JOHNNIE WALKER BLENDED SCOTCH WHISKY AND RONNY CHIENG CELEBRATE LUNAR NEW YEAR, HONORING TRADITIONS WHILE MAKING THEM YOUR OWN FOR A MEMORABLE CELEBRATION
Johnnie Walker, the world's leading blended Scotch whisky, announces its Lunar New Year celebration featuring a partnership with comedian Ronny Chieng and a edition Blue Label Year of the Snake bottle. The release marks the 12th anniversary of Johnnie Walker's Lunar New Year editions, completing the entire Zodiac cycle.
The special edition bottle, designed by artist James Jean, symbolizes wisdom and transformation for the Year of the Snake. Alongside this release, Johnnie Walker is launching the next iteration of 'The Johnnie Walker Blue List', a digital guide showcasing premier bars and restaurants offering Blue Label cocktails and food pairings across U.S. cities.
The initiative includes establishments in California, Texas, New York, Florida, and Chicago, supporting local businesses while introducing new ways to celebrate the holiday. Ronny Chieng and his wife Hannah Pham share their personal traditions, including enjoying Johnnie Walker Blue Label in a Golden Orange Old Fashioned cocktail.
Johnnie Walker, il whisky scozzese miscelato leader a livello mondiale, annuncia la sua celebrazione del Capodanno Lunare in collaborazione con il comico Ronny Chieng e una bottiglia Blue Label Anno del Serpente in edizione speciale. Questa uscita segna il 12° anniversario delle edizioni del Capodanno Lunare di Johnnie Walker, completando l'intero ciclo zodiacale.
La bottiglia in edizione speciale, progettata dall'artista James Jean, simboleggia saggezza e trasformazione per l'Anno del Serpente. Insieme a questo lancio, Johnnie Walker presenta la nuova iterazione de 'The Johnnie Walker Blue List', una guida digitale che mette in mostra i migliori bar e ristoranti che offrono cocktail e abbinamenti gastronomici con il Blue Label nelle città degli Stati Uniti.
L'iniziativa include locali in California, Texas, New York, Florida e Chicago, supportando le imprese locali mentre introduce nuovi modi per festeggiare la festività. Ronny Chieng e sua moglie Hannah Pham condividono le loro tradizioni personali, tra cui il piacere di gustare il Johnnie Walker Blue Label in un cocktail Golden Orange Old Fashioned.
Johnnie Walker, el whisky escocés mezclado líder en el mundo, anuncia su celebración del Año Nuevo Lunar en asociación con el comediante Ronny Chieng y una botella Blue Label Año de la Serpiente en edición especial. Este lanzamiento marca el 12° aniversario de las ediciones del Año Nuevo Lunar de Johnnie Walker, completando todo el ciclo zodiacal.
La botella de edición especial, diseñada por el artista James Jean, simboliza la sabiduría y la transformación para el Año de la Serpiente. Junto a este lanzamiento, Johnnie Walker está lanzando la próxima iteración de 'The Johnnie Walker Blue List', una guía digital que muestra los mejores bares y restaurantes que ofrecen cócteles y maridajes de comida con Blue Label en las ciudades de EE. UU.
La iniciativa incluye establecimientos en California, Texas, Nueva York, Florida y Chicago, apoyando a las empresas locales mientras introduce nuevas formas de celebrar la festividad. Ronny Chieng y su esposa Hannah Pham comparten sus tradiciones personales, que incluyen disfrutar del Johnnie Walker Blue Label en un cóctel Golden Orange Old Fashioned.
Johnnie Walker, 세계 최고의 블렌디드 스카치 위스키, 코미디언 Ronny Chieng와의 파트너십을 통해 Blue Label Year of the Snake 보틀을 발표하며 음력 새해 축제를 알립니다. 이 출시는 Johnnie Walker의 음력 새해 에디션이 12주년을 맞이하며, 모든 별자리 주기를 완료하는 것을 의미합니다.
아티스트 James Jean이 디자인한 특별 에디션 보틀은 뱀의 해를 위한 지혜와 변화를 상징합니다. 이번 출시와 함께 Johnnie Walker는 미국 도시에서 Blue Label 칵테일과 음식 페어링을 제공하는 최고의 바와 레스토랑을 보여주는 디지털 가이드인 'The Johnnie Walker Blue List'의 다음 버전을 선보입니다.
이 이니셔티브는 캘리포니아, 텍사스, 뉴욕, 플로리다 및 시카고의 시설을 포함하여 지역 비즈니스를 지원하고 명절을 축하할 수 있는 새로운 방법을 소개합니다. Ronny Chieng와 그의 아내 Hannah Pham은 Golden Orange Old Fashioned 칵테일에서 Johnnie Walker Blue Label을 즐기는 것을 포함하여 그들의 개인적인 전통을 공유합니다.
Johnnie Walker, le leader mondial du whisky écossais mélangé, annonce sa célébration du Nouvel An lunaire en partenariat avec le comédien Ronny Chieng et une édition spéciale Blue Label Année du Serpent. Ce lancement marque le 12e anniversaire des éditions du Nouvel An lunaire de Johnnie Walker, complétant le cycle zodiacal entier.
