Captain Morgan Ventures into Fresh Territory with Super Bowl Champion Victor Cruz and KidSuper for the Most Adventurous Collab of the Season
Captain Morgan announces a collaboration with Super Bowl champion Victor Cruz and NYC label KidSuper to launch a -edition crewneck merchandise. The collection debuts on November 22 on KidSuper.com, with additional access through FollowTheCaptain.com for fans 21+. The collaboration was unveiled in NYC through a unique shipping container display at a major commuter station, featuring Cruz and KidSuper founder Colm Dillane. This initiative is part of Captain Morgan's strategy to create unexpected experiences leading up to Super Bowl LIX, with more surprises planned for New Orleans.
Captain Morgan annuncia una collaborazione con il campione del Super Bowl Victor Cruz e l'etichetta di New York KidSuper per lanciare una collezione esclusiva di felpe. La collezione debutterà il 22 novembre su KidSuper.com, con ulteriore accesso tramite FollowTheCaptain.com per i fan over 21. La collaborazione è stata svelata a New York attraverso una particolare esposizione in un contenitore marittimo in una grande stazione ferroviaria, con la partecipazione di Cruz e del fondatore di KidSuper, Colm Dillane. Questa iniziativa fa parte della strategia di Captain Morgan per creare esperienze inaspettate in vista del Super Bowl LIX, con ulteriori sorprese previste per New Orleans.
Captain Morgan anuncia una colaboración con el campeón del Super Bowl Victor Cruz y la etiqueta de NYC KidSuper para lanzar una colección exclusiva de sudaderas. La colección se lanzará el 22 de noviembre en KidSuper.com, con acceso adicional a través de FollowTheCaptain.com para los fans mayores de 21 años. La colaboración se reveló en Nueva York mediante una singular exhibición en un contenedor de envío en una importante estación de tren, con la participación de Cruz y del fundador de KidSuper, Colm Dillane. Esta iniciativa es parte de la estrategia de Captain Morgan para crear experiencias inesperadas de cara al Super Bowl LIX, con más sorpresas planeadas para Nueva Orleans.
캐피틴 모르건이 슈퍼볼 챔피언 빅토르 크루즈와 뉴욕 라벨 키드수퍼와 협력하여 특별 한정판 크루넥 상품을 출시한다고 발표했습니다. 이 컬렉션은 11월 22일 KidSuper.com에서 출시되며, 21세 이상의 팬을 위해 FollowTheCaptain.com을 통해 추가 접근이 가능합니다. 이 협력은 뉴욕의 주요 통근역에서 크루즈와 키드수퍼 창립자 콜럼 딜레인과 함께 독특한 해상 운송 컨테이너 전시를 통해 공개되었습니다. 이번 이니셔티브는 슈퍼볼 LIX를 앞두고 예상치 못한 경험을 창출하기 위한 캐피틴 모르건의 전략의 일환으로, 뉴올리언스를 위한 더 많은 서프라이즈가 계획되어 있습니다.
Captain Morgan annonce une collaboration avec le champion du Super Bowl Victor Cruz et la marque new-yorkaise KidSuper pour lancer une collection de sweat-shirts en édition limitée. La collection sera lancée le 22 novembre sur KidSuper.com, avec un accès supplémentaire via FollowTheCaptain.com pour les fans de 21 ans et plus. La collaboration a été dévoilée à New York à travers une exposition unique dans un conteneur de transport à une grande gare de banlieue, avec Cruz et le fondateur de KidSuper, Colm Dillane. Cette initiative fait partie de la stratégie de Captain Morgan visant à créer des expériences inattendues en vue du Super Bowl LIX, avec d'autres surprises prévues pour la Nouvelle-Orléans.
Captain Morgan kündigt eine Zusammenarbeit mit dem Super-Bowl-Champion Victor Cruz und dem NYC-Label KidSuper an, um eine limitierte Kollektion von Crewneck-Oberteilen zu lancieren. Die Kollektion debütiert am 22. November auf KidSuper.com, mit zusätzlich Zugang über FollowTheCaptain.com für Fans ab 21 Jahren. Die Zusammenarbeit wurde in NYC durch eine einzigartige Präsentation in einem Versandcontainer an einer wichtigen Pendlerstation vorgestellt, mit Cruz und dem Gründer von KidSuper, Colm Dillane. Diese Initiative ist Teil von Captain Morgans Strategie, unerwartete Erlebnisse im Vorfeld des Super Bowl LIX zu schaffen, wobei weitere Überraschungen in New Orleans geplant sind.
