JOHNNIE WALKER ESTABLISHES A NEW STANDARD IN DESIGN INNOVATION BY INTRODUCING BLUE LABEL ULTRA, THE WORLD'S LIGHTEST WHISKY BOTTLE
Johnnie Walker has unveiled Blue Label Ultra, the world's lightest 70cl Scotch whisky glass bottle, weighing just 6.3oz (180g). This groundbreaking innovation represents a five-year development in glass technology, combining luxury with sustainability.
The edition release features a specially blended liquid by Dr. Emma Walker, incorporating whiskies from legendary distilleries including Oban, Brora, and Royal Lochnagar, along with 'ghost whiskies' from closed distilleries. The blend offers notes of fresh red berries, sweet vanilla, wood spice, toffee, and warming wood smoke.
Only 888 bottles will be produced worldwide, launching in North America on May 1st with a SRP of $1,250. The patented glass technology will be open-sourced and royalty-free. To celebrate, Johnnie Walker is hosting an exhibition during NYCxDesign in May, featuring works by designers Amber Cowan, Objects of Common Interest, and Scott Newlin at the Cristina Grajales Gallery.
Johnnie Walker ha presentato Blue Label Ultra, la bottiglia di vetro da 70cl per whisky scozzese più leggera al mondo, con un peso di soli 180g (6,3oz). Questa innovazione rivoluzionaria rappresenta cinque anni di sviluppo nella tecnologia del vetro, unendo lusso e sostenibilità.
Questa edizione speciale contiene un blend creato appositamente dalla Dott.ssa Emma Walker, che combina whisky provenienti da distillerie leggendarie come Oban, Brora e Royal Lochnagar, insieme a whisky 'fantasma' provenienti da distillerie chiuse. Il blend presenta note di frutti rossi freschi, vaniglia dolce, spezie legnose, toffee e un caldo fumo di legno.
Verranno prodotte solo 888 bottiglie in tutto il mondo, con il lancio in Nord America previsto per il 1° maggio a un prezzo consigliato di 1.250$. La tecnologia brevettata del vetro sarà resa open-source e senza royalty. Per celebrare, Johnnie Walker ospiterà una mostra durante NYCxDesign a maggio, con opere dei designer Amber Cowan, Objects of Common Interest e Scott Newlin presso la Cristina Grajales Gallery.
Johnnie Walker ha presentado Blue Label Ultra, la botella de vidrio para whisky escocés de 70cl más ligera del mundo, con un peso de solo 180g (6,3oz). Esta innovación pionera representa cinco años de desarrollo en tecnología del vidrio, combinando lujo y sostenibilidad.
Esta edición especial contiene una mezcla creada especialmente por la Dra. Emma Walker, que incorpora whiskies de destilerías legendarias como Oban, Brora y Royal Lochnagar, junto con whiskies 'fantasma' de destilerías cerradas. La mezcla ofrece notas de frutos rojos frescos, vainilla dulce, especias de madera, toffee y un cálido humo de madera.
Solo se producirán 888 botellas en todo el mundo, con lanzamiento en Norteamérica el 1 de mayo a un precio recomendado de 1,250$. La tecnología patentada del vidrio será de código abierto y libre de regalías. Para celebrarlo, Johnnie Walker organizará una exposición durante NYCxDesign en mayo, con obras de los diseñadores Amber Cowan, Objects of Common Interest y Scott Newlin en la Cristina Grajales Gallery.
Johnnie Walker가 세계에서 가장 가벼운 70cl 스카치 위스키 유리병인 Blue Label Ultra를 선보였습니다. 무게는 단 180g(6.3oz)입니다. 이 획기적인 혁신은 5년간의 유리 기술 개발을 통해 럭셔리와 지속 가능성을 결합한 결과입니다.
이번 한정판은 Dr. Emma Walker가 특별히 블렌딩한 위스키로, 오반(Oban), 브로라(Brora), 로열 로크나가(Royal Lochnagar) 등 전설적인 증류소의 위스키와 폐쇄된 증류소의 '고스트 위스키'를 포함합니다. 블렌드는 신선한 붉은 베리, 달콤한 바닐라, 나무 향신료, 토피, 따뜻한 나무 연기 노트를 제공합니다.
전 세계 단 888병만 생산되며, 5월 1일 북미에서 권장소비자가격 1,250달러로 출시됩니다. 특허받은 유리 기술은 오픈 소스 및 로열티 없이 공개됩니다. 이를 기념하여 Johnnie Walker는 5월 NYCxDesign 기간 동안 크리스티나 그라할레스 갤러리에서 Amber Cowan, Objects of Common Interest, Scott Newlin 디자이너들의 작품을 선보이는 전시회를 개최합니다.
Johnnie Walker a dévoilé Blue Label Ultra, la bouteille en verre de 70cl pour whisky écossais la plus légère au monde, pesant seulement 180g (6,3oz). Cette innovation révolutionnaire est le fruit de cinq années de développement en technologie du verre, alliant luxe et durabilité.
