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Overview
Forrester Resh Inc (FORR) is a United States-based independent research and advisory firm that has established a significant presence in the realm of customer-obsessed strategies, market research, and business insights. The company operates by leveraging rigorous methodologies, extensive data, and the collaborative insights of numerous business leaders and technology experts. Its primary focus is on providing deep analytical perspectives that empower organizations to understand market dynamics and implement strategies that foster sustainable growth.
Core Business Segments
The business is structured across three core segments:
- Research: This segment is centered around developing and delivering comprehensive research, connect solutions, and analytics products. Through proprietary research initiatives and large-scale surveys covering hundreds of thousands of consumers and business leaders, FORR provides intricate insights that help clients navigate complex market landscapes.
- Consulting: The consulting arm of the company extends its expertise through custom consulting services. By applying data-driven strategies, it assists organizations in refining business models, customer strategies, and operational frameworks. The consulting services are designed to translate research findings into actionable plans tailored to unique organizational challenges.
- Events: In addition to its research and consulting services, FORR hosts both in-person and virtual events. These events serve as interactive platforms for executives and industry leaders to share experiences, discuss emerging trends, and develop peer networks that foster innovative thinking and leadership transformation.
Market Position and Significance
Forrester Resh Inc has positioned itself as a key influencer in the realm of business strategy and technology integration. Its extensive research, backed by objective and methodical approaches, provides a robust foundation for companies seeking to implement customer-centred innovations. The company is known for challenging conventional thinking, making it a trusted resource for businesses aiming to lead change. This authoritative approach to market research is enhanced by the company’s commitment to precision and depth, ensuring that its insights are both actionable and reflective of current industry trends.
Methodologies and Value Proposition
FORR's value proposition is grounded in its rigorous research methodologies and a balanced combination of qualitative and quantitative data. The use of extensive surveys and proprietary analytical techniques enables the firm to offer nuanced insights that guide decision-making. This includes a focus on:
- Data-Driven Insights: Leveraging vast datasets to provide clear, actionable intelligence.
- Customer-Centric Strategies: Helping clients develop approaches that prioritize the end consumer’s needs and behaviors.
- Innovative Peer Engagement: Facilitating exclusive events and peer groups that stimulate professional growth and strategic innovation.
Industry Expertise and Analytical Approach
FORR’s work is deeply integrated with industry-specific trends and market dynamics, which helps demystify complex business scenarios. Its reports and advisory services are designed to not only analyze current market conditions but also to provide frameworks that organizations can adapt and implement across various business areas. The use of precise language and methodical analysis in their research reports underscores the firm's commitment to excellence and clarity, making it an invaluable resource for decision-makers seeking detailed and unbiased insights.
Competitive Landscape
In a competitive market filled with multiple research and advisory entities, Forrester Resh Inc differentiates itself by its unique combination of deep research insights and a broad-based advisory model. While many firms offer segmented services, FORR integrates research, consulting, and event coordination to deliver a comprehensive suite of services that are both data-rich and strategically focused. This integrated approach not only enhances the clarity of market trends but also provides a practical framework for business transformation.
Conclusion
The comprehensive approach of Forrester Resh Inc positions the company as an indispensable source of information and strategic guidance within the independent research and advisory industry. Through its structured segmentation, industry-specific methodologies, and a commitment to actionable insights, FORR continues to inform and shape the strategic decisions of business and technology leaders globally. Its rigorous research processes, objective insights, and multi-dimensional service offerings ensure that organizations are well-equipped to respond to evolving market challenges and capitalize on emerging opportunities.
Forrester Research (Nasdaq: FORR) is set to broadcast its second-quarter earnings conference call on July 28, 2022, at 4:30 p.m. Eastern time. Investors can access the call on Forrester's website, with a recommendation to log in 15 minutes early. A replay will be available online for those unable to attend live.
Forrester is a leading research and advisory firm that empowers tech, marketing, and business leaders through insights based on extensive consumer and business research.
