JOHNNIE WALKER BLACK LABEL AND DEVEREUX GOLF UNVEIL THE "KEEP WALKING COLLECTION" - A BOLD NEW SECOND LINE OF THEIR CAPSULE COLLECTION THAT HONORS THE PROGRESSIVE SPIRIT OF ONE OF THE FASTEST GROWING SPORTS IN THE US
Johnnie Walker and Devereux Golf have launched their second 'Keep Walking Collection' capsule, timed with the WM Phoenix Open where Johnnie Walker serves as the first-ever official Scotch whisky. The collection features golf apparel and accessories inspired by Scottish countryside, combining traditional tartan patterns with modern design.
The collaboration, part of the Johnnie Walker Clubhouse program introduced in 2024, aims to make golf more inclusive and vibrant. The collection includes polos for men and women, shorts, and putter covers, featuring tournament colors and Johnnie Walker's brand elements.
At the WM Phoenix Open, Johnnie Walker will host exclusive activations including a collection preview at PuttShack, the Johnnie Walker Clubhouse at the 16th hole, and signature cocktails throughout the course. Additionally, the brand announced a sweepstakes running through September 30th, 2025, offering winners a luxury golf resort trip to Perthshire, Scotland.
Johnnie Walker e Devereux Golf hanno lanciato la loro seconda capsule della 'Keep Walking Collection', in concomitanza con il WM Phoenix Open, dove Johnnie Walker è il primo Scotch whisky ufficiale. La collezione comprende abbigliamento golfistico e accessori ispirati alla campagna scozzese, combinando motivi tartan tradizionali con un design moderno.
La collaborazione, parte del programma Johnnie Walker Clubhouse introdotto nel 2024, mira a rendere il golf più inclusivo e vivace. La collezione include polo per uomini e donne, pantaloni corti, e coperture per putter, con colori del torneo e elementi del marchio Johnnie Walker.
Al WM Phoenix Open, Johnnie Walker ospiterà attivazioni esclusive, tra cui una preview della collezione a PuttShack, il Johnnie Walker Clubhouse al 16° buco, e cocktail speciali lungo il percorso. Inoltre, il marchio ha annunciato un concorso che andrà fino al 30 settembre 2025, offrendo ai vincitori un viaggio in un resort di golf di lusso a Perthshire, Scozia.
Johnnie Walker y Devereux Golf han lanzado su segunda cápsula de la 'Keep Walking Collection', coincidiendo con el WM Phoenix Open, donde Johnnie Walker es el primer whisky escocés oficial. La colección presenta ropa de golf y accesorios inspirados en el campo escocés, combinando patrones tartán tradicionales con un diseño moderno.
La colaboración, parte del programa Johnnie Walker Clubhouse introducido en 2024, tiene como objetivo hacer que el golf sea más inclusivo y vibrante. La colección incluye polos para hombres y mujeres, pantalones cortos y fundas para putter, con los colores del torneo y los elementos de marca de Johnnie Walker.
En el WM Phoenix Open, Johnnie Walker organizará activaciones exclusivas, incluida una vista previa de la colección en PuttShack, el Johnnie Walker Clubhouse en el hoyo 16, y cócteles exclusivos a lo largo del recorrido. Además, la marca anunció un sorteo que se llevará a cabo hasta el 30 de septiembre de 2025, ofreciendo a los ganadores un viaje a un resort de golf de lujo en Perthshire, Escocia.
존니 워커와 데버룩스 골프가 첫 공식 스카치 위스키로 자리잡은 WM 피닉스 오픈에 맞춰 두 번째 'Keep Walking Collection' 캡슐을 출시했습니다. 이 컬렉션은 스코틀랜드의 전원에서 영감을 받아 전통적인 타탄 패턴과 현대적 디자인을 결합한 골프 의류와 액세서리로 구성되어 있습니다.