Cette édition spéciale contient un assemblage spécialement créé par la Dr Emma Walker, incorporant des whiskys issus de distilleries légendaires telles qu'Oban, Brora et Royal Lochnagar, ainsi que des « whiskys fantômes » provenant de distilleries fermées. Le mélange offre des notes de baies rouges fraîches, de vanille douce, d'épices boisées, de caramel au beurre et de fumée de bois réchauffante.
Seulement 888 bouteilles seront produites dans le monde, avec un lancement en Amérique du Nord le 1er mai au prix conseillé de 1 250 $. La technologie de verre brevetée sera mise à disposition en open source et sans redevances. Pour célébrer, Johnnie Walker organise une exposition lors de NYCxDesign en mai, présentant des œuvres des designers Amber Cowan, Objects of Common Interest et Scott Newlin à la Cristina Grajales Gallery.
Johnnie Walker hat Blue Label Ultra vorgestellt, die weltweit leichteste 70cl-Flasche aus Glas für Scotch Whisky, die nur 180g (6,3oz) wiegt. Diese bahnbrechende Innovation ist das Ergebnis einer fünfjährigen Entwicklung in der Glastechnologie und vereint Luxus mit Nachhaltigkeit.
Die Sonderedition enthält eine speziell von Dr. Emma Walker komponierte Mischung, die Whiskys aus legendären Brennereien wie Oban, Brora und Royal Lochnagar sowie 'Geisterwhiskys' aus geschlossenen Brennereien vereint. Die Mischung bietet Aromen von frischen roten Beeren, süßer Vanille, Holzgewürzen, Toffee und wärmendem Holzrauch.
Weltweit werden nur 888 Flaschen produziert, der Verkaufsstart in Nordamerika ist am 1. Mai mit einem UVP von 1.250 $. Die patentierte Glastechnologie wird als Open Source und lizenzfrei veröffentlicht. Zur Feier veranstaltet Johnnie Walker im Mai während der NYCxDesign eine Ausstellung mit Werken der Designer Amber Cowan, Objects of Common Interest und Scott Newlin in der Cristina Grajales Gallery.
- Revolutionary lightweight glass technology demonstrates environmental commitment
- Open-source patent sharing promotes industry-wide sustainability
- Exclusive edition of only 888 bottles adds collectible value
- Collaboration with renowned artists and designers enhances brand prestige
- Features rare 'ghost whiskies' from closed distilleries
- High price point of $1,250 may limit accessibility
- Extremely availability of 888 bottles
- Five-year development period indicates slow innovation cycle
• Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle
• Culminating a five year journey, the patented glass used to create the bottle will be open-sourced and royalty-free for all
• To celebrate the launch, Johnnie Walker is hosting an exhibition during NYCxDesign in May, showcasing new works and historic collaborations that define the beloved brand
• With only 888 bottles available worldwide, this limited edition bottles feature select 'ghost whiskies' from now-closed distilleries
Born from a five year journey in glass innovation, this milestone proves that premium packaging can be both luxurious and eco-conscious. In the course of its research, the brand has been granted a patent to encourage further progress in the industry – and in a first for Diageo – a license to the open sourced patent will be offered on a royalty-free basis to anyone in the world who wishes to share in these discoveries. Each bottle is filled with a specially blended liquid by Dr. Emma Walker, Johnnie Walker Master Blender, featuring whisky from legendary distilleries such as Oban, Brora, and Royal Lochnagar, as well as select 'ghost whiskies' from now-closed distilleries. The result is a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee and warming wood smoke.
In celebration of this milestone, Johnnie Walker has partnered with leading North American-based artists, designers, and The Corning Museum of Glass to further explore the future of design and sustainable innovation. These artists will create bespoke pieces inspired by the innovative glass technology behind Blue Label Ultra, extending the bottle's spirit of craftsmanship into the broader world of design. Whether through drinking vessels, artistic interpretations, or groundbreaking applications, these commissioned works push the boundaries of lightweighting glass, all in the name of progress.
Showcased designers include Amber Cowan, Objects of Common Interest, and Scott Newlin, each recognized for their distinctive contributions to contemporary design and material exploration. During NYCxDesign in May, the commissioned works will be unveiled at an exclusive exhibition hosted at the Cristina Grajales Gallery, a space dedicated to showcasing cutting-edge contemporary design.
"Johnnie Walker Blue Label Ultra was born out of a vision for the future of luxury—one that embraces lighter, sustainable, and innovative design without compromising craftsmanship," said Jeremy Lindley, Global Design Director at Diageo. "Through our work with leading designers, we're extending this philosophy beyond whisky packaging, collaborating with some of the most exciting designers to explore new creative frontiers."
"With Blue Label Ultra, we are pushing the boundaries of design in the world of luxury - with Johnnie Walker at the intersection of artistry and sustainable packaging design," said Jesse Damashek, SVP of Whiskey at Diageo. "This release is a bold step forward, combining an extraordinary new blend with our most innovative bottle yet. Through many of our innovations with Johnnie Walker, it has remained a priority that we celebrate and collaborate with leading progressive creators around the globe."
With only 888 bottles ever produced, the Johnnie Walker Blue Label Ultra release is an extraordinarily rare expression of whisky craftsmanship. Johnnie Walker Blue Ultra will launch in the North American market on May 1st, with a SRP of
ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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SOURCE Diageo North America
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