IT'S THE MOST WONDERFUL PINT OF THE YEAR
Guinness announces holiday initiatives including a collaboration with Levain Bakery for -edition holiday cookie tins featuring Dark Chocolate Peppermint, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip cookies. The company is launching 'Most Wonderful Pop-Up' experiences in Boston and New York City, featuring a Guinness tiny pub and exclusive merchandise.
The Open Gate Breweries in Baltimore and Chicago will host special seasonal events, with Baltimore transforming its lawn into a Christmas Tree Lot and Holiday Market, while Chicago will conduct Holiday Workshops every Sunday. Additionally, Guinness continues its community support through the Guinness Gives Back Fund, partnering with organizations to fight hunger and support education programs.
Guinness annuncia iniziative per le festività, tra cui una collaborazione con Levain Bakery per edizioni speciali di scatole di biscotti natalizi che includono biscotti al Cioccolato Fondente e Peppermint, biscotti al Cioccolato con Doppia Chips e biscotti al Cioccolato Fondente con Chips di Cioccolato. L'azienda lancerà esperienze 'Most Wonderful Pop-Up' a Boston e New York, con un pub in miniatura di Guinness e merchandising esclusivo.
Le Open Gate Breweries di Baltimora e Chicago ospiteranno eventi stagionali speciali, con Baltimora che trasformerà il suo prato in un mercato di Alberi di Natale e Festività, mentre Chicago organizzerà Laboratori Festivi ogni domenica. Inoltre, Guinness continua a supportare la comunità attraverso il Guinness Gives Back Fund, collaborando con organizzazioni per combattere la fame e sostenere programmi educativi.
Guinness anuncia iniciativas de vacaciones, incluida una colaboración con Levain Bakery para cajas de galletas navideñas de edición limitada que presentan galletas de Chocolate Oscuro con Menta, galletas de Chocolate con Doble Chips y galletas de Chocolate Oscuro con Chips de Chocolate. La empresa lanzará experiencias 'Most Wonderful Pop-Up' en Boston y Nueva York, con un pub pequeño de Guinness y mercadería exclusiva.
Las Open Gate Breweries en Baltimore y Chicago albergarán eventos estacionales especiales, con Baltimore transformando su césped en un Mercado de Árboles de Navidad, mientras que Chicago llevará a cabo Talleres de Vacaciones todos los domingos. Además, Guinness continúa su apoyo a la comunidad a través del Guinness Gives Back Fund, asociándose con organizaciones para combatir el hambre y apoyar programas educativos.
기네스는 레바인 베이커리와 협력하여 다크 초콜릿 페퍼민트, 두 가지 칩 초콜릿 칩, 다크 초콜릿 초콜릿 칩 쿠키가 포함된 한정판 휴일 쿠키 통을 발표하며 휴일 이니셔티브를 알립니다. 회사는 보스턴과 뉴욕시에서 '가장 멋진 팝업' 경험을 개최하며, 기네스 미니 펍과 독점 상품을 선보입니다.
볼티모어와 시카고의 오픈 게이트 양조장는 특별한 시즌 이벤트를 개최하며, 볼티모어는 잔디를 크리스마스 트리 마켓으로 변모시키고, 시카고에서는 매주 일요일 휴일 워크숍을 진행합니다. 또한 기네스는 기네스 기부 조성 기금을 통해 지역 사회 지원을 계속하고 있으며, 기아 퇴치와 교육 프로그램 지원을 위해 단체와 협력하고 있습니다.
Guinness annonce des initiatives pour les fêtes, y compris une collaboration avec Levain Bakery pour des boîtes de biscuits de Noël en édition limitée contenant des biscuits au chocolat noir et à la menthe, des biscuits au chocolat avec double pépites et des biscuits au chocolat noir avec des pépites de chocolat. L'entreprise lancera des expériences 'Most Wonderful Pop-Up' à Boston et à New York, avec un petit pub Guinness et des produits dérivés exclusifs.
Les Open Gate Breweries à Baltimore et Chicago organiseront des événements saisonniers spéciaux, Baltimore transformant sa pelouse en un marché d'arbres de Noël, tandis que Chicago proposera des ateliers de vacances tous les dimanches. De plus, Guinness continue de soutenir la communauté grâce au fonds Guinness Gives Back, s'associant avec des organisations pour lutter contre la faim et soutenir des programmes éducatifs.
