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Forrester Research Inc (NASDAQ: FORR) is a research and advisory firm that regularly publishes forecasts, predictions, and thematic reports for business and technology leaders. News about Forrester often highlights its analysis of trends in artificial intelligence, automation, future-of-work dynamics, and B2B and B2C marketing, as well as its views on technology and security, regional developments, and customer experience.
Company announcements frequently cover new research such as AI job impact forecasts, technology and security predictions, and B2B and B2C marketing outlooks. These updates provide insight into how Forrester interprets shifts in buyer behavior, enterprise technology spending, governance of generative AI, and the relationship between human expertise and AI tools.
Forrester’s news flow also includes information about its events and awards. Examples include B2B Summit North America, Technology & Innovation Summit, and Security & Risk-focused gatherings, where the company shares new research and hosts keynotes, breakouts, and analyst sessions. Announcements about B2B awards and technology awards showcase organizations that apply Forrester’s frameworks and best practices.
Investors and practitioners following FORR can use this news stream to track the company’s research themes, event agendas, and perspectives on AI, digital transformation, and customer-centric strategies. Regular updates on earnings calls and financial results also appear in the news, offering context on how Forrester’s research, consulting, and events activities translate into reported performance.
New research from Forrester unveiled at the Technology & Innovation North America event indicates global tech spending is projected to exceed $4 trillion in 2023, with two-thirds of tech decision-makers increasing their budgets amid economic uncertainty. Future-fit tech leaders are expected to focus on operational resilience and customer needs, shifting innovation efforts from creativity to resilience. Key findings highlight the need for adaptive strategies, with 80% of companies prioritizing these changes. Forrester emphasizes the importance of tech platforms and a skills-based talent strategy.
Forrester (Nasdaq: FORR) has announced that Jack Shaw, a top technology strategist, will be the keynote speaker at its Technology & Innovation North America 2022 conference in Austin, Texas, on September 29. Shaw will address how tech leaders can leverage emerging technologies to navigate disruptions and promote growth. The event will also showcase other industry experts discussing topics such as the metaverse, NFTs, and Web3. The conference runs from September 29-30 and includes special programs for tech leaders.
Forrester (Nasdaq: FORR) has released its 2023 Planning Guides, emphasizing that businesses anticipating modest spending increases may not succeed amidst economic turbulence. The Guides assist executives in making informed budget decisions by highlighting areas for increased investment, including customer insights and cost-reducing technologies. They also address necessary cuts, particularly in technical debt and low-quality data partners. Notably, the Guides encourage experimentation with emerging technologies like the metaverse and intelligent agents to enhance customer experiences.
Forrester (Nasdaq: FORR) announced the agenda for its Technology & Innovation North America 2022 conference, scheduled for September 29-30, 2022, in Austin, Texas, and online. The event aims to help tech leaders adapt to rapid changes in business and technology, with only 20% of organizations currently able to build adaptive enterprises. Sessions will cover topics like ethical tech strategies and innovations in cloud-native services. The forum will also present Forrester's Technology Awards to companies excelling in customer-focused tech strategies, reportedly achieving 2.5 times higher revenue growth.
Forrester Research reported a strong second quarter for 2022, with total contract value rising 10% to $349.4 million and a revenue increase of 15% to $148.2 million, compared to the previous year. GAAP earnings per share (EPS) reached $0.72, while adjusted EPS was $1.00. The company reaffirmed its full-year guidance for margins and EPS despite reducing top-line expectations due to uncertain macroeconomic conditions. Forrester remains optimistic about its Forrester Decisions product portfolio, anticipating continued shareholder value.
Forrester Research (Nasdaq: FORR) is set to broadcast its second-quarter earnings conference call on July 28, 2022, at 4:30 p.m. Eastern time. Investors can access the call on Forrester's website, with a recommendation to log in 15 minutes early. A replay will be available online for those unable to attend live.
Forrester is a leading research and advisory firm that empowers tech, marketing, and business leaders through insights based on extensive consumer and business research.
Forrester's Canada 2022 Customer Experience Index reveals a decline in customer experience (CX) quality among Canadian brands, with 24% struggling to maintain standards over the past year. Despite stability during the pandemic, factors like supply issues and staffing shortages impacted performance. Top brands in CX include IG Wealth Management and Well.ca, noted for delivering emotionally positive experiences. The report emphasizes that even minor improvements can significantly boost revenue by enhancing customer loyalty.
Forrester (Nasdaq: FORR) launched Forrester Decisions for Digital Business & Strategy to assist digital leaders in various sectors, including banking and healthcare, in devising effective digital strategies. Announced during Forrester's CX North America event, the service aims to enhance customer experience (CX) and drive profitability. The US 2022 Customer Experience Index revealed a decline in digital CX across 10 industries since 2020. The new service will be available from August 2022.
Forrester's US 2022 Customer Experience Index reveals a concerning trend, with 19% of brands experiencing a drop in customer experience (CX) quality, the highest since the survey began. This decline returns CX to early 2020 levels, as only 3% of US companies are classified as customer-obsessed. Industries such as airlines and hotels faced notable CX losses, while the investment sector saw improvements. Emotional connections remain vital, with 54% of customers willing to forgive brands that make mistakes. The report suggests brands must reinvest in customer focus to restore loyalty.
On May 19, 2022, Forrester (Nasdaq: FORR) announced its partnership with the Work Without Limits Business Network to enhance employment opportunities for candidates with disabilities. This initiative is part of Forrester's commitment to diversity and inclusion, targeting diverse talent acquisition across various backgrounds. Over 1 billion people worldwide have disabilities, emphasizing the importance of inclusive hiring practices. The collaboration aims to provide access to disability inclusion consulting and training services, reinforcing Forrester's role in fostering inclusive workplaces.
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