- Strategic partnership with high-profile athlete Victor Cruz and trendy NYC brand KidSuper
- Marketing expansion into merchandise sector with -edition product
- Integration with Super Bowl LIX marketing campaign
- None.
Insights
This marketing campaign, while creative, lacks material financial impact for Diageo (DEO). The collaboration with Victor Cruz and KidSuper for a -edition crewneck merchandise release is primarily a brand awareness initiative for Captain Morgan rum. While the Super Bowl tie-in could provide some visibility, the scale and revenue potential of this merchandise drop is minimal relative to DEO's
The campaign appears to be part of Captain Morgan's broader strategy to maintain relevance with younger consumers and leverage sports marketing, but it's unlikely to move the needle on DEO's financial performance or stock price. The initiative represents standard marketing activities rather than a significant business development.
Follow the Captain to unlock something SUPER for you and your crew
What happens when you mix Cruz's iconic endzone moves, our Captain Morgan signature flavor and KidSuper's unexpected design aesthetic? The uniform for your crew's next adventure.
Say hello to your new favorite crewneck. Designed to turn heads, this crewneck is all about making moves with your crew and keeping it fresh, wherever you are.
"I like to push boundaries and take risks, and this collab with Captain Morgan does just that -- with a bit of playfulness, too," said Colm Dillane, KidSuper founder and creative director. "We're all about bringing crews together for the fun of it, and getting to work with Victor, a legend in his own right, made this project extra special."
Starting November 22, limited quantities of the Captain Morgan Crewneck will drop on KidSuper.com. Miss the drop? You're in luck – Captain Morgan is unlocking access for fans 21+ to score the coolest drop of the season. Head on over to FollowTheCaptain.com, and while you're there, dive into a world of hidden clues and surprises because you never know what Captain Morgan has in store as we gear up for Super Bowl LIX.
"Off the field, fashion has always been one of my biggest passions and after working with Captain Morgan for several years, I knew I had to be part of their first-ever merch drop," said Victor Cruz. "And when I found out Colm and the KidSuper brand was joining the crew, I knew we were cooking up something special. I want everyone who wears this Crewneck to feel like they're part of our crew too, sharing in the adventure that brings us all together."
Captain Morgan, joined by Cruz and Dillane, gave the public a sneak peek of its crewneck in NYC, where a massive shipping container landed on the concourse of one of the busiest commuter stations in the world. Cruz and Dillane did the honors of unlocking the chest to unveil their exclusive design, giving passersby the first-ever glimpse of the limited-edition crewneck -- one of the many legendary surprises fans have come to expect when they Follow the Captain.
"We're always on the lookout for new ways to serve up the unexpected," said Anne Nosko, VP, Captain Morgan. "As the Original Spiced Rum, we brought together our own crew - complete with an NFL legend and an iconic NYC brand - to create something that inspires you and your crew to infuse every moment with fun and spark the adventure of a lifetime."
As the adventure continues leading up to and during Super Bowl LIX, fans can look forward to more legendary moments and surprises to drop… perhaps even on the most famous street in
About Captain Morgan
Captain Morgan is the number one selling spiced rum in the
About KidSuper
KidSuper was created by Colm Dillane. Although KidSuper is best known as artist and designer, Colm Dillane's clothing label, he prefers to brand all of his creative ventures under this moniker. KidSuper is a creative collective that designs and makes clothes; paints and does art shows; records music; and makes films and music videos, all out of KidSuper's
KidSuper is a platform for Colm's abounding creativity, and its success has made the artist and designer an unexpected reference in American fashion. Dillane firmly believes that enthusiasm is contagious, and that whatever you do, giving it the utmost enthusiasm will capture people's hearts. "When you are little, you believe you can do anything and that everything is possible – you're young and you're free. KidSuper lives by that philosophy."
Colm Dillane/KidSuper won the 2021 special Karl Lagerfeld Prize at the prestigious LVMH Prize and the 2022 CDFA /Vogue Fashion Fund, was nominated for the 2022 CFDA American Emerging Designer of the Year Award, then the following year nominated for the 2023 CFDA Menswear Designer of the Year Award. He was invited to guest design the Louis Vuitton Homme Fall/Winter 2023 Collection and entered the BoF500 list in 2023.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Instagram for news and information about Diageo North America: @Diageo_NA.
Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Michelle Gattenio, DIAGEO
Michelle.Gattenio@diageo.com
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SOURCE Captain Morgan
FAQ
When will Captain Morgan's -edition crewneck with Victor Cruz be available?
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