/C O R R E C T I O N -- Smirnoff/
Smirnoff and rapper Saweetie are hosting a festive holiday pop-up event in New York City's Union Square on December 7, 2024, from 12 to 5 p.m. ET. The one-day-only event will feature holiday cocktails, gift wrapping services, and exclusive holiday spirits including Smirnoff Peppermint Twist and Smirnoff Red, White & Merry.
The pop-up will offer professional gift wrapping services, with some lucky guests having their gifts wrapped by Saweetie herself. The event includes Instagram-worthy photo opportunities, bedazzling stations, and signature cocktails. Both holiday spirits are available nationwide at $12.99 for 750mL bottles with 30% ABV.
For those unable to attend, Smirnoff has shared cocktail recipes featuring their -edition spirits, including the Holiday Mule, Peppermint Twist Hot Chocolate, and ICY Girl Holiday Cosmo.
Smirnoff e il rapper Saweetie ospiteranno un evento festivo pop-up a Union Square, New York, il 7 dicembre 2024, dalle 12:00 alle 17:00 ET. L'evento, che si svolgerà in un solo giorno, presenterà cocktail natalizi, servizi di confezionamento regali e spiriti esclusivi per le festività, tra cui Smirnoff Peppermint Twist e Smirnoff Red, White & Merry.
Il pop-up offrirà servizi professionali di confezionamento regali, con alcuni fortunati ospiti che avranno i loro doni impacchettati da Saweetie stessa. L'evento include opportunità fotografiche degne di Instagram, stazioni di decorazione e cocktail esclusivi. Entrambi gli spiriti festivi sono disponibili in tutto il paese al prezzo di $12.99 per bottiglie da 750mL con un contenuto alcolico del 30% ABV.
Per coloro che non possono partecipare, Smirnoff ha condiviso ricette di cocktail con i loro spiriti in edizione limitata, tra cui il Holiday Mule, il Peppermint Twist Hot Chocolate e l'ICY Girl Holiday Cosmo.
Smirnoff y la rapera Saweetie están organizando un evento festivo pop-up en Union Square, Nueva York, el 7 de diciembre de 2024, de 12 a 17 p.m. ET. El evento, que se llevará a cabo solo por un día, contará con cócteles navideños, servicios de envoltura de regalos y licores exclusivos de las festividades, incluyendo Smirnoff Peppermint Twist y Smirnoff Red, White & Merry.
El pop-up ofrecerá servicios profesionales de envoltura de regalos, con algunos afortunados invitados teniendo sus regalos envueltos por la propia Saweetie. El evento incluye oportunidades fotográficas ideales para Instagram, estaciones de decoración y cócteles exclusivos. Ambos licores festivos están disponibles a nivel nacional a un precio de $12.99 por botellas de 750mL con un 30% ABV.
Para aquellos que no puedan asistir, Smirnoff ha compartido recetas de cócteles que presentan sus licores de edición especial, incluyendo el Holiday Mule, Peppermint Twist Hot Chocolate y el ICY Girl Holiday Cosmo.
스미노프와 래퍼 사위티가 2024년 12월 7일 오후 12시부터 5시까지 뉴욕시 유니온 스퀘어에서 축제 같은 팝업 이벤트를 개최합니다. 하루만 진행되는 이번 이벤트에서는 휴일 칵테일, 선물 포장 서비스 및 스미노프 페퍼민트 트위스트, 스미노프 레드, 화이트 & 메리와 같은 독점적인 휴일 주류가 제공됩니다.
팝업은 전문 선물 포장 서비스를 제공하며, 몇몇 운이 좋은 손님들은 사위티가 직접 선물을 포장해주는 기회를 갖게 됩니다. 이 이벤트는 인스타그램에 적합한 사진 촬영 기회, 반짝이 장식 스테이션, 시그니처 칵테일을 포함합니다. 두 가지 휴일 주류는 전국에서 750mL 병당 $12.99에 구매할 수 있으며, 알코올 도수는 30% ABV입니다.
참석할 수 없는 분들을 위해 스미노프는 휴일 무ule, 페퍼민트 트위스트 핫 초콜릿, ICY 걸 홀리데이 코스모 등의 독점 주류를 포함한 칵테일 레시피를 공유했습니다.
Smirnoff et la rappeuse Saweetie organisent un événement pop-up festif à Union Square, à New York, le 7 décembre 2024, de 12h à 17h ET. Cet événement d'un jour proposera des cocktails de Noël, des services d'emballage de cadeaux et des spiritueux de fête exclusifs, y compris Smirnoff Peppermint Twist et Smirnoff Red, White & Merry.
Le pop-up offrira des services professionnels d'emballage de cadeaux, avec quelques invités chanceux ayant leurs cadeaux emballés par Saweetie elle-même. L'événement inclut des opportunités photo dignes d'Instagram, des stations de décoration et des cocktails signature. Les deux spiritueux de Noël sont disponibles à l'échelle nationale au prix de 12,99 $ pour des bouteilles de 750 ml avec un taux d'alcool de 30 % ABV.
Pour ceux qui ne peuvent pas assister, Smirnoff a partagé des recettes de cocktails mettant en vedette leurs spiritueux en édition limitée, y compris le Holiday Mule, le Peppermint Twist Hot Chocolate et l'ICY Girl Holiday Cosmo.
