Forrester Announces Full Conference Agenda For B2B Summit EMEA 2024

Rhea-AI Summary

Forrester (FORR) has announced the full conference agenda for its B2B Summit EMEA 2024, scheduled for October 7-9 in London and digitally. The event aims to equip B2B marketing and sales leaders with actionable insights to embrace generative AI and transform revenue processes. Key topics include:

1. Revenue transformation strategies
2. Human + AI integration in B2B buying experiences
3. Customer-obsessed growth strategies
4. Future of B2B buyer interactions
5. Moving from MQLs to buying groups and opportunities

The summit will also feature the B2B Return On Integration Honours and B2B Programmes Of The Year Award. In-person attendees will have access to additional content, including facilitated discussions and special sessions.

Positive

• Forrester is hosting a major B2B summit, potentially attracting customers and industry attention
• The event focuses on emerging trends like generative AI and revenue process transformation, positioning Forrester as a thought leader
• The summit includes awards recognition, which could enhance Forrester's industry reputation

Negative

• None.

The event will equip B2B marketing and sales leaders with actionable insights to embrace genAI and transform their revenue processes to maximise buyer value

LONDON--(BUSINESS WIRE)-- Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA event being held in London and digitally on October 7–9, 2024. This year, B2B marketing and sales leaders are navigating several headwinds, including economic uncertainty, shifting buyer behaviours, and evolving customer expectations.

At B2B Summit EMEA, marketing and sales leaders will explore new research, models, and insights to drive growth in an ever-evolving, competitive market. With modern B2B buyers controlling their own buying journeys, the event will showcase research and include interactive sessions that will help organisations align their marketing, sales, and customer success teams around buyer and customer needs, and implement revenue process transformation. Additionally, B2B leaders will learn how to optimise their go-to-market performance by harnessing human and AI capabilities.

Noteworthy event sessions include:

• Beyond The Breaking Point: It’s Time For A Revenue Transformation. This keynote will reveal why customers can no longer be an afterthought to revenue strategy and detail how leaders can transform their mindsets, practices, and culture to achieve results.

• Human + AI: Reinventing The B2B Buying Experience. In this keynote, leaders will learn how to adjust marketing and sales strategies as products and processes become more intelligent.

• Accelerate Growth With A Customer-Obsessed Strategy. This session will explore best practices for co-creating an actionable customer-obsessed growth strategy.

• The Future Of B2B Buyer Interaction. Learn about the rapidly changing AI capabilities that are impacting B2B engagement — both good and bad.

• Your MQL Addiction Costs You Millions. In this session, leaders will learn how moving to buying groups and opportunities improves conversion rates across the revenue process, driving efficiency of marketing and sales.

Forrester will also celebrate its B2B Return On Integration Honours and B2B Programmes Of The Year Award winners to recognise organisations that have had outstanding achievements in marketing and sales functions to drive revenue growth. In-person attendees in London can access all sponsors and onsite content, including facilitated discussions and special sessions such as the Executive Leadership Exchange and several diversity and inclusion sessions. Attendees of the B2B Summit digital experience will have access to all conference sessions, including keynotes, track sessions, case studies, and sponsors, via the event platform.

"European B2B leaders are poised on the brink of a tumultuous year,” said Paul Ferron, VP and research director at Forrester. “Amidst the challenges of sluggish economic expansion and uncertain geopolitical climates, they are tasked with navigating the evolving demands of an empowered buying group, the rapid expansion of AI, and the onset of fresh European regulations. At B2B Summit EMEA, marketing and sales leaders will gain invaluable insights and hear from their peers on topics including how to transform revenue processes, leveraging data, and harnessing AI to unlock new possibilities, foster trust, and propel sustainable revenue growth."

Resources:

• Register to attend Forrester’s B2B Summit EMEA.
• View the full agenda and speakers for B2B Summit EMEA.
• Learn about B2B Summit EMEA sponsorship opportunities.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240725601057/en/

Press contact

Hannah Segvich

hsegvich@forrester.com

Source: Forrester

FAQ

When and where is Forrester's B2B Summit EMEA 2024 taking place?

Forrester's B2B Summit EMEA 2024 is scheduled for October 7-9, 2024, in London and digitally.

What are the main topics to be discussed at Forrester's B2B Summit EMEA 2024?

The main topics include revenue transformation, integrating AI in B2B buying experiences, customer-obsessed growth strategies, the future of B2B buyer interactions, and moving from MQLs to buying groups and opportunities.

Will Forrester (FORR) be presenting any awards at the B2B Summit EMEA 2024?

Yes, Forrester will celebrate the B2B Return On Integration Honours and B2B Programmes Of The Year Award winners at the summit.

What additional benefits do in-person attendees get at Forrester's B2B Summit EMEA 2024?

In-person attendees in London will have access to all sponsors, onsite content, facilitated discussions, and special sessions such as the Executive Leadership Exchange and diversity and inclusion sessions.