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Forrester Research Inc (symbol: FORR) stands as one of the world's foremost research and advisory firms, providing invaluable insights to business and technology leaders. The company’s mission is to help organizations develop customer-obsessed strategies that drive meaningful growth. Forrester's unique insights are derived from annual surveys of over 500,000 consumers and business leaders globally, utilizing rigorous and objective methodologies.
Forrester operates through three main segments: Research, Consulting, and Events. The Research segment creates and delivers comprehensive research, connect, and analytics products. The Consulting segment focuses on generating revenue through tailored consulting services, helping clients implement strategies based on Forrester’s research. Lastly, the Events segment develops and hosts both in-person and virtual events, providing platforms for executive peer networking and knowledge sharing.
Forrester’s offerings include proprietary research reports, custom consulting services, exclusive executive peer groups, and a variety of events aimed at challenging clients’ thinking and empowering them to lead transformative changes in their organizations. Recent achievements of the company include expanding its research into emerging technologies, forging new partnerships, and enhancing its data analytics capabilities.
Financially, Forrester has maintained a strong performance, showcasing growth in revenue across its different segments. The company continues to innovate and deliver value to its clients, underpinned by its commitment to rigorous research and objective analysis.
To learn more about Forrester Research Inc and its latest updates, visit their official website or check the latest news section.
Forrester's 2025 Budget Planning Guides reveal that leaders across functions, industries, and geographies plan to increase spending in 2025. 91% of global tech decision-makers and 87% of global marketing decision-makers anticipate budget increases. The guides recommend investing in cross-functional efforts for connected experiences, AI governance, and trust capabilities. Areas to decrease investment include purposeless journey-mapping and bespoke tech stacks. Experimental areas include platform teams and quantum security.
Key investment areas for 2025:
- Cross-functional efforts for connected experiences
- AI governance and trust frameworks
- Platform teams for innovation
- Quantum security solutions
The guides emphasize the importance of strategic investments that support overall firm growth and establish long-term trust with customers and partners.
Forrester (Nasdaq: FORR) will honor Shell Fleet Solutions with the 2024 B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place October 7–9, 2024, in London. The award recognizes Shell's success in delivering impactful customer experiences and aligning marketing and sales functions to drive growth. Infocert and Cora Systems will be recognized as B2B Programme of the Year (POY) winners for their customer-focused approaches across marketing and sales.
Shell Fleet Solutions implemented an automated, data-driven marketing approach, combining account, contact, and buying group behavioral data to better understand customer behaviors, improve sales and marketing alignment, and increase customer value. This shift from a lead-centric to an opportunity-centric marketing approach allowed Shell to identify new sales opportunities and enhance overall customer experience.
Forrester (Nasdaq: FORR) has announced the full conference agenda for its Technology & Innovation Summit EMEA 2024, scheduled for October 9–11 in London and digitally. The event aims to equip technology, data and analytics, and cybersecurity leaders with insights on scaling business initiatives, focusing on generative AI (genAI) implementation and its impact on innovation.
Key topics include maximizing genAI investments, achieving high-performance IT, addressing AI bottlenecks, preparing for EU AI Act compliance, balancing AI risks and opportunities, and exploring AI's impact on software development. The summit will feature keynotes, sessions, facilitated discussions, and special programs like the Women's Leadership Programme and Executive Leadership Exchange.
Forrester has announced the recipients of its 2024 Technology Awards for North America. First Student and Best Buy won the Technology Strategy Impact Award, while Scotiabank received the Enterprise Architecture (EA) Award. These awards recognize organizations for aligning their technology strategies with business outcomes and customer experience improvement.
First Student created FirstAlt, a digital-based special needs transportation service. Best Buy is utilizing AI to enhance customer and employee experiences. Scotiabank employed Forrester's outcomes-driven EA model to boost revenue, improve client and employee experiences, and reduce costs and risks.
