Six-Time Grammy-Nominated Band Black Pumas To Headline Forrester's 2022 B2B Summit North America

Rhea-AI Summary

Forrester (Nasdaq: FORR) announced that Grammy-nominated band Black Pumas will headline its B2B Summit North America, taking place from May 2–4, 2022, in Austin, Texas. The summit is a key event for B2B marketing, sales, and product leaders, featuring over 100 sessions focused on understanding market behaviors and aligning strategies across departments. The Black Pumas, notable for their Grammy nominations and viral single 'Colors,' add excitement to the event. Forrester aims to drive collaboration and innovation through this annual gathering.

Positive

• Headline performance by Grammy-nominated Black Pumas expected to attract interest.
• B2B Summit features over 100 informative sessions targeting key B2B trends.

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• None.

CAMBRIDGE, Mass., Feb. 14, 2022 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced six-time Grammy Award-nominated band Black Pumas will perform at Forrester's B2B Summit North America, taking place in Austin, Texas and also available as a digital experience, May 2–4, 2022. For more than a decade, B2B Summit has served as the premier destination for B2B marketing, sales, and product leaders to access Forrester's forward-thinking research and insights to accelerate business growth.

B2B Summit North America features more than 100 sessions from analysts and thought leaders exploring key priorities top of mind for B2B marketing, sales, and product leaders. The event dives into topics such as understanding changing buying behaviors; driving alignment among marketing, sales, and product functions; and how to sell effectively in a digital environment. The event also offers engagement opportunities to meet with Forrester analysts and connect with peers facing similar challenges.

Formed in Austin, Texas, Black Pumas features Grammy Award-winning guitarist and producer Adrian Quesada and singer-songwriter Eric Burton. Named Best New Band at the 2019 Austin Music Awards, the group released its self-titled debut album in June 2019. For their work, Black Pumas earned Grammy Award nominations in 2020 for Best New Artist and in 2021 for Record of the Year and Album of the Year. In 2021, the group performed its single "Colors" — streamed more than 176 million times across multiple platforms — at the official inauguration of President Joe Biden.

"B2B Summit North America is driven by inspirational thinkers and innovative leaders who realize the power of collaboration in both developing ideas and achieving goals," said Lisa Riley, senior vice president of global events at Forrester. "What makes Black Pumas one of the most exciting bands in music today is the shared creative connection and vision between its band members. We look forward to having Black Pumas come home to Austin and join us as featured performers at B2B Summit North America."

Resources:

• Learn more about why Forrester's B2B Summit North America is a must-attend event.
• Register to attend B2B Summit North America.
• Follow @Forrester and #ForrB2BSummit for updates.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product, and sales functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Media Contact: 
Ira Kantor 
Public Relations 
Forrester Research, Inc. 
ikantor@forrester.com

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SOURCE Forrester

FAQ

When is the B2B Summit North America 2022 taking place?

The B2B Summit North America 2022 is scheduled for May 2–4, 2022.

Where will the B2B Summit North America be held?

The B2B Summit North America will be held in Austin, Texas.

Who is performing at Forrester's B2B Summit North America?

The Grammy-nominated band Black Pumas will headline the event.

What is the focus of the B2B Summit North America?

The summit focuses on B2B marketing, sales, and product strategies with over 100 sessions.

What topics will be discussed at the B2B Summit North America?

Topics include changing buying behaviors, aligning marketing and sales, and selling effectively in a digital environment.