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Forrester Resh Inc (FORR) is a leading independent research and advisory firm providing actionable insights to global business leaders. This page serves as a comprehensive hub for official company news, including earnings reports, leadership updates, strategic partnerships, and research initiatives.
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Forrester has launched new Forrester Decisions services aimed at B2B marketing leaders to enhance focus on their marketing priorities. These services include bold vision research, curated tools, and hands-on guidance designed to improve alignment within organizations, promoting customer growth and retention. Research indicates that aligned revenue engines see 19% faster growth and 15% higher profitability. Key initiatives involve formulating marketing strategies, enhancing brand experiences, and demonstrating marketing value, crucial in adapting to changing B2B buying behaviors heightened by the pandemic.
Forrester (Nasdaq: FORR) has launched Forrester Decisions for Technology Executives, a service aimed at assisting technology leaders in adapting to evolving business challenges. This initiative focuses on curated research, tools, and hands-on guidance to facilitate quick decision-making and enhance organizational performance. Notably, firms utilizing future fit strategies reportedly grow 2.7 times faster than competitors. The service addresses key priorities, including technology value, cybersecurity, and tech stack optimization, amidst significant shifts in work environments.
Forrester (Nasdaq: FORR) has appointed Chris Finn as its new chief financial officer, effective September 13, 2021. Finn brings over 20 years of financial management experience, having previously served at LogMeIn and Nuance Communications. His role aims to accelerate Forrester’s financial performance and double-digit contract value growth. CEO George F. Colony expressed enthusiasm over Finn's expertise in scaling businesses and optimizing value delivery. Forrester recently launched a new research product, Forrester Decisions, indicating growth in consulting and events sectors.
Forrester Research reported second-quarter 2021 revenues of $128.7 million, a 13.4% increase from $113.5 million in Q2 2020. Net income on a GAAP basis was $8.3 million or $0.43 per share, down from $11.8 million or $0.63 per share year-over-year. Adjusted net income rose to $12.7 million or $0.66 per share. The company is raising its 2021 guidance, expecting full-year revenues between $485 million and $495 million. Forrester highlighted a 9% growth in contract value and a strong cash generation of $70 million in the first half of 2021.
Forrester Research (Nasdaq: FORR) will host its second-quarter earnings conference call on July 28, 2021, at 4:30 p.m. Eastern Time. Investors can access the call via forrester.com and are encouraged to log in 15 minutes early. A replay will also be available for those unable to attend the live broadcast. As a leading research and advisory firm, Forrester assists leaders in various sectors by providing insights based on extensive consumer and business research.
On July 13, 2021, Forrester (Nasdaq: FORR) launches CX Reality Day to encourage companies to assess their customer experiences. Executives will engage in customer journeys to identify gaps between their brand promises and actual customer experiences. A critical step towards customer obsession, the event highlights that only 7% of enterprises are currently customer-obsessed, risking irrelevance. Companies that improve service experiences see increased retention, spending, and referrals. Forrester emphasizes the importance of aligning brand promises with customer experiences to drive growth.
Forrester Research (Nasdaq: FORR) has announced that CEO George Colony and CAO Scott Chouinard will present virtually at the Sidoti & Company Virtual Investor Conference on June 23, 2021, at 10:00 a.m. Eastern. A live webcast of their presentation will be accessible on the company’s website.
According to Forrester's US 2021 Customer Experience Index, 21% of brands improved their scores significantly since 2020 due to the pandemic-driven shift towards enhanced customer experiences. The top-performing brands, including Chewy.com and Trader Joe's, excelled by addressing emotional needs and fostering customer loyalty. Notably, health insurers showed the best performance amid the crisis, while industries like airlines and hotels faced challenges. Forrester's research indicates that even minor improvements in customer experience can translate to substantial revenue gains, emphasizing the importance of empathetic customer engagement.
Forrester (Nasdaq: FORR) has announced the full agenda for the CX North America live virtual conference, scheduled for June 7-9, 2021. The event aims to help businesses improve customer experiences (CX) to drive growth, featuring sessions that showcase new research and actionable strategies. Notable speakers include Leslie Odom, Jr. and Andy Grammer. The conference will focus on leveraging data for better customer journeys, substantiating CX investments, and fostering customer loyalty through enhanced experiences.
