Comscore Inc Stock Price, News & Analysis

Comscore, Inc. (NASDAQ: SCOR) announced leadership changes aimed at enhancing operational efficiency and innovation. Dr. David Algranati moves to Chief Innovation Officer, with a focus on cross-platform products. Greg Dale is appointed Chief Operating Officer, overseeing technology and business operations, while Jon Lieberman becomes Chief Technology Officer, directing engineering and development. The transition aims to drive profitable growth and meet client needs effectively. Additionally, Chief Commercial Officer Chris Wilson is leaving the company, marking a significant shift in leadership.

Yahoo has partnered with Comscore (NASDAQ: SCOR) to enhance brand safety and suitability controls for connected TV (CTV) advertising through the Yahoo DSP. This collaboration introduces Comscore Activation™, which provides pre-bid inventory filters for campaign delivery without compromising reach. As CTV consumption grows, marketers can leverage contextual segments categorized by TV genres for better alignment with their brand values. The partnership aims to bolster advertisers' confidence in their CTV investments while maximizing campaign effectiveness.

Comscore, Inc. (Nasdaq: SCOR) reported Q2 2022 revenue of $91.4 million, a 4.3% increase from Q2 2021. The company experienced a reduced net loss of $5.1 million, compared to $18.5 million in the same quarter last year. Adjusted EBITDA surged by 146.9% to $6.5 million, with a margin of 7.1%. Despite a 1.7% decline in Digital Ad Solutions revenue, growth in Cross Platform Solutions revenue by 13.2% was notable. Comscore updated its 2022 outlook, projecting revenue growth of 5% to 7% and an adjusted EBITDA margin exceeding 9%.

Comscore (NASDAQ: SCOR) will host a conference call on August 9th at 5:00 p.m. ET to discuss its Q2 2022 financial results, covering the period ending June 30, 2022. Interested participants can join the live webcast or register for a telephone call to receive dial-in details. A replay will be available post-call on the company’s investor relations webpage. As a leader in media measurement, Comscore provides insights across platforms, helping businesses make informed decisions.

Comscore, Inc. (NASDAQ: SCOR) has announced leadership changes, appointing Jon Carpenter as the new CEO, effective immediately. Carpenter, previously CFO since November 2021, succeeds Bill Livek, who is retiring. Dr. Nana Banerjee is appointed non-executive chairman, while Mary Margaret Curry is promoted to CFO. The company emphasizes Carpenter's extensive experience in media and measurement, aiming to drive growth and profitability. This reshuffling is seen as pivotal for Comscore's future growth trajectory.

Comscore, Inc. (NASDAQ: SCOR) has partnered with Horizon Media to test its local TV measurement solution as a new currency for 2023 planning and buying. The initiative involves a two-phase assessment, beginning with data analysis to evaluate the data's rigor and stability, followed by a live test assessing outcomes based on client objectives. Comscore was selected after a comprehensive RFP process, reflecting its longstanding position as a reliable local-market currency provider. This partnership positions Comscore favorably in the evolving local media measurement landscape.

Comscore has expanded its Video Metrix® Multi-Platform product by introducing CTV measurement and YouTube traffic sharing metrics for Spain and the UK, with plans for Italy, France, and Germany in upcoming months. This makes Comscore the first international provider to offer comprehensive audience measurement at the device level across YouTube. The enhancements will aid clients in planning and optimizing their YouTube strategies by delivering insights on viewership across multiple screens.