Forrester Unveils Key Enhancements To The Forrester Wave™, An Iconic Guide For Tech Buyers
Forrester (Nasdaq: FORR) has announced significant updates to its Forrester Wave™ evaluation guide, enhancing how buyers assess technology and service providers. The revamped platform, available to Forrester Decisions and Market Insights clients, introduces an interactive experience for vendor comparison and shortlisting.
Key improvements include: a simplified three-tier classification system (Leader, Strong Performer, and Contender), enhanced customer feedback representation replacing market presence metrics, and an interactive digital tool allowing customized vendor comparisons based on specific criteria. The platform now enables side-by-side provider comparisons and detailed scorecards, helping clients create tailored vendor shortlists.
Forrester (Nasdaq: FORR) ha annunciato aggiornamenti significativi alla sua guida di valutazione Forrester Wave™, migliorando il modo in cui gli acquirenti valutano i fornitori di tecnologia e servizi. La piattaforma rinnovata, disponibile per i clienti di Forrester Decisions e Market Insights, introduce un esperienza interattiva per il confronto e la selezione dei fornitori.
Le principali migliorie includono: un sistema di classificazione semplificato a tre livelli (Leader, Performer Forte e Contender), una rappresentazione migliorata del feedback dei clienti che sostituisce le metriche di presenza sul mercato, e uno strumento digitale interattivo che consente confronti personalizzati tra fornitori basati su criteri specifici. La piattaforma ora consente confronti affiancati tra i fornitori e schede dettagliate, aiutando i clienti a creare liste di fornitori su misura.
Forrester (Nasdaq: FORR) ha anunciado actualizaciones significativas a su guía de evaluación Forrester Wave™, mejorando la forma en que los compradores evalúan a los proveedores de tecnología y servicios. La plataforma renovada, disponible para los clientes de Forrester Decisions y Market Insights, presenta una experiencia interactiva para la comparación y selección de proveedores.
Las mejoras clave incluyen: un sistema de clasificación simplificado de tres niveles (Líder, Alto Desempeño y Contendiente), una representación mejorada de la retroalimentación de los clientes que reemplaza métricas de presencia en el mercado, y una herramienta digital interactiva que permite comparaciones personalizadas de proveedores basadas en criterios específicos. La plataforma ahora permite comparaciones lado a lado de los proveedores y tarjetas de puntuación detalladas, ayudando a los clientes a crear listas personalizadas de proveedores.
포레스터(나스닥: FORR)는 Forrester Wave™ 평가 가이드의 중요한 업데이트를 발표하여 구매자가 기술 및 서비스 제공업체를 평가하는 방법을 개선했습니다. 개편된 플랫폼은 Forrester Decisions 및 Market Insights 고객을 위해 제공되며 공급업체 비교 및 선정에 대한 인터랙티브 경험을 도입합니다.
주요 개선 사항에는 세 가지 계층 분류 시스템(리더, 강력한 수행자 및 경쟁자), 시장 존재 메트릭을 대체하는 향상된 고객 피드백 표현, 특정 기준에 따라 맞춤화된 공급업체 비교를 허용하는 인터랙티브 디지털 도구가 포함됩니다. 이 플랫폼은 이제 공급자를 나란히 비교하고 자세한 성적표를 제공하여 고객이 맞춤형 공급업체 목록을 작성하는 데 도움을 줍니다.
Forrester (Nasdaq: FORR) a annoncé des mises à jour significatives de son guide d'évaluation Forrester Wave™, améliorant la manière dont les acheteurs évaluent les fournisseurs de technologie et de services. La plateforme rénovée, disponible pour les clients de Forrester Decisions et Market Insights, introduit une expérience interactive pour la comparaison et la sélection des fournisseurs.
