Diageo Stock Price, News & Analysis

21SEEDS, an award-winning, female-founded infused tequila brand, has launched a nostalgia-driven campaign featuring Rachel Bilson reprising her role as Summer Roberts from The O.C. The campaign, licensed by Warner Bros. Discovery Global Consumer Products and created in collaboration with Fake Empire, aims to tap into early 2000s nostalgia, appealing to millennial consumers.

A series of three 15-second spots will showcase 21SEEDS' infused tequilas with playful nods to fan-favorite moments from The O.C. The campaign will be the brand's flagship seasonal promotion, highlighting the versatility of 21SEEDS for various summer occasions.

The campaign officially launches on July 1st across Hulu, Max, Peacock, and other digital platforms, including 21SEEDS' Instagram.

Crown Royal has partnered with Jackie Aina, co-founder of FORVR Mood, to release a -edition candle inspired by their new Blackberry Flavored Whisky. This collaboration will be celebrated with a two-day pop-up event in Los Angeles on June 14th and 15th, called the Crown Royal Blackberry Stand. The stand will feature cocktails, the exclusive Berry On Top candle, and information about the Black Girl Ventures Foundation, which supports underrepresented founders. Crown Royal will donate $50,000 to the foundation, with half supporting its BGV Pitch Program. The new whisky is available nationwide for a time at $26.99 per 750mL bottle.

21SEEDS Infused Tequila and LoveShackFancy have launched a -edition cocktail tote bag, which is being marketed as the perfect summer accessory. This stylish vinyl bag, adorned with pink florals and a signature 21SEEDS pom-pom tassel, is designed for functionality, featuring compartments to hold a bottle of tequila, mixer, water, and other essentials. The tote retails for $125 and is available at select LoveShackFancy stores and online. This collaboration not only emphasizes style and convenience but also celebrates female entrepreneurship in the tequila industry.

Jonathan Stanyard, from Seattle, Washington, was named the 2024 U.S. Bartender of the Year at the USBG Presents World Class competition, sponsored by DIAGEO. The event took place over three days in Denver, CO, featuring the top 30 bartenders from across the U.S. Stanyard impressed judges with his cocktail creativity in five challenges. He will represent the U.S. in the Global Finals in Shanghai, China, in September. The competition aims to enhance bartending excellence and support contestants in their professional growth.

Tanqueray launches 'Fancy Hour,' a new initiative to elevate martini experiences in partnership with OpenTable. Running from June 5th to July 31st, 2024, the event encourages martini lovers in New York City, Boston, and Miami to book reservations at participating bars and restaurants. 'Fancy Hour' aims to transform National Martini Day into a month-long celebration, featuring personalized tableside service with Tanqueray martinis.

This initiative is highlighted by an exclusive event co-hosted by Rachel Zoe, who showcased the Tanqueray Dirty Martini. Local influencers and a bold marketing campaign, including weather-triggered media and a custom Snapchat AR filter, will promote the event across various cities.

OpenTable users can book their 'Fancy Hour' reservations, and Tanqueray's new creative will inspire participation. More information is available on Tanqueray's website and social media channels.

Tequila Don Julio has launched its first-ever global cask sale, offering five -edition expressions of Don Julio 1942. Each expression is finished in unique casks previously holding Bourbon, Ruby Port, Orange Wine, Madeira Wine, and Crémant, with only one cask of each available.

The auction, hosted exclusively on BlockBar.com, started on June 4, 2024, and will close at 10 a.m. EST on June 20, 2024. Starting bids are set at $35,000 per cask. Post-auction, winners will be invited to a special event at the brand's distillery in Mexico.

Each cask NFT can be sold or gifted and will convert to 40 bottle NFTs during bottling, available by June 2025. The initiative showcases Tequila Don Julio's commitment to innovation and luxury in the tequila market.

Crown Royal, renowned for its award-winning Canadian whisky, has released its first single malt whisky, crafted from 100% malted barley and distilled in copper at the Valleyfield Distillery. Leveraging Canada's cool climate, the whisky offers a smooth, inviting taste, featuring aromas of creamy vanilla and fruity banana, with flavors of caramel, apple, and baking spices, finishing with hints of spice and cinnamon. The whisky, which has an ABV of 45%, is priced at $54.99 and is available nationwide. A launch event featuring an ice sculpture unveiling will take place at Brookfield Place, NYC, on June 7. Whisky lovers can also sample the new product at Bar Convent Brooklyn on June 11-12.

Johnnie Walker, the leading blended Scotch whisky brand, has partnered with Devereux Golf to launch the 'Johnnie Walker Golf Collection.' This collaboration celebrates a modern, vibrant, and inclusive future for golf, featuring hand-stitched snapback hats, bold graphic t-shirts, and colorful golf towels.

The initiative is part of 'The Johnnie Walker Clubhouse,' a program aimed at engaging next-generation golfers and Scotch drinkers through capsule collections released over the next 18 months. The brand will also sponsor major golf tournaments, including the Hypegolf Invitational LA 2024.

The collection was previewed at the Charles Schwab Challenge, where attendees enjoyed exclusive cocktails inspired by the collaboration. Johnnie Walker aims to blend tradition with innovation, offering elevated hospitality experiences at golf events nationwide.

Diageo, a global premium drinks leader, announced that its portfolio of whisk(e)y, tequila, gin, rum, vodka, and ready-to-drink beverages won a total of 101 medals at the 2024 San Francisco World Spirits Competition. This includes 30 double gold and 24 gold medals. The company’s Scotch brands earned 21 top awards, with Johnnie Walker, Buchanan’s, Lagavulin, and Talisker receiving notable recognition. New additions like The Cocktail Collection clinched 4 double golds for the second consecutive year. Lagavulin 16-Year-Old, Mortlach 16-Year-Old, and Tanqueray London Dry Gin won platinum medals. These awards underscore Diageo's innovation and excellence in the spirits industry.