The awards will be presented at the Technology & Innovation Summit North America, scheduled for September 9-12, 2024, in Austin, Texas, and digitally. This event is designed for C-level executives and their teams to learn best practices in high-performance IT, AI adoption, and rapid business outcome delivery.
Forrester's 2025 Budget Planning Guides reveal that leaders across functions, industries, and geographies plan to increase spending in 2025. Despite economic challenges, 91% of global tech decision-makers and 87% of global marketing decision-makers anticipate budget increases. The guides recommend focusing on cross-functional efforts for connected experiences, AI governance, and trust capabilities. Areas to reduce investment include purposeless journey-mapping and bespoke tech stacks. Leaders are advised to experiment with platform teams and quantum security. The guides emphasize the importance of strategic investments that benefit the entire organization and establish long-term trust with customers and partners.
Forrester Research (Nasdaq: FORR) reported Q2 2024 financial results with contract value (CV) at $323.0 million, down 3% year-over-year. Total revenues were $121.8 million, compared to $135.6 million in Q2 2023. GAAP net income was $6.3 million, or $0.33 per diluted share, up from $5.3 million, or $0.28 per share, in the same period last year.
Adjusted net income was $12.9 million, or $0.68 per diluted share, down from $18.1 million, or $0.94 per share, in Q2 2023. The company is on track to have 80% of CV on the Forrester Decisions platform by year-end. However, due to challenges in non-CV businesses, Forrester lowered its 2024 guidance, now expecting total revenues of $425-$435 million and adjusted EPS of $1.37-$1.57.
Forrester (FORR) has announced the full conference agenda for its B2B Summit EMEA 2024, scheduled for October 7-9 in London and digitally. The event aims to equip B2B marketing and sales leaders with actionable insights to embrace generative AI and transform revenue processes. Key topics include:
1. Revenue transformation strategies
2. Human + AI integration in B2B buying experiences
3. Customer-obsessed growth strategies
4. Future of B2B buyer interactions
5. Moving from MQLs to buying groups and opportunities
The summit will also feature the B2B Return On Integration Honours and B2B Programmes Of The Year Award. In-person attendees will have access to additional content, including facilitated discussions and special sessions.
Forrester (Nasdaq: FORR) has appointed Bob Bennett, a seasoned entrepreneur and technology veteran, to its board of directors. Bennett, who co-founded InvoiceCloud and led EngageSmart to a successful IPO in 2021, brings extensive experience in driving profitable growth for tech companies. His appointment, along with that of Cory Munchbach, expands Forrester's board to nine members.
Bennett's expertise in crafting go-to-market strategies and building repeatable processes for sustainable growth is expected to be valuable for Forrester's focus on increasing contract value growth, particularly for its Forrester Decisions platform. The company aims to leverage Bennett's operational experience and sales management skills to maximize value for customers and shareholders.
Forrester (Nasdaq: FORR) has announced the full agenda for its Technology & Innovation Summit North America 2024, scheduled for September 9-12 in Austin, Texas, and digitally. The event combines Forrester's Data Strategy & Insights and Technology & Innovation Summit, focusing on the theme 'Unleash The Power Of Tech, Talent, And AI'.
The summit will feature nine keynotes and over 40 track sessions, addressing challenges faced by tech and data leaders in leveraging AI for business outcomes. Key topics include high-performance IT strategies, AI integration, cloud cost management, and synthetic data applications. The event will also honor recipients of Forrester's Technology Awards and offer special sessions like the AI Innovation Lab and Women's Leadership Forum.
Forrester Research, Inc. (Nasdaq: FORR) has announced its upcoming second-quarter earnings conference call, scheduled for July 30, 2024, at 4:30 p.m. ET. The call will be broadcast live on the company's website, Forrester.com. Investors are advised to log on at least 15 minutes before the broadcast to ensure they have the necessary audio applications installed. Pre-registration for the call is available, and instructions will be provided for downloading and installing the required audio programs at no charge. For those unable to attend the live broadcast, a replay will be made available on Forrester's website.
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