MEET THE MOUTH-BLOWING FLAVOR THAT'LL MAKE YOUR TASTE BUDS DO BACKFLIPS: NEW CAPTAIN MORGAN SWEET CHILI LIME
Captain Morgan, owned by Diageo (DEO), has launched its new Sweet Chili Lime flavored rum nationwide. The innovative product combines sweetness, citrus flavors, and subtle chili heat, targeting consumers seeking bold flavor experiences. The product launch is supported by partnerships with actress Amrit Kaur and comedian Devon Walker to promote the new 'mouth-blowing' flavor concept.
The new variant is available nationwide in multiple bottle sizes (50ml, 375ml, 750mL, 1L, and 1.75L) with 35% ABV. Captain Morgan has also partnered with PRETZELIZED's Sea Salt Pretzel Snackers for a complementary snack pairing. The launch aligns with warming weather trends and targets outdoor consumption occasions like beach days and poolside gatherings.
Captain Morgan, di proprietà di Diageo (DEO), ha lanciato il suo nuovo rum aromatizzato Sweet Chili Lime a livello nazionale. Il prodotto innovativo combina dolcezza, sapori agrumati e un sottile calore di chili, mirando ai consumatori in cerca di esperienze di gusto audaci. Il lancio del prodotto è supportato da collaborazioni con l'attrice Amrit Kaur e il comico Devon Walker per promuovere il nuovo concetto di sapore 'sbalorditivo'.
La nuova variante è disponibile a livello nazionale in diverse dimensioni di bottiglie (50ml, 375ml, 750ml, 1L e 1.75L) con un ABV del 35%. Captain Morgan ha anche collaborato con i PRETZELIZED's Sea Salt Pretzel Snackers per un abbinamento di snack complementari. Il lancio si allinea con le tendenze di riscaldamento meteorologico e mira a occasioni di consumo all'aperto come giornate in spiaggia e raduni a bordo piscina.
Captain Morgan, propiedad de Diageo (DEO), ha lanzado su nuevo ron con sabor a Sweet Chili Lime a nivel nacional. El producto innovador combina dulzura, sabores cítricos y un sutil picante de chile, dirigido a consumidores que buscan experiencias de sabor audaces. El lanzamiento del producto cuenta con el apoyo de colaboraciones con la actriz Amrit Kaur y el comediante Devon Walker para promover el nuevo concepto de sabor 'sorprendente'.
La nueva variante está disponible a nivel nacional en múltiples tamaños de botella (50ml, 375ml, 750ml, 1L y 1.75L) con un 35% de ABV. Captain Morgan también se ha asociado con los PRETZELIZED's Sea Salt Pretzel Snackers para una combinación de snacks complementaria. El lanzamiento se alinea con las tendencias de clima cálido y se dirige a ocasiones de consumo al aire libre como días de playa y reuniones junto a la piscina.
캐리비안의 해적 브랜드인 Captain Morgan이 Diageo (DEO) 소속으로 새로운 스위트 칠리 라임 맛 럼을 전국적으로 출시했습니다. 이 혁신적인 제품은 달콤함, 시트러스 맛, 그리고 미세한 칠리의 매운맛을 결합하여 대담한 맛 경험을 원하는 소비자들을 겨냥하고 있습니다. 제품 출시는 여배우 아미릿 카우르와 코미디언 데본 워커와의 파트너십을 통해 새로운 '입을 놀라게 하는' 맛 개념을 홍보하고 있습니다.
새로운 변형은 전국적으로 다양한 크기(50ml, 375ml, 750ml, 1L 및 1.75L)로 제공되며, 알코올 도수는 35%입니다. Captain Morgan은 PRETZELIZED의 바다 소금 프레첼 스낵과 협력하여 보완적인 스낵 페어링을 제공합니다. 이 출시 행사는 따뜻한 날씨 트렌드와 일치하며 해변이나 수영장 모임과 같은 야외 소비 기회를 목표로 하고 있습니다.
Captain Morgan, propriété de Diageo (DEO), a lancé son nouveau rhum aromatisé Sweet Chili Lime à l'échelle nationale. Ce produit innovant allie douceur, saveurs d'agrumes et une subtile chaleur de piment, visant les consommateurs à la recherche d'expériences gustatives audacieuses. Le lancement du produit est soutenu par des partenariats avec l'actrice Amrit Kaur et le comédien Devon Walker pour promouvoir le nouveau concept de saveur 'époustouflant'.
La nouvelle variante est disponible à l'échelle nationale en plusieurs tailles de bouteilles (50ml, 375ml, 750ml, 1L et 1.75L) avec un taux d'alcool de 35%. Captain Morgan a également collaboré avec les PRETZELIZED's Sea Salt Pretzel Snackers pour un accompagnement de snacks complémentaire. Le lancement s'aligne avec les tendances de réchauffement climatique et cible des occasions de consommation en extérieur comme les journées à la plage et les rassemblements au bord de la piscine.
