Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (DEO) is a global producer of premium spirits and a key player in the beverage alcohol industry, renowned for brands like Johnnie Walker and Guinness. This news hub provides investors and industry observers with timely updates on corporate developments, financial performance, and strategic initiatives shaping the company's trajectory.
Access official press releases, earnings reports, and market analysis in one centralized location. Our curated feed covers material events including acquisition announcements, leadership changes, product innovations, and sustainability initiatives across Diageo's global markets.
Key updates feature Diageo's operational milestones in spirits production, distribution network expansions, and responses to evolving consumer trends in the alcohol sector. The content selection prioritizes information relevant to understanding the company's market position and long-term value creation.
Bookmark this page for streamlined tracking of Diageo's NYSE-listed performance indicators and industry developments. Check regularly for verified updates that matter to stakeholders in the premium beverages market.
Tequila Don Julio has partnered with Mexican-American fashion designer Willy Chavarria to release a -edition Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle. The collaboration celebrates Mexican culture and heritage, particularly focusing on the Día de Muertos holiday. Chavarria's design incorporates his signature style with roses and classic Mexican iconography.
The Tequila Don Julio 70 Añejo Cristalino, first launched in 2012, is aged for 18 months in American white oak barrels and undergoes a unique charcoal filtration process. This results in a crystal-clear appearance while maintaining the rich complexities of an Añejo tequila. The -edition bottle will be available nationwide for an SRP of $69.99 for a 750ml bottle.
Diageo introduces The Crown Royal Whisky Sour Cocktail with Black Cherry, the seventh addition to The Cocktail Collection, just in time for football season. This ready-to-serve cocktail aims to bring bartender-quality drinks to game day celebrations and home parties. The launch partners with NFL players' wives and girlfriends (WAGs), starting with Sydney Warner, to capitalize on their growing influence in football fandom.
The new cocktail, crafted with blended Canadian whisky, lemon juice, and black cherry flavors, offers a balanced Whisky Sour with a 20% ABV. Available in 350 mL (SRP: $13.99) and 750 mL (SRP: $25.99) sizes, it's designed for easy serving at tailgates and watch parties. Diageo is also collaborating with VOX Media's SB Nation, The Cut, and PS. on 'Her Playbook,' a content series redefining game day viewing for the new generation of football fans.
Smirnoff SMASH Vodka Soda, part of Diageo (NYSE: DEO), is launching a fall 'SMASH' Pickleball Series, starting with NOLA Pickle Fest featuring football legend Drew Brees. The series will expand to Illinois, Michigan, and Arizona, partnering with local celebrities. This initiative follows the successful Smirnoff SMASH Pickle Bowl in February.
Smirnoff SMASH Vodka Soda, available in four flavors (Watermelon Lime, Pineapple Orange, Raspberry Peach, and Strawberry Dragon Fruit), is capitalizing on the growing popularity of pickleball. The product, with 100 calories per can, is sold in variety packs at $17.99 for a 12-pack or $8.99 for a 6-pack.
This marketing campaign aims to boost brand visibility and sales by associating with the trendy sport of pickleball, potentially impacting Diageo's revenue in the ready-to-drink (RTD) beverage segment.
Captain Morgan Sliced, America's favorite rum brand, launches a nationwide sweepstakes promoting summer adventures and bold flavors. The campaign, featuring reality TV star West Wilson, encourages fans to 'slice through' their summer bucket lists by visiting all 50 U.S. states.
From July 22 to August 5, fans aged 25+ can enter the 'Sliced is Better' sweepstakes at CaptainMorgan.com/SlicedBucketList for a chance to win epic adventures curated by Wilson. Prizes include a chartered yacht trip in Florida, viewing the Northern Lights in Minnesota, and a Western ranch experience in Colorado.
Captain Morgan Sliced is now available nationwide in four malt-based flavors inspired by classic cocktails: Strawberry Margarita, Passionfruit Hurricane, Pineapple Daiquiri, and Mango Mai Tai. The brand aims to combine bold flavor with adventure, encouraging people to make unforgettable memories this summer.
