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Forrester Research Inc (symbol: FORR) stands as one of the world's foremost research and advisory firms, providing invaluable insights to business and technology leaders. The company’s mission is to help organizations develop customer-obsessed strategies that drive meaningful growth. Forrester's unique insights are derived from annual surveys of over 500,000 consumers and business leaders globally, utilizing rigorous and objective methodologies.
Forrester operates through three main segments: Research, Consulting, and Events. The Research segment creates and delivers comprehensive research, connect, and analytics products. The Consulting segment focuses on generating revenue through tailored consulting services, helping clients implement strategies based on Forrester’s research. Lastly, the Events segment develops and hosts both in-person and virtual events, providing platforms for executive peer networking and knowledge sharing.
Forrester’s offerings include proprietary research reports, custom consulting services, exclusive executive peer groups, and a variety of events aimed at challenging clients’ thinking and empowering them to lead transformative changes in their organizations. Recent achievements of the company include expanding its research into emerging technologies, forging new partnerships, and enhancing its data analytics capabilities.
Financially, Forrester has maintained a strong performance, showcasing growth in revenue across its different segments. The company continues to innovate and deliver value to its clients, underpinned by its commitment to rigorous research and objective analysis.
To learn more about Forrester Research Inc and its latest updates, visit their official website or check the latest news section.
Forrester predicts that 2021 will mark a pivotal shift for all companies, not just the digitally adept, in embracing technology-driven experiences and operations. Key highlights reveal that CIOs will increasingly adopt cloud strategies, while CMOs will enhance customer-centric approaches, boosting retention spending by 30%. Although spending on customer experience (CX) technology may decline, organizations are expected to consolidate tools, potentially leading to significant CX improvements. Additionally, remote work is anticipated to rise significantly, with legal scrutiny over employee privacy intensifying.
On Oct. 14, 2020, Forrester (NASDAQ: FORR) unveiled its Future Fit approach, emphasizing technology strategies that adapt to rapid business changes. The report outlines three critical drivers: platforms, practices, and partners, which aim to enhance firms' agility and innovation. Key insights include the potential for new startups, the rise of open-source platforms, and the outsourcing trend among late adopters. Moreover, a tech trade war is expected to necessitate hybrid ecosystems. This framework can enable companies to thrive amid geopolitical challenges and shifting market landscapes.
On October 5, 2020, Forrester (NASDAQ: FORR) launched its Planning Assumptions 2021 to assist B2B marketing, sales, and product leaders in adapting to volatile market conditions. This resource offers critical insights aimed at enhancing agility and resilience among B2B executives. It emphasizes the need for chief marketing officers to embrace change, chief sales officers to master virtual selling, and marketing operations leaders to facilitate adaptability. Overall, the report advocates for a shift toward digitization and customer-centric approaches for sustained success in the new fiscal year.
Forrester (FORR) announced the full agenda for its upcoming Data Strategy & Insights North America conference scheduled for October 13–15, 2020. This virtual event aims to assist leaders in data management, analytics, and customer experience in making strategic decisions. Attendees will benefit from six keynotes and 18 sessions focused on data strategy, AI, and analytics, featuring industry experts like JoAnn Stonier and Chris Turpin. Michael McDonald will headline as the entertainment performer. Forrester emphasizes the critical role of data in today's digital business landscape.
Forrester (Nasdaq: FORR) announced the launch of a touchless version of its FeedbackNow platform, aimed at collecting real-time customer experience data while ensuring hygiene amid the pandemic. This solution utilizes antimicrobial, touchless smiley boxes to gather authentic feedback at critical moments. Notably, over 500 global organizations including Shell and Frankfurt Airport use this technology. The move addresses heightened consumer expectations for safety, cleanliness, and engagement, aligning with Forrester's emphasis on the emotional factors driving customer retention.
Forrester Research (Nasdaq: FORR) announced that CEO George Colony and CFO Michael A. Doyle will present at the Sidoti & Company Virtual Investor Conference on September 23, 2020, at 10 a.m. Eastern. The event aims to provide insights into Forrester's strategy and growth in the customer-focused landscape. A live webcast of the presentation will be accessible through the company's website.
Forrester (FORR) has unveiled the agenda for its virtual Security & Risk Global 2020 conference, set for September 21–23, 2020. The event will host over 40 sessions focusing on cybersecurity, privacy, and risk management, featuring keynotes from industry experts. Notable discussions will include strategies for coping with increasing cyber threats, managing risks in a post-pandemic landscape, and the future role of chief information security officers. Attendees can also expect insights on adapting to climate change and the implications of the Zero Trust model.
On September 9, 2020, Forrester (Nasdaq: FORR) released a report indicating that consumer expectations are evolving, demanding simultaneous improvements in price, convenience, and emotional experience. The research identifies four key trends shaping the future of B2C buying: the shift of market share from marketplaces to brands, the emphasis on experiential purchasing over traditional marketing, consumers prioritizing privacy in buying decisions, and the obsolescence of traditional business models. Companies must adapt rapidly to these trends to remain competitive in the face of changing consumer behavior.
On Aug. 6, 2020, Forrester (Nasdaq: FORR) released a report titled "The Future Of Banking Is Built On Trust." The report emphasizes that banks are at a crossroads: they must choose between owning customers or powering finance, with few able to do both. By 2025, four key themes will shape the banking landscape: increasing invisibility and autonomy, enhanced connectivity through partnerships, the necessity of leveraging customer data for insights, and aligning with consumer values. These themes are expected to drive significant changes in banking practices by 2030.
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