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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester's 2025 B2C marketing and customer experience (CX) predictions reveal significant shifts in consumer behavior and industry trends. Key highlights include:
- Brand loyalty is expected to decline by 25% in 2025 due to rising prices
- Loyalty programs will gain popularity as consumers seek value
- Investment in unifying data for loyalty and marketing tech stacks will triple
- Generative AI will displace 100,000 frontline agents from top global contact center outsourcers
- TikTok is predicted to remain operational in the US, despite government pressure
These predictions emphasize the need for B2C marketing, digital, and CX leaders to focus on improving data infrastructure for better customer insights in 2025.
Forrester's 2025 B2B marketing and sales predictions reveal significant shifts in the B2B landscape. Over 50% of large B2B transactions (US$1 million+) are expected to be processed through digital self-serve channels, driven by Millennial and Gen Z buyers. This shift necessitates providers to focus on creating positive buying experiences rather than transaction processing.
Key predictions include:
- Half of CMOs and CSOs will fail in reorganization attempts
- 50% of younger buyers will consult 10+ external influencers for purchases
- Most enterprises may prematurely scale back AI investments due to impatience with ROI
Forrester emphasizes the need for B2B leaders to prioritize revenue process improvements and customer-centric growth strategies in 2025.
Forrester (Nasdaq: FORR) has announced the full agenda for its Security & Risk Summit 2024, scheduled for December 9-11, 2024, in Baltimore and digitally. The event aims to help security, risk, and privacy leaders reimagine their strategies in light of AI and quantum computing advancements. Key topics include:
- Transforming security from a cost center to a profit powerhouse
- Building proactive risk departments
- Accelerating business with trusted cloud applications
- Reimagining protection, detection, and response frameworks
- Applying new thinking to identity and fraud management
Notable sessions will cover Forrester's 2025 predictions, AI in security operations, data security in the AI and post-quantum era, human risk management, continuous risk management, and biometric engagement models. The summit will also recognize the Security & Risk Enterprise Leadership Award winner and partner with Women in Security and Privacy.
Forrester has announced the recipients of its 2024 Technology Awards for EMEA, to be honored at the Technology & Innovation Summit EMEA. BNP Paribas Bank Polska S.A and Smart DCC are winners of the Technology Strategy Impact Award, while DRÄXLMAIER Group wins the Enterprise Architecture Award. These organizations are recognized for leveraging technology investments to drive business growth.
BNP Paribas Bank Polska S.A developed an IT strategy resulting in a modern, scalable multi-cloud hybrid infrastructure. Smart DCC worked with partners to enhance smart metering and IoT interoperability, contributing to the UK's net zero carbon goals. DRÄXLMAIER Group used Forrester's enterprise architecture model to adapt to the shift towards electric vehicles, driving innovation and optimizing processes.
The Technology & Innovation Summit EMEA will take place in London and digitally from October 9-11, 2024, focusing on high-performance IT, AI adoption, and firm growth.
Forrester (FORR) has introduced a new research service, Forrester Decisions for Data, AI & Analytics, aimed at empowering data and technology leaders to make strategic decisions rooted in data and analytics and build the foundation to scale AI. The service, announced at Forrester's Technology & Innovation Summit North America, will help chief data, AI, and analytics leaders build insights-driven competencies and align their data and AI strategy.
Key priorities addressed by the service include: activating effective data and AI strategies, architecting modern platforms, developing governed data and AI products, driving decisions with business intelligence, advancing through AI innovation, and building adaptive data organizations. The service will be available on October 29, 2024, offering research-based insights, tools, and frameworks with continuous guidance to accelerate progress on data and AI initiatives.
Forrester (Nasdaq: FORR) is set to unveil its 2025 tech leadership and artificial intelligence predictions at the Technology & Innovation Summit North America. Key highlights include:
1. Enterprises will align data and AI strategies with business strategies for long-term success.
2. Tech leaders will prioritize stronger alignment with chief data officers.
3. 90% of global tech decision-makers expect increased investment in data infrastructure.
4. Organizations will pivot back to predictive AI for over half of AI use cases.
5. AIOps platforms will be relied upon to reduce technical debt and improve outcomes.
The summit will also showcase new research on high-performance IT, emerging technologies, AI-augmented enterprise applications, and vector databases.
Forrester's 2025 Budget Planning Guides reveal that leaders across functions, industries, and geographies plan to increase spending in 2025. 91% of global tech decision-makers and 87% of global marketing decision-makers anticipate budget increases. The guides recommend investing in cross-functional efforts for connected experiences, AI governance, and trust capabilities. Areas to decrease investment include purposeless journey-mapping and bespoke tech stacks. Experimental areas include platform teams and quantum security.
Key investment areas for 2025:
- Cross-functional efforts for connected experiences
- AI governance and trust frameworks
- Platform teams for innovation
- Quantum security solutions
The guides emphasize the importance of strategic investments that support overall firm growth and establish long-term trust with customers and partners.
Forrester (Nasdaq: FORR) will honor Shell Fleet Solutions with the 2024 B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place October 7–9, 2024, in London. The award recognizes Shell's success in delivering impactful customer experiences and aligning marketing and sales functions to drive growth. Infocert and Cora Systems will be recognized as B2B Programme of the Year (POY) winners for their customer-focused approaches across marketing and sales.
Shell Fleet Solutions implemented an automated, data-driven marketing approach, combining account, contact, and buying group behavioral data to better understand customer behaviors, improve sales and marketing alignment, and increase customer value. This shift from a lead-centric to an opportunity-centric marketing approach allowed Shell to identify new sales opportunities and enhance overall customer experience.
Forrester (Nasdaq: FORR) has announced the full conference agenda for its Technology & Innovation Summit EMEA 2024, scheduled for October 9–11 in London and digitally. The event aims to equip technology, data and analytics, and cybersecurity leaders with insights on scaling business initiatives, focusing on generative AI (genAI) implementation and its impact on innovation.
Key topics include maximizing genAI investments, achieving high-performance IT, addressing AI bottlenecks, preparing for EU AI Act compliance, balancing AI risks and opportunities, and exploring AI's impact on software development. The summit will feature keynotes, sessions, facilitated discussions, and special programs like the Women's Leadership Programme and Executive Leadership Exchange.
Forrester has announced the recipients of its 2024 Technology Awards for North America. First Student and Best Buy won the Technology Strategy Impact Award, while Scotiabank received the Enterprise Architecture (EA) Award. These awards recognize organizations for aligning their technology strategies with business outcomes and customer experience improvement.
First Student created FirstAlt, a digital-based special needs transportation service. Best Buy is utilizing AI to enhance customer and employee experiences. Scotiabank employed Forrester's outcomes-driven EA model to boost revenue, improve client and employee experiences, and reduce costs and risks.
The awards will be presented at the Technology & Innovation Summit North America, scheduled for September 9-12, 2024, in Austin, Texas, and digitally. This event is designed for C-level executives and their teams to learn best practices in high-performance IT, AI adoption, and rapid business outcome delivery.
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