Seagram's 7 Crown American Blended Whiskey is launching a new ad campaign titled 'Timeless Taste' to celebrate its enduring appeal. The campaign will modernize iconic ads from the 1970s, focusing on classic American pastimes like BBQ and tailgating. These ads will be rolled out throughout the summer and the rest of the year across digital and social media platforms. Hannah Todd, Brand Director of Seagram's 7 Crown, said the campaign aims to pay homage to a pivotal era while celebrating the brand's ongoing legacy.
The 7&7, a signature drink made with Seagram's 7 Crown Whiskey and 7UP lemon-lime soda, has been a favorite for over 40 years. Seagram's 7 Crown is available nationwide at a suggested retail price of $13.99 for a 750ml bottle. The brand encourages responsible drinking and offers various drink recipes on its website.
Diageo, the parent company of Seagram's 7 Crown, is a global leader in beverage alcohol, offering a range of iconic brands like Johnnie Walker, Crown Royal, and Smirnoff. Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE).
21SEEDS, an award-winning, female-founded infused tequila brand, has launched a nostalgia-driven campaign featuring Rachel Bilson reprising her role as Summer Roberts from The O.C. The campaign, licensed by Warner Bros. Discovery Global Consumer Products and created in collaboration with Fake Empire, aims to tap into early 2000s nostalgia, appealing to millennial consumers.
A series of three 15-second spots will showcase 21SEEDS' infused tequilas with playful nods to fan-favorite moments from The O.C. The campaign will be the brand's flagship seasonal promotion, highlighting the versatility of 21SEEDS for various summer occasions.
The campaign officially launches on July 1st across Hulu, Max, Peacock, and other digital platforms, including 21SEEDS' Instagram.
Crown Royal has partnered with Jackie Aina, co-founder of FORVR Mood, to release a -edition candle inspired by their new Blackberry Flavored Whisky. This collaboration will be celebrated with a two-day pop-up event in Los Angeles on June 14th and 15th, called the Crown Royal Blackberry Stand. The stand will feature cocktails, the exclusive Berry On Top candle, and information about the Black Girl Ventures Foundation, which supports underrepresented founders. Crown Royal will donate $50,000 to the foundation, with half supporting its BGV Pitch Program. The new whisky is available nationwide for a time at $26.99 per 750mL bottle.
21SEEDS Infused Tequila and LoveShackFancy have launched a -edition cocktail tote bag, which is being marketed as the perfect summer accessory. This stylish vinyl bag, adorned with pink florals and a signature 21SEEDS pom-pom tassel, is designed for functionality, featuring compartments to hold a bottle of tequila, mixer, water, and other essentials. The tote retails for $125 and is available at select LoveShackFancy stores and online. This collaboration not only emphasizes style and convenience but also celebrates female entrepreneurship in the tequila industry.
Jonathan Stanyard, from Seattle, Washington, was named the 2024 U.S. Bartender of the Year at the USBG Presents World Class competition, sponsored by DIAGEO. The event took place over three days in Denver, CO, featuring the top 30 bartenders from across the U.S. Stanyard impressed judges with his cocktail creativity in five challenges. He will represent the U.S. in the Global Finals in Shanghai, China, in September. The competition aims to enhance bartending excellence and support contestants in their professional growth.
Tanqueray launches 'Fancy Hour,' a new initiative to elevate martini experiences in partnership with OpenTable. Running from June 5th to July 31st, 2024, the event encourages martini lovers in New York City, Boston, and Miami to book reservations at participating bars and restaurants. 'Fancy Hour' aims to transform National Martini Day into a month-long celebration, featuring personalized tableside service with Tanqueray martinis.
This initiative is highlighted by an exclusive event co-hosted by Rachel Zoe, who showcased the Tanqueray Dirty Martini. Local influencers and a bold marketing campaign, including weather-triggered media and a custom Snapchat AR filter, will promote the event across various cities.
OpenTable users can book their 'Fancy Hour' reservations, and Tanqueray's new creative will inspire participation. More information is available on Tanqueray's website and social media channels.
