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Forrester Research Inc (symbol: FORR) stands as one of the world's foremost research and advisory firms, providing invaluable insights to business and technology leaders. The company’s mission is to help organizations develop customer-obsessed strategies that drive meaningful growth. Forrester's unique insights are derived from annual surveys of over 500,000 consumers and business leaders globally, utilizing rigorous and objective methodologies.
Forrester operates through three main segments: Research, Consulting, and Events. The Research segment creates and delivers comprehensive research, connect, and analytics products. The Consulting segment focuses on generating revenue through tailored consulting services, helping clients implement strategies based on Forrester’s research. Lastly, the Events segment develops and hosts both in-person and virtual events, providing platforms for executive peer networking and knowledge sharing.
Forrester’s offerings include proprietary research reports, custom consulting services, exclusive executive peer groups, and a variety of events aimed at challenging clients’ thinking and empowering them to lead transformative changes in their organizations. Recent achievements of the company include expanding its research into emerging technologies, forging new partnerships, and enhancing its data analytics capabilities.
Financially, Forrester has maintained a strong performance, showcasing growth in revenue across its different segments. The company continues to innovate and deliver value to its clients, underpinned by its commitment to rigorous research and objective analysis.
To learn more about Forrester Research Inc and its latest updates, visit their official website or check the latest news section.
On December 10, 2020, Forrester (Nasdaq: FORR) reported that the artificial intelligence (AI) software market is projected to reach $37 billion by 2025, significantly lower than investors' expectations of $150 to $200 billion. Key factors include: less than 3% of AI software revenues being expected from the overall application market post-2023, 60% of software buyers anticipating AI features from existing vendors, and the diminishing ability for AI-infused applications to command premium prices. Growth opportunities lie in AI maker and facilitator platforms.
Forrester forecasts US online holiday sales to grow 24% year-over-year in 2020, reaching a historic $173 billion. This growth, from $139 billion in 2019, is driven by several factors:
- Limited stimulus fallout: High personal savings have mitigated potential declines.
- Strong online sales growth: E-commerce continues to thrive amid rising infection rates.
- Early holiday sales: Retailers have begun promotions earlier due to logistics concerns.
- Large players winning: Major retailers like Amazon and Walmart are expected to dominate revenue.
Forrester Research reported steady third-quarter revenues of $108.6 million for 2020, matching 2019 figures. Adjusted revenues fell slightly to $108.7 million from $110.3 million year-over-year. The company noted increased demand for its services due to the pandemic, exceeding revenue guidance by $4.7 million and adjusted EPS by $0.12. For Q4, Forrester raised its full-year guidance to revenues between $436.6 million and $444.6 million and adjusted EPS of $1.53 to $1.60. However, GAAP net loss was $3.8 million, compared to $2.7 million in Q3 2019.
Forrester (FORR: NASDAQ) highlights emerging technology trends requiring CIOs to adapt amidst digital acceleration and uncertainty. Key findings from their report include a rising demand for ethical AI, a shift towards hyperlocal business operations, and the integration of cloud-native technologies. As businesses face evolving consumer behaviors and security challenges, adopting these trends will be crucial for resilience and competitiveness. Companies must focus on innovative business models and strategic automation to thrive in the coming decade.
Forrester (Nasdaq: FORR) unveiled the full agenda for its Technology & Innovation Global 2020 virtual event scheduled for November 4-6, 2020. The conference aims to address the challenges tech leaders face, particularly due to COVID-19, with 84% of tech buyers reportedly lacking the right technology to navigate current shifts. The agenda includes eight keynotes and over 40 sessions focusing on future-fit strategies for technology and innovation. Notable sessions will cover topics like automation, the future of work, and the impact of emerging technologies.
Forrester Research (FORR) will host its third-quarter earnings conference call on October 29, 2020, at 4:30 p.m. Eastern time. Interested investors can access the call via forrester.com, with a recommendation to log in at least 15 minutes prior. A replay will be available for those unable to attend live. Forrester is known for providing insightful research and advisory services, focusing on customer-centric strategies that drive business growth.
Forrester predicts that 2021 will mark a pivotal shift for all companies, not just the digitally adept, in embracing technology-driven experiences and operations. Key highlights reveal that CIOs will increasingly adopt cloud strategies, while CMOs will enhance customer-centric approaches, boosting retention spending by 30%. Although spending on customer experience (CX) technology may decline, organizations are expected to consolidate tools, potentially leading to significant CX improvements. Additionally, remote work is anticipated to rise significantly, with legal scrutiny over employee privacy intensifying.
On Oct. 14, 2020, Forrester (NASDAQ: FORR) unveiled its Future Fit approach, emphasizing technology strategies that adapt to rapid business changes. The report outlines three critical drivers: platforms, practices, and partners, which aim to enhance firms' agility and innovation. Key insights include the potential for new startups, the rise of open-source platforms, and the outsourcing trend among late adopters. Moreover, a tech trade war is expected to necessitate hybrid ecosystems. This framework can enable companies to thrive amid geopolitical challenges and shifting market landscapes.
On October 5, 2020, Forrester (NASDAQ: FORR) launched its Planning Assumptions 2021 to assist B2B marketing, sales, and product leaders in adapting to volatile market conditions. This resource offers critical insights aimed at enhancing agility and resilience among B2B executives. It emphasizes the need for chief marketing officers to embrace change, chief sales officers to master virtual selling, and marketing operations leaders to facilitate adaptability. Overall, the report advocates for a shift toward digitization and customer-centric approaches for sustained success in the new fiscal year.
Forrester (FORR) announced the full agenda for its upcoming Data Strategy & Insights North America conference scheduled for October 13–15, 2020. This virtual event aims to assist leaders in data management, analytics, and customer experience in making strategic decisions. Attendees will benefit from six keynotes and 18 sessions focused on data strategy, AI, and analytics, featuring industry experts like JoAnn Stonier and Chris Turpin. Michael McDonald will headline as the entertainment performer. Forrester emphasizes the critical role of data in today's digital business landscape.
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