O.A.R. To Headline Forrester’s 2025 B2B Summit North America In Phoenix
Forrester (FORR) has announced that rock band O.A.R. will headline their B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix. The event will be available both in-person and digitally.
The summit will feature over 100 interactive sessions, track sessions, and keynotes focused on helping B2B marketing, sales, customer, and product leaders transform their revenue processes and adapt to changing buyer dynamics. The event includes analyst-led roundtables and workshops for networking opportunities.
O.A.R., formed in 1996, brings significant performance credentials, including sold-out shows at Madison Square Garden and Red Rocks Amphitheater. The band has achieved platinum certification for their hit "Shattered (Turn the Car Around)" and is known for their community service through the Heard The World Fund.
Forrester (FORR) ha annunciato che la rock band O.A.R. sarà il gruppo di testa del loro B2B Summit Nord America, programmato dal 31 marzo al 3 aprile 2025, a Phoenix. L'evento sarà disponibile sia in persona che in modalità digitale.
Il summit presenterà oltre 100 sessioni interattive, sessioni tematiche e keynote focalizzati ad aiutare leader nel marketing, vendite, clienti e prodotti B2B a trasformare i loro processi di ricavi e adattarsi alle dinamiche di acquisto in evoluzione. L'evento include tavole rotonde e workshop guidati da analisti per opportunità di networking.
O.A.R., formata nel 1996, vanta notevoli credenziali di performance, tra cui concerti sold-out al Madison Square Garden e al Red Rocks Amphitheater. La band ha ottenuto la certificazione platino per il suo successo "Shattered (Turn the Car Around)" ed è conosciuta per il suo servizio alla comunità attraverso il Heard The World Fund.
Forrester (FORR) ha anunciado que la banda de rock O.A.R. será la cabeza de cartel de su B2B Summit América del Norte, programado para el 31 de marzo al 3 de abril de 2025, en Phoenix. El evento estará disponible tanto en persona como digitalmente.
El summit contará con más de 100 sesiones interactivas, sesiones temáticas y charlas principales enfocadas en ayudar a los líderes de marketing, ventas, clientes y productos B2B a transformar sus procesos de ingresos y adaptarse a las dinámicas cambiantes de los compradores. El evento incluye mesas redondas y talleres dirigidos por analistas para oportunidades de networking.
O.A.R., formada en 1996, trae credenciales de actuación significativas, incluyendo conciertos con entradas agotadas en Madison Square Garden y Red Rocks Amphitheater. La banda ha logrado la certificación de platino por su éxito "Shattered (Turn the Car Around)" y es conocida por su servicio a la comunidad a través del Heard The World Fund.
Forrester (FORR)는 록 밴드 O.A.R.가 2025년 3월 31일부터 4월 3일까지 피닉스에서 열리는 B2B Summit 북미의 헤드라인을 장식한다고 발표했습니다. 이 행사에는 대면 참석과 디지털 참석이 모두 가능하다고 합니다.
이번 서밋에서는 100개 이상의 인터랙티브 세션, 트랙 세션, 키노트를 포함하여 B2B 마케팅, 판매, 고객 및 제품 리더들이 수익 프로세스를 변화시키고 변화하는 구매자 역학에 적응할 수 있도록 돕는 데 초점을 맞추고 있습니다. 이 이벤트는 네트워킹 기회를 위한 분석가 주도 원탁 회의와 워크숍을 포함합니다.
1996년에 결성된 O.A.R.는 매디슨 스퀘어 가든과 레드 록스 암피 시어터에서의 매진된 공연을 포함해 상당한 공연 경력을 보유하고 있습니다. 이 밴드는 히트곡 "Shattered (Turn the Car Around)"로 플래티넘 인증을 받았으며, Heard The World Fund를 통한 지역 사회 서비스로 알려져 있습니다.
Forrester (FORR) a annoncé que le groupe de rock O.A.R. sera en tête d'affiche de leur B2B Summit Amérique du Nord, prévu du 31 mars au 3 avril 2025, à Phoenix. L'événement sera disponible à la fois en présentiel et numériquement.
Le sommet comportera plus de 100 sessions interactives, des sessions thématiques et des conférences axées sur l'aide aux dirigeants en marketing, ventes, clients et produits B2B à transformer leurs processus de revenus et à s'adapter aux dynamiques changeantes des acheteurs. L'événement inclut des tables rondes et des ateliers animés par des analystes pour des opportunités de mise en réseau.
O.A.R., formé en 1996, possède des références de performances significatives, y compris des concerts complets au Madison Square Garden et au Red Rocks Amphitheater. Le groupe a obtenu une certification platine pour son hit "Shattered (Turn the Car Around)" et est connu pour son service communautaire à travers le Heard The World Fund.
Forrester (FORR) hat angekündigt, dass die Rockband O.A.R. als Headliner für den B2B Summit Nordamerika auftreten wird, der vom 31. März bis 3. April 2025 in Phoenix stattfinden soll. Die Veranstaltung wird sowohl persönlich als auch digital verfügbar sein.
Der Gipfel wird über 100 interaktive Sitzungen, Themensitzungen und Keynotes umfassen, die darauf abzielen, B2B-Marketing-, Verkaufs-, Kunden- und Produktleiter dabei zu helfen, ihre Umsatzprozesse zu transformieren und sich an sich ändernde Käuferdynamiken anzupassen. Die Veranstaltung umfasst von Analysten geleitete Runden und Workshops für Networking-Möglichkeiten.
O.A.R., 1996 gegründet, bringt erhebliche Bühnenerfahrung mit, darunter ausverkaufte Shows im Madison Square Garden und im Red Rocks Amphitheater. Die Band hat mit ihrem Hit "Shattered (Turn the Car Around)" Platin-Status erreicht und ist bekannt für ihren Gemeinwesenservice durch den Heard The World Fund.
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B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth
Featuring more than 100 dedicated interactive sessions, track sessions, and keynotes from analysts and thought leaders, B2B Summit North America will further explore how leaders can transform their revenue process to maximize buyer value and leverage technology and data to effectively navigate the new buying landscape. The event also offers several networking opportunities through analyst-led roundtables and hands-on workshops.
Founded in 1996 in
“We are thrilled to invite O.A.R. to perform at our conference,” said Dave Frankland, Forrester VP, research director, and B2B Summit North America host. “Their music will not only entertain but also inspire connection, energy, and creativity as B2B leaders understand and master the real-time evolving needs of their buyers and customers. We look forward to having O.A.R. bring the energy and enthusiasm that has helped them sell out major venues nationwide to this year’s Summit.”
Resources:
- Learn more about what to expect at this year’s B2B Summit North America.
- Register to attend B2B Summit North America.
- Follow @Forrester and #ForrB2BSummit for updates.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205765777/en/
Amanda Chordas
achordas@forrester.com
Source: Forrester
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