Captain Morgan, im Besitz von Diageo (DEO), hat seinen neuen Sweet Chili Lime aromatisierten Rum landesweit auf den Markt gebracht. Das innovative Produkt kombiniert Süße, Zitrusgeschmack und subtile Chili-Wärme und richtet sich an Verbraucher, die nach gewagten Geschmackserlebnissen suchen. Der Produkteinführung wird durch Partnerschaften mit der Schauspielerin Amrit Kaur und dem Komiker Devon Walker unterstützt, um das neue 'mundblowende' Geschmackskonzept zu bewerben.
Die neue Variante ist landesweit in mehreren Flaschengrößen (50ml, 375ml, 750ml, 1L und 1.75L) mit einem Alkoholgehalt von 35% erhältlich. Captain Morgan hat auch mit PRETZELIZEDs Sea Salt Pretzel Snackers für eine ergänzende Snack-Kombination zusammengearbeitet. Der Launch steht im Einklang mit den sich erwärmenden Wettertrends und zielt auf Gelegenheiten für den Konsum im Freien, wie Strandtage und Poolpartys.
- Product line expansion with innovative flavor combination
- Wide distribution network ensuring nationwide availability
- Strategic partnership with PRETZELIZED for cross-promotional opportunities
- Celebrity endorsements to boost brand awareness
- None.
Featuring Flavor That Refuses To Be Defined, Captain Morgan Sweet Chili Lime Is Now Available Nationwide
This game-changing libation will slap your taste buds into overdrive, perfect for when you and your crew are craving getting off the beaten path and turning up the flavor. Best served as a chilled shot or mixed into a cocktail with a kick, Captain Morgan Sweet Chili Lime is here to shake up your bar lineup and turn every sip into a celebration of indescribable mouth-blowing fun.
"With flavor trends heating up, we wanted to create something that defies the rules of traditional rum," said Anne Nosko, VP, Captain Morgan. "Captain Morgan Sweet Chili Lime gives fans exactly what they're craving – the perfect balance of sweet and spicy, and a bold flavor experience with every sip."
People across the country have been dealing with basic beverages for far too long and Captain Morgan is on a mission to shake things up—one mouth-blowing, flavor-packed sip at a time. With warmer weather on the horizon, Captain Morgan Sweet Chili Lime is here to bring the heat, adding a delicious kick to any beach day, poolside hang, or outdoor escapade.
If you're still scratching your head about what it means to be mouth-blown, don't worry — Captain Morgan brought in reinforcements – actress, writer and producer Amrit Kaur and comedian and writer Devon Walker are here to spell it out for you. Both lexiconned in flavor, fun and made up words, they're the perfect pair to define what it means to be mouth-blown and bring to life the Captain Morgan Sweet Chili Lime signature touch of sweet and kick of heat.
"When Captain Morgan asked me to team up again, I was all in – and when they asked me to help define mouth-blowing, admittedly I wasn't exactly sure where they were going with all this," said Walker. "Turns out, Captain Morgan Sweet Chili Lime is the real deal ... trust me, you're going to want to get a taste."
Getting rum fans (21+) mouth-blown is no small feat, but Captain Morgan has a few tricks up its sleeve—so get ready because Captain Morgan is making sure epic flavor is always on deck to keep the masses mouth-blown all summer long.
"Give an Indian some chili and lime and she's in," laughs Amrit Kaur. "Lots of fun riffing and improvising with Devon, along with shooting ideas with the full cast and crew."
Captain Morgan Sweet Chili Lime is now available nationwide, so get ready for a flavor experience unlike any other. Find it on shelves nationwide in 50ml, 375ml, 750 mL, 1L and 1.75L bottles with an ABV of 35 percent.
And because every Captain needs a crew, Captain Morgan is proud to partner with breakout snack brand PRETZELIZED and their Sea Salt Pretzel Snackers to elevate the mouth-blowing flavor experience. Together, they create the ultimate sip-and-snack duo worth toasting to – glass in one hand, snack in the other.
You won't want to miss what Captain Morgan Sweet Chili Lime has in store next. Let's just say, it's cooler than you think. Those 21+ can be the first to know more by following @CaptainMorganUSA on Instagram. Remember, no matter how you choose to enjoy Captain Morgan Sweet Chili Lime, always do so responsibly—this mouth-blowing flavor is too good not to savor every sip.
CAPTAIN MORGAN SWEET CHILI LIME. Premium Caribbean Rum with Natural Flavors.
About Captain Morgan
Captain Morgan is the number one selling spiced rum in the
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Instagram for news and information about Diageo North America: @Diageo_NA.
Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Michelle Gattenio, DIAGEO
Michelle.Gattenio@diageo.com
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SOURCE Captain Morgan
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