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Forrester Research Inc (symbol: FORR) stands as one of the world's foremost research and advisory firms, providing invaluable insights to business and technology leaders. The company’s mission is to help organizations develop customer-obsessed strategies that drive meaningful growth. Forrester's unique insights are derived from annual surveys of over 500,000 consumers and business leaders globally, utilizing rigorous and objective methodologies.
Forrester operates through three main segments: Research, Consulting, and Events. The Research segment creates and delivers comprehensive research, connect, and analytics products. The Consulting segment focuses on generating revenue through tailored consulting services, helping clients implement strategies based on Forrester’s research. Lastly, the Events segment develops and hosts both in-person and virtual events, providing platforms for executive peer networking and knowledge sharing.
Forrester’s offerings include proprietary research reports, custom consulting services, exclusive executive peer groups, and a variety of events aimed at challenging clients’ thinking and empowering them to lead transformative changes in their organizations. Recent achievements of the company include expanding its research into emerging technologies, forging new partnerships, and enhancing its data analytics capabilities.
Financially, Forrester has maintained a strong performance, showcasing growth in revenue across its different segments. The company continues to innovate and deliver value to its clients, underpinned by its commitment to rigorous research and objective analysis.
To learn more about Forrester Research Inc and its latest updates, visit their official website or check the latest news section.
On May 4, 2021, Forrester (Nasdaq: FORR) unveiled significant findings at its B2B Summit North America, revealing that the COVID-19 pandemic has transformed B2B buying behaviors. The research shows the number of interactions required for purchases increased from 17 in 2019 to 27 in 2021, with 60% of purchases now involving four or more people, up from 47% in 2017. Forrester introduced frameworks and insights to help B2B leaders adapt, with organizations aligning marketing, sales, and product functions reporting 19% faster growth and 15% greater profitability.
On May 3, 2021, Forrester (Nasdaq: FORR) launched Forrester Decisions, a new research product portfolio aimed at helping businesses enhance customer-centric strategies and improve outcomes. This initiative addresses the significant shifts in consumer behavior driven by the pandemic, emphasizing the importance of customer obsession for revenue growth and enhanced employee engagement. The new services will be available starting August 2021 and include tools, curated frameworks, and guidance to support leaders in navigating current business challenges.
Forrester (Nasdaq: FORR) has announced that award-winning artist Leslie Odom, Jr. will join a moderated Q&A session at the CX North America virtual event scheduled for June 7-9. This crucial gathering aims to enhance customer experience (CX) and marketing strategies through data-driven insights. Odom will discuss his career and the importance of pursuing passions and equality, aligning with the event's focus on societal issues impacting brands. Forrester's event promises to equip CX leaders with strategies to build consumer trust amidst evolving economic and technological landscapes.
On April 20, 2021, Forrester Research (Nasdaq: FORR) announced its upcoming first-quarter earnings conference call set for May 5, 2021, at 4:30 p.m. Eastern time. Investors can access the call via forrester.com and should log in 15 minutes early. A replay will also be available for those unable to attend the live event. Forrester is recognized as a leading research and advisory firm that aids business leaders globally in enhancing customer-centric strategies through insightful research and feedback methodologies.
On April 12, 2021, Forrester (Nasdaq: FORR) announced the agenda for the upcoming B2B Summit North America, scheduled for May 3-6, 2021. This live virtual event is designed to assist marketing, sales, and product leaders in navigating current business challenges. The summit will highlight over 100 sessions on B2B buying trends and unveil new frameworks like the Forrester B2B Revenue Waterfall. Keynote speakers include Trevor Noah, focusing on trust in B2B, shifting buyer behaviors, and effective sales strategies.
Forrester (Nasdaq: FORR) has announced that Trevor Noah, the popular host of "The Daily Show," will participate in a moderated Q&A at the upcoming B2B Summit North America from May 3–6, 2021. This virtual event will highlight Forrester's latest research in marketing, sales, and product leadership, featuring over 100 sessions covering crucial topics like customer retention and business transformation. Noah will discuss race and diversity, aiming to inspire leaders to create equitable workplaces. For more information, visit Forrester's official site.
Forrester Research (Nasdaq: FORR) announced that CEO George Colony, CFO Michael A. Doyle, and CAO Scott Chouinard will present at the Sidoti & Company Virtual Investor Conference on March 25, 2021, at 10:45 a.m. Eastern. The event will be held virtually, and a link to the live webcast will be available on the company's website.
Forrester helps leaders drive growth through customer-centric strategies, leveraging extensive research and insights.
Forrester Research announced its Q4 and full-year 2020 results, showing a revenue decline to $120.5 million from $124.3 million YoY. The company posted net income of $2.4 million ($0.13/share), down from $4.9 million ($0.26/share) in Q4 2019. Full-year revenues were $449.0 million, a drop from $461.7 million in 2019, but net income improved from a loss of $9.6 million in 2019 to $10.0 million in 2020. For Q1 2021, Forrester expects revenues between $104.0 million and $108.0 million. Full-year 2021 revenue guidance is set at $466.0 million to $476.0 million.
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