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'TIS THE SEASON: SMIRNOFF AND SAWEETIE UNWRAP A FESTIVE POP-UP IN NYC CURATED FOR ALL YOUR GIFTING NEEDS

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Smirnoff and rapper Saweetie are hosting a one-day holiday pop-up event in NYC's Union Square on December 7, 2024, from 12-7 PM ET. The event features holiday-themed cocktails, gift wrapping services, and the showcase of two seasonal products: Smirnoff Peppermint Twist and Smirnoff Red, White & Merry. Both -edition spirits are available nationwide at $12.99 for 750mL with 30% ABV. The event offers cocktail tastings, photo opportunities, and exclusive experiences, including the chance to have gifts wrapped by Saweetie herself. The initiative is part of Smirnoff's 'WE' community programming aimed at bringing people together during the holiday season.

Smirnoff e la rapper Saweetie ospiteranno un evento pop-up festivo di un giorno a Union Square di New York il 7 dicembre 2024, dalle 12:00 alle 19:00 ET. L'evento presenta cocktail a tema natalizio, servizi di incartamento regali e la presentazione di due prodotti stagionali: Smirnoff Peppermint Twist e Smirnoff Red, White & Merry. Entrambi i distillati sono disponibili a livello nazionale a $12,99 per 750 mL con un contenuto alcolico del 30%. L'evento offre degustazioni di cocktail, opportunità fotografiche e esperienze esclusive, tra cui la possibilità di far incartare i regali direttamente da Saweetie. L'iniziativa fa parte della programmazione comunitaria di Smirnoff 'WE', mirata a riunire le persone durante la stagione delle festività.

Smirnoff y la rapera Saweetie organizarán un evento pop-up festivo de un día en Union Square de Nueva York el 7 de diciembre de 2024, de 12:00 a 19:00 ET. El evento contará con cócteles temáticos navideños, servicios de envoltura de regalos y la exhibición de dos productos de temporada: Smirnoff Peppermint Twist y Smirnoff Red, White & Merry. Ambos licores están disponibles a nivel nacional por $12.99 por 750 mL con un 30% de ABV. El evento ofrecerá degustaciones de cócteles, oportunidades para fotos y experiencias exclusivas, incluyendo la oportunidad de que Saweetie envuelva regalos personalmente. La iniciativa es parte de la programación comunitaria de Smirnoff 'WE', destinada a reunir a las personas durante la temporada navideña.

스미노프와 래퍼 사위티가 2024년 12월 7일 뉴욕 유니온 스퀘어에서 오후 12시부터 7시(ET)까지 단 하루 동안 열리는 팝업 홀리데이 이벤트를 개최합니다. 이번 행사에서는 홀리데이 테마 칵테일, 선물 포장 서비스, 그리고 두 가지 시즌 제품인 스미노프 페퍼민트 트위스트스미노프 레드, 화이트 & 메리가 선보입니다. 두 가지 한정판 주류는 전국적으로 750mL에 $12.99, 알코올 도수 30%로 판매됩니다. 이벤트에서는 칵테일 시음, 사진 촬영 기회, 사위티와 함께하는 특별한 경험도 제공되며, 그녀가 직접 선물을 포장해주는 기회도 있습니다. 이번 행사는 연말 시즌 동안 사람들을 모으기 위한 스미노프의 'WE' 커뮤니티 프로그램의 일환입니다.

Smirnoff et la rappeuse Saweetie organisent un événement pop-up festif d'un jour à Union Square à New York le 7 décembre 2024, de 12h à 19h (ET). L'événement propose des cocktails sur le thème des fêtes, des services d'emballage de cadeaux et la présentation de deux produits saisonniers : Smirnoff Peppermint Twist et Smirnoff Red, White & Merry. Les deux spiritueux en édition limitée sont disponibles à l'échelle nationale au prix de 12,99 $ pour 750 ml avec un taux d'alcool de 30%. L'événement proposera des dégustations de cocktails, des opportunités photo et des expériences exclusives, y compris la chance d'avoir des cadeaux emballés par Saweetie elle-même. L'initiative fait partie de la programmation communautaire 'WE' de Smirnoff, visant à rassembler les gens pendant la saison des fêtes.

Smirnoff und die Rapperin Saweetie veranstalten am 7. Dezember 2024 von 12 bis 19 Uhr ET ein eintägiges Feiertags-Popup-Event im Union Square in New York City. Die Veranstaltung bietet feiertagsbezogene Cocktails, Geschenkverpackungsdienste und die Präsentation von zwei saisonalen Produkten: Smirnoff Peppermint Twist und Smirnoff Red, White & Merry. Beide Sondereditionen sind landesweit für 12,99 $ pro 750 ml mit einem Alkoholgehalt von 30% erhältlich. Die Veranstaltung bietet Cocktailverkostungen, Fotomöglichkeiten und exklusive Erlebnisse, einschließlich der Möglichkeit, Geschenke direkt von Saweetie persönlich einpacken zu lassen. Die Initiative ist Teil von Smirnoffs 'WE'-Gemeinschaftsprogramm, das darauf abzielt, Menschen in der Weihnachtszeit zusammenzubringen.

