campagne, créée en partenariat avec Uncommon Creative Studio, met en avant de vrais groupes tels que le Treme Brass Band, le Brainerd Jaycees Ice Fishing Extravaganza, l'équipe de rugby Albuquerque Aardvarks, le Chicago Plumbers Union et le Newport Run Club.
L'initiative, qui sera diffusée à la télévision, sur le numérique et les réseaux sociaux, publiera du contenu supplémentaire tout au long de l'année mettant en lumière diverses histoires communautaires. En parallèle de la campagne, Guinness introduit une canette de Draught Stout en édition limitée conçue par l'artiste graphique de LA, Sebastian Curi, qui présente une touche américaine moderne sur l'art classique du toucan Lovely Day.
Guinness startet die Kampagne 'A Lovely Day', die eine 5.057 Meilen lange Reise durch alle 50 Bundesstaaten der USA dokumentiert, um authentische Geschichten von Gemeinschaften zu erfassen, die zusammenkommen. Die Kampagne, die in Zusammenarbeit mit Uncommon Creative Studio entwickelt wurde, zeigt echte Gruppen wie die Treme Brass Band, das Brainerd Jaycees Ice Fishing Extravaganza, das Albuquerque Aardvarks Rugby Team, die Chicago Plumbers Union und den Newport Run Club.
Die Initiative, die über Fernsehen, digitale Medien und soziale Netzwerke verbreitet wird, wird im Laufe des Jahres zusätzliche Inhalte veröffentlichen, die verschiedene Gemeinschaftsgeschichten hervorheben. Im Rahmen der Kampagne führt Guinness eine Sonderedition der Draught Stout-Dose ein, die von dem LA-Grafikdesigner Sebastian Curi gestaltet wurde und eine moderne amerikanische Variante der klassischen Lovely Day-Tukan-Kunst zeigt.
- Brand expansion and visibility across all 50 US states
- Strategic partnership with Uncommon Creative Studio for content creation
- Launch of -edition product packaging to drive sales
- None.
Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints!
Today, the first powerful film made in partnership with Uncommon Creative Studio, "Guinness Presents: A Lovely Day," begins rolling out across TV, digital and social media. This anthem focuses on snapshots of Americans finding connection in everyday moments of togetherness, highlighting the simple joy of being with the people who matter most.
Some of the 50 communities featured in "A Lovely Day" include:
- The Treme Brass Band: One of the most soulful groups in
New Orleans . Between sets, this multigenerational group sit back and enjoy a meal with a pint of Guinness before taking the stage to deliver another round of foot-stomping sound at their local haunt. - Brainerd Jaycees Ice Fishing Extravaganza: The largest ice fishing competition in
Minnesota (and the world)! The ice may be thick but the friendships are thicker—and nothing warms the soul quite like a day well spent with each other, fresh grilled fish and a well-poured Guinness. - Albuquerque Aardvarks Rugby Team: With a mix of passionate players, the
New Mexico team is known for its camaraderie, teamwork and legendary carne asada discos after matches. The heat of the game is matched only by the heat of their parties, where Guinness is served and friendships are cemented in the smoky air of a well-earned feast. - Chicago Plumbers Union: In ongoing partnership with Guinness, they've been responsible for dyeing the Chicago River into a shimmering emerald tribute for St. Patrick's Day since 1962. And when the work is done, they gather with a pint of Guinness, reflecting on the legacy they keep alive, one green wave at a time.
- Newport Run Club: This crew turns every run into a celebration! Their monthly "Guinness Runs" have become legendary as a high-spirited tradition where runners hit the pavement together then toast their efforts after with a well-earned pint of Guinness. It's not just about the miles, it's about the camaraderie, the laughter and the pints together.
Throughout the rest of the year, Guinness will release additional content that goes deeper into the dynamic stories and communities thriving across the
"From a group of ice skaters gliding across the lakes of
This is the central chapter of the Lovely Day Project, first introduced last month ahead of St. Patrick's Day, when Guinness invited people across the country to share their own celebrations and stories. The response of YOUR photos showcased a powerful tapestry of moments that captured the spirit of connection, one pint at a time. Inspired by the iconic "Lovely Day for a Guinness" ads of the 1930s and 1950s, "A Lovely Day" brings that timeless spirit to the
Indeed, everyone's lovely day looks a little different -- and to celebrate Guinness moments in the warmer months ahead, Guinness is excited to unveil a limited-edition Guinness Draught Stout can, designed by LA graphic artist Sebastian Curi. The eye-catching design adds brightness and creativity to the iconic black can, reimagining the classic Lovely Day toucan art with a modern, American twist -- another nod to the brand's visual legacy, perfect for spring and summer.
Follow @GuinnessUS across social media to stay up to date on all the stories and lovely days to come. Remember, if you're taking a break or not drinking at all, try a Guinness 0 to keep the celebrations going.
No matter where you are, when you're with your people, it's a Lovely Day for a Guinness.
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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Kelly Pepe, DIAGEO
kelly.pepe@diageo.com
diageobeer@taylorstrategy.com
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SOURCE GUINNESS
FAQ
What is the scope of Guinness's 'A Lovely Day' campaign across the United States?
Which communities are featured in Guinness's new campaign?
What special product release is accompanying the Guinness 'A Lovely Day' campaign?
How is Guinness distributing the 'A Lovely Day' campaign content?
