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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester has announced the recipients of its 2024 Technology Awards for North America. First Student and Best Buy won the Technology Strategy Impact Award, while Scotiabank received the Enterprise Architecture (EA) Award. These awards recognize organizations for aligning their technology strategies with business outcomes and customer experience improvement.
First Student created FirstAlt, a digital-based special needs transportation service. Best Buy is utilizing AI to enhance customer and employee experiences. Scotiabank employed Forrester's outcomes-driven EA model to boost revenue, improve client and employee experiences, and reduce costs and risks.
The awards will be presented at the Technology & Innovation Summit North America, scheduled for September 9-12, 2024, in Austin, Texas, and digitally. This event is designed for C-level executives and their teams to learn best practices in high-performance IT, AI adoption, and rapid business outcome delivery.
Forrester's 2025 Budget Planning Guides reveal that leaders across functions, industries, and geographies plan to increase spending in 2025. Despite economic challenges, 91% of global tech decision-makers and 87% of global marketing decision-makers anticipate budget increases. The guides recommend focusing on cross-functional efforts for connected experiences, AI governance, and trust capabilities. Areas to reduce investment include purposeless journey-mapping and bespoke tech stacks. Leaders are advised to experiment with platform teams and quantum security. The guides emphasize the importance of strategic investments that benefit the entire organization and establish long-term trust with customers and partners.
Forrester Research (Nasdaq: FORR) reported Q2 2024 financial results with contract value (CV) at $323.0 million, down 3% year-over-year. Total revenues were $121.8 million, compared to $135.6 million in Q2 2023. GAAP net income was $6.3 million, or $0.33 per diluted share, up from $5.3 million, or $0.28 per share, in the same period last year.
Adjusted net income was $12.9 million, or $0.68 per diluted share, down from $18.1 million, or $0.94 per share, in Q2 2023. The company is on track to have 80% of CV on the Forrester Decisions platform by year-end. However, due to challenges in non-CV businesses, Forrester lowered its 2024 guidance, now expecting total revenues of $425-$435 million and adjusted EPS of $1.37-$1.57.
Forrester (FORR) has announced the full conference agenda for its B2B Summit EMEA 2024, scheduled for October 7-9 in London and digitally. The event aims to equip B2B marketing and sales leaders with actionable insights to embrace generative AI and transform revenue processes. Key topics include:
1. Revenue transformation strategies
2. Human + AI integration in B2B buying experiences
3. Customer-obsessed growth strategies
4. Future of B2B buyer interactions
5. Moving from MQLs to buying groups and opportunities
The summit will also feature the B2B Return On Integration Honours and B2B Programmes Of The Year Award. In-person attendees will have access to additional content, including facilitated discussions and special sessions.
Forrester (Nasdaq: FORR) has appointed Bob Bennett, a seasoned entrepreneur and technology veteran, to its board of directors. Bennett, who co-founded InvoiceCloud and led EngageSmart to a successful IPO in 2021, brings extensive experience in driving profitable growth for tech companies. His appointment, along with that of Cory Munchbach, expands Forrester's board to nine members.
Bennett's expertise in crafting go-to-market strategies and building repeatable processes for sustainable growth is expected to be valuable for Forrester's focus on increasing contract value growth, particularly for its Forrester Decisions platform. The company aims to leverage Bennett's operational experience and sales management skills to maximize value for customers and shareholders.
Forrester (Nasdaq: FORR) has announced the full agenda for its Technology & Innovation Summit North America 2024, scheduled for September 9-12 in Austin, Texas, and digitally. The event combines Forrester's Data Strategy & Insights and Technology & Innovation Summit, focusing on the theme 'Unleash The Power Of Tech, Talent, And AI'.
The summit will feature nine keynotes and over 40 track sessions, addressing challenges faced by tech and data leaders in leveraging AI for business outcomes. Key topics include high-performance IT strategies, AI integration, cloud cost management, and synthetic data applications. The event will also honor recipients of Forrester's Technology Awards and offer special sessions like the AI Innovation Lab and Women's Leadership Forum.
Forrester Research, Inc. (Nasdaq: FORR) has announced its upcoming second-quarter earnings conference call, scheduled for July 30, 2024, at 4:30 p.m. ET. The call will be broadcast live on the company's website, Forrester.com. Investors are advised to log on at least 15 minutes before the broadcast to ensure they have the necessary audio applications installed. Pre-registration for the call is available, and instructions will be provided for downloading and installing the required audio programs at no charge. For those unable to attend the live broadcast, a replay will be made available on Forrester's website.
Forrester's recent report, 'The Top 10 Emerging Technologies in 2024,' highlights the most promising technologies that will yield quick returns for businesses. Key technologies include generative AI for visual content and language, TuringBots, and IoT security, all set to deliver significant benefits within the next two years. Mid-term prospects such as AI agents and quantum security are expected to bring value within five years. Long-term technologies like extended reality and Zero Trust edge will need more than five years to mature. The report emphasizes the importance of balancing investments across various horizons to manage risks and maximize returns.
Cyble, a leader in AI-driven cybersecurity solutions, has been recognized by Forrester in its Q2 2024 Attack Surface Management (ASM) Solutions Landscape report. The report explores the value of ASM solutions for organizations, aids in vendor selection based on specific attack surfaces, and highlights ASM's role in proactive security programs. Cyble's recognition underscores its commitment to providing tools for early threat detection and mitigation. Key features of Cyble's latest platform, Cyble Vision X, include attack surface management, brand intelligence, cyber threat intelligence, dark web and cybercrime monitoring, and third-party risk management. Cyble Vision X, powered by ODIN, offers comprehensive internet scanning, enhancing organizations' security postures.
Forrester's 2024 Canada Customer Experience Index reveals a significant decline in CX quality among Canadian brands, reaching its lowest point. Nearly 60% of brands and eight industry averages showed decreases over the past year. Factors such as neglecting employees' well-being and ineffective digital CX interfaces are key contributors. Only PetSmart retained its elite status from 2023, while new entrants like Acura and Mercedes-Benz joined the top 5%. The luxury auto industry improved, but utilities saw the biggest drop in CX quality. Forrester's survey, including over 43,300 Canadian customers across 110 brands, emphasizes that improving CX quality can significantly boost revenue.
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