La bouteille en édition spéciale, conçue par l'artiste James Jean, symbolise la sagesse et la transformation pour l'Année du Serpent. Parallèlement à cette sortie, Johnnie Walker lance la prochaine itération de 'The Johnnie Walker Blue List', un guide numérique présentant les meilleurs bars et restaurants offrant des cocktails et des accords mets avec le Blue Label dans les villes des États-Unis.
L'initiative comprend des établissements en Californie, au Texas, à New York, en Floride et à Chicago, soutenant les entreprises locales tout en introduisant de nouvelles façons de célébrer la fête. Ronny Chieng et sa femme Hannah Pham partagent leurs traditions personnelles, y compris le plaisir de déguster le Johnnie Walker Blue Label dans un cocktail Golden Orange Old Fashioned.
Johnnie Walker, der weltweit führende Blended Scotch Whisky, kündigt seine Feier zu Neujahr nach dem Mondkalender an und geht eine Partnerschaft mit dem Comedian Ronny Chieng ein sowie eine spezielle Blue Label Jahr der Schlange Flasche. Diese Veröffentlichung markiert den 12. Jahrestag der Neujahrsausgaben von Johnnie Walker und vervollständigt den gesamten Tierkreiszyklus.
Die Flasche in limitierter Auflage, designed von dem Künstler James Jean, symbolisiert Weisheit und Transformation für das Jahr der Schlange. Neben dieser Veröffentlichung bringt Johnnie Walker die nächste Iteration der 'The Johnnie Walker Blue List' auf den Markt, einem digitalen Führer, der erstklassige Bars und Restaurants zeigt, die Blue Label Cocktails und Essens-Paarungen in US-Städten anbieten.
Die Initiative umfasst Einrichtungen in Kalifornien, Texas, New York, Florida und Chicago und unterstützt lokale Unternehmen, während neue Möglichkeiten zur Feier des Festes eingeführt werden. Ronny Chieng und seine Frau Hannah Pham teilen ihre persönlichen Traditionen, einschließlich des Genusses von Johnnie Walker Blue Label in einem Golden Orange Old Fashioned Cocktail.
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Johnnie Walker continues its tradition with a limited edition Blue Label Lunar New Year bottle designed by James Jean, inviting whisky lovers to gift, savor and celebrate the Year of the Snake
Experience the full interactive Multichannel News Release here: https://www.multivu.com/johnniewalker/9315051-en-johnnie-walker-blended-scotch-whisky-ronny-chieng-celebrate-lunar-new-year
This year marks the 12th anniversary of Johnnie Walker's celebration of Lunar New Year with a limited edition bottle release: Johnnie Walker Blue Label Year of the Snake. Designed in collaboration with visionary artist James Jean, the bottle completes the entire Lunar New Year Zodiac cycle, further cementing Johnnie Walker's roots in community celebration and collaboration with progressive partners in traditional spaces to help shape the future.
"I'm proud to contribute to such an iconic tradition of the brand again this year, reflecting the spirit of progress that is at the heart of Johnnie Walker Blue Label," says James Jean. "For this year's design, I wanted to capture the energy and idea of renewal associated with the Year of the Snake by bringing a fresh perspective that still honored the deep cultural significance of the holiday."
Alongside this year's release, Ronny brings his signature sharp wit and fresh perspective to the season's celebrations while reflecting on a deeper meaning of the holiday. Sharing personal traditions with his wife Hannah Pham, they celebrate with family, food and Johnnie Walker Blue Label which they savor in a Golden Orange Old Fashioned, a twist on their favorite cocktail. Their continued customs include exchanging gifts and preparing 'Yu Sheng', a vibrant dish incorporating ingredients symbolizing prosperity, longevity and abundance.
"Lunar New Year is all about coming together to celebrate and honor family traditions, but it also offers an opportunity to evolve those customs," says Ronny Chieng. " Hannah and I are very happy to welcome Johnnie Walker into our Lunar New Year celebrations, making new traditions uniquely our own."
In the spirit of coming together, Johnnie Walker is also launching the next iteration of 'The Johnnie Walker Blue List', a digital guide that showcases the best bars and restaurants to enjoy Blue Label cocktails and food pairings in cities across the
"Created in collaboration with progressive partners in traditional spaces, The 'Blue List' invites fans to actively participate in the future of the celebration, offering a fresh way to honor Lunar New Year traditions while supporting the communities that celebrate it - embodying Johnnie Walker's iconic 'Keep Walking' message of embracing progress and moving culture forward," says Josh Dean, Vice President of Johnnie Walker at Diageo North America. "By spotlighting these restaurants and bars and tapping into their culinary and local trend expertise, we're able to recognize their impact on the culinary scene and push the boundaries of how Scotch whisky can be enjoyed, inspiring new ways to celebrate and connect."
Bars and restaurants in
For more information about Johnnie Walker's Lunar New Year celebrations and the 'Blue List', visit johnniewalker.com/en-us/keep-walking/the-blue-list and follow @JohnnieWalkerUS.
ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).
*By RSV 2023
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
View original content:SOURCE DIAGEO North America
FAQ
What is special about Johnnie Walker's 2025 Lunar New Year Blue Label bottle?
Where can customers find Johnnie Walker's Blue Label Year of the Snake bottle in 2025?
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What is The Johnnie Walker Blue List initiative for Lunar New Year 2025?