Les améliorations clés incluent : un système de classification simplifié en trois niveaux (Leader, Performant Fort, et Concurrent), une représentation améliorée des retours clients remplaçant les mesures de présence sur le marché, et un outil numérique interactif permettant des comparaisons de fournisseurs personnalisées basées sur des critères spécifiques. La plateforme permet maintenant des comparaisons côte à côte des fournisseurs et des fiches d'évaluation détaillées, aidant les clients à créer des listes de fournisseurs sur mesure.
Forrester (Nasdaq: FORR) hat bedeutende Updates zu seinem Forrester Wave™ Evaluationsleitfaden angekündigt, um die Art und Weise zu verbessern, wie Käufer Technologie- und Dienstleistungsanbieter bewerten. Die überarbeitete Plattform, die für Forrester Decisions und Market Insights-Kunden verfügbar ist, bietet eine interaktive Erfahrung für den Vergleich und die Auswahl von Anbietern.
Wichtige Verbesserungen umfassen: ein vereinfachtes dreistufiges Klassifizierungssystem (Leader, Starker Performer und Herausforderer), eine verbesserte Darstellung des Kundenfeedbacks als Ersatz für Marktpräsenzmetriken und ein interaktives digitales Tool, das maßgeschneiderte Anbietervergleiche basierend auf spezifischen Kriterien ermöglicht. Die Plattform ermöglicht nun Anbieter-Vergleiche nebeneinander und detaillierte Bewertungsbögen, die den Kunden helfen, maßgeschneiderte Anbieterlisten zu erstellen.
- Introduction of interactive vendor comparison tools enhancing client decision-making capabilities
- Integration of comprehensive customer feedback into evaluation metrics
- Streamlined evaluation system potentially increasing platform adoption
- None.
Insights
This product enhancement announcement, while showcasing improvements to Forrester's research methodology, lacks immediate financial or market-moving significance. The changes to the Forrester Wave™ evaluation system, including the simplified three-tier ranking and enhanced customer feedback integration, represent incremental improvements to an existing product rather than a transformative business development.
The updates focus on user experience improvements and research methodology refinements, which are unlikely to materially impact Forrester's revenue streams or market position in the near term. While these enhancements may help maintain Forrester's competitive position in the research and advisory space, they don't constitute a significant catalyst for stock movement or fundamental business change.
The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers
“For more than 20 years, our clients have relied on Forrester’s Wave reports to guide them in their technology purchases,” said Sharyn Leaver, chief research officer at Forrester. “We’ve always evaluated both quantitative and qualitative factors, including product capabilities and strategic vision, to help buyers identify strengths, weaknesses, and differentiation of vendors. Now, we’ve added in-depth customer feedback to the evaluations and a more interactive digital experience to help our clients evaluate complex markets and select vendors based on their business priorities.”
Key enhancements to the Forrester Wave include:
- A simplified Wave graphic to highlight providers that demonstrate customer obsession. Forrester’s Wave graphic now puts providers into three tiers rather than four — Leader, Strong Performer, and Contender — to better showcase where they sit in a market relative to their peers and simplify the Wave’s visual design. Customer feedback representation replaces market presence to highlight the conversations Forrester has with providers’ reference customers, as well as customer feedback that Forrester collects outside of the Wave process. While other providers have moved to rely on anonymous reviews and ratings, Forrester prioritizes the human aspect of evaluations.
- An interactive Wave digital experience to support contextual, customized results about providers. Forrester clients can use a vendor comparison tool to indicate their context — the capabilities and strategic criteria most important to them. From there, they can see corresponding results, compare providers side by side, and review individual provider scorecards for detailed analysis. Clients can then tailor findings into custom vendor shortlists. Additionally, notable providers from Forrester Landscape reports are included in the new digital experience as a streamlined way to represent the full group of potential providers.
Resources:
- Read more about Forrester’s enhancements to the Forrester Wave.
- Forrester clients can register to attend a webinar, taking place December 13, 2024, to learn how to use the interactive Wave experience to accelerate strategic partner selection.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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Ira Kantor
ikantor@forrester.com
Source: Forrester
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