DELEÓN Tequila's Opening Acts Pledge: 500 Hours to Empower 1,000+ Rising DJ's and the Opportunity for One Winner to DJ the BET Awards Red Carpet

Rhea-AI Summary

DELEÓN Tequila, a Diageo brand (DEO), has launched the 'Opening Acts Pledge' initiative to support emerging DJs through mentorship and performance opportunities. The program includes a contest where one DJ will perform at the BET Awards 2025 red carpet on June 9.

The initiative features partnerships with Link Up, a music collective, hosting events in Houston, Atlanta, Philadelphia, and Los Angeles. Through collaboration with UnitedMasters, DELEÓN is offering 1,000 SELECT tier subscriptions and 500 hours of premium studio time in Los Angeles and New York City.

The contest is open to US residents aged 25 and above until April 14, 2025. The winner will participate in an exclusive content shoot on May 12 and perform at the BET Awards. This initiative is part of DELEÓN's 'Bold Spirits, Rise' platform, launched last year to support creative talents.

Positive

• Partnership with BET Media Group expands brand visibility and market reach
• Strategic collaboration with UnitedMasters platform enhances brand positioning in music industry
• Multi-city event series creates nationwide market presence

Negative

• None.

Through its Bold Spirits, Rise platform, DELEÓN is supporting creatives by providing mentorship, studio time and performance opportunities for emerging DJs

NEW YORK, March 18, 2025 /PRNewswire/ -- DELEÓN Tequila is proud to launch the DELEÓN Tequila Opening Acts Pledge, a bold initiative designed to uplift rising DJs by providing mentorship, exposure and resources to help them succeed. Building on its Bold Spirits, Rise platform launched last year to champion those who embrace their creative drive and inspire others, DELEÓN is teaming up with cultural leaders, including BET Media Group, to create opportunities for emerging talent. As part of this initiative, one exceptional DJ will earn the chance to showcase their skills at the BET Awards 2025 red carpet, marking a career-defining moment in front of industry icons and influential tastemakers.

To celebrate, DELEÓN is giving DJs the ultimate opportunity to take their sound from the studio to the spotlight during 'Culture's Biggest Night.' Now through April 14, DJs ages 25 and up can enter HERE for a chance to perform live on the BET Awards red carpet on June 9. The winner will also take part in an exclusive content shoot on May 12, providing a platform to share their journey and connect with industry leaders and creatives.**

"DELEÓN Tequila is about boldness, whether in craftsmanship, creativity or culture," said Ari Anderman, DELEÓN Tequila Brand Director. "With the DELEÓN Tequila Opening Acts Pledge, we're not just supporting rising DJs, we're offering them the tools, access and platforms to take their sound further. Music is a powerful force that brings people together and we're proud to invest in the next generation of talent."

As part of this commitment, DELEÓN is teaming up with Link Up, the community-driven music collective founded by Andre Power, to bring the movement to cities nationwide. After launching in Houston, upcoming stops in Atlanta, Philadelphia and Los Angeles will feature local DJs taking over setlists, performing for new audiences and receiving mentorship from Andre himself to refine their artistry and take their careers to the next level.

"As a DJ, you're not just playing tracks, you're creating an experience and bringing people together," said Andre Power, Founder of Link Up. "Link Up is about giving rising DJs that shot and putting them in spaces where they can showcase their talent, connect with new crowds and grow their careers. I'm excited to partner with DELEÓN to go to new cities and create real opportunities for the next generation of bold creatives to rise."

In collaboration with music and creator platform UnitedMasters, DELEÓN is offering 1,000 subscriptions to UnitedMasters' SELECT tier, granting exclusive access to music distribution, brand-building tools and direct industry connections. Additionally, DELEÓN is providing 500 hours of premium studio time in Los Angeles and New York City, along with mentorship from industry leaders to help DJs perfect their sound and expand their reach.

