Forrester Introduces New Forrester Decisions Service For Technology Executives

Rhea-AI Summary

Forrester (Nasdaq: FORR) has launched Forrester Decisions for Technology Executives, a service aimed at assisting technology leaders in adapting to evolving business challenges. This initiative focuses on curated research, tools, and hands-on guidance to facilitate quick decision-making and enhance organizational performance. Notably, firms utilizing future fit strategies reportedly grow 2.7 times faster than competitors. The service addresses key priorities, including technology value, cybersecurity, and tech stack optimization, amidst significant shifts in work environments.

Positive

• Launch of Forrester Decisions for Technology Executives targets pressing needs of technology leaders.
• Service emphasizes future fit strategies, potentially leading to higher growth rates for firms.

Negative

• Over 20% of Fortune 500 companies may face asset dissolution or closure this year.
• Only 36% of firms intend to maintain traditional IT operations, suggesting a major industry shift.

CAMBRIDGE, Mass., Sept. 9, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) introduces Forrester Decisions for Technology Executives to help technology executives adapt quickly to changing business needs. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to establish future fit strategies — the ability to quickly reconfigure business structures and capabilities to meet future customer and employee needs with adaptivity, creativity, and resilience. According to Forrester, future fit firms grow 2.7x faster than their peers.

Forrester Decisions for Technology Executives — part of the Forrester Decisions research product portfolio — is designed to empower leaders and their teams to move quickly, de-risk decisions, and save time and money when tackling their most pressing priorities, including:

• Demonstrating the business value of technology.
• Delivering a high-performing organization.
• Embedding privacy and cybersecurity in the company.
• Optimizing tech stack and services.
• Enabling an insights-driven business.
• Evaluating and experimenting with emerging tech.
• Inspiring and innovating with technology.

"Two factors are straining technology leaders: a pivot to enable remote workforces and increased pressure to shift to digital business models," said Sharyn Leaver, SVP of research at Forrester. "Most businesses have proven unprepared to handle these shifts, with upwards of 20% of Fortune 500 companies projected to either dissolve assets or go out of business this year. Meanwhile, only 36% of firms plan to operate IT as usual. Forrester Decisions provides the tools and guidance needed to help technology leaders and their teams adapt quickly and position themselves for long-term growth."

Additionally, Forrester Decisions offers a personalized digital experience to help users intuitively navigate and share content. Forrester Decisions for Technology Executives includes three core components to help technology leaders make progress on today's priorities and plan for the future:

1. Bold vision research showcasing the latest insights, trends, predictions, and market forecasts to stay ahead of shifting customer and market dynamics. Examples include:

• Customer insights. Access to data snapshots that explore consumer and business buyer attitudes, behaviors, and technology adoption.
  
• Forrester's signature research. Forrester's take on the important trends impacting business today. This includes research such as Use A Future Fit Technology Strategy To Drive Business Value, which explores how technology executives should pursue a future fit technology strategy to improve the technology foundations and innovations their firms need to win, serve, and retain customers.

2. Curated tools and frameworks to tackle priorities with strategic models and plug-and-play templates, including:

• Strategic models. Each Forrester Decisions service contains a core set of strategic models designed to help leaders take action immediately on their most pressing priorities. For example, Forrester's adaptive IT operating model factors in six components — customers, services, capabilities, structure, governance, and leadership — to help technology leaders fuel customer obsession and business growth.
  
• Peer benchmarks. Forrester Decisions provides clients with access to IT performance and operational benchmarks from more than 5,600 unique assessments across several regions and industries.
  
• Assessments. Technology executives can measure their state of future fitness to see if they have the right people, skills, and technology to achieve their objectives.

3. Hands-on guidance to apply Forrester research to specific needs:

• Guidance sessions. Executives can work with Forrester experts to apply frameworks, models, and data to specific contexts.
  
• Events. Learn about the full suite of Forrester Decisions' technology services at Forrester's annual events in North America, EMEA, and APAC. These include Technology & Innovation North America, taking place November 2–3, 2021, and Data Strategy & Insights, taking place November 18–19, 2021. Technology & Innovation APAC and Technology & Innovation EMEA will take place October 19–20, 2021, and November 17–18, 2021, respectively.

Resources:

• To learn more about Forrester Decisions for Technology Executives, visit here.
• To access insights for technology executives, visit here.
• Learn more about why leading firms have been using a future fit technology strategy.
• Register to attend Forrester's Technology & Innovation North America 2021 conference.
• Register to attend Forrester's Data Strategy & Insights 2021 conference.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product, and sales functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Media Contact:
Ira Kantor
Public Relations
Forrester Research, Inc.
ikantor@forrester.com

 

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SOURCE Forrester

FAQ

What is Forrester Decisions for Technology Executives?

Forrester Decisions for Technology Executives is a new service designed to help technology leaders quickly adapt to changing business needs and enhance organizational performance.

What are the benefits of using future fit strategies according to Forrester?

Forrester states that firms employing future fit strategies grow 2.7 times faster than their peers, allowing for a more agile response to market changes.

What challenges are technology executives facing currently?

Technology executives are struggling with enabling remote workforces and the need to shift to digital business models, with many companies unprepared for these challenges.

When are the upcoming Forrester technology events?

Forrester's Technology & Innovation North America event is scheduled for November 2–3, 2021, while the Data Strategy & Insights event will be on November 18–19, 2021.