IT'S THE MOST WONDERFUL PINT OF THE YEAR

Rhea-AI Summary

Guinness announces holiday initiatives including a collaboration with Levain Bakery for -edition holiday cookie tins featuring Dark Chocolate Peppermint, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip cookies. The company is launching 'Most Wonderful Pop-Up' experiences in Boston and New York City, featuring a Guinness tiny pub and exclusive merchandise.

The Open Gate Breweries in Baltimore and Chicago will host special seasonal events, with Baltimore transforming its lawn into a Christmas Tree Lot and Holiday Market, while Chicago will conduct Holiday Workshops every Sunday. Additionally, Guinness continues its community support through the Guinness Gives Back Fund, partnering with organizations to fight hunger and support education programs.

Positive

• Strategic partnership with premium brand Levain Bakery enhancing product offering
• Expansion of retail presence through pop-up locations in major US cities
• Brand strengthening through seasonal marketing initiatives and special events

Negative

• None.

Guinness is bringing cheer and treats to a city near you, with NYC's most favorite cookies from Levain Bakery, and Most Wonderful Pop-Up experiences to keep the magic going all season long

NEW YORK, Dec. 4, 2024 /PRNewswire/ -- This holiday season, Guinness is bringing people together for the most wonderful pints of the year!

"This time of year is all about sharing quality time together over a round of pints," said Joyce He, Guinness Brand Director. "For me, that first sip of a fresh pint of Guinness feels like coming home for the holidays, so that's what we wanted to bring to life this season. Whether you're gathered around at home with family or enjoying a night out with friends, here's to making every moment a little bit more special."

Two flavor-packed legends are also coming together for the most wonderful pairing of the year. In collaboration with Levain Bakery, Guinness is unveiling a limited-edition holiday cookie tin that comes complete with decadent Levain cookies – Dark Chocolate Peppermint, Two Chip Chocolate Chip and Dark Chocolate Chocolate Chip, all which pair deliciously with Guinness Draught Stout. The deep notes of roasted coffee and chocolate in the beer beautifully complement the cookies' delicious flavors, balancing the sweetness and smoothness. These limited-time cookie tin collectibles will be available exclusively at Guinness' Most Wonderful Pop-Up locations and Open Gate Brewery locations in Chicago and Baltimore for a limited time only.

"When Guinness invited us to team up on this indulgent pairing, we felt it was a unique and wonderful way to celebrate the holiday festivities," said Lorna Sommerville, Chief Commercial Officer for Levain Bakery. "We are excited to share our beloved cookies with Guinness fans to savor all season long."

This month, Guinness is bringing the festive spirit to you with the Most Wonderful Pop-Up of the Year, a limited run holiday experience featuring a Guinness tiny pub, Guinness x Levain collectible cookie tins, and more exclusive merch. Those 21+ are invited to visit us at one of these locations:

• Boston at Faneuil Hall | Saturday, December 7th & Sunday, December 8th (2:00 – 8:00 PM ET)
• New York City at The Oculus | Friday, December 13th & Saturday, December 14th (2:00 – 7:30 PM ET)

In addition, Guinness' Open Gate Breweries will brew a few special events all season long. Open Gate Brewery Baltimore is dialing up the holiday magic more than ever before by transforming its lawn into a Christmas Tree Lot and Holiday Market while Open Gate Brewery Chicago will host a series of Holiday Workshops every Sunday from now through the holiday season.

In the spirit of the season, Guinness is once again committed to supporting our communities who have long supported us. The Guinness Gives Back Fund is proud to partner with organizations across the country to fight hunger, support education programs, uplift the brewing industry, and more. Visit GuinnessGivesBack.com to learn more about the partners and causes we support.

Through the holidays, you can catch a little Guinness holiday cheer at home on your screens, as well. Now live across the US, we've launched an all new commercial celebrating "The Most Wonderful Pint of the Year" – check it out HERE.

No matter where you and your loved ones choose to enjoy our beers, please remember to always drink responsibly. And to keep up with the latest news and updates, be sure to follow @GuinnessUS.

About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Levain Bakery
Best friends Pam Weekes and Connie McDonald founded Levain Bakery in 1995 as a small bread shop on the Upper West Side of New York City. After training for triathlons and keeping a robust fitness regimen, the founders started baking 6-ounce cookies with simple, high-quality ingredients as the ultimate post-race treat. After finalizing the recipe, they quietly offered the cookies for sale, and they flew out of the stores. Nearly 30 years later with 16 bakeries and plans to open more next year, Levain is often lauded as the home of the world's best cookie. For more information on Levain Bakery, visit www.levainbakery.com or follow the brand on social media @levainbakery.

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SOURCE GUINNESS

FAQ

What is Guinness's collaboration with Levain Bakery for holiday 2024?

Guinness is partnering with Levain Bakery to offer -edition holiday cookie tins containing Dark Chocolate Peppermint, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip cookies, designed to pair with Guinness Draught Stout.

Where are the Guinness Most Wonderful Pop-Up locations for 2024?

The pop-ups will be at Faneuil Hall in Boston (December 7-8) and The Oculus in New York City (December 13-14), featuring a Guinness tiny pub and exclusive merchandise.

What special holiday events are happening at Guinness Open Gate Breweries?

Baltimore's Open Gate Brewery will feature a Christmas Tree Lot and Holiday Market, while Chicago's location will host Holiday Workshops every Sunday through the holiday season.