Smirnoff und Rapper Saweetie veranstalten am 7. Dezember 2024 von 12 bis 17 Uhr ET ein festliches Pop-up-Event am Union Square in New York City. Die einmalige Veranstaltung bietet festliche Cocktails, Geschenkverpackungsdienste und exklusive Feiertagsspirits, darunter Smirnoff Peppermint Twist und Smirnoff Red, White & Merry.
Das Pop-up bietet professionelle Geschenkverpackungsdienste, wobei einige glückliche Gäste ihre Geschenke persönlich von Saweetie verpackt bekommen. Die Veranstaltung umfasst Instagram-würdige Fotomöglichkeiten, Glitzerstationen und Signature-Cocktails. Beide Feiertags-Spirituosen sind bundesweit zum Preis von 12,99 $ für 750 ml Flaschen mit einem Alkoholgehalt von 30 % ABV erhältlich.
Für diejenigen, die nicht teilnehmen können, hat Smirnoff Cocktailrezepte mit ihren limitierten Spirituosen geteilt, darunter den Holiday Mule, Peppermint Twist Heißschokolade und den ICY Girl Holiday Cosmo.
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In the news release, 'TIS THE SEASON: SMIRNOFF AND SAWEETIE UNWRAP A FESTIVE POP-UP IN NYC CURATED FOR ALL YOUR GIFTING NEEDS, issued 03-Dec-2024 by Smirnoff over PR Newswire, we are advised by the company that the first paragraph, second sentence, should read "December 7, from 12 to 5 p.m. ET" rather than "December 7, from 12 to 7 p.m. ET". The photo has also been updated as originally issued inadvertently. The complete, corrected release follows:
'TIS THE SEASON: SMIRNOFF AND SAWEETIE UNWRAP A FESTIVE POP-UP IN NYC CURATED FOR ALL YOUR GIFTING NEEDS
The pair will take over Union Square on December 7 for signature sips and exclusive holiday bottles to gift rap wrap for everyone on your list
Step into a winter wonderland where every moment is sparkling with holiday cheer. While sipping on festive Smirnoff cocktails and chilled Smirnoff ICE, guests can purchase the season's must haves – Smirnoff Peppermint Twist and Smirnoff Red, White & Merry – and turn them into the ultimate holiday gift. Plus, professional gift wrappers will ensure your presents look picture-perfect, and for a little extra holiday magic, a few lucky guests might even have their gifts wrapped by Saweetie herself!
Every moment will be an Instagram-worthy photo opportunity, bringing fans together through our WE collective to create new connections and kick off the holiday season with delicious Smirnoff cocktails, Smirnoff ICE bedazzling stations, and more.
"Y'all know the ICY GRL loves to be festive, so I'm sooooo excited to team up with Smirnoff for this holiday pop-up!" said Saweetie. "I can't wait to wrap gifts for your crew, sip on some holiday cocktails, and vibe with y'all. Pull up this Saturday, and let's make it a day to remember <3 !!!!!"
Smirnoff Red, White & Merry and Smirnoff Peppermint Twist are here to keep seasons bright. Available at retailers nationwide in 750mL and with a
"The holidays are a time to come together and celebrate the moments that truly matter," said Jennifer Holiday Hudson, North America Brand Leader at Smirnoff."With our 'WE' community at the heart of our programming – from football game days to the holiday season – we're bringing people together to connect, celebrate, and enjoy our hallmark products and limited-time offerings. This one-day-only experience with Saweetie, signature cocktails, and a festive atmosphere is all about creating meaningful moments and ringing in the season with style. And of course, picking up gifts everyone 21+ on your list will absolutely love!"
Can't make it to the pop-up? No problem! Bring the holiday magic home with these irresistible cocktails crafted with Smirnoff's limited-edition spirits:
Smirnoff Red, White & Merry Holiday Mule
- 1.5 oz Smirnoff Red, White & Merry
- 12 oz ginger beer
- Garnishes: Orange slice, cranberries, rosemary sprig
Instructions: Fill your mule mug with ice. Add Smirnoff Red, White & Merry. Top with ginger beer and give it a stir. Add the optional garnishes for some extra holiday cheer.
Smirnoff Peppermint Twist Hot Chocolate
- 1 serving of hot chocolate mix
- 6 oz hot water
- 2 oz Smirnoff Peppermint Twist
- 1 handful of marshmallows
- 1 cinnamon stick
- 2 oz almond milk (optional; reduce water oz accordingly)
Instructions: Make hot chocolate following package instructions. Pour in Smirnoff Peppermint Twist and stir. Optional: add almond milk. Garnish with marshmallows and a cinnamon stick. Enjoy!
Smirnoff ICY Girl Holiday Cosmo
- 1.5 oz Smirnoff ice
- .5 blood orange liqueur
- .25 pomegranate juice
- .25 lime juice
- Lime Juice
- Garnish: Glitter Dust
To make sure you're on the nICE list, follow @Smirnoff on Instagram and @SmirnoffUS on Twitter and keep up with the latest on how we're bringing the holiday cheer to life. And whether you're hosting this year's holiday party or enjoying cozy moments with loved ones this season, please remember to always sip responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Brooke Smith
DIAGEO
brooke.smith@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff
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