Bulleit Frontier Whiskey Unveils Its First Bottled-in-Bond Expression, Distilled in Spring 2017
Bulleit Frontier Whiskey has launched its first-ever Bottled-in-Bond bourbon, distilled in Spring 2017 at their Shelbyville, Kentucky facility. This seven-year-aged expression, bottled at 100 proof, adheres to the strict standards of the Bottled-in-Bond Act of 1897 and features the brand's signature high-rye mash bill.
The bourbon has earned a 91-point rating at the 2024 International Wine & Spirits Competition. It offers aromas of spice and toasted oak, with maple sweetness and nutmeg warmth on the palate, finishing with smooth butterscotch notes.
The release will be available nationwide starting February 2025 at a suggested retail price of $54.99 for a 750ml bottle. This expression will continue as a -time release, with timing determined by The Bulleit blending team.
Bulleit Frontier Whiskey ha lanciato il suo primo bourbon Bottled-in-Bond, distillato nella primavera del 2017 presso il loro stabilimento di Shelbyville, Kentucky. Questa espressione invecchiata sette anni, imbottigliata a 100 proof, rispetta i severi standard del Bottled-in-Bond Act del 1897 e presenta la caratteristica miscela di grano alto della marca.
Il bourbon ha ottenuto un rating di 91 punti alla International Wine & Spirits Competition del 2024. Offre aromi di spezie e rovere tostato, con dolcezza di sciroppo d'acero e calore di noce moscata al palato, con un finale di morbidi sentori di burro di scotch.
Il rilascio sarà disponibile a livello nazionale a partire da febbraio 2025 a un prezzo al dettaglio suggerito di $54.99 per una bottiglia da 750ml. Questa espressione continuerà come un rilascio a tempo, con tempistiche determinate dal team di miscelazione di Bulleit.
Bulleit Frontier Whiskey ha lanzado su primer bourbon Bottled-in-Bond, destilado en la primavera de 2017 en su instalación de Shelbyville, Kentucky. Esta expresión envejecida durante siete años, embotellada a 100 proof, cumple con los estrictos estándares de la Bottled-in-Bond Act de 1897 y presenta la característica mezcla de alto centeno de la marca.
El bourbon ha obtenido una calificación de 91 puntos en la International Wine & Spirits Competition de 2024. Ofrece aromas de especias y roble tostado, con dulzura de jarabe de arce y calidez de nuez moscada en el paladar, terminando con suaves notas de caramelo de mantequilla.
El lanzamiento estará disponible a nivel nacional a partir de febrero de 2025 a un precio de venta sugerido de $54.99 por una botella de 750 ml. Esta expresión continuará como un lanzamiento limitado, con el tiempo determinado por el equipo de mezcla de Bulleit.
불레이트 프론티어 위스키가 첫 번째 병입 보증 버번을 출시했습니다. 이 버번은 2017년 봄에 켄터키주 셸비빌의 시설에서 증류되었습니다. 7년 숙성된 이 표현은 100프루프에 담겨 있으며, 1897년의 병입 보증법의 엄격한 기준을 준수하고 있습니다. 브랜드의 시그니처 고 rye 매쉬 빌이 특징입니다.
이 버번은 2024년 국제 와인 및 주류 대회에서 91점을 받았습니다. 향신료와 구운 오크의 아로마가 있으며, 입안에서는 메이플의 단맛과 육두구의 따뜻함이 느껴지며, 부드러운 버터스카치 노트로 마무리됩니다.
이 제품은 2025년 2월부터 전국적으로 판매될 예정이며, 750ml 병 기준으로 권장 소매가는 $54.99입니다. 이 표현은 한정 출시로 계속될 예정이며, 출시 시기는 불레이트 블렌딩 팀에 의해 결정됩니다.
Bulleit Frontier Whiskey a lancé son tout premier bourbon Bottled-in-Bond, distillé au printemps 2017 dans son établissement de Shelbyville, Kentucky. Cette expression vieillie pendant sept ans, embouteillée à 100 proof, respecte les normes strictes de la Bottled-in-Bond Act de 1897 et présente le mélange de seigle élevé caractéristique de la marque.
Le bourbon a obtenu une note de 91 points lors de la International Wine & Spirits Competition de 2024. Il offre des arômes d'épices et de chêne grillé, avec une douceur d'érable et une chaleur de muscade en bouche, se terminant par des notes de caramel au beurre douces.
La sortie sera disponible à l'échelle nationale à partir de février 2025 à un prix de vente conseillé de $54.99 pour une bouteille de 750 ml. Cette expression continuera en tant que sortie limitée, avec un calendrier déterminé par l'équipe de mélange de Bulleit.
Bulleit Frontier Whiskey hat seinen ersten Bottled-in-Bond Bourbon auf den Markt gebracht, der im Frühjahr 2017 in ihrer Anlage in Shelbyville, Kentucky, destilliert wurde. Diese sieben Jahre gereifte Abfüllung, die mit 100 proof abgefüllt ist, erfüllt die strengen Standards des Bottled-in-Bond Act von 1897 und zeichnet sich durch die charakteristische Hochroggen-Mischung der Marke aus.
