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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has launched Comscore Everywhere™, a unified cross-platform measurement solution for media consumption. This innovative tool provides a consistent and deduplicated view of audience intelligence, addressing the need for accurate media measurement across various platforms. As media consumption becomes more fragmented, Comscore Everywhere™ aims to deliver reliable insights by integrating data from television, connected TV, and digital media. This launch demonstrates Comscore's commitment to offering advanced audience capabilities and improving measurement accuracy in the evolving media landscape.
Comscore (Nasdaq: SCOR) announced its participation in the 24th Annual Virtual Needham Growth Conference on January 11 at 2 PM ET. CEO Bill Livek and CFO Jon Carpenter will engage in a fireside chat with Senior Analyst Laura Martin. A live webcast of the event will be available on Comscore's Investor Relations website, and a replay will be accessible after the event. Comscore is recognized for its expertise in media planning, transacting, and evaluation through comprehensive cross-platform measurement.
Comscore (NASDAQ: SCOR) announced its acquisition of Shareablee, a leading marketing analytics firm specializing in social media, which closed on December 16, 2021. This acquisition aims to integrate Shareablee’s social media insights into Comscore's existing Media Metrix® and Video Metrix® products, enhancing cross-platform audience understanding for media companies, brands, and advertisers. The synergy is expected to broaden digital product offerings and deepen data analytics capabilities. Key Shareablee personnel will retain their leadership roles within Comscore.
Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant has been recognized in Cablefax Magazine's Most Powerful Women 2021 edition. This honor acknowledges her significant contributions over her 30-year career in media and entertainment, particularly in advancing Comscore's National Television business.
Since her appointment in 2020, Hinnant has been instrumental in driving new cross-platform measurement solutions, leading to key partnerships with OpenAP, ViacomCBS, Fox, and others, enhancing Comscore's reputation in audience measurement.
Comscore (NASDAQ: SCOR) announced the promotion of Janice O'Bryan to Senior Vice President and Managing Director, Domestic for Comscore Movies. With over 30 years in the movie industry, O'Bryan has significantly contributed to product development and customer service since joining Comscore in 2002. Her leadership is expected to enhance Comscore Movies' domestic operations and strategy during challenging industry times. Executive Vice President Arturo Guillén praised her dedication and expertise, underlining her role in elevating the company's customer service as a key value proposition.
Comscore (Nasdaq: SCOR) has partnered with IHS Markit to introduce programmatic cookie-free audience targets for auto shoppers. This innovative solution enhances targeting efficiency, resulting in a 74% lower cost per acquisition compared to cookie-based segments and a 34% reduction against traditional contextual segments. The collaboration allows automotive marketers to engage potential customers in a privacy-compliant manner. Comscore Predictive Audiences aims to set the standard for cookie-free targeting, helping advertisers improve campaign performance amidst evolving media regulations.
On December 1, 2021, Comscore (NASDAQ: SCOR) announced an employment inducement grant to Jon Carpenter, its new Chief Financial Officer, who joined on November 29, 2021. Mr. Carpenter received 451,977 restricted stock units (RSUs) that will vest over three years, contingent on continued service. The grant qualifies as an "inducement award" under Nasdaq Listing Rule 5635(c)(4), designed for new employees under specific conditions. This initiative aims to align Mr. Carpenter's interests with shareholder value while enhancing corporate governance.
Comscore (NASDAQ: SCOR) announces the promotion of Brian Pugh to Chief Information Officer. Joining Comscore in 2007, Pugh has played a crucial role in enhancing digital media measurement and leading product innovations. His responsibilities will include launching cost-effective technology solutions, ensuring data security, and achieving industry accreditations. He has been key in securing ISO 27001 certification and maintaining MRC accreditations for Comscore's products. Pugh's leadership is expected to significantly influence Comscore's future direction.
Comscore (NASDAQ: SCOR) announced an expansion of its Consumer Intelligence service to cover all 210 local U.S. markets, providing actionable consumer insights for local TV stations and media buyers. This service offers detailed audience segmentation sourced from daily data, reported monthly, allowing advertisers to connect consumer behaviors with local media more effectively. It delivers insights on local shopping habits and allows for precise targeting based on consumer traffic data. This enhances Comscore's existing TV measurement products and supports more strategic advertising decisions.
Comscore (Nasdaq: SCOR) has announced an expanded partnership with American Spirit Media, renewing its Local currency services across eight television markets. This agreement includes the provision of currency measurement data and services, covering advanced segments in automotive and political categories. The partnership spans regions including Toledo, Jackson, Columbus, Wichita Falls, Lake Charles, and Wilmington. Comscore's extensive experience in measuring television viewership positions it as a leader in the industry, empowering media buyers and sellers to effectively reach their target audiences and maximize revenues.
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