Forrester Resh Inc Stock Price, News & Analysis

Forrester (FORR) has announced the winners of its 2025 Customer-Obsessed Enterprise Award for EMEA: Brenntag and e&. The award recognizes organizations that prioritize customers in their leadership, strategy, and operations.

Brenntag, a global chemicals distribution leader, won for implementing customer obsession across 72 countries through initiatives like its CX ambassador program, which trained over 500 employees, and its CX war room task force. e&, a global technology group, was recognized for its three-year customer-centric transformation initiative that aligned corporate strategy with customer journey.

Both winners will be celebrated at the CX Summit EMEA in London from June 2-4, 2025.

Forrester (FORR) has announced the opening of nominations for its 2025 B2B Awards in APAC and EMEA regions, featuring two categories: B2B Return On Integration Honors and B2B Programs Of The Year Awards. The awards aim to recognize organizations achieving excellence in aligning marketing, sales, and product functions to enhance customer experience and drive growth.

The ROI Honors will focus on cross-functional alignment and technology utilization, while the POY Awards will recognize excellence in specific areas including demand marketing, partner ecosystem, and customer engagement. EMEA nominations close on July 14, 2025, with winners announced at B2B Summit EMEA in London (October 6-8). APAC nominations close on August 14, 2025, with winners recognized at B2B Summit APAC in Singapore (November 6).

Forrester Research reported its Q1 2025 financial results, showing a challenging quarter with declining metrics. Contract value fell 7% to $290.9 million, while total revenues decreased to $89.9 million from $100.1 million in Q1 2024. The company reported a GAAP net loss of $87.3 million ($4.62 per share), largely due to an $83.9 million non-cash goodwill impairment charge. Adjusted net income was $2.0 million ($0.11 per share), down from $2.8 million ($0.14 per share) in Q1 2024. Despite market volatility, Forrester maintained its 2025 guidance, projecting full-year revenues of $400-415 million and adjusted EPS of $1.20-1.35. The company continues to focus on cost management and generated solid cash flow in Q1.

Forrester (FORR) has unveiled its Top 10 Emerging Technologies for 2025, highlighting how AI innovation is transitioning from experimental to business-critical. The research categorizes technologies across three benefit horizons:

Short-term benefits (within 2 years): - IoT security for strengthening defenses of critical data and connected devices - Synthetic data for enhancing AI model training while improving trust and privacy

Mid-term benefits (2-5 years): - Agentic AI for autonomous decision-making and business process automation - GenAI for visual content in marketing, advertising, retail, and e-commerce

Long-term benefits (5+ years): - Humanoid robots, making their first appearance on the list, though facing challenges in R&D costs and integration

Forrester Research (FORR) has announced it will broadcast its first-quarter 2025 earnings conference call on May 6, 2025, at 4:30 p.m. ET. The call will be accessible through Forrester.com, with investors advised to log in 15 minutes before the broadcast.

Participants can pre-register for the call through a provided link, where necessary audio applications can be downloaded free of charge. For those unable to attend the live broadcast, a replay will be made available on the company's website.

Forrester (FORR) has launched nominations for its 2025 Security & Risk Enterprise Leadership Award, targeting organizations with 1,000+ employees globally. The award recognizes companies implementing comprehensive security, privacy, and risk strategies that protect against threats while building stakeholder trust.

The evaluation criteria include: providing secure and resilient customer experiences, implementing protective employee practices, fostering innovation through partner collaboration, managing emerging technology risks, and embedding security considerations across the enterprise.

Nominations close on July 23, 2025. The winner will be announced before and honored at Forrester's Security & Risk Summit in Austin, Texas, scheduled for November 5-7, 2025.

Forrester (FORR) has released a new report titled 'How To Thrive Through Volatility' addressing how business and technology leaders can navigate current economic uncertainty. The report highlights that amid unpredictable market conditions caused by tariffs, trade wars, cyberthreats, and geopolitical tensions, leaders should focus on four critical areas:

• Optimizing tech investments and simplifying technology through streamlining and modernization
• Reaffirming brand value and prioritizing customer segments
• Excelling at leading change through transparent communication and continuous learning
• Proactively managing risk across enterprise, ecosystem, and external factors

According to Sharyn Leaver, Forrester's chief research officer, while today's volatility stems from multiple uncontrollable forces, organizations can find opportunities in disruption by focusing on tech resource optimization, change leadership, and risk management.

Forrester (FORR) unveiled new research at B2B Summit North America highlighting how B2B organizations must adapt to modern buying behaviors. The research, titled 'Buying Networks: Your Buyers' New Reality,' reveals that younger buyers increasingly rely on generative AI, AI agents, and external influencers for purchase decisions.

The study emphasizes that today's business purchases involve complex buying networks, comprising internal buying group members and external parties including providers, customers, influencers, partners, and AI agents. To thrive in this evolving landscape, Forrester recommends organizations to:

• Establish connections between buying groups and external influencers through thought leadership
• Optimize websites for AI agents accessing information
• Deploy provider AI agents capable of engaging in contextual conversations
• Develop formal partner advocacy programs

Forrester (FORR) has launched nominations for its 2025 Global Technology Awards, expanding its recognition program with a new Data & AI Impact Award for North American organizations. The awards include three categories: Technology Strategy Impact, Enterprise Architecture (in partnership with The Open Group), and the new Data & AI Impact award.

Organizations with 1,000+ employees across North America, EMEA, and APAC can apply for the Technology Strategy Impact and Enterprise Architecture awards. The Data & AI Impact nominations will open on April 23, 2025, exclusively for North American companies.

Submission deadlines vary by region:

• APAC: May 27, 2025
• EMEA: July 16, 2025
• North America: July 16, 2025

Winners will be honored at regional Technology & Innovation Summits in Sydney (August 19), London (October 8-10), and Austin (November 2-5, 2025).