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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) announced the appointment of Jon Carpenter as Chief Financial Officer, effective November 29, 2021. Carpenter, previously CFO at Publishers Clearing House, brings a strong background in operational leadership and financial growth. CEO Bill Livek expressed enthusiasm for Carpenter's expertise, which aligns with Comscore's growth goals in the evolving media landscape. Carpenter aims to leverage Comscore's capabilities in audience measurement, promising to enhance the company's position within the advertising sector.
Comscore (Nasdaq: SCOR) announced a partnership with Trooh, a leading place-based media company, to provide digital out-of-home (DOOH) audience measurement solutions. This collaboration will enhance Trooh's reporting capabilities for their campus and women's networks, allowing them to deliver precise metrics including digital ad impressions and demographics. Comscore aims to support Trooh in maximizing the effectiveness of their advertising spend as the demand for DOOH continues to rise.
Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on November 8, 2021, at 5:00 p.m. ET to discuss its financial results for the quarter ended September 30, 2021. Participants can join by calling +1 844-229-7593 (U.S.) or +1 314-888-4258 (international) using Conference ID # 6067738. A live webcast will also be available on the company’s Investor Relations website, with a replay accessible after the call. Comscore is a leader in media measurement, offering insights across digital and TV platforms.
Comscore (NASDAQ: SCOR) has achieved a major milestone as the first measurement provider to offer deduplicated audience measurement across YouTube's platforms including PC, Mobile, and Connected TV. This expansion enhances advertisers' ability to measure reach and frequency effectively. The integration of YouTube and YouTube TV into Comscore Campaign Ratings (CCR) improves the accuracy of advertising effectiveness measurement, an essential need in today’s evolving media landscape. Comscore aims to deliver a comprehensive view of ad-supported content amidst growing scrutiny on measurement accuracy.
Comscore (NASDAQ: SCOR) announced a partnership with JamLoop, a Connected TV advertising platform, to enhance demographic targeting for advertisers. This collaboration aims to improve campaign performance by leveraging Comscore's audience data capabilities in the CTV space. As CTV consumption grows, marketers are shifting towards targeted advertising, and Comscore's precision in demographic assignment will help maximize reach and frequency. The partnership is expected to provide advertisers with better tools to connect with desired audiences, enhancing their advertising effectiveness.
Comscore (NASDAQ: SCOR) has signed an exclusive agreement with Imaginuity for local television measurement. This partnership will allow Imaginuity to utilize Comscore's local market insights to maximize ROI for its clients in the U.S. Imaginuity, a rapidly growing marketing agency, aims to modernize broadcast through data-driven strategies. Comscore’s approach enhances measurement accuracy, enabling advertisers to gain insights beyond traditional demographics. This collaboration is expected to bolster revenue opportunities for both companies through superior audience insights and strategic planning.
Comscore (NASDAQ: SCOR) announces its annual State of Gaming Webinar on October 13, 2021, at 2pm ET. The event will feature insights from Senior Director Ian Essling and VP Paul Wright, focusing on consumer behaviors across gaming platforms. With 77% of gamers engaging on multiple platforms, understanding this dynamic is crucial for advertisers. Key topics include audience profiles by platform, genre engagement variations, and attitudes towards esports. Interested participants can register here.
Comscore (NASDAQ: SCOR) has been awarded the 2021 BEST Award by the Association for Talent Development (ATD), recognizing its excellence in talent development. This prestigious accolade places Comscore among 71 global organizations acknowledged for their success in this domain. The award highlights Comscore’s commitment to innovative talent development practices, enabling employees to stay current with emerging technologies. The recognition was announced during ATD's International Conference & Exposition held in Salt Lake City, Utah.
Comscore (NASDAQ: SCOR) announced a webinar titled "Reach Gaming Audiences Through Predictive Audiences" on September 29, 2021, at 2pm ET. The event focuses on the company's innovative cookie-free targeting solution, developed in partnership with Spiketrap, to help advertisers engage gaming audiences effectively. Key topics will include strategies for targeting in a cookie-less environment and how Comscore's segments can optimize audience engagement. This initiative is crucial as the industry prepares for third-party cookie deprecation, ensuring advertisers can maintain effective campaigns across multiple digital platforms.
Comscore (NASDAQ: SCOR) announced on Sept. 15, 2021, the development of a next-generation personification methodology designed to enhance video measurement products. This innovation aims to provide person-level viewership estimates by leveraging household-level data, thus addressing limitations associated with small sample sizes. Chief Product Officer David Algranati emphasized the company’s independence from outdated third-party solutions. The methodology will evolve over time to support advanced audience reporting in the media landscape.
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