Positive
  • Launch of two seasonal products expanding product portfolio
  • Strategic celebrity partnership with Saweetie for brand promotion
  • Competitive pricing at $12.99 for seasonal offerings
Negative
  • None.

The pair will take over Union Square on December 7 for signature sips and exclusive holiday bottles to gift rap wrap for everyone on your list

NEW YORK, Dec. 3, 2024 /PRNewswire/ -- The countdown is on as Smirnoff and the one-and-only ICY GIRL, Saweetie, prepare to sleigh the season and turn up the holiday heat in New York City! On December 7, from 12 to 7 p.m. ET, Union Square (31 E. 17th Street) will transform into a festive hub for fans 21 and older. The one-day-only pop-up, curated by Smirnoff and Saweetie, is the ultimate destination for all things merry and bright – from custom gifts for everyone on your list to exclusive holiday experiences and unforgettable moments that are sure to make a fa-la-la-la-lasting impression.

Step into a winter wonderland where every moment is sparkling with holiday cheer. While sipping on festive Smirnoff cocktails and chilled Smirnoff ICE, guests can purchase the season's must haves – Smirnoff Peppermint Twist and Smirnoff Red, White & Merry – and turn them into the ultimate holiday gift. Plus, professional gift wrappers will ensure your presents look picture-perfect, and for a little extra holiday magic, a few lucky guests might even have their gifts wrapped by Saweetie herself!

Every moment will be an Instagram-worthy photo opportunity, bringing fans together through our WE collective to create new connections and kick off the holiday season with delicious Smirnoff cocktails, Smirnoff ICE bedazzling stations, and more.

"Y'all know the ICY GRL loves to be festive, so I'm sooooo excited to team up with Smirnoff for this holiday pop-up!" said Saweetie. "I can't wait to wrap gifts for your crew, sip on some holiday cocktails, and vibe with y'all. Pull up this Saturday, and let's make it a day to remember <3 !!!!!"

Smirnoff Red, White & Merry and Smirnoff Peppermint Twist are here to keep seasons bright. Available at retailers nationwide in 750mL and with a 30% ABV and a suggested retail price of $12.99, these holiday spirits are a must-have for the season. Smirnoff Peppermint Twist is infused with candied peppermint flavors while Smirnoff Red, White & Merry is a festive blend of cranberry, orange and ginger.

"The holidays are a time to come together and celebrate the moments that truly matter," said Jennifer Holiday Hudson, North America Brand Leader at Smirnoff."With our 'WE' community at the heart of our programming – from football game days to the holiday season – we're bringing people together to connect, celebrate, and enjoy our hallmark products and  limited-time offerings. This one-day-only experience with Saweetie, signature cocktails, and a festive atmosphere is all about creating meaningful moments and ringing in the season with style.  And of course, picking up gifts everyone 21+ on your list will absolutely love!"

Can't make it to the pop-up? No problem! Bring the holiday magic home with these irresistible cocktails crafted with Smirnoff's limited-edition spirits:

Smirnoff Red, White & Merry Holiday Mule

  • 1.5 oz Smirnoff Red, White & Merry
  • 12 oz ginger beer
  • Garnishes: Orange slice, cranberries, rosemary sprig

Instructions: Fill your mule mug with ice. Add Smirnoff Red, White & Merry. Top with ginger beer and give it a stir. Add the optional garnishes for some extra holiday cheer.

Smirnoff Peppermint Twist Hot Chocolate

  • 1 serving of hot chocolate mix
  • 6 oz hot water
  • 2 oz Smirnoff Peppermint Twist
  • 1 handful of marshmallows
  • 1 cinnamon stick
  • 2 oz almond milk (optional; reduce water oz accordingly)

Instructions: Make hot chocolate following package instructions. Pour in Smirnoff Peppermint Twist and stir. Optional: add almond milk. Garnish with marshmallows and a cinnamon stick. Enjoy!

Smirnoff ICY Girl Holiday Cosmo

  • 1.5 oz Smirnoff ice
  • .5 blood orange liqueur
  • .25 pomegranate juice
  • .25 lime juice
  • Lime Juice
  • Garnish: Glitter Dust

To make sure you're on the nICE list, follow @Smirnoff on Instagram and @SmirnoffUS on Twitter and keep up with the latest on how we're bringing the holiday cheer to life. And whether you're hosting this year's holiday party or enjoying cozy moments with loved ones this season, please remember to always sip responsibly.

About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice in 2000.

Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS:  
Brooke Smith
DIAGEO
brooke.smith@diageo.com

TAYLOR
Smirnoff@taylorstrategy.com

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SOURCE Smirnoff

FAQ

What are the new Smirnoff holiday products for 2024?

Smirnoff has launched two holiday products: Smirnoff Peppermint Twist and Smirnoff Red, White & Merry, both available nationwide at $12.99 for 750mL with 30% ABV.

When and where is Smirnoff's holiday pop-up event with Saweetie?

The Smirnoff holiday pop-up event with Saweetie is taking place on December 7, 2024, from 12-7 PM ET at Union Square (31 E. 17th Street) in New York City.

What is the price of Smirnoff's new holiday spirits (DEO)?

Both Smirnoff Peppermint Twist and Smirnoff Red, White & Merry are priced at $12.99 for 750mL bottles with 30% ABV.

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