Forrester Announces Full Agenda For CX Summit EMEA 2025
Forrester (FORR) has announced its upcoming CX Summit EMEA event, set for June 2-4, 2025, in London with a digital attendance option. The event, themed 'The Total Experience: Your Brand, Their Journey,' will focus on helping CX, B2C marketing, and digital leaders develop comprehensive customer experience strategies.
Key sessions include:
- Brand + CX Powers Growth - introducing Forrester's total experience score framework, showing potential 3.5x revenue increase
- Design For The Future Of Experiences - focusing on evolving digital experiences
- Navigate The Culture Risks Of Metrics
- Lead And Master Change
- Build Customer Trust in AI
The event features workshops, an Executive Leadership Exchange program, the Forrester Women's Leadership Programme, and will announce the 2025 Customer-Obsessed Enterprise Award for EMEA winner.
Forrester (FORR) ha annunciato il suo prossimo evento CX Summit EMEA, previsto per il 2-4 giugno 2025 a Londra, con un'opzione di partecipazione digitale. L'evento, a tema 'L'Esperienza Totale: Il Tuo Marchio, Il Loro Viaggio', si concentrerà sull'aiutare i leader del CX, del marketing B2C e del digitale a sviluppare strategie complete per l'esperienza del cliente.
Le sessioni principali includono:
- Brand + CX Potenziano la Crescita - introduzione al framework del punteggio di esperienza totale di Forrester, mostrando un potenziale aumento del fatturato di 3,5 volte
- Progettare per il Futuro delle Esperienze - focalizzandosi sull'evoluzione delle esperienze digitali
- Navigare nei Rischi Culturali delle Metriche
- Guidare e Dominare il Cambiamento
- Costruire Fiducia nei Clienti nell'IA
L'evento presenta workshop, un programma di Scambio per la Leadership Esecutiva, il Programma di Leadership Femminile di Forrester e annuncerà il vincitore del Premio 2025 per l'Impresa Ossessionata dal Cliente per l'EMEA.
Forrester (FORR) ha anunciado su próximo evento CX Summit EMEA, programado para el 2-4 de junio de 2025 en Londres, con una opción de asistencia digital. El evento, titulado 'La Experiencia Total: Tu Marca, Su Viaje', se centrará en ayudar a los líderes de CX, marketing B2C y digital a desarrollar estrategias integrales de experiencia del cliente.
Las sesiones clave incluyen:
- Marca + CX Impulsan el Crecimiento - introducción al marco de puntuación de experiencia total de Forrester, mostrando un potencial aumento de ingresos de 3.5 veces
- Diseñar para el Futuro de las Experiencias - enfocándose en la evolución de las experiencias digitales
- Navegar los Riesgos Culturales de las Métricas
- Dirigir y Dominar el Cambio
- Construir Confianza del Cliente en la IA
El evento contará con talleres, un programa de Intercambio de Liderazgo Ejecutivo, el Programa de Liderazgo Femenino de Forrester, y anunciará al ganador del Premio 2025 a la Empresa Obsesionada con el Cliente para la EMEA.
Forrester (FORR)는 2025년 6월 2일부터 4일까지 런던에서 열리는 CX Summit EMEA 이벤트를 발표했습니다. 디지털 참석 옵션도 제공됩니다. '총체적 경험: 당신의 브랜드, 그들의 여정'이라는 주제로 진행되는 이 이벤트는 CX, B2C 마케팅 및 디지털 리더들이 포괄적인 고객 경험 전략을 개발하는 데 도움을 주는 데 중점을 둡니다.
주요 세션은 다음과 같습니다:
- 브랜드 + CX가 성장 촉진 - Forrester의 총체적 경험 점수 프레임워크 소개, 잠재적 3.5배 수익 증가 보여주기
- 미래의 경험을 위한 디자인 - 진화하는 디지털 경험에 초점
- 지표의 문화적 위험 탐색
- 변화를 이끌고 마스터하기
- AI에서 고객 신뢰 구축하기
이 이벤트는 워크숍, 경영진 리더십 교류 프로그램, Forrester 여성 리더십 프로그램을 포함하며, EMEA 지역의 2025 고객 집착 기업 상 수상자를 발표할 예정입니다.
Forrester (FORR) a annoncé son prochain événement CX Summit EMEA, prévu du 2 au 4 juin 2025 à Londres, avec une option de participation numérique. L'événement, intitulé 'L'Expérience Totale : Votre Marque, Leur Voyage', se concentrera sur l'aide aux leaders CX, marketing B2C et digital pour développer des stratégies complètes d'expérience client.
