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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester Research (FORR) will host its third-quarter earnings conference call on October 29, 2020, at 4:30 p.m. Eastern time. Interested investors can access the call via forrester.com, with a recommendation to log in at least 15 minutes prior. A replay will be available for those unable to attend live. Forrester is known for providing insightful research and advisory services, focusing on customer-centric strategies that drive business growth.
Forrester predicts that 2021 will mark a pivotal shift for all companies, not just the digitally adept, in embracing technology-driven experiences and operations. Key highlights reveal that CIOs will increasingly adopt cloud strategies, while CMOs will enhance customer-centric approaches, boosting retention spending by 30%. Although spending on customer experience (CX) technology may decline, organizations are expected to consolidate tools, potentially leading to significant CX improvements. Additionally, remote work is anticipated to rise significantly, with legal scrutiny over employee privacy intensifying.
On Oct. 14, 2020, Forrester (NASDAQ: FORR) unveiled its Future Fit approach, emphasizing technology strategies that adapt to rapid business changes. The report outlines three critical drivers: platforms, practices, and partners, which aim to enhance firms' agility and innovation. Key insights include the potential for new startups, the rise of open-source platforms, and the outsourcing trend among late adopters. Moreover, a tech trade war is expected to necessitate hybrid ecosystems. This framework can enable companies to thrive amid geopolitical challenges and shifting market landscapes.
On October 5, 2020, Forrester (NASDAQ: FORR) launched its Planning Assumptions 2021 to assist B2B marketing, sales, and product leaders in adapting to volatile market conditions. This resource offers critical insights aimed at enhancing agility and resilience among B2B executives. It emphasizes the need for chief marketing officers to embrace change, chief sales officers to master virtual selling, and marketing operations leaders to facilitate adaptability. Overall, the report advocates for a shift toward digitization and customer-centric approaches for sustained success in the new fiscal year.
Forrester (FORR) announced the full agenda for its upcoming Data Strategy & Insights North America conference scheduled for October 13–15, 2020. This virtual event aims to assist leaders in data management, analytics, and customer experience in making strategic decisions. Attendees will benefit from six keynotes and 18 sessions focused on data strategy, AI, and analytics, featuring industry experts like JoAnn Stonier and Chris Turpin. Michael McDonald will headline as the entertainment performer. Forrester emphasizes the critical role of data in today's digital business landscape.
Forrester (Nasdaq: FORR) announced the launch of a touchless version of its FeedbackNow platform, aimed at collecting real-time customer experience data while ensuring hygiene amid the pandemic. This solution utilizes antimicrobial, touchless smiley boxes to gather authentic feedback at critical moments. Notably, over 500 global organizations including Shell and Frankfurt Airport use this technology. The move addresses heightened consumer expectations for safety, cleanliness, and engagement, aligning with Forrester's emphasis on the emotional factors driving customer retention.
Forrester Research (Nasdaq: FORR) announced that CEO George Colony and CFO Michael A. Doyle will present at the Sidoti & Company Virtual Investor Conference on September 23, 2020, at 10 a.m. Eastern. The event aims to provide insights into Forrester's strategy and growth in the customer-focused landscape. A live webcast of the presentation will be accessible through the company's website.
Forrester (FORR) has unveiled the agenda for its virtual Security & Risk Global 2020 conference, set for September 21–23, 2020. The event will host over 40 sessions focusing on cybersecurity, privacy, and risk management, featuring keynotes from industry experts. Notable discussions will include strategies for coping with increasing cyber threats, managing risks in a post-pandemic landscape, and the future role of chief information security officers. Attendees can also expect insights on adapting to climate change and the implications of the Zero Trust model.
On September 9, 2020, Forrester (Nasdaq: FORR) released a report indicating that consumer expectations are evolving, demanding simultaneous improvements in price, convenience, and emotional experience. The research identifies four key trends shaping the future of B2C buying: the shift of market share from marketplaces to brands, the emphasis on experiential purchasing over traditional marketing, consumers prioritizing privacy in buying decisions, and the obsolescence of traditional business models. Companies must adapt rapidly to these trends to remain competitive in the face of changing consumer behavior.
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