2024년에 도입된 존니 워커 클럽하우스 프로그램의 일환으로, 이번 협업은 골프를 더욱 포괄적이고 생동감 있게 만들려고 합니다. 컬렉션에는 남녀용 폴로셔츠, 반바지, 퍼터 커버가 포함되어 있으며, 토너먼트 색상과 존니 워커의 브랜드 요소가 반영되어 있습니다.
WM 피닉스 오픈에서 존니 워커는 PuttShack에서 컬렉션 미리보기를 포함하여, 16번 홀의 존니 워커 클럽하우스 및 경기장 전역에서 제공되는 시그니처 칵테일을 통해 독점적인 활성화를 진행할 예정입니다. 또한, 브랜드는 2025년 9월 30일까지 진행되는 경품 행사를 발표했으며, 당첨자에게는 스코틀랜드 퍼스셔에 있는 럭셔리 골프 리조트 여행을 제공합니다.
Johnnie Walker et Devereux Golf ont lancé leur deuxième capsule de la 'Keep Walking Collection', en phase avec le WM Phoenix Open, où Johnnie Walker est le premier Scotch whisky officiel. La collection présente des vêtements et accessoires de golf inspirés de la campagne écossaise, combinant des motifs tartan traditionnels avec un design moderne.
Cette collaboration fait partie du programme Johnnie Walker Clubhouse lancé en 2024, visant à rendre le golf plus inclusif et vibrant. La collection comprend des polos pour hommes et femmes, des shorts et des housses de putter, arborant les couleurs du tournoi et les éléments de marque de Johnnie Walker.
Lors du WM Phoenix Open, Johnnie Walker organisera des activations exclusives, notamment une preview de la collection au PuttShack, le Johnnie Walker Clubhouse au 16e trou, et des cocktails signatures tout au long du parcours. De plus, la marque a annoncé un concours qui se déroulera jusqu'au 30 septembre 2025, offrant aux gagnants un voyage dans un complexe de golf de luxe à Perthshire, en Écosse.
Johnnie Walker und Devereux Golf haben ihre zweite 'Keep Walking Collection' Kapsel lanciert, die zeitlich mit dem WM Phoenix Open zusammenfällt, wo Johnnie Walker als erster offizieller Scotch Whisky fungiert. Die Kollektion umfasst Golfbekleidung und -zubehör, die vom schottischen Landsitz inspiriert sind und traditionelle Tartanmuster mit modernem Design kombinieren.
Die Zusammenarbeit ist Teil des Johnnie Walker Clubhouse-Programms, das 2024 eingeführt wurde, und zielt darauf ab, Golf inklusiver und lebendiger zu gestalten. Die Kollektion umfasst Poloshirts für Männer und Frauen, Shorts und Putter-Abdeckungen, die die Turnierfarben und Markenelemente von Johnnie Walker zeigen.
Beim WM Phoenix Open wird Johnnie Walker exklusive Aktivitäten veranstalten, darunter eine Kollektionseröffnung bei PuttShack, das Johnnie Walker Clubhouse am 16. Loch und spezielle Cocktails auf dem gesamten Platz. Darüber hinaus kündigte die Marke ein Gewinnspiel an, das bis zum 30. September 2025 läuft und den Gewinnern eine Luxus-Golfresortreise nach Perthshire, Schottland, bietet.
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Inspired by the game Johnnie Walker has been associated with for over a century and timed to WM Phoenix Open, the partnership's largest drop to date celebrates the next generation of golfers and whisky drinkers
Experience the full interactive Multichannel News Release here: https://www.multivu.com/johnniewalker/9316951-en-johnnie-walker-devereux-golf-keep-walking-collection
Today, following a standout first collaboration under the Johnnie Walker Clubhouse program introduced in 2024, the world's number one blended Scotch whisky Johnnie Walker and trendsetting golf apparel brand Devereux Golf, dropped a second line of their iconic capsule collection. As part of their joint mission, Johnnie Walker and Devereux Golf are continuing to make golf more inclusive, vibrant, and straight up more fun.
