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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester (FORR) has launched nominations for its 2025 Customer Obsession Awards, recognizing organizations and leaders that prioritize customer-centric approaches. The awards include two categories: the Customer-Obsessed Enterprise Award for organizations with 1,000+ employees in Asia Pacific, Europe, and North America, and the Customer-Obsessed Leadership Award for senior B2C leaders in North America.
Submission deadlines vary by region: March 31, 2025, for Europe and North America, and May 23, 2025, for Asia Pacific. Winners will be honored at respective regional CX Summits. According to Forrester's research, customer-obsessed organizations demonstrate 41% faster revenue growth, 49% faster profit growth, and 51% better customer retention compared to non-customer-obsessed organizations.
Forrester (FORR) has introduced its new Brand Experience Index (BX Index) alongside its existing Customer Experience Index (CX Index™) to help companies measure and improve both brand and customer experience simultaneously. The company's research reveals that firms can achieve up to 3.5x revenue growth when brand experience and customer experience are enhanced together.
The BX Index measures three key components: salience, fit, and trust, while the CX Index evaluates ease, effectiveness, and emotion. Forrester analyzed data from over 313,000 customers and 145,000 prospects across 13 countries and nearly 400 brands in 11 categories. The company introduced a 'growth grid' tool that helps organizations assess competitive landscapes, evaluate business line strengths, and compare different brands within portfolios.
Transmit Security has been named a Leader in The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2024. The company's platform, Mosaic, received top scores in multiple evaluation criteria, including data orchestration, scale, customer identity verification, and risk-based authentication.
The Forrester Wave™ evaluated 15 vendors based on 19 criteria, highlighting Transmit Security's strong vision and roadmap in fraud management and identity verification. The report noted that Mosaic is particularly suitable for organizations seeking an integrated, end-to-end CIAM solution for identity and cyber fraud orchestration.
According to David Mahdi, CIO of Transmit Security, investing in customer digital identity is now essential for digital business security, customer experience, and operational efficiency. The company's identity-fraud fusion platform helps clients reduce operating costs and fraud while improving consumer experience.
Forrester (Nasdaq: FORR) has announced significant updates to its Forrester Wave™ evaluation guide, enhancing how buyers assess technology and service providers. The revamped platform, available to Forrester Decisions and Market Insights clients, introduces an interactive experience for vendor comparison and shortlisting.
Key improvements include: a simplified three-tier classification system (Leader, Strong Performer, and Contender), enhanced customer feedback representation replacing market presence metrics, and an interactive digital tool allowing customized vendor comparisons based on specific criteria. The platform now enables side-by-side provider comparisons and detailed scorecards, helping clients create tailored vendor shortlists.
Forrester's State Of Business Buying 2024 report reveals significant challenges in B2B purchasing processes. The study shows that 86% of B2B purchases stall during the buying process, and 81% of buyers are dissatisfied with their chosen providers. Key findings indicate that 95% of buyers plan to use generative AI for purchase decisions in the next 12 months, while an average of 13 people are involved in organizational buying decisions, with 89% of purchases involving multiple departments.
To address these challenges, Forrester recommends providers optimize for AI-led buying activities, shift focus to helping buying groups in decision-making, and develop strong influencer programs. These insights will be further explored at Forrester's B2B Summit North America in Phoenix, March 31-April 3, 2025.
Forrester Research (FORR) reported Q3 2024 financial results with contract value (CV) at $315.2 million, down 5% year-over-year. Total revenues were $102.5 million, compared to $113.4 million in Q3 2023. The company reported a GAAP net loss of $5.8 million ($0.30 per share), versus net income of $2.5 million ($0.13 per share) in Q3 2023. Adjusted net income was $5.6 million ($0.29 per share). The company maintained its full-year 2024 guidance with total revenues expected between $425-435 million and adjusted operating margin of 8.5-9.5%.
Forrester (FORR) has announced the complete agenda for B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix and digitally. The conference addresses critical trends in B2B transactions, including the prediction that over 50% of large B2B transactions ($1M+) will be processed through digital self-serve channels in 2025. The event will feature more than 50 interactive sessions focusing on revenue processes, customer trust, and technology implementation. Key topics include changing generational buying behaviors, AI's influence, and adapting to new buyer dynamics. The summit offers early-bird pricing until December 3, 2024, saving attendees $600, and includes a 20% team discount.
Forrester Research, Inc. (Nasdaq: FORR) has announced its upcoming third-quarter earnings conference call, scheduled for November 5, 2024, at 4:30 p.m. ET. The call will be accessible via the company's website, Forrester.com. Investors are advised to log on at least 15 minutes before the broadcast to ensure they have the necessary audio applications installed. Participants can pre-register for the call through a provided link. For those unable to attend the live broadcast, a replay will be made available on Forrester's website. This announcement ensures shareholders and interested parties have the opportunity to stay informed about the company's financial performance and future outlook.
Forrester's 2025 technology and security predictions highlight that 75% of technology decision-makers will face moderate to high technical debt by 2026 due to rapid AI development. To address this, tech leaders are expected to triple the adoption of AIOps platforms in 2025. Key predictions include:
1. Private cloud gaining momentum with VMWare alternatives
2. Enterprises scaling back AI investments prematurely due to ROI concerns
3. The EU likely to fine a generative AI provider under the EU AI Act
Forrester emphasizes the need for IT leaders to invest in culture, data, architecture, and security practices alongside AIOps to accelerate business growth. The predictions aim to help leaders prepare for future challenges and opportunities in areas such as AI, automation, cloud computing, and cybersecurity.
Forrester's 2025 B2C marketing and customer experience (CX) predictions reveal significant shifts in consumer behavior and industry trends. Key highlights include:
- Brand loyalty is expected to decline by 25% in 2025 due to rising prices
- Loyalty programs will gain popularity as consumers seek value
- Investment in unifying data for loyalty and marketing tech stacks will triple
- Generative AI will displace 100,000 frontline agents from top global contact center outsourcers
- TikTok is predicted to remain operational in the US, despite government pressure
These predictions emphasize the need for B2C marketing, digital, and CX leaders to focus on improving data infrastructure for better customer insights in 2025.
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