DELEÓN Tequila is built on boldness, whether in craft, creativity or culture. Bold Spirits, Rise extends that spirit beyond the bottle, creating opportunities for emerging DJs to push boundaries and make their mark. Just as DELEÓN elevates every pour, this platform is about elevating rising talent, giving them the space, resources and confidence to own their sound and inspire the next wave of creativity.

Fans 21+ can celebrate bold creativity and self-expression at home with a simple serve of DELEÓN Reposado on the rocks, garnished with green grapes or in an elevated cocktail like the DELEÓN 75.

DELEÓN 75
Ingredients:

• 1 oz DELEÓN Reposado
• .5 oz Agave Syrup
• .5 oz Fresh Lemon Juice
• 1.5 oz Sparkling Wine

Garnish: Mint & Lemon Slice
Glass: Coup Glass
Preparation: Add all ingredients into a coup glass. Gently stir and garnish.

**NO PURCHASE NECESSARY. Must be legal U.S. resident, 25 years or older and not subject to a 3rd party agreement which prevents Contest entry. Enter at https://spiritspromos.com/portfolio/dj-contest by 4/14/2025 at 11:59:59 p.m. ET. Winner selected by judging of all entries (including DJ performances) by judging panel including DELEÓN and BET. Winner subject to background check. Winner must be able to travel to Los Angeles on 5/12/2025 AND 6/9/2025. See Official Rules at website for full details, including entry requirements, judging criteria, prize restrictions. Sponsor: Diageo Americas, Inc., New York, NY.

DELEÓN encourages people of legal drinking age to celebrate responsibly. Follow DELEÓN on Instagram and be part of the Bold Spirits, Rise conversation as it sweeps across the country, inspiring a new wave of creative celebrations and empowering the bold voices of tomorrow.

About DELEÓN Tequila:
At the forefront of luxury since it was first introduced to the world in 2009, DELEÓN Tequila was always ahead of its time with its elevated standard of aging and its bold, sleek design.

Only our finest, fully matured, 100% blue weber agave goes into our Tequila, and an ambitious, longer fermentation process allows the agave nectar to fully capture all the flavor of the Jalisco region.

And an unconventional aging process: While most tequila brands age their tequila in American Oak casks, DELEÓN takes it a step further. For our Reposado and Añejo variants, we combine the bold American Oak with fine, French Oak wine casks to achieve the smoothness, balanced character, and nuanced complexity of DELEÓN tequila.

This is Tequila redefined—more than just a spirit, DELEÓN Tequila offers an unparalleled tasting experience that transcends boundaries. Imbued with a refined liquid elegance perfected through a blend of traditional and innovative processes, every sip of DELEÓN Tequila invites you to taste the difference. Whether enjoyed neat or as the centerpiece of a meticulously crafted cocktail, DELEÓN Tequila embodies the essence of luxury and sophistication. For more about the exceptional tequila, information visit: www.deleontequila.com and www.instagram.com/deleontequila.

About DIAGEO:
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about DIAGEO North America:

@Diageo_NA. Celebrating life, every day, everywhere.

View original content to download multimedia:https://www.prnewswire.com/news-releases/deleon-tequilas-opening-acts-pledge-500-hours-to-empower-1-000-rising-djs-and-the-opportunity-for-one-winner-to-dj-the-bet-awards-red-carpet-302404945.html

SOURCE DELEÓN Tequila

FAQ

What is the deadline to enter DELEÓN Tequila's DJ contest for the 2025 BET Awards?

The contest deadline is April 14, 2025, at 11:59:59 p.m. ET.

How many studio hours is DELEÓN Tequila offering to DJs through this initiative?

DELEÓN is providing 500 hours of premium studio time in Los Angeles and New York City.

What are the eligibility requirements for the DELEÓN Tequila Opening Acts Pledge contest?

Contestants must be legal U.S. residents, 25 years or older, and not subject to any third-party agreements preventing contest entry.

How many UnitedMasters SELECT subscriptions is DELEÓN offering in this initiative?

DELEÓN is offering 1,000 subscriptions to UnitedMasters' SELECT tier.