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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester (Nasdaq: FORR) has launched the latest version of its B2B Revenue Waterfall during the B2B Summit North America. This updated model aims to enhance revenue growth by addressing both new and existing customer opportunities. The initiative responds to changing buying behaviors highlighted in the latest Forrester B2B Buying Study, where over 80% of purchases involve multiple decision-makers. Additionally, a significant shift toward prioritizing customer retention has been observed, with 75% of B2B marketers focusing on retention strategies this year, up 16% from 2020.
On May 4, 2021, Forrester (Nasdaq: FORR) unveiled significant findings at its B2B Summit North America, revealing that the COVID-19 pandemic has transformed B2B buying behaviors. The research shows the number of interactions required for purchases increased from 17 in 2019 to 27 in 2021, with 60% of purchases now involving four or more people, up from 47% in 2017. Forrester introduced frameworks and insights to help B2B leaders adapt, with organizations aligning marketing, sales, and product functions reporting 19% faster growth and 15% greater profitability.
On May 3, 2021, Forrester (Nasdaq: FORR) launched Forrester Decisions, a new research product portfolio aimed at helping businesses enhance customer-centric strategies and improve outcomes. This initiative addresses the significant shifts in consumer behavior driven by the pandemic, emphasizing the importance of customer obsession for revenue growth and enhanced employee engagement. The new services will be available starting August 2021 and include tools, curated frameworks, and guidance to support leaders in navigating current business challenges.
Forrester (Nasdaq: FORR) has announced that award-winning artist Leslie Odom, Jr. will join a moderated Q&A session at the CX North America virtual event scheduled for June 7-9. This crucial gathering aims to enhance customer experience (CX) and marketing strategies through data-driven insights. Odom will discuss his career and the importance of pursuing passions and equality, aligning with the event's focus on societal issues impacting brands. Forrester's event promises to equip CX leaders with strategies to build consumer trust amidst evolving economic and technological landscapes.
On April 20, 2021, Forrester Research (Nasdaq: FORR) announced its upcoming first-quarter earnings conference call set for May 5, 2021, at 4:30 p.m. Eastern time. Investors can access the call via forrester.com and should log in 15 minutes early. A replay will also be available for those unable to attend the live event. Forrester is recognized as a leading research and advisory firm that aids business leaders globally in enhancing customer-centric strategies through insightful research and feedback methodologies.
On April 12, 2021, Forrester (Nasdaq: FORR) announced the agenda for the upcoming B2B Summit North America, scheduled for May 3-6, 2021. This live virtual event is designed to assist marketing, sales, and product leaders in navigating current business challenges. The summit will highlight over 100 sessions on B2B buying trends and unveil new frameworks like the Forrester B2B Revenue Waterfall. Keynote speakers include Trevor Noah, focusing on trust in B2B, shifting buyer behaviors, and effective sales strategies.
Forrester (Nasdaq: FORR) has announced that Trevor Noah, the popular host of "The Daily Show," will participate in a moderated Q&A at the upcoming B2B Summit North America from May 3–6, 2021. This virtual event will highlight Forrester's latest research in marketing, sales, and product leadership, featuring over 100 sessions covering crucial topics like customer retention and business transformation. Noah will discuss race and diversity, aiming to inspire leaders to create equitable workplaces. For more information, visit Forrester's official site.
Forrester Research (Nasdaq: FORR) announced that CEO George Colony, CFO Michael A. Doyle, and CAO Scott Chouinard will present at the Sidoti & Company Virtual Investor Conference on March 25, 2021, at 10:45 a.m. Eastern. The event will be held virtually, and a link to the live webcast will be available on the company's website.
Forrester helps leaders drive growth through customer-centric strategies, leveraging extensive research and insights.
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