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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
On November 8, 2021, Forrester (Nasdaq: FORR) announced an upgrade to its FeedbackNow solution, introducing FeedbackNow Predict. This new feature utilizes advanced analytics to help businesses anticipate customer experience (CX) issues proactively. With real-time feedback collection and integration of various data types, organizations can now address potential problems before they arise. Approximately 60% of CX professionals report lacking closed-loop feedback processes, highlighting the innovation's importance in fostering brand loyalty. FeedbackNow currently collects over 8 million customer votes monthly.
Forrester Research reported strong Q3 2021 results with total revenues of $118.1 million, a 8.8% increase from $108.6 million in Q3 2020. The company achieved a net income of $4.5 million ($0.23 per share), recovering from a loss of $3.8 million in the prior year. Forrester raised its full-year guidance for the third time, anticipating total revenues between $492 million and $497 million. Additionally, a $50 million increase in the stock repurchase program was authorized, enhancing shareholder value.
Forrester (Nasdaq: FORR) has released its 2022 Predictions, warning that 30% of companies not supporting remote work will see attrition rates rise above industry averages, peaking at 2.5% monthly resignations. Key trends include a shift towards creativity-driven digital transformation, increased focus on accessibility in customer experience, and a predicted $10 billion redirected to pro-accessibility services. The report emphasizes heightened customer expectations and urges leaders to adapt quickly to these changes.
Forrester Research (Nasdaq: FORR) will host its third-quarter earnings conference call on November 3, 2021, at 4:30 p.m. ET. Investors can tune in via Forrester's website, with a recommendation to log in 15 minutes early. A replay will be available for those unable to participate live. Forrester is a leading research and advisory firm assisting global leaders in technology, marketing, and customer experience to drive growth through customer-centric strategies, leveraging extensive proprietary research and feedback methodologies.
Forrester (Nasdaq: FORR) has released the complete agenda for its Data Strategy & Insights 2021 virtual event scheduled for November 18–19, 2021. The conference aims to help leaders in data and analytics create AI-ready environments and enhance customer experiences. Notable speakers include industry leaders from TIAA and Humana. Key sessions will cover topics like connected intelligence, confidence in decision-making, and the evolving role of Chief Data Officers. Attendees will also gain insights on diversity, equity, and inclusion in data strategies.
Forrester (Nasdaq: FORR) has announced that multi-platinum artist Jewel will headline its upcoming virtual events, including Technology & Innovation North America, Security & Risk, and Data Strategy & Insights, taking place from November 2 to 19, 2021. These events aim to equip leaders with the skills to navigate rapid business changes and improve customer experiences. Attendees will have access to keynotes, breakout sessions, and networking opportunities with Forrester analysts. Jewel's career, spanning over 20 years, includes 30 million albums sold and numerous awards.
Forrester (Nasdaq: FORR) launched Forrester Decisions for Product Management, a new research service designed to assist product management leaders in enhancing product experiences. This service aims to help product managers identify unmet customer needs, fostering growth through innovation. Key features include bold vision research, strategic tools, and hands-on guidance tailored to current industry priorities. The initiative reflects a shift towards managing the entire product experience, essential for driving customer satisfaction and organizational success.
Forrester (Nasdaq: FORR) announced the agenda for its Security & Risk 2021 virtual conference on November 9-10, 2021. The event will focus on enhancing business security and trust amid rising cyber threats. Notable speakers include Jason Lee, Zoom's CISO, and Ron Plesco from DLA Piper. Key sessions will address the current state of business trust, employee engagement in security, and evolving privacy expectations. Attendees will gain access to research and tools aimed at improving data protection and customer trust.
On October 13, 2021, Forrester (Nasdaq: FORR) released its Planning Assumptions 2022 to assist B2B marketing, sales, and product leaders in strategic decision-making. The report outlines critical trends impacting these sectors, emphasizing the need for cross-functional alignment, insights-driven sales systems, and leveraging customer data for new opportunities. Key recommendations include the importance of real-time buyer enablement and maintaining high customer retention rates. The insights aim to guide executives in navigating market uncertainties and driving predictable revenue growth in 2022.
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