CÎROC Champions Creative Ease with the 'Blue Dot Creative Residency': An Innovative Program Empowering Emerging Storytellers
CÎROC Ultra-Premium Vodka has launched the 'Blue Dot Creative Residency,' a program designed to support emerging creators in entertainment, music, art, and fashion. The initiative aims to help creatives expand into new fields by providing direct funding, resources, and mentorship.
The program features '(Ease)capes,' offering creative time off during key cultural events, and a 'Creative Trust' providing guidance from industry leaders. Open to US residents aged 25 and above, the residency will support talent through 2025, helping distribute and showcase projects across various platforms, from movie theatre partnerships to commission-free art galleries.
The program was celebrated with an exclusive dinner at Miami's Rubell Museum on December 6th, marking CÎROC's commitment to championing greater Black representation in culture and addressing barriers like lack of funds and bandwidth for diverse talents.
CÎROC Vodka Ultra-Premium ha lanciato la 'Blue Dot Creative Residency', un programma ideato per supportare i creatori emergenti nei settori dell'intrattenimento, della musica, dell'arte e della moda. L'iniziativa mira ad aiutare i creativi a espandersi in nuovi ambiti, fornendo finanziamenti diretti, risorse e mentorship.
Il programma include '(Ease)capes', che offrono tempo creativo libero durante eventi culturali chiave, e un 'Creative Trust' che fornisce orientamento da parte di leader del settore. Aperto ai residenti statunitensi di età pari o superiore ai 25 anni, la residenza supporterà i talenti fino al 2025, aiutando a distribuire e mostrare progetti su varie piattaforme, da collaborazioni con cinema a gallerie d'arte senza commissioni.
Il programma è stato celebrato con una cena esclusiva al Rubell Museum di Miami il 6 dicembre, a testimonianza dell'impegno di CÎROC nel promuovere una maggiore rappresentanza nera nella cultura e nell'affrontare barriere come la mancanza di fondi e risorse per i talenti diversificati.
CÎROC Vodka Ultra-Premium ha lanzado la 'Blue Dot Creative Residency', un programa diseñado para apoyar a los creadores emergentes en entretenimiento, música, arte y moda. La iniciativa tiene como objetivo ayudar a los creativos a expandirse a nuevos campos proporcionando financiamiento directo, recursos y mentoría.
El programa presenta '(Ease)capes', que ofrece tiempo creativo libre durante eventos culturales clave, y un 'Creative Trust' que brinda orientación de líderes de la industria. Abierto a residentes de EE. UU. de 25 años o más, la residencia apoyará el talento hasta 2025, ayudando a distribuir y mostrar proyectos en diversas plataformas, desde asociaciones con cines hasta galerías de arte sin comisiones.
El programa fue celebrado con una cena exclusiva en el Rubell Museum de Miami el 6 de diciembre, marcando el compromiso de CÎROC de promover una mayor representación negra en la cultura y abordar barreras como la falta de fondos y recursos para talentos diversos.
CÎROC 울트라 프리미엄 보드카가 '블루 닷 크리에이티브 레지던시'를 시작했습니다. 이 프로그램은 엔터테인먼트, 음악, 예술, 패션 분야의 신진 창작자들을 지원하기 위해 설계되었습니다. 이 이니셔티브는 창작자들이 새로운 분야로 확장할 수 있도록 직접 자금 지원, 자원 및 멘토십을 제공합니다.
프로그램은 주요 문화 행사 동안 창의적인 휴식을 제공하는 '(Ease)capes'와 업계 리더들의 안내를 제공하는 'Creative Trust'를 특징으로 합니다. 25세 이상의 미국 거주자가 참여할 수 있으며, 레지던시는 2025년까지 재능을 지원할 것입니다. 영화관 파트너십에서 커미션이 없는 미술관까지 다양한 플랫폼에서 프로젝트를 배급하고 선보이는 것을 도울 것입니다.
이 프로그램은 12월 6일 마이애미의 루벨 미술관에서 열린 단독 저녁식사로 기념되었으며, CÎROC의 문화 내 흑인 대표성 증진과 다양한 재능을 위한 자금 및 자원 부족과 같은 장벽 해결에 대한 의지를 나타냅니다.
CÎROC Vodka Ultra-Premium a lancé la 'Blue Dot Creative Residency', un programme destiné à soutenir les créateurs émergents dans les domaines du divertissement, de la musique, de l'art et de la mode. L'initiative a pour but d'aider les créatifs à s'étendre vers de nouveaux domaines en fournissant un financement direct, des ressources et un mentorat.