Guinness kündigt Feiertagsinitiativen an, darunter eine Zusammenarbeit mit Levain Bakery für limitierte Weihnachtskekse mit dunkler Schokolade und Pfefferminz, Doppelte Chips-Schokoladenkekse und dunkle Schokoladenkekse mit Schokoladenstückchen. Das Unternehmen startet die 'Most Wonderful Pop-Up'-Erlebnisse in Boston und New York City, mit einer kleinen Guinness-Pub und exklusiven Merchandise-Artikeln.
Die Open Gate Breweries in Baltimore und Chicago werden spezielle saisonale Veranstaltungen ausrichten, wobei Baltimore seinen Rasen in einen Weihnachtsbaumverkaufsstand und einen Feiertagsmarkt verwandelt, während Chicago jeden Sonntag Feiertags-Workshops anbietet. Darüber hinaus setzt Guinness seine Gemeinschaftsunterstützung über den Guinness Gives Back Fund fort, indem das Unternehmen mit Organisationen zusammenarbeitet, um Hunger zu bekämpfen und Förderprogramme für Bildung zu unterstützen.
- Strategic partnership with premium brand Levain Bakery enhancing product offering
- Expansion of retail presence through pop-up locations in major US cities
- Brand strengthening through seasonal marketing initiatives and special events
- None.
Guinness is bringing cheer and treats to a city near you, with NYC's most favorite cookies from Levain Bakery, and Most Wonderful Pop-Up experiences to keep the magic going all season long
"This time of year is all about sharing quality time together over a round of pints," said Joyce He, Guinness Brand Director. "For me, that first sip of a fresh pint of Guinness feels like coming home for the holidays, so that's what we wanted to bring to life this season. Whether you're gathered around at home with family or enjoying a night out with friends, here's to making every moment a little bit more special."
Two flavor-packed legends are also coming together for the most wonderful pairing of the year. In collaboration with Levain Bakery, Guinness is unveiling a limited-edition holiday cookie tin that comes complete with decadent Levain cookies – Dark Chocolate Peppermint, Two Chip Chocolate Chip and Dark Chocolate Chocolate Chip, all which pair deliciously with Guinness Draught Stout. The deep notes of roasted coffee and chocolate in the beer beautifully complement the cookies' delicious flavors, balancing the sweetness and smoothness. These limited-time cookie tin collectibles will be available exclusively at Guinness' Most Wonderful Pop-Up locations and Open Gate Brewery locations in
"When Guinness invited us to team up on this indulgent pairing, we felt it was a unique and wonderful way to celebrate the holiday festivities," said Lorna Sommerville, Chief Commercial Officer for Levain Bakery. "We are excited to share our beloved cookies with Guinness fans to savor all season long."
This month, Guinness is bringing the festive spirit to you with the Most Wonderful Pop-Up of the Year, a limited run holiday experience featuring a Guinness tiny pub, Guinness x Levain collectible cookie tins, and more exclusive merch. Those 21+ are invited to visit us at one of these locations:
Boston at Faneuil Hall | Saturday, December 7th & Sunday, December 8th (2:00 – 8:00 PM ET)New York City at The Oculus | Friday, December 13th & Saturday, December 14th (2:00 – 7:30 PM ET)
In addition, Guinness' Open Gate Breweries will brew a few special events all season long. Open Gate Brewery Baltimore is dialing up the holiday magic more than ever before by transforming its lawn into a Christmas Tree Lot and Holiday Market while Open Gate Brewery Chicago will host a series of Holiday Workshops every Sunday from now through the holiday season.
In the spirit of the season, Guinness is once again committed to supporting our communities who have long supported us. The Guinness Gives Back Fund is proud to partner with organizations across the country to fight hunger, support education programs, uplift the brewing industry, and more. Visit GuinnessGivesBack.com to learn more about the partners and causes we support.
Through the holidays, you can catch a little Guinness holiday cheer at home on your screens, as well. Now live across the US, we've launched an all new commercial celebrating "The Most Wonderful Pint of the Year" – check it out HERE.
No matter where you and your loved ones choose to enjoy our beers, please remember to always drink responsibly. And to keep up with the latest news and updates, be sure to follow @GuinnessUS.
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About Levain Bakery
Best friends Pam Weekes and Connie McDonald founded Levain Bakery in 1995 as a small bread shop on the Upper West Side of
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FAQ
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