Forrester Research Inc - FORR STOCK NEWS

Forrester (Nasdaq: FORR) has announced that multi-platinum artist Jewel will headline its upcoming virtual events, including Technology & Innovation North America, Security & Risk, and Data Strategy & Insights, taking place from November 2 to 19, 2021. These events aim to equip leaders with the skills to navigate rapid business changes and improve customer experiences. Attendees will have access to keynotes, breakout sessions, and networking opportunities with Forrester analysts. Jewel's career, spanning over 20 years, includes 30 million albums sold and numerous awards.

Forrester (Nasdaq: FORR) launched Forrester Decisions for Product Management, a new research service designed to assist product management leaders in enhancing product experiences. This service aims to help product managers identify unmet customer needs, fostering growth through innovation. Key features include bold vision research, strategic tools, and hands-on guidance tailored to current industry priorities. The initiative reflects a shift towards managing the entire product experience, essential for driving customer satisfaction and organizational success.

Forrester (Nasdaq: FORR) announced the agenda for its Security & Risk 2021 virtual conference on November 9-10, 2021. The event will focus on enhancing business security and trust amid rising cyber threats. Notable speakers include Jason Lee, Zoom's CISO, and Ron Plesco from DLA Piper. Key sessions will address the current state of business trust, employee engagement in security, and evolving privacy expectations. Attendees will gain access to research and tools aimed at improving data protection and customer trust.

On October 13, 2021, Forrester (Nasdaq: FORR) released its Planning Assumptions 2022 to assist B2B marketing, sales, and product leaders in strategic decision-making. The report outlines critical trends impacting these sectors, emphasizing the need for cross-functional alignment, insights-driven sales systems, and leveraging customer data for new opportunities. Key recommendations include the importance of real-time buyer enablement and maintaining high customer retention rates. The insights aim to guide executives in navigating market uncertainties and driving predictable revenue growth in 2022.

Forrester (Nasdaq: FORR) has revealed the full agenda for its upcoming Technology & Innovation North America 2021 virtual conference set for November 2-3, 2021. The event aims to equip CIOs, CTOs, and CDOs with strategies to enhance decision-making, adaptability, and customer experience through creativity. Notable sessions include keynotes on leveraging creativity for growth and AI-driven innovation. Attendees can network, access diversity content, and participate in exclusive 1:1 sessions with Forrester analysts, showcasing the company's commitment to fostering a future fit workforce.

Forrester (Nasdaq: FORR) has launched three new Forrester Decisions services aimed at empowering B2B sales leaders to enhance digital, insights-driven sales organizations. The COVID-19 pandemic has significantly influenced buyer interactions, with nonhuman interactions valued by 53% of buyers. These services focus on building sales strategies, optimizing sales processes, and improving sales technology to achieve sustainable growth. Key offerings include bold vision research, curated tools, and hands-on guidance, aiming to align sales teams with practices that drive operational excellence.

Forrester has launched Forrester Decisions for B2C Marketing Executives, a new service aimed at helping leaders develop customer-centric marketing strategies. The service includes extensive research, tools, and frameworks focused on evolving consumer needs. Forrester emphasizes that organizations prioritizing customer obsession experience greater growth, retention, and engagement. Key features of the service include demonstrating marketing's business value, earning brand loyalty, and optimizing marketing capabilities. It addresses critical priorities with hands-on guidance, curated resources, and strategic models.

Forrester has launched Forrester Decisions for Customer Experience, a service aimed at empowering customer experience (CX) leaders to enhance their CX discipline. This service delivers extensive research, tools, and guidance to maximize the ROI of CX improvements and align investments with experiences that boost loyalty and revenue. According to the CX Index™, companies prioritizing CX improvements saw significant growth during the pandemic, with loyal customers spending up to 200% more. Forrester Decisions encompasses research, frameworks, and personalized guidance to elevate CX within organizations.

On Sept. 21, 2021, Forrester (Nasdaq: FORR) launched Forrester Decisions for Technology Architecture & Delivery to support technology modernization. This initiative comes as 48% of global firms invest in digital transformation. The service features bold vision research, curated tools, and hands-on guidance for leaders in IT architecture. Key priorities include cloud modernization, modern application development, and optimized operations. Nearly 90% of firms remain at beginner or intermediate IT maturity, highlighting the need for this service to enhance agility and resilience in technology ecosystems.