Der Bourbon erhielt eine 91-Punkte-Bewertung bei der International Wine & Spirits Competition 2024. Er bietet Aromen von Gewürzen und gerösteter Eiche, mit einem süßen Ahorngeschmack und einer warmen Muskatnuss-Note am Gaumen, und endet mit sanften Butterscotch-Noten.
Die Veröffentlichung wird ab Februar 2025 landesweit erhältlich sein, zum empfohlenen Verkaufspreis von $54.99 für eine 750ml Flasche. Diese Abfüllung wird weiterhin als zeitlich begrenzte Veröffentlichung angeboten, wobei der Zeitpunkt vom Bulleit-Mischteam bestimmt wird.
- Earned 91-point rating at 2024 International Wine & Spirits Competition
- Premium pricing at $54.99 per 750ml bottle indicates strong market positioning
- -time release strategy could drive demand and pricing power
- None.
Insights
This strategic product launch signals Diageo's calculated move to strengthen its position in the premium American whiskey segment. The Bottled-in-Bond designation, which requires strict production standards and aging requirements, enables Diageo to command a higher price point of
The timing is particularly significant as the premium whiskey category continues to outperform the broader spirits market, with bottled-in-bond products experiencing double-digit growth in recent years. This release leverages Diageo's $115 million investment in the Shelbyville distillery, maximizing return on infrastructure while expanding their premium portfolio footprint.
The -release strategy creates scarcity value while allowing Diageo to test market reception and optimize pricing power. This approach aligns with the company's broader premiumization strategy, which has been a key driver of margin expansion across their portfolio. The high-rye mash bill and bottled-in-bond certification provide differentiation in an increasingly crowded premium bourbon market, potentially supporting higher margins compared to standard expressions.
Recent portfolio expansions, including American Single Malt and aged rye expressions, indicate Diageo's systematic approach to capturing premium segment share. This diversification reduces reliance on any single product line while creating multiple price points to capture different consumer segments, a strategy that has proven successful for major spirits conglomerates in maintaining steady growth trajectories.
The brand's first bonded whiskey is crafted at Bulleit Distilling Company in
Produced under the strict standards of the Bottled-in-Bond Act of 1897, this bold new chapter in the Bulleit portfolio reflects the precision, patience, and innovation that have become hallmarks of the brand.
Crafted to the Highest Standards with a Smooth Finish
Bulleit Bottled-in-Bond embodies the brand's signature high-rye mash bill delivering a bold, distinctive flavor. Distilled in Spring 2017, aged in federally bonded warehouses, and bottled at 100 proof, it adheres to the exacting requirements of the Bottled-in-Bond Act, ensuring exceptional quality and consistency.
This expression has already earned a 91-point rating at the 2024 International Wine & Spirits Competition, underscoring its excellence. Perfect for savoring neat, on the rocks, or as the foundation for bold cocktails, Bulleit Bottled-in-Bond offers a rich, layered experience: aromas of spice and toasted oak, a palate of maple sweetness and nutmeg warmth, and a smooth, lingering butterscotch finish.
Delicia James, Lead Whiskey Blender at Diageo said "Introducing our first Bottled-in-Bond bourbon, made entirely at the Bulleit Distilling Company is a proud achievement for our team. With our signature high-rye mash bill and seven years of aging under Bottled-in-Bond standards, this bourbon delivers a richness and complexity we're excited to share. It's a whiskey that truly showcases the best of what we do here in Shelbyville—bold, balanced, and crafted with care."
Jesse Damashek, Senior Vice President of North American Whiskeys at Diageo added: "The past year has been a defining one for Bulleit, and the release of our first Bottled-in-Bond bourbon adds a meaningful new chapter to our story. Bulleit Bottled-in-Bond is more than a celebration of craftsmanship, it's a testament to our commitment to innovation and to showcasing the exceptional quality of whiskey crafted at our distillery in
Many Milestones Achieved, Many More to Come
With Bulleit Bottled-in-Bond, the brand builds on a legacy of innovation through a series of recent releases that highlight its dedication to advancing the frontier of whiskey. The last year has seen the launch of Bulleit American Single Malt, a significant step into an emerging whiskey category, alongside the introduction of Rye 10-Year-Old, a permanent addition to the range, and the celebrated return of Rye 12-Year-Old after five years, offering a rye with a complex yet approachable character. Bulleit Bottled-in-Bond is rooted in the brand's spirit of experimentation and innovation, reflecting a relentless drive to advance whiskey craft.
Going forward, this expression will continue as a limited-time release, with the frequency and timing determined by The Bulleit blending team to ensure each bottling meets the highest standards of quality and character.
Availability
Bulleit Bottled-in-Bond will be available nationwide starting February 2025, with a suggested retail price of
No matter where or how you decide to enjoy Bulleit Bottled in Bond, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.
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About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
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SOURCE Bulleit Frontier Whiskey
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