Forrester's Canada 2022 Customer Experience Index reveals a decline in customer experience (CX) quality among Canadian brands, with 24% struggling to maintain standards over the past year. Despite stability during the pandemic, factors like supply issues and staffing shortages impacted performance. Top brands in CX include IG Wealth Management and Well.ca, noted for delivering emotionally positive experiences. The report emphasizes that even minor improvements can significantly boost revenue by enhancing customer loyalty.
Forrester (Nasdaq: FORR) launched Forrester Decisions for Digital Business & Strategy to assist digital leaders in various sectors, including banking and healthcare, in devising effective digital strategies. Announced during Forrester's CX North America event, the service aims to enhance customer experience (CX) and drive profitability. The US 2022 Customer Experience Index revealed a decline in digital CX across 10 industries since 2020. The new service will be available from August 2022.
Forrester's US 2022 Customer Experience Index reveals a concerning trend, with 19% of brands experiencing a drop in customer experience (CX) quality, the highest since the survey began. This decline returns CX to early 2020 levels, as only 3% of US companies are classified as customer-obsessed. Industries such as airlines and hotels faced notable CX losses, while the investment sector saw improvements. Emotional connections remain vital, with 54% of customers willing to forgive brands that make mistakes. The report suggests brands must reinvest in customer focus to restore loyalty.
On May 19, 2022, Forrester (Nasdaq: FORR) announced its partnership with the Work Without Limits Business Network to enhance employment opportunities for candidates with disabilities. This initiative is part of Forrester's commitment to diversity and inclusion, targeting diverse talent acquisition across various backgrounds. Over 1 billion people worldwide have disabilities, emphasizing the importance of inclusive hiring practices. The collaboration aims to provide access to disability inclusion consulting and training services, reinforcing Forrester's role in fostering inclusive workplaces.
Forrester Research (FORR) reported strong Q1 2022 results with a 15% increase in total contract value, reaching $351.4 million, and a 10% revenue growth to $125 million. GAAP EPS was $0.22, while adjusted EPS was $0.45, exceeding guidance. The company reaffirmed its full-year outlook, projecting revenues between $550 million and $560 million with an EPS of $1.25 to $1.35. Forrester remains confident in its performance despite economic challenges, emphasizing the momentum of its Forrester Decisions platform.
At the B2B Summit North America, Forrester (Nasdaq: FORR) announced findings highlighting the evolving role of B2B CMOs in driving sustainable growth amidst changing market dynamics. The 2022 Marketing Survey revealed that addressing shifting buying behaviors is a key priority for B2B marketing leaders. Leading CMOs are leveraging technology and insights to redefine marketing's value proposition. New research will include frameworks on purpose-driven marketing, strategic alignment, and digital transformation, aimed at empowering CMOs to enhance corporate strategies.
Forrester (Nasdaq: FORR) has revealed the agenda for the CX North America event scheduled for June 7–9, 2022, in Nashville, Tennessee. The conference aims to help B2C marketing and digital leaders enhance customer experiences, leading to better retention and revenue growth. Key sessions will address topics such as marketing in the metaverse, combating misinformation, and creating inclusive experiences. Attendees will benefit from over 60 role-based sessions, new research, and strategies to navigate current regulatory challenges in customer experience management.
Forrester (Nasdaq: FORR) has announced its global technology awards focused on Technology Strategy Impact and Enterprise Architecture. These awards aim to recognize organizations with effective technology strategies that enhance customer-centric operations and drive growth. Open for nominations from organizations with over 1,000 employees, the awards acknowledge excellence in technology leadership across North America, Europe, and Asia Pacific. Award recipients will be revealed at upcoming technology events in 2022, with a nomination deadline of June 3, 2022.
Exabeam, a leader in next-gen SIEM and XDR, has reported significant findings from a Total Economic Impact™ study conducted by Forrester Consulting. Organizations utilizing Exabeam Fusion SIEM achieved a 245% return on investment (ROI) and realized over
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