Les sessions clés incluent:
- Marque + CX Stimulent la Croissance - introduction au cadre de score d'expérience totale de Forrester, montrant un potentiel d'augmentation des revenus de 3,5 fois
- Concevoir pour l'Avenir des Expériences - axé sur l'évolution des expériences numériques
- Naviguer dans les Risques Culturels des Métriques
- Diriger et Maîtriser le Changement
- Construire la Confiance des Clients dans l'IA
L'événement propose des ateliers, un programme d'Échange de Leadership Exécutif, le Programme de Leadership Féminin de Forrester, et annoncera le gagnant du Prix 2025 de l'Entreprise Obsédée par le Client pour la région EMEA.
Forrester (FORR) hat sein bevorstehendes CX Summit EMEA-Event angekündigt, das vom 2. bis 4. Juni 2025 in London stattfinden wird, mit einer digitalen Teilnahmeoption. Die Veranstaltung mit dem Thema 'Das Gesamterlebnis: Ihre Marke, ihre Reise' wird sich darauf konzentrieren, CX-, B2C-Marketing- und digitale Führungskräfte dabei zu unterstützen, umfassende Strategien für das Kundenerlebnis zu entwickeln.
Wichtige Sitzungen umfassen:
- Marke + CX fördern das Wachstum - Einführung in das Gesamterlebnis-Punktesystem von Forrester, das ein potenzielles Umsatzwachstum von 3,5-fach zeigt
- Gestaltung der Zukunft von Erlebnissen - Fokussierung auf die Entwicklung digitaler Erlebnisse
- Die kulturellen Risiken von Kennzahlen navigieren
- Führen und Veränderung meistern
- Kundentrust in KI aufbauen
Die Veranstaltung umfasst Workshops, ein Programm zum Austausch von Führungskräften, das Forrester-Programm für weibliche Führungskräfte und wird den Gewinner des 2025 Customer-Obsessed Enterprise Award für die EMEA-Region bekannt geben.
- Introduction of new total experience score framework promising 3.5x revenue increase potential
- Expansion of service offerings through comprehensive event programming
- None.
The event will help CX, B2C marketing, and digital leaders seamlessly align brand and customer experiences to drive retention and foster long-term loyalty
This year’s event theme, “The Total Experience: Your Brand, Their Journey,” delivers innovative insights and practical tools to help customer experience (CX), B2C marketing, and digital leaders build a comprehensive CX strategy that not only drives customer satisfaction and loyalty but also contributes to increased revenue and brand reputation. Attendees at CX Summit EMEA will gain valuable insights through keynote presentations, case studies, and interactive breakout sessions.
Featuring the latest research themes and frameworks, noteworthy keynotes and sessions include:
- Brand + CX Powers Growth. This keynote unveils Forrester’s total experience score: a new measurement framework that evaluates both brand and customer experience. Attendees will learn how an integrated strategy can increase revenue up to 3.5x.
- Design For The Future Of Experiences. This keynote explores how digital experiences are evolving to become more humanlike, intuitive, and empowering. Attendees will discover practical tools to build their own capabilities for delivering advanced customer experiences.
- Navigate The Culture Risks Of Metrics. In this keynote, attendees will hear how metrics shape organisational culture and behaviours, identify and address harmful measurement practices, and learn how to strategically build a culture that aligns with business goals for sustained growth.
- Lead And Master Change. This keynote details how leaders can elevate their change leadership skills and provides strategies to survive and thrive in a state of continuous disruption and transformation.
- Build Customer Trust In AI. In this session, attendees will learn what drives customer trust in AI, gain insights from successful AI implementations, and discover how to integrate trustworthy practices into their AI strategies.
“Aligning brand and customer experience empowers businesses to build trust, enhance loyalty, and drive revenue growth,” said Martin Gill, VP and research director at Forrester. “However, this is an endeavour that requires a holistic approach: fostering collaboration across departments, delivering consistent interactions that inspire trust and loyalty, and balancing data insights with human touch. CX Summit EMEA will equip attendees with the capabilities, tools, and actionable insights to deliver experiences that optimise the entire customer lifecycle.”
The event also features unique workshops and tailored programmes to engage attendees in hands-on learning, including the Executive Leadership Exchange, an invitation-only programme for CX executives; the Forrester Women’s Leadership Programme, focused on empowering women in leadership roles; and interactive sessions on CX certification and skill building.
In addition, CX Summit EMEA will honour the recipient of Forrester’s 2025 Customer-Obsessed Enterprise Award for EMEA, which recognises companies that drive business success by putting customers at the centre of their leadership strategy and operations.
Resources:
- Register to attend Forrester’s CX Summit EMEA event.
- View the full agenda and speakers for CX Summit EMEA.
- Follow on LinkedIn and X (#ForrCX) for updates.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.
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Press:
Hannah Segvich
hsegvich@forrester.com
Source: Forrester
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