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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester Research announced its Q4 and full-year 2020 results, showing a revenue decline to $120.5 million from $124.3 million YoY. The company posted net income of $2.4 million ($0.13/share), down from $4.9 million ($0.26/share) in Q4 2019. Full-year revenues were $449.0 million, a drop from $461.7 million in 2019, but net income improved from a loss of $9.6 million in 2019 to $10.0 million in 2020. For Q1 2021, Forrester expects revenues between $104.0 million and $108.0 million. Full-year 2021 revenue guidance is set at $466.0 million to $476.0 million.
Forrester Research (Nasdaq: FORR) will host a conference call to discuss its fourth-quarter and full-year earnings on February 11, 2021, at 4:30 p.m. Eastern Time. Investors are encouraged to log in 15 minutes early, with preregistration available online. A replay will be accessible on Forrester's website for those unable to attend the live session. Forrester is a leading research and advisory firm, aiding business and technology leaders in driving growth through customer-focused strategies.
Forrester (Nasdaq: FORR) announced its global events schedule for 2021, aiming to enhance customer obsession and business growth. The events will cater to sales, marketing, product, technology, and customer experience leaders, featuring research and frameworks for business success. Key events include:
- CX APAC (May 11-12)
- B2B Summit North America (May 3-6)
- Data Strategy & Insights (November 18-19)
Initially virtual, Forrester plans to integrate in-person components later in the year, depending on health guidelines.
Forrester Research (NASDAQ: FORR) announces that CEO George Colony and CFO Michael A. Doyle will present virtually at the Sidoti & Company Virtual Investor Conference on January 13, 2021 at 11:30 a.m. Eastern. Interested investors can access the live webcast through the company's website. Forrester is a leading research and advisory firm, empowering organizations through customer-centric strategies.
On December 10, 2020, Forrester (Nasdaq: FORR) reported that the artificial intelligence (AI) software market is projected to reach $37 billion by 2025, significantly lower than investors' expectations of $150 to $200 billion. Key factors include: less than 3% of AI software revenues being expected from the overall application market post-2023, 60% of software buyers anticipating AI features from existing vendors, and the diminishing ability for AI-infused applications to command premium prices. Growth opportunities lie in AI maker and facilitator platforms.
Forrester forecasts US online holiday sales to grow 24% year-over-year in 2020, reaching a historic $173 billion. This growth, from $139 billion in 2019, is driven by several factors:
- Limited stimulus fallout: High personal savings have mitigated potential declines.
- Strong online sales growth: E-commerce continues to thrive amid rising infection rates.
- Early holiday sales: Retailers have begun promotions earlier due to logistics concerns.
- Large players winning: Major retailers like Amazon and Walmart are expected to dominate revenue.
Forrester Research reported steady third-quarter revenues of $108.6 million for 2020, matching 2019 figures. Adjusted revenues fell slightly to $108.7 million from $110.3 million year-over-year. The company noted increased demand for its services due to the pandemic, exceeding revenue guidance by $4.7 million and adjusted EPS by $0.12. For Q4, Forrester raised its full-year guidance to revenues between $436.6 million and $444.6 million and adjusted EPS of $1.53 to $1.60. However, GAAP net loss was $3.8 million, compared to $2.7 million in Q3 2019.
Forrester (FORR: NASDAQ) highlights emerging technology trends requiring CIOs to adapt amidst digital acceleration and uncertainty. Key findings from their report include a rising demand for ethical AI, a shift towards hyperlocal business operations, and the integration of cloud-native technologies. As businesses face evolving consumer behaviors and security challenges, adopting these trends will be crucial for resilience and competitiveness. Companies must focus on innovative business models and strategic automation to thrive in the coming decade.
Forrester (Nasdaq: FORR) unveiled the full agenda for its Technology & Innovation Global 2020 virtual event scheduled for November 4-6, 2020. The conference aims to address the challenges tech leaders face, particularly due to COVID-19, with 84% of tech buyers reportedly lacking the right technology to navigate current shifts. The agenda includes eight keynotes and over 40 sessions focusing on future-fit strategies for technology and innovation. Notable sessions will cover topics like automation, the future of work, and the impact of emerging technologies.
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