Building on the momentum of the first capsule collection and timed to WM Phoenix Open—of which Johnnie Walker is the first-ever official Scotch whisky—the "Keep Walking Collection" features an expanded range of apparel and accessories, including polos for both men and women, shorts and putter covers. Each item draws inspiration from the rolling Scottish countryside, merging timeless heritage with contemporary design, and features the official colors of the tournament, seamlessly blending with the iconic hues of Johnnie Walker's distinctive brand world. Featuring a classic Tartan pattern reimagined for today's golfer, the collection offers a nod to traditional golf staples without losing its iconic edge. Shop the collection at https://devereuxgolf.com/collections/johnnie-walker.
"Since 2013, Devereux has challenged the status quo to create a more inclusive and exciting experience in golf, and this second collaboration with our friends at Johnnie Walker furthers that mission," says Devereux co-founder Will Brunner. "With Johnnie Walker now the first-ever official scotch whisky of the WM Phoenix Open—one of golf's most iconic and energy-shifting tournaments—it's the perfect time to roll out the next chapter of our partnership that explores the progressive side of golf while nodding to tradition with classic tartan patterns and celebrates the moments that make golf special," added Devereux co-founder Bert Brunner.
Johnnie Walker will bring exclusive activations and signature cocktails to the WM Phoenix Open, including:
- The "Keep Walking Collection" at PuttShack: On Wednesday, February 5th, from 4:00–6:00 PM MST, WM Phoenix Open attendees 21+ can get a first look at the 'Keep Walking Collection,' participate in a 9-hole mini golf game and connect with the vibrant worlds of Johnnie Walker and Devereux Golf. RSVP at https://cloud.official.johnniewalker.com/devereux_puttshack_rsvp.
- Johnnie Walker Clubhouse: Back again this year is the elevated Johnnie Walker hospitality experience, stationed at the WM Phoenix Open's legendary 16th hole. Guests 21+ will be able to purchase the brand's signature cocktails at bars throughout the course.
- Signature Cocktails: Fans can enjoy favorites including the Keep Walking 18, Johnnie Lemonade, and Blue in One. Those not in attendance 21+ can join in on the fun and create the cocktails at home with the full recipes on www.johnniewalker.com/clubhouse.
"Johnnie Walker's connection to golf dates back to the 1860 British Open where one of the greatest champions, James Braid had two sons who worked for John Walker & Sons – a nod to our long history of welcoming all to the Johnnie Walker family. We'll continue to bring that same inclusive spirit to golf as seen through our partnership with Devereux," says Jesse Damashek, Senior Vice President of Whiskey Portfolio, Diageo North America. "Johnnie Walker has been at the forefront of partnerships that push and evolve tradition. Now, as the official Scotch whisky of WM Phoenix Open, we are thrilled to continue to play a key role in the evolution of this great game."
Now, the brand returns to the home of the Johnnie Walker Championship, last played in 2013. Today through September 30th, 2025, golf fans and whisky lovers 21+ can immerse themselves in Johnnie Walker's roots by entering the Johnnie Walker Golf Sweepstakes. The winner and up to three guests will receive a 5 day and 4 night trip to a luxury golf resort in
ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at X and Instagram for news and information about Diageo North America: @Diageo_NA.
ABOUT DEVEREUX GOLF
Devereux is a cultural golf brand founded in 2013 by brothers, Robert and Will Brunner, whose aim is to bring a fresh take to the stale world of golf. At Devereux, we love the game, respect the sport, and honor the traditions, but we welcome the next generation of golfers who are breaking stigmas and outdated standards. As golf culture evolves, and younger more diverse players engage in the game, Devereux is committed to offering apparel and accessories that cater to them- both from a style perspective and price point. Devereux's apparel represents the ever-welcomed melding of streetwear and golf; a combination that inspired the brand to move away from the country club scene and embrace the freedom to create quality clothing and accessories for the kind of golf we like; the kind where you untuck your shirt, wear your hat backwards and leave your belt at home. Follow along with the movement by visiting devereuxgolf.com or follow @DevereuxGolf on Instagram, Facebook, or TikTok.
View original content:SOURCE DIAGEO North America
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