Le programme comprend des '(Ease)capes', offrant un temps créatif libre pendant des événements culturels clés, et un 'Creative Trust' fournissant des conseils de leaders de l'industrie. Ouvert aux résidents américains de 25 ans et plus, la résidence soutiendra les talents jusqu'en 2025, en aidant à distribuer et à présenter des projets sur diverses plateformes, des partenariats avec des salles de cinéma à des galeries d'art sans commission.
Le programme a été célébré par un dîner exclusif au Rubell Museum de Miami le 6 décembre, marquant l'engagement de CÎROC en faveur d'une plus grande représentation des Noirs dans la culture et de la lutte contre des barrières telles que le manque de fonds et de ressources pour les talents divers.
CÎROC Ultra-Premium Wodka hat das 'Blue Dot Creative Residency' ins Leben gerufen, ein Programm, das darauf abzielt, aufstrebende Kreative in den Bereichen Unterhaltung, Musik, Kunst und Mode zu unterstützen. Die Initiative soll Kreativen helfen, sich in neuen Bereichen zu entwickeln, indem direkte finanzielle Unterstützung, Ressourcen und Mentorship bereitgestellt werden.
Das Programm bietet '(Ease)capes', die kreative Auszeiten während wichtiger kultureller Ereignisse ermöglichen, sowie einen 'Creative Trust', der Anleitung von Führungspersönlichkeiten der Branche bietet. Offen für US-Bürger ab 25 Jahren wird die Residenz bis 2025 Talente unterstützen und helfen, Projekte über verschiedene Plattformen zu verteilen und zu präsentieren, von Kinokooperationen bis hin zu provisionsfreien Kunstgalerien.
Das Programm wurde mit einem exklusiven Abendessen im Rubell Museum in Miami am 6. Dezember gefeiert und markiert CÎROCs Engagement für eine verstärkte schwarze Repräsentation in der Kultur und die Bekämpfung von Barrieren wie fehlenden finanziellen Mitteln und Ressourcen für vielfältige Talente.
- Launch of new creative support program expanding brand presence in entertainment, music, art, and fashion sectors
- Strategic partnerships with entertainment industry leaders for mentorship and project guidance
- Program extends through 2025 with multiple distribution channels for creative projects
- None.
The new program will give creatives the financial capital, mentorship and the space to develop a passion project that will shape the culture of tomorrow
Centered around the verticals of entertainment, music, art and fashion, 'The Blue Dot Creative Residency' is designed to support creatives looking to expand into a new creative field and broaden their platforms by exploring uncharted ventures. The innovative program will deliver an environment of creative ease by providing them with direct funding, resources and access needed to invest back into passion projects that shape the culture of tomorrow.
CÎROC has long championed greater Black representation in culture. Now, through the program, the brand will help remove the biggest barriers many diverse talents face—lack of funds and bandwidth—to expand their potential and become true multi-hyphenates.
For years, CÎROC has been the vodka creatives turn to in moments of elevated celebration. Staying true to this tradition and to kick off this moment, CÎROC celebrated creatives during the biggest art week in
CÎROC has enlisted entertainment industry partners to help identify and vet promising applicants for the inaugural residency class. Together, they will provide capital and unprecedented access to collaborators who will help the creative residents develop their artistic expression. This includes initiatives such as:
- (Ease)capes: Members of the program will have the opportunity to take a beat, a breath and some much-needed creative time off (CTO) during key cultural events in art, entertainment, music and fashion that include brainstorms and working sessions to help fuel their inspiration and help them show up as their most inspired selves when it matters most.
- Creative Trust: Members will receive mentorship and project specific guidance from a diverse network of industry leaders, who will work closely with them throughout the program to help bring their projects to life and amplify their work through behind-the-scenes content.
"As a brand built for the culture, CÎROC has proudly championed luxury and creativity for over 20 years," said Victoria David, Brand Director, CÎROC. "Through the Blue Dot Creative Residency, we are excited to provide the support and resources necessary for this new generation to help shape the culture of tomorrow."
The program will culminate in the release of creative concepts across entertainment, art, music and fashion, each fueled through grants and resources provided by CÎROC and the entertainment industry partners.
Through 2025, the program will support and help talent distribute and showcase their projects across different verticals, from movie theatre partnerships to commission-free art galleries.
The Blue Dot Creative Residency, open to US residents 25 years old and above, will be accepting applications soon. Be the first to apply when entries open by visiting www.CÎROC.com.
CÎROC encourages people of legal drinking age to celebrate responsibly. Stay up to date with the latest news, cocktails and exciting social content by following the conversation at @CÎROC.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO's ever-expanding flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS, CÎROC PASSION and CÎROC LIMONATA. In June 2018, the makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy. In April 2022, the brand entered the ready-to-drink market, bringing the spirit of luxury and culture to the category with CÎROC Vodka Spritz.
About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE CÎROC Ultra-Premium Vodka
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