Welcome to our dedicated page for Forrester Resh news (Ticker: FORR), a resource for investors and traders seeking the latest updates and insights on Forrester Resh stock.
Forrester Research Inc (NASDAQ: FORR) is a research and advisory firm that regularly publishes forecasts, predictions, and thematic reports for business and technology leaders. News about Forrester often highlights its analysis of trends in artificial intelligence, automation, future-of-work dynamics, and B2B and B2C marketing, as well as its views on technology and security, regional developments, and customer experience.
Company announcements frequently cover new research such as AI job impact forecasts, technology and security predictions, and B2B and B2C marketing outlooks. These updates provide insight into how Forrester interprets shifts in buyer behavior, enterprise technology spending, governance of generative AI, and the relationship between human expertise and AI tools.
Forrester’s news flow also includes information about its events and awards. Examples include B2B Summit North America, Technology & Innovation Summit, and Security & Risk-focused gatherings, where the company shares new research and hosts keynotes, breakouts, and analyst sessions. Announcements about B2B awards and technology awards showcase organizations that apply Forrester’s frameworks and best practices.
Investors and practitioners following FORR can use this news stream to track the company’s research themes, event agendas, and perspectives on AI, digital transformation, and customer-centric strategies. Regular updates on earnings calls and financial results also appear in the news, offering context on how Forrester’s research, consulting, and events activities translate into reported performance.
Forrester (Nasdaq: FORR) unveiled research titled The GTM Singularity Is Here on April 27, 2026, urging B2B leaders to replace traditional go-to-market methods with an ARC approach: Augmented, Resilient, Collaborative. The research recommends redesigning content for humans and AI, aligning teams around customer outcomes, and measuring return on objective.
Forrester Research (NASDAQ: FORR) will broadcast its first-quarter 2026 earnings conference call at 4:30 p.m. ET on May 6, 2026. The live webcast will be available on Forrester.com, with pre-registration and replay access provided for investors who cannot listen live.
Investors are advised to log on at least 15 minutes early and to install any required free audio applications in advance.
Forrester (Nasdaq: FORR) released its Top 10 Emerging Technologies in 2026 report on April 15, 2026, identifying a shift from digital AI experiments to real-world physical AI.
Key short-term themes include agentic commerce and AI security; medium-term themes include agentic software development and humanoid robots; quantum computing is listed as a long-term technology with future commercial promise.
Forrester (Nasdaq: FORR) opened nominations on April 7, 2026 for its 2026 Global Technology Awards across three categories: Technology Strategy Impact, Enterprise Architecture (with The Open Group), and Data & AI Impact. Eligible organizations must have 1,000+ employees and are excluded if they are software or professional services firms.
Deadlines for all categories are May 5, 2026. Regional recognition events occur at Forrester forums in Singapore, Sydney, London, Austin, and New York between August and November 2026.
Forrester (Nasdaq: FORR) finds that three years into GenAI adoption, many enterprises still face low AI fluency, siloed deployments, and weak measurable impact. The report surveyed 1,500 AI decision-makers and identifies four priorities: define outcomes, pick aligned use cases, build a structured runway, and scale with cloud and frontier models.
Key data: high AI adopters favor customer experience and marketing, 47% work with consulting partners versus 26% of low adopters, and high adopters more often require demonstrable AI skills from applicants.
Forrester (Nasdaq: FORR) named Amazon Ads, Rockwell Automation, and ServiceNow as its 2026 B2B Return On Integration (ROI) Honors winners and announced multiple B2B Programs Of The Year awardees at B2B Summit North America, April 26–29, 2026. Winners will present case studies on cross-functional alignment, AI enablement, and go-to-market improvements.
Forrester (Nasdaq: FORR) announced the Forrester AI Teams app is certified for Microsoft Teams and available in Microsoft Marketplace, free to current clients. The app delivers proprietary research and advice inside daily workflows, with usage up 55% YoY and prompt volume up 65%.
Forrester says the app does not use client prompts to train models, and it is available to active Forrester Decisions, Market Insights, and Forrester AI Access license holders.
Forrester (Nasdaq: FORR) announced agendas for its 2026 global CX events: CX Summit EMEA in Amsterdam (June 8–10), CX Forum East in New York City (June 16–17), and CX Forum West in San Francisco (June 29–30).
The 2026 theme, "Build The Experience AI Can’t," focuses on combining human creativity, context, identity, and quality data with AI. Events feature keynotes on Total Experience, distrust in AI, immersive programs, an Executive Leadership Exchange, Total Experience Honorees, and a Future Leaders program.
Forrester (Nasdaq: FORR) announced Grammy-nominated rock band The Fray will headline B2B Summit North America in Phoenix, April 26–29, 2026. The event theme, “GTM Singularity,” focuses on modernizing go-to-market strategies amid AI-driven buyer shifts. The Fray releases a new album, A Light That Waits, in March 2026.
Sessions will target marketing, sales, customer success, and product leaders seeking research-backed frameworks to adapt GTM approaches as buying decisions increasingly occur before seller contact.
Forrester (Nasdaq: FORR) reported fourth-quarter and full-year 2025 results with contract value down 6% to $292.4M and total 2025 revenue of $396.9M versus $432.5M in 2024. Management announced a restructuring and accelerated AI integration.
Q4 revenue was $101.1M; Q4 GAAP net loss was $33.9M (includes $26.8M goodwill impairment). FY GAAP net loss was $119.4M (includes $110.7M goodwill impairment). Full-year 2026 guidance: revenue $345M–$360M, GAAP diluted loss ~$0.20–$0.10, adjusted EPS $0.72–$0.82, adjusted operating margin 6.0%–6.5%.