STOCK TITAN

Forrester Announces Full Conference Agenda For B2B Summit North America 2025

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags

Forrester (FORR) has announced the complete agenda for B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix and digitally. The conference addresses critical trends in B2B transactions, including the prediction that over 50% of large B2B transactions ($1M+) will be processed through digital self-serve channels in 2025. The event will feature more than 50 interactive sessions focusing on revenue processes, customer trust, and technology implementation. Key topics include changing generational buying behaviors, AI's influence, and adapting to new buyer dynamics. The summit offers early-bird pricing until December 3, 2024, saving attendees $600, and includes a 20% team discount.

Forrester (FORR) ha annunciato l'agenda completa per il B2B Summit Nord America, in programma dal 31 marzo al 3 aprile 2025, a Phoenix e in modalità digitale. La conferenza affronta tendenze critiche nelle transazioni B2B, inclusa la previsione che oltre il 50% delle grandi transazioni B2B (superiori a $1M) sarà elaborato tramite canali digitali self-service nel 2025. L'evento presenterà più di 50 sessioni interattive incentrate sui processi di fatturato, la fiducia del cliente e l'implementazione della tecnologia. Gli argomenti chiave includono il cambiamento nei comportamenti d'acquisto delle generazioni, l'influenza dell'IA e l'adattamento a nuove dinamiche d'acquisto. Il summit offre prezzi scontati per chi si registra in anticipo fino al 3 dicembre 2024, con un risparmio di $600 per i partecipanti, e include uno sconto del 20% per i gruppi.

Forrester (FORR) ha anunciado la agenda completa para el B2B Summit América del Norte, programado del 31 de marzo al 3 de abril de 2025, en Phoenix y de forma digital. La conferencia aborda tendencias críticas en transacciones B2B, incluida la predicción de que más del 50% de las grandes transacciones B2B (superiores a $1M) se procesarán a través de canales digitales de autoservicio en 2025. El evento contará con más de 50 sesiones interactivas centradas en procesos de ingresos, confianza del cliente e implementación tecnológica. Los temas clave incluyen el cambio en los comportamientos de compra generacionales, la influencia de la IA y la adaptación a nuevas dinámicas de compra. La cumbre ofrece precios anticipados hasta el 3 de diciembre de 2024, ahorrando $600 a los asistentes, e incluye un descuento del 20% para equipos.

Forrester (FORR)는 2025년 3월 31일부터 4월 3일까지 피닉스 및 온라인에서 열릴 B2B 정상 회담 북미의 전체 일정을 발표했습니다. 이번 회의는 B2B 거래에서의 중대한 트렌드에 대해 논의하며, 2025년에는 50% 이상의 대형 B2B 거래(100만 달러 이상)가 디지털 셀프 서비스 채널을 통해 처리될 것이라는 예측이 포함되어 있습니다. 이 행사에서는 수익 프로세스, 고객 신뢰 및 기술 구현에 중점을 둔 50개 이상의 인터랙티브 세션이 진행됩니다. 주요 주제로는 세대별 구매 행동 변화, AI의 영향, 새로운 구매자 다이내믹스에 적응하는 방법 등이 있습니다. 정상 회담은 2024년 12월 3일까지 조기 등록 가격을 제공하여 참석자들에게 $600을 절약할 수 있도록 하며, 팀 등록 시 20% 할인 혜택도 포함됩니다.

Forrester (FORR) a annoncé l'agenda complet du B2B Summit Amérique du Nord, prévu du 31 mars au 3 avril 2025, à Phoenix et en ligne. La conférence aborde des tendances critiques dans les transactions B2B, y compris la prévision selon laquelle plus de 50 % des grandes transactions B2B (supérieures à 1 million de dollars) seront traitées par des canaux de services numériques en libre-service en 2025. L'événement comprendra plus de 50 sessions interactives axées sur les processus de revenus, la confiance des clients et l'implémentation technologique. Les sujets clés incluent le changement des comportements d'achat générational, l'influence de l'IA et l'adaptation aux nouvelles dynamiques d'acheteurs. Le sommet propose un tarif réduit pour les premiers inscrits jusqu'au 3 décembre 2024, permettant aux participants d'économiser 600 $, et inclut une remise de 20 % pour les équipes.

Forrester (FORR) hat die vollständige Agenda für den B2B Summit Nordamerika angekündigt, der vom 31. März bis 3. April 2025 in Phoenix und digital stattfindet. Die Konferenz behandelt kritische Trends im B2B-Bereich, einschließlich der Prognose, dass über 50 % der großen B2B-Transaktionen (über 1 Mio. USD) im Jahr 2025 über digitale Self-Service-Kanäle abgewickelt werden. Die Veranstaltung umfasst mehr als 50 interaktive Sitzungen, die sich auf Umsatzprozesse, Kundenvertrauen und Technologieimplementierung konzentrieren. Zu den Hauptthemen gehören sich ändernde generationsbedingte Kaufverhalten, der Einfluss von KI und die Anpassung an neue Käuferdynamiken. Der Gipfel bietet Frühbucherpreise bis zum 3. Dezember 2024, dadurch sparen die Teilnehmer $600, und es gibt einen Teamrabatt von 20 %.

Positive
  • Event focuses on addressing digital transformation in B2B sales, a growing market segment
  • Comprehensive program with 50+ interactive sessions targeting key business areas
  • Multiple revenue streams through both in-person and digital attendance options
Negative
  • None.

The must-attend event will empower B2B marketing, sales, and product leaders to adapt to changing buyer dynamics and achieve revenue growth

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, AI’s influence in buying and selling, waning trust, and preference toward self-guided interactions are forcing organizations to reevaluate how they interact with buyers and customers. Forrester predicts that as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions ($1 million or greater) will be processed through digital self-serve channels in 2025. To adapt to these changes, organizations need to fundamentally shift their approach to engaging with buyers, harness new technologies, and implement strategies and frameworks that put customers’ interests above their own.

This year’s Summit is designed to provide practical advice to enable marketing, sales, and product leaders to take charge, stay abreast of these changes, and lead their organizations to growth. B2B Summit North America, the must-attend, premier event for B2B marketing, sales, and product leaders and their teams, will offer more than 50 interactive sessions and dedicated tracks focusing on buyer and customer insights; strategy, planning, and operations; revenue process transformation; building customer trust; leadership; innovation; and how to leverage technology and data. These sessions include hands-on workshops, fireside chats, analyst-led roundtables, and purposeful opportunities for peer-to-peer engagement.

Noteworthy keynotes include:

  • The New B2B Buyer Power Shift. This keynote will address what increased buying complexity looks like, especially in large B2B transactions.
  • Frontline Revenue Processes That Work. This keynote will discuss best practices for how B2B leaders can transform revenue processes to drive long-term sustainable growth.
  • Turn GenAI Possibilities Into Reality. This keynote will outline practical approaches to align executive support around generative AI and resolve workflows that hinder scaling efforts.

“As buyers and customers assert greater control over their buying experiences, they are demanding a fundamentally different relationship with the B2B organizations they interact with,” said Srividya Sridharan, event research chair and vice president and group research director at Forrester. “But many organizations, to their detriment, are prioritizing old ways of driving revenue over the needs of their customers. B2B Summit North America will equip marketing, sales, and product leaders with the tools required to put the needs of their buyers and customers first — all to help their organizations power growth.”

Additionally, Forrester announced the call for nominations for its B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Open to organizations of all sizes, these awards recognize C-Level experts who have achieved strong product, marketing, and sales alignment and organizations that have implemented innovative frameworks and best practices, respectively, to improve company performance. Companies can visit here to review complete award nomination criteria and here to learn more about previous award winners. The deadline to submit an entry for both awards is December 16, 2024. Award winners will be honored during the Summit.

Special offers to sign up for B2B Summit North America:

  • Early-bird pricing. Those who register to attend by December 3, 2024 will save $600 with Forrester’s early-bird discount, a limited-time offer.
  • Team discount. B2B marketing, sales, and product leaders looking to align their go-to-market strategy are encouraged to attend with their teams. They can save 20% off the ticket price with Forrester’s team discount.

Resources:

  • Register to attend Forrester’s B2B Summit North America.
  • View the full agenda and speakers for B2B Summit North America.
  • Learn more about Forrester’s B2B ROI Honors and B2B POY Awards criteria and how to apply.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Amanda Chordas

achordas@forrester.com

Source: Forrester

FAQ

When and where is Forrester's B2B Summit North America 2025 taking place?

Forrester's B2B Summit North America 2025 is taking place from March 31–April 3, 2025, in Phoenix and will also be available digitally.

What is Forrester's (FORR) prediction for large B2B transactions in 2025?

Forrester predicts that more than half of large B2B transactions ($1 million or greater) will be processed through digital self-serve channels in 2025.

What is the early-bird discount for Forrester's B2B Summit North America 2025?

Attendees who register by December 3, 2024, can save $600 with the early-bird discount.

What is the deadline for B2B ROI Honors and Programs of the Year Awards nominations?

The deadline to submit nominations for both awards is December 16, 2024.

Forrester Research Inc

NASDAQ:FORR

FORR Rankings

FORR Latest News

FORR Stock Data

318.37M
11.32M
40.13%
55.48%
1.69%
Consulting Services
Services-engineering, Accounting, Research, Management
Link
United States of America
CAMBRIDGE