SMIRNOFF PROVES "WE DO GAME DAYS" BIGGER, BOLDER AND LONGER THAN EVER BEFORE FOR SUPER BOWL LIX INCLUDING A SHOW-STOPPING PERFORMANCE FROM INTERNATIONAL SUPERSTAR FLO RIDA ATOP A 60-FOOT TAILGATE TRUCK

Rhea-AI Summary

Smirnoff, the Official Vodka of the NFL, announces 'The Longest Tailgate' event for Super Bowl LIX in New Orleans, featuring a massive 60-foot tailgate truck and multiple fan experiences. The centerpiece is a 15,000-pound truck built with over 37,000 bolts in six weeks, capable of holding 526,500 BBQ wings or 16,200 cheesesteaks.

The event includes a performance by Flo Rida, a live recording of Chris Long's 'Green Light' podcast, appearances by NFL legends Vernon Davis and Warrick Dunn, and culinary offerings by Celebrity Chef David Rose. Additional activities include 'A Night of Pride with GLAAD' featuring Big Freedia, an NFL Game Day Experience at Caesars Superdome, and a partnership with DraftKings for exclusive weekend events.

Positive

• Strategic partnership as Official Vodka Sponsor of the NFL enhances brand visibility
• Multiple high-profile marketing activations during Super Bowl weekend increase brand exposure
• DraftKings partnership extends market reach in sports betting demographic

Negative

• None.

 The Official Vodka Sponsor of the NFL Expands Its Playbook with The Longest Tailgate, which includes Multiple Fan Experiences and a High-Energy New Orleans Celebration

NEW ORLEANS, Feb. 6, 2025 /PRNewswire/ -- Tailgating isn't just a pre-game ritual – it's a time-honored tradition where NFL fans rally together, no matter who they root for. And for football's biggest weekend, the Official Vodka of the NFL is going bigger, bolder and longer than ever before. Introducing The Longest Tailgate, which includes multiple fan experiences, and a massive 60-foot truck loaded with ice-cold cocktails, long grilling stations and a star-studded lineup that has something for everyone – including a performance from international superstar Flo Rida. Fans (21+) can visit Smirnoff.com to learn more about our brand, exciting activations, and upcoming consumer experiences.

Kicking off the festivities, 2x Super Bowl Champion Chris Long will go the distance with the longest-ever live recording of his fan-favorite "Green Light" podcast. "Having the Super Bowl back in New Orleans is always exciting - it's a high energy city with fans that truly appreciate the game," Long said. "I can't think of a better way to close out a great week than by partnering with Smirnoff for our longest podcast ever."

NFL Legends Vernon Davis and Warrick Dunn will keep the momentum going, adding their own star power to the day's lineup. Of course, it wouldn't be a true Smirnoff tailgate – or a New Orleans celebration – without a nod to the Big Easy's food scene. Celebrity Chef David Rose is serving up a bold twist on a Louisiana classic, layering rich, spicy flavors into his Jambalaya with grilled shrimp and crawfish étouffée—a dish that brings the perfect kick to the party.

"At Smirnoff, we believe the long game always wins – on and off the field," said Sam Salameh, Vice President of Vodka, Diageo. "As the brand who wrote the playbook on Game Day celebrations, we're going to new lengths (literally!) with a 60-foot tailgate truck built to ensure there's a spot for everyone, paired with an unforgettable lineup of entertainment to show what we mean when we say, 'We Do Game Days'."

Stretching an impressive 60 feet – about the length of the red zone in football – and tipping the scales at 15,000 pounds, the truck is a spectacle of epic proportions. Built with more than 37,000 bolts, nuts, and screws in just six weeks, it boasts enough capacity for 526,500 Kansas City-style BBQ wings or 16,200 Philly cheesesteaks, enough to fuel the hungriest offensive lines and maybe even bring the most die-hard rival fans to the same table.

From Los Angeles to Detroit, Smirnoff has been bringing "We Do Game Days" to NFL fans all season long. Now, for Super Bowl LIX, Smirnoff's The Longest Tailgate may be the weekend's biggest spectacle across New Orleans all weekend long:

• A Night of Pride with GLAAD: A Night of Pride with GLAAD aims to spotlight advances in and the future of LGBTQ inclusion in sports. Presented by Smirnoff, the event returns in its fourth year on Friday, Feb. 7 at the historic Joy Theater and will feature a headlining performance by Big Freedia.
  
  
• NFL Game Day Experience: Smirnoff is bringing the high-energy, celebratory spirit of "We Do Game Days" to the official Game Day Experience at Caesars Superdome. Fans can enjoy bayou-style Smirnoff cocktails, game-day face painting and the debut of our official gator mascot, The Smirnoff Tailgator. Step into our lush, gridiron-inspired oasis and join the fun on Sunday from 1:00-4:30 PM.
  
  
• DraftKings Partnership: As an extension of its season-long partnership with DraftKings, Smirnoff will serve delicious cocktails for all guests 21+ at exclusive weekend events, and will sponsor its Media Row headquarters, where top-tier sports personalities, athletes and pop culture icons will break down all the Big Game buzz.

Stay tuned for more game-changing announcements… because creating the ultimate huddle for fans to come together is exactly how We Do Game Days. Visit Smirnoff.com to learn more and find delicious game day cocktail recipes like the signature NOLA Espresso Martini.

The production of Smirnoff No. 21 – ten times filtered and triple-distilled – ensures the liquid is inherently mixable so adults of legal drinking age across the country can enjoy Smirnoff as part of their favorite cocktails. Smirnoff No. 21 Vodka is available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL and 50mL bottles and has a 40% ABV with a suggested retail price of $12.99 for a 750mL bottle (price varies by size).

Follow @Smirnoff on Instagram for more exciting news from the world's No. 1 vodka. Whether you're cheering for your team or just enjoying the camaraderie, please remember to always drink Smirnoff responsibly.

About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice, known for flavors since 1999.

Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS:  
Nicole Anastasi / Brooke Smith
DIAGEO
nicole.anastasi@diageo.com
brooke.smith@diageo.com

TAYLOR
Smirnoff@taylorstrategy.com

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SOURCE Smirnoff

FAQ

What events is Smirnoff (DEO) hosting during Super Bowl LIX in New Orleans?

Smirnoff is hosting 'The Longest Tailgate' featuring a 60-foot truck, Flo Rida performance, NFL legends appearances, a GLAAD Pride Night, NFL Game Day Experience at Caesars Superdome, and DraftKings partnership events.

How large is Smirnoff's (DEO) tailgate truck for Super Bowl LIX?

The tailgate truck is 60 feet long, weighs 15,000 pounds, and was built with over 37,000 bolts, nuts, and screws in six weeks.

Which celebrities are participating in Smirnoff's (DEO) Super Bowl LIX events?

The event features Flo Rida, Chris Long, NFL legends Vernon Davis and Warrick Dunn, Celebrity Chef David Rose, and Big Freedia.

What is the retail price of Smirnoff (DEO) No. 21 Vodka?

Smirnoff No. 21 Vodka has a suggested retail price of $12.99 for a 750